1 | Even a casual study of commercials (at least those made in or for the United States) will reveal that they can be broken down into a number of fundamental "atomic" types or approaches. These can be used by themselves or in combinations to create advertisements. |
2 | ---- |
3 | !!Tropes: |
4 | |
5 | [[index]] |
6 | * AdvertisingDisguisedAsNews |
7 | * AppealToFlattery |
8 | * BandwagonTechnique |
9 | * MediaNotes/BeerCommercials |
10 | * BottledCool |
11 | * CelebrityEndorsement: Trying to convince the audience to want your product by having a celebrity speak fondly of the product. |
12 | * CharacterCelebrityEndorsement: Convincing your audience that your product is desirable by having a fictional character praise it. |
13 | * CommercialSwitcheroo |
14 | * ConsumerConspiracy |
15 | * DesignStudentsOrgasm |
16 | * FaceOnTheCover |
17 | * HiveMindTestimonial |
18 | * {{Infomercial}} |
19 | * KitschyLocalCommercial |
20 | * MadeOfShiny |
21 | * TheManIsStickingItToTheMan |
22 | * PerfumeCommercial |
23 | * PhonyArticle |
24 | * PhonyNewscast |
25 | * ProductAsSuperhero |
26 | * PublicRelationsAd |
27 | * PublicServiceAnnouncement: A short film intended to educate the viewer on important social subjects. |
28 | * PutAFaceOnTheCompany |
29 | * ReversePsycho |
30 | * ScapegoatAd |
31 | * ScareEmStraight: A public service announcement intended to deter people from misbehavior by claiming that terrible things will happen to them if they do this bad thing. |
32 | * SexForProduct |
33 | * {{Straightforward}} |
34 | * TalkingPest: A mascot for a product that's a member of the species the product is designed to wipe out. |
35 | [[/index]] |
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