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1->''"I think a good idea for a new Broadway musical would be ''Jonestown!'', featuring the toe-tapping finale, 'Don't Drink the Kool-Aid!"'''
2-->-- '''R.M. Weiner'''
3
4A phrase used to indicate that someone has bought into a proposition, with the implication that they really shouldn't have.
5
6The phrase originated with Creator/KenKesey's use of LSD-spiked Kool-Aid to entice people into the counterculture. It took on new meaning and popularity upon the [[UsefulNotes/JimJones Jonestown]] massacre, where many members of the cult committed mass suicide or were murdered by means of poison distributed via a similar beverage called '''Flavor''' Aid, which thanks to this phrase is often [[BrandNameTakeover misattributed to being Kool-Aid]]. As a result, both brands, but especially Kool-Aid, [[NeverLiveItDown have to endure this fact even today]] [[note]]In the U.S. at least, as that fact was rarely informed abroad and so, the brand didn't suffer about this as hard compared with the States[[/note]]. It should also be noted that in the Jonestown incident, the victims knew the drink would kill them, and some were forced at gunpoint; today, Jonestown survivors consider the incident to be a mass murder, and [[DudeNotFunny really don't like it when this trope is invoked]].
7
8For obvious reasons, this trope is mostly exclusive to the American and English-speaking culture, despite Kool-Aid being sold almost worldwide. In other languages, the closest, idiomless, analogy would be "drinking poison" instead (or whatever toxic liquid applied in context).
9
10This phrase and related connotations are commonly used on ''all'' sides of StrawmanPolitical arguments.
11
12----
13!!Examples
14
15[[foldercontrol]]
16
17[[folder:Comic Book]]
18* During the "Childhood's End" arc of ''[[ComicBook/NewMutants New X-Men]]'', Stryker's church is described as a "drinking the Kool-Aid" type of cult by the kids.
19* ''ComicBook/CreatureTech'' has an oblique reference to the Jonestown incident: Dr. Ong remarks that he's uncomfortable drinking Kool-Aid at church functions.
20[[/folder]]
21
22[[folder:Fan Fiction]]
23* In ''Fanfic/GlassBellamyTaft'', Joey accuses Kaiba of this when he tries to get him to give in so he can get out of the dungeon, seeing it as giving up entirely or taking Pegasus's side.
24* In Episode 9 of ''WebVideo/HellsingAbridged'', after Integra describes Millennium as a "cult of nihilism", Seras declares that she will be "their fucking Kool-Aid!" The Major starts off his responding speech on loudspeaker by telling them about how Jonestown's drink of death was actually Flavor-Aid, a less popular competing brand.
25[[/folder]]
26
27[[folder:Film]]
28* ''Film/TheSacrament'', directly inspired by the happenings in Jonestown, appropriately ends with a mass suicide by poisoned Kool-Aid. [[spoiler:Only two characters make it out of Eden Parish alive]].
29* The 1980 CannibalFilm ''Eaten Alive'', which deals with a woman searching for her missing sister in the jungles of Sri Lanka, has a Jonestown-style cult as the primary antagonist, and the film ends with everyone in the cult killing themselves in Jonestown fashion.
30[[/folder]]
31
32[[folder:Literature]]
33* ''Literature/TheDresdenFiles'': In ''Literature/{{Changes}}'', Harry uses the phrase in front of the Merlin, leader of the White Council, about the Senior Council not drinking the Kool-aid by [[spoiler:not directly meeting with a dangerous vampire as they don't trust her]]. He looks confused until Captain Luccio says "the mass suicide in Jonestown last century," at which point he understands the term.
34* Literature/SisterhoodSeries by Creator/FernMichaels: The entire Sisterhood and their allies have this sort of mentality. They believe that {{Revenge}}, inflicting the FateWorseThanDeath on their targets, and acting like all-around jerks are great ideas. Fortunately, Maggie Spritzer came to realize that this trope was going on, and essentially left them by the final book ''Home Free''.
35* It's kind of used as a joke in ''Literature/TheBabySittersClub'' snark community to say that the BSC is a cult and use drinking purple Kool-Aid to control their members.
36* In ''Literature/{{Illuminatus}}'', General Hanfgeist's soldiers are all well aware that there is cyanide in the farewell drink given them by their Leader. But if Hitler and Himmler have decreed they die by poisoning, then they will go gladly with a final "Heil Hitler!" [[note]] They are then preserved in a Bavarian lake under powerful magic against the day they are to be revived as [[{{Ghostapo}} Nazi Zombies]].[[/note]]
37[[/folder]]
38
39[[folder:Live Action TV]]
40* Used twice in ''Series/TheWestWing,'' both times referring to President Bartlet's senior staff.
41* On ''Series/{{Lost}}'', Sawyer uses this phrase to describe the followers of the Man in Black.
42* The ''Series/VeronicaMars'' episode "Drinking The Kool-Aid" sees Veronica investigating a commune/possible {{cult}}. Her SideKick, Wallace, eventually does an episode TitleDrop.
43* In ''Series/WhatNotToWear'', a fashion show thing, Stacy London says this when the VictimOfTheWeek starts to come around in one episode.
44* Invoked on ''Series/{{Community}}'' during a discussion of Pierce's beliefs. Pierce's faith believes that when Buddha returns [[Anime/NeonGenesisEvangelion everyone will merge into a shimmering ocean of knowledge that tastes like Hawaiian fruit punch]]. Let's hope it doesn't come to that.
45* The ''Series/StarTrekDeepSpaceNine'' episode "Covenant" has [[Characters/StarTrekDeepSpaceNineGulDukat Dukat]], who has set up a cult of the [[TheAntiGod Pah-Wraiths]] on Empok Nor with himself as "Emissary", eventually directing his followers to a mass suicide using special pills. This is thwarted in the end when Kira revealed that Dukat did not plan to kill himself along with them, but escape scot-free afterward.
46* ''Series/CriminalMinds'' episode "Minimal Loss": cult commune leader Benjamin Cyrus sets up one of these, using supposedly poisoned wine, as a bluff to [[SecretTest test the loyalty of his followers]].
47* While it didn't actually happen in ''Series/CobraKai'', when Miguel gets back to school after coming out of his coma (and after Johnny helps cure his post-coma paralysis), he learns how Hawk and the other Cobra Kai students have all been radicalized by Kreese into becoming the bullies themselves, and claims to Johnny that "they all drank the Kool-Aid." Johnny, [[LiteralMinded being who he is]], doesn't get it, and asks, "What's wrong with Kool-Aid?"
48[[/folder]]
49
50[[folder:Music]]
51* "Jonestown" from ''Music/ThePerfectStranger'' by Music/FrankZappa is a haunting classical composition written about the Jonestown Massacre in 1978 where cult leader Jim Jones ordered his followers to drink a cyanide cocktail. The end result was 900 deaths, including women and children.
52* The Music/{{Kesha}} song "Blow" features the line "Drink that Kool-Aid, follow my lead/ Now you're one of us, you're coming with me."
53* The radio edit of Music/{{Eminem}}'s "My Name Is" turns a drink-driving joke into a reference to cult suicide:
54-->I'm not ready to leave, it's too scary to die.\
55They'll have to carry me inside the cemetery and bury me alive.\
56Am I comin' or goin'? I can barely decide.\
57I just drank a fifth of Kool-Aid. Dare me to drive?
58[[/folder]]
59
60[[folder:MMORPG]]
61* In one of ''Website/GaiaOnline'''s Evolving Item Reports, a cultist offers Timmy some nice, refreshing [[ShownTheirWork Flavor-Aid]] (Timmy suddenly [[UrineTrouble has to go to the bathroom very badly]] and doesn't have time for a drink). Gaians everywhere cried DudeNotFunny.
62* In the Going Rogue expansion for ''VideoGame/CityOfHeroes'' there is Resistance graffiti stating 'Don't Drink the Cole-Aid', referring to Praetoria's emperor, Marcus Cole, and the beverage Enriche.
63[[/folder]]
64
65[[folder:Video Games]]
66* In ''VideoGame/TheWalkingDead'', [[spoiler: Kenny]] remarks this of Reggie when the latter tries to convince the former's group that [[EvilOverlord William]] [[TheSocialDarwinist Carver]] is a capable leader.
67[[/folder]]
68
69[[folder:Visual Novels]]
70* Amanda from ''VisualNovel/DaughterForDessert'' buys into Cecilia’s narrative about [[spoiler:her mother’s death]], even though Cecilia gave her little indication that she is a trustworthy person.
71[[/folder]]
72
73[[folder:Webcomics]]
74* ''Webcomic/ExterminatusNow'' has an arc named after this that starts [[http://exterminatusnow.co.uk/2012-11-11/comic/drink-the-cool-ade/the-smell-of-soda-in-the-morning/ here]] involving the investigation of a seemingly abandoned town. At one point, Eastwood jokes that some cult of crazies committed mass murder-suicide at the behest of their nutty leader and that the team should look for records of mass import of Cool-Ade. [[spoiler: As it turns out, that's exactly what happened. The cult that spanned the entire town believed that if they were killed, freeze-dried, powdered, and mixed into the drink powder, the resulting liquid drunk by the last member would create 'some kind of gestalt psychic entity'. [[EpicFail It failed before the team even got there]]: [[SurprisinglyRealisticOutcome the drinker drank some of the drink, slipped into a diabetic coma, fell in the vat and drowned.]]]]
75[[/folder]]
76
77[[folder:Web Original]]
78* The WebAnimation/CampCamp episode "Cult Camp" has the camp be taken over by a evil cult leader and parodies cult tropes, including poisoned fruit punch. He's defeated when he [[TooDumbToLive accidentally drinks his own punch]]. [[AmbiguouslyHuman The Quartermaster]] takes a sip with no visible effect and says it was "better at Jonestown".
79[[/folder]]
80
81[[folder:Western Animation]]
82* Parodied on an episode of ''WesternAnimation/FamilyGuy''. Meg unknowingly joins a cult trying to be popular, wherein the leader of said cult tries to initiate a mass suicide through... You guessed it. It doesn't go too well. Peter was there to interrupt Meg from drinking the poison while everyone else has drank their cup.
83* Discussed in ''WesternAnimation/{{Daria}}'':
84-->'''Mr. [=DeMartino=]:''' And on that fateful day, his followers obediently drank the poison brew. Jonestown: one charismatic leader exerting his demonic will over scores of followers. What lesson can we take from this tragic example of herd-like behavior? Kevin?\
85'''[[TheDitz Kevin]]:''' [[ComicallyMissingThePoint Uh... BYOB?]]
86[[/folder]]
87
88[[folder:Real Life]]
89* In the US Navy's Surface Warfare Officer (SWO) community, signing a contract to become a Department Head is often referred to as Drinking The Kool-Aid. Department Head is the next step up after the entry job, Division Officer, and officers face the choice to re-commit for DH or resign after 4-5 years of service. It's also seen as one of the most stressful jobs in the Navy, and by signing up you're committing yourself to at least four years of it; so the implication is that if you sign on and take the bonus, you've fully bought into the "SWO Propaganda".
90* Frequently used by comic book fans with regard to the corporate culture of Creator/CrossGen which, uniquely amongst comic book companies, expected writers and artists to come into the office like a 9 to 5 job; any writer or artist who agreed to such a system had obviously drunk Creator/CrossGen's Kool-Aid, as have fans of their highly diverse but closely linked books. By the time of Creator/CrossGen's collapse, one comics commentator discussing it lampshaded "Most of you are probably now waiting for the Kool-Aid joke."
91* [[UsefulNotes/JimJones Jonestown]], as described above, is often invoked as an example of the manipulative techniques used by religious or political {{cult}}s. In the case of Jonestown, the ''literal'' Kool-Aid (well, [[BrandNameTakeover Flavor Aid]]) had [[EverybodysDeadDave truly tragic results]].
92[[/folder]]

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