| 1 | %% |
| 2 | %%Image kept on page per Image Pickin' thread: https://tvtropes.org/pmwiki/posts.php?discussion=16690492430.14664500 |
| 3 | %%Please don't change or remove without starting a new thread. |
| 4 | %% |
| 5 | [[quoteright:350:[[Creator/ArnoldSchwarzenegger https://static.tvtropes.org/pmwiki/pub/images/arniej_2390.jpg]]]] |
| 6 | [[caption-width-right:350:"MOSHI MOSHI!"]] |
| 7 | |
| 8 | ->''"Japanese commercials. Easiest money you'll ever make."'' |
| 9 | -->-- '''Josh Birk,''' ''VideoGame/SaintsRowTheThird'' |
| 10 | |
| 11 | Celebrities appearing in crass, potentially embarrassing, or shoddy commercials that only air in a place far away |
| 12 | from their normal stomping grounds. |
| 13 | |
| 14 | Japan commercials can be fun at first, but they have [[https://www.youtube.com/watch?v=ERZgrzPqQIk more juice]] to |
| 15 | the emotion barriers. |
| 16 | |
| 17 | A celebrity may be willing to do certain things [[MoneyDearBoy for money]], but they'll also have a set of standards for what they'll do. You may think it's reasonable that they have their principles, but you forgot that most successful celebrities sold their principles and sense of shame bundled with their soul and 92-year-old grandmother [[DealWithTheDevil in a package deal]] [[AtTheCrossroads made at a crossroads to a]] [[ManOfWealthAndTaste gentleman of considerable wealth and taste]]. |
| 18 | |
| 19 | Deep down, not all successful celebrities believe that there is NoSuchThingAsBadPublicity, instead they are able to recognize (or pay their agents to recognize) that doing something embarrassing or "beneath" their standard for some short term bucks can become a NeverLiveItDown that harms their long term prospects and marketability. They will refuse crass or embarrassing uses of their time. The one exception: if it is done very far away where no one will see it. And by "no one", we mean "no one who speaks English", and by "very far away", we usually mean "Japan". |
| 20 | |
| 21 | Some celebrities are also willing to do foreign commercials as a way of keeping themselves visible in that market, when they don't have a movie being released over there at the time. Doing talk shows and TV appearances in their home country is feasible since they don't have to travel very far. Doing talk shows in a hundred different nations every other month would be nearly impossible. With a commercial, they only have to shoot it once, and it will be aired fairly often. |
| 22 | |
| 23 | A trope that exists in the behavior of celebrities (actors/singers/etc.), and is also picked up readily by those in the industry and [[TruthInTelevision reflected in the works they make]]: A celebrity goes over to Japan, possibly somewhere else, and then does a fairly embarrassing job clearly made only for the cash and in the belief that, due to the language barrier and the lack of appeal of a QuirkyWork, nobody back home will see it. |
| 24 | |
| 25 | If it ends up on [=YouTube=], it quickly becomes an OldShame, which is why many have it written into their contracts that they can't have it be spread around. Because it is all too easy for these commercials to be leaked onto the Internet nowadays, this is likely on its way to becoming a DiscreditedTrope, if it isn't already. The term itself is a portmanteau of "Japan" and "Pandering". Compare EmbarrassingAdGig, KitschyLocalCommercial. |
| 26 | |
| 27 | %%People who know more about this trope may like to insert this factoid: |
| 28 | %%On the other hand, [[AsLongAsItsForeign finding famous foreign faces]] to advertise for domestic products is a frequent phenomenon, and Japan had a whole industry for this. Japanese composer [[http://ja.wikipedia.org/wiki/%E9%A6%AC%E9%A3%BC%E9%87%8E%E5%BA%B7%E4%BA%8C Kouji Makaino]] even adopted a series of [[AsLongAsItSoundsForeign foreign-sounding]] pseudonyms such as Mark Davis, Jimmy Johnson and Michael Korgen for such tasks. |
| 29 | |
| 30 | Compare GermansLoveDavidHasselhoff. |
| 31 | ---- |
| 32 | !!Examples: |
| 33 | |
| 34 | [[foldercontrol]] |
| 35 | |
| 36 | [[folder:Commercials]] |
| 37 | |
| 38 | [[AC:Japan]] |
| 39 | |
| 40 | * Creator/ArnoldSchwarzenegger is practically the God-King of this trope, as he did more than [[https://www.youtube.com/watch?v=jcfI0gf9oDc 30 advertisements]], from energy drinks, noodles and beer to cars, [=DirecTV=] and anti-piracy. Schwarzenegger was one of the first celebrities to take advantage of this phenomenon, and many others followed suit. One example is the trope picture above for Alinamin V energy drink. |
| 41 | * Music/RingoStarr took advantage of the fact that his name sounds like "applesauce" in Japanese. It's painfully bad. [[https://www.youtube.com/watch?v=__CpuXSphbU Watch it here.]] |
| 42 | ** [[https://youtu.be/LdsvYa-bTnQ This commercial for Simple Life Suits starring Ringo]] has a catchy little song featuring Music/HarryNilsson and [[Music/TheMonkees Davy Jones]] |
| 43 | * Creator/BradPitt starred in many Japanese-only commercials in the 90's for jeans, Toyota and Honda cars, cell phones, coffee...you name it. However, he's been doing this since he broke into major film roles, and seems to genuinely respect the advertisers he markets for (to the point of recording a one-off song for the Edwin Jeans clothing company, of which he was a mascot for many years). |
| 44 | * Music/BritneySpears once shilled for [[https://www.youtube.com/watch?v=jIntO6yCflI&feature=related Mikakuto gummy candy]] by doing corny dance routines. |
| 45 | * Creator/BruceWillis has done many Japan-only commercials, ranging from the odd (a subdued performance as the husband of a Japanese woman while they admire a Subaru Outback) to the truly insane (the [[https://www.youtube.com/watch?v=jR0jdtanubk&feature=related Eneos Service Station]] commercials, which...have to be seen to be believed). And as recently as of 2020 he starred in a Softbank [[https://www.youtube.com/watch?v=wNjvGuMJhoQ commercial]] as ''Franchise/{{Doraemon}}'' of all people. |
| 46 | * Creator/GeorgeLucas once did Panasonic commercials with Star Wars characters, in the late 80's to early 90's. The former does end the ads with him showing up and saying "Panasonic - Itsumo, Something New" (which was the then- slogan for the brand in the late 80's in Japan), while a ball of light hovers in his hand. |
| 47 | * Creator/CharlesBronson was doing this as far back as 1970: [[https://www.youtube.com/watch?v=CV3gA7hNItY "Mmm... Mandom!"]] (And nobody would remember it if it weren't for ''Manga/LuckyStar''.)[[note]]The director of this commercial, Nobuhiko Obayashi, would later go on to direct the cult classic ''{{Film/Hausu}}''.[[/note]] |
| 48 | * Music/DavidBowie did U.S. and U.K. ads (MTV, Pepsi, XM Satellite Radio), but also a few foreign ones. In Japan, his 1980 ad for Jun Rock sake featured an {{instrumental|s}} outtake from the ''Music/ScaryMonstersAndSuperCreeps'' sessions, "Crystal Japan", that became a Japanese A-side and U.K. B-side. In Italy, he did an ad for Vittel bottled water in 2003...and, with some reediting and a different song, it became the U.S. ad for his album ''Music/{{Reality}}''! Neither ad is any sillier than his English-language-speaking ads, either; in fact the Japanese ad is the classiest of the lot. |
| 49 | * Creator/HarrisonFord in a series of [[https://www.youtube.com/watch?v=dJuC9pGR4zE Japanese ads]] for ''VideoGame/Uncharted3DrakesDeception''. |
| 50 | * Creator/JeanReno did a commercial for a canned coffee drink in full Viking regalia, including [[HornyVikings a horned helmet]]. |
| 51 | ** Reno did it again, but this time playing ''Manga/{{Doraemon}}'', of all things, to promote Toyota's [[Advertising/DoraemonToyotaCommercials "Fun To Drive Again" series of ads]] where it shows the Doraemon characters 20 years later. Reno appears in the TV commercial series starting with the 2nd commercial. [[http://kotaku.com/5900234/jean-reno-makes-a-great-anime-cat/gallery/1 See the ads here.]] |
| 52 | * Creator/KieferSutherland has starred in a series of [[Series/TwentyFour Jack Bauer]]-themed commercials for Calorie Mate nutritional supplements, where he plays the part of the grizzled agent while maneuvering through schoolgirls on a crowded subway car or disarming bombs in downtown Tokyo. This also appears to be the sole reason why Carlos Bernard made an [[https://www.youtube.com/watch?v=ZvzyeFhCfTg appearance]] on a Japanese comedy show as Tony Almeida. |
| 53 | * Music/{{Madonna}} has a long history of pimping Japanese goods, including campaigns for Mitsubishi appliances in the 80's (where she performed various songs in person), Elleseine makeup (where she rides an elephant), a 1995 campaign for Takara beer (where she fights poorly-CGI'd dragons before enjoying a glass) and, most bizarrely, a 2007 campaign for a high-rise Japanese condo development. |
| 54 | * Music/MichaelJackson filmed [[https://youtu.be/z1s5baydzOk?t=8 a commercial for Suzuki scooters]] during his ''Music/OffTheWall'' days. He was also an early part of the UsefulNotes/SegaGenesis' pre-''Franchise/SonicTheHedgehog'' marketing in Japan, but that eventually made it to the west as part of the "Genesis Does" campaign, and was justified, since he [[VideoGame/MichaelJacksonsMoonwalker had a game deal]] with Sega at the time. |
| 55 | * This seems to be the sole reason why Creator/NicolasCage starred in a series of commercials for [[https://www.youtube.com/watch?v=nYkw-5htPw0 Sankyo Pachinko]] machines. The set of commercials (which, among other incidents, include him singing a heartfelt ballad about the joys of pachinko, gasping in awe and yelling in triumph when a group of triplets ask him for an autograph, and banging heads with pachinko-headed "moonmen" in the desert) includes Cage acting entirely in the "kooky" persona he's cultivated over the years - one seems to think that he knows he's in on the joke, and is just doing it to fund his outstanding mortgage payments. |
| 56 | * [[https://www.youtube.com/watch?v=qH0HuB3W8Vs A]] [[https://www.youtube.com/watch?v=aKK-l8zFeMY series]] [[https://www.youtube.com/watch?v=M62kyhwToUY of]] [[https://www.youtube.com/watch?v=IIKjZLMVVwM ads]] [[https://www.youtube.com/watch?v=x2GDMMp603E featuring]] Creator/PaulNewman for the Nissan Skyline became so iconic within Japan that the 1982-85 models (chassis code R30) are still referred to as the "Newman Skyline" to distingush them from earlier and later styles. |
| 57 | ** Newman had been associated with the brand for a long time, racing their cars throughout the 70s and 80s. The R30 got a "Paul Newman" edition, which added decals and embroidery of his signature to a top spec model. |
| 58 | * [[https://www.youtube.com/watch?v=9DMoLk9CS4k A yogurt ad]] manages to have Creator/SeanConnery singing with a rabbit in a sports car. |
| 59 | * The series of ads promoting Suntory Whiskey (immortalized in the film ''Film/LostInTranslation'', seen below) used various Western celebrities, including Creator/SeanConnery, Creator/FrancisFordCoppola, Creator/KeanuReeves and several others extolling the virtues of foreign whiskey while mugging for the camera and making complete fools of themselves. Coppola didn't drink whiskey, but he did the Suntory ads with his idol Creator/AkiraKurosawa in order to add additional star power to the commercials and help secure funding for Kurosawa's film ''Film/{{Kagemusha}}'', which Coppola co-produced. |
| 60 | * Creator/SylvesterStallone [[https://m.youtube.com/watch?v=M9y_Q64Vdx0 has]] [[https://m.youtube.com/watch?v=0vYOPQJmR1U done]] [[https://m.youtube.com/watch?v=khfmK3cgxis more]] [[https://m.youtube.com/watch?v=-wKWUNsDygI than]] [[https://m.youtube.com/watch?v=mTzfQ8NAxPg several]] as the spokesperson for Ito Ham during the 1980s and 1990s. This certainly brings credence to [[LargeHam the kinds of roles he usually does]]. |
| 61 | * After a deal with Kowa Co. Ltd, Tiger Woods can now be found swinging a golf club to sell [[https://www.youtube.com/watch?v=Qrrk2WsA6Bk back cream]]. |
| 62 | * Aside from his involvement in the aforementioned Suntory Whiskey ads, Creator/TommyLeeJones has shilled for [[https://japan365.files.wordpress.com/2015/03/boss3.jpg Boss]] coffee. The people of Japan recognize that Jones is, indeed, the Boss. |
| 63 | ** He's also been [[https://www.youtube.com/watch?v=39MILG4txBk an alien observing life on Earth]], [[https://www.youtube.com/watch?v=PavXczeV5JM airport security]] and a [[https://www.youtube.com/watch?v=sQdtOzwRbWk rice farmer]]. |
| 64 | * An extensive number of celebrities have shilled for various Japanese energy drinks over the years. |
| 65 | ** Creator/JohnTravolta shilled for Tokyo Drink during a commercial campaign in the early 80's, complete with embarrassing dance moves and a faux-workout routine. |
| 66 | ** Creator/BenStiller [[https://www.youtube.com/watch?v=1bW_cHfnOXM&feature=related humiliated]] himself during a commercial for Chill Energy Drink, yelling in overdubbed Japanese about how fresh it is. |
| 67 | * The cast of ''Series/TwinPeaks'' once did a series of commercials for Georgia Coffee, a canned coffee beverage. The overarching plot was a man trying to find his companion, lost in the woods. |
| 68 | * Creator/ChevyChase for [[https://www.youtube.com/watch?v=5YsrKy2z2T8 Cola]] [[https://www.youtube.com/watch?v=oi_LKnQmqLc Turka]]. |
| 69 | * Even WesternAnimation/BeavisAndButthead got in on the act, appearing in a series of commercials for mints, of all things, in Japan. |
| 70 | * Creator/OrlandoBloom doing a sales pitch for [[https://www.youtube.com/watch?v=gk97g0Fb_x4 Kirin Mets Cola]]. |
| 71 | * Creator/WoodyAllen did a few [[https://www.youtube.com/watch?v=Ea-IfLRG2t8 commercials]] for the Japanese department store chain Seibu. |
| 72 | * Music/{{Madness|Band}} did an advert for the Honda City kei-car in Japan, for which they wrote and performed their own jingle. They subsequently expanded the jingle into a full song, "In the City", which was their only B-side recording to be included on their ''Complete Madness'' GreatestHitsAlbum. |
| 73 | * Music/{{Tatu}} made news in 2013 as they reunited in Japan for a [[https://www.youtube.com/watch?v=-nBflqmcdPc Snickers commercial]]. |
| 74 | * April Hunter did a commercial in Chiba for Toyota with Bionic J promoting a car big enough for two touring wrestlers to fit all their stuff in. Since WrestlingDoesntPay, she was happy to let everyone know about it and highly recommended it to anyone offered a similar opportunity[[note]]Though she ended up with bloody arms from spending 23 hours in a single day clotheslining J so the cameramen could get more shots[[/note]]. |
| 75 | * Asahi adverts starring Richard Whiteley, in the 1990s(?), parodied this phenomenon. |
| 76 | * Creator/SigourneyWeaver did commercials for Nippon Steel. |
| 77 | * Wrestling/HulkHogan sang a song about the days of the week in a Japanese commercial for [[https://www.youtube.com/watch?v=T1ZruJkB30I Bigflow air conditioners]]. |
| 78 | * Creator/ScarlettJohansson appeared in [[https://www.youtube.com/watch?v=SPYnlxsieZ8 a Lux commercial]] alongside... [[Music/{{Vocaloid}} Hatsune Miku]]?! |
| 79 | * Creator/TommyLeeJones did [[https://youtu.be/DaertH40hqE a variety of commercials]] for [[https://www.youtube.com/watch?v=LE21qQHlOLQ canned coffee]]. |
| 80 | * Creator/LivTyler also did a Lux commercial in east Asia after ''Film/TheLordOfTheRings''. |
| 81 | * Around the time Music/TalkingHeads were promoting ''Music/SpeakingInTongues'', frontman Music/DavidByrne appeared in [[https://www.youtube.com/watch?v=JC38khscy2M a Japanese whiskey commercial]] that simply consisted of him (and only him; none of his bandmates were present) doing a pigeon dance and gawking at a whiskey can to the tune of "Girlfriend is Better". It's about as "David Byrne" as a commercial starring David Byrne could get. |
| 82 | * American doo-wop revival/a capella group 14 Karat Soul practically made a second career out of this trope, appearing in Japanese spots for the above-mentioned Suntory Whiskey, among other products. |
| 83 | * Music/RickAstley, better known for his songs "Never Gonna Give You Up" which became a MemeticMutation craze in the Internet, [[https://www.youtube.com/watch?v=dgRolIY44vs&ab_channel=TatiIshihara shilled]] for Mitsuya Cider in Japan. |
| 84 | |
| 85 | [[AC:The Americas]] |
| 86 | |
| 87 | * Creator/JackieChan seems to be doing this in the United States up until the 2010s. |
| 88 | * American soccer player Landon Donovan made some ads [[https://www.youtube.com/watch?v=N6Dz0wD1jeQ for a sports-based lottery in Mexico]]. |
| 89 | * A series of ads for a language school in Brazil tells the misadventures of two youngsters who can't speak English and wind up in all sorts of misery because of it. Such ads have featured celebrities like Creator/BruceWillis ([[https://www.youtube.com/watch?v=uoIMKNdKLCg in an airplane, fighting a terrorist while instructing the boys to take a parachute and jump out; they instead get rid of their own parachute before Willis jumps out to safety]]), Creator/MeganFox, Mike Tyson ([[https://www.youtube.com/watch?v=smP-clmP5lA both in the same ad]]; the boys first wind up in a paradise full of Megan lookalikes, but they can't say anything to them, so they're whisked off to a {{Mordor}}-like place full of Tyson lookalikes) and Creator/SamuelLJackson ([[https://www.youtube.com/watch?v=kOsSsVJkJxM as a sort of game show host, who gives those same boys a random punishment after they don't understand when a New York hot dog vendor asks what they want in their hot dogs]]). |
| 90 | * When the Polaroid SX-70 camera first came out, Creator/LaurenceOlivier made a [[https://www.youtube.com/watch?v=-itKVnK7pCU series]] of [[https://www.youtube.com/watch?v=TJEijjrp8Vo very]] [[https://www.youtube.com/watch?v=wgyUHC3ZthU classy]] [[https://www.youtube.com/watch?v=fdWxETEwj98 U.S. commercials]] [[https://www.youtube.com/watch?v=Y1CH16UYTCY for the]] [[https://www.youtube.com/watch?v=kTscENZ0cEE product]], with the condition that they not be shown in his native U.K. |
| 91 | * Former Soviet premier UsefulNotes/MikhailGorbachev, of all people, appeared in [[https://en.wikipedia.org/wiki/Mikhail_Gorbachev_Pizza_Hut_commercial a 1998 commercial for Pizza Hut]] in the States and other countries. Given that he used to head the Soviet Union and all, it was seen as greatly ironic and embarrassing for him to shill for a capitalist company and thus espouse consumerism. He did however explain in a ''New York Times'' interview that he did it to [[MoneyDearBoy fund his research foundation]], and that the capitalist irony didn't matter as the product he was shilling is "a people's matter" regardless of political ideology. The commercial was never shown in his native Russia, especially as he remained quite unpopular there, even right up to his death. |
| 92 | |
| 93 | [[AC:Europe]] |
| 94 | |
| 95 | * Creator/AntonioBanderas appeared in several Italian commercials for Mulino Bianco's biscuits and bread, where he mostly [[https://www.youtube.com/watch?v=CjDs_4jGjFo&list=UUn-wm_HF_hRc9LTHiL4P7OA talks to a hen]]. |
| 96 | * Creator/GeorgeClooney [[https://www.youtube.com/watch?v=83_ceB0TsiY often]] does these, and has mentioned that he does them so he won't have to do paycheck roles in movies anymore. He also uses his money from Nespresso advertisements to fund the [[https://en.wikipedia.org/wiki/Satellite_Sentinel_Project Satellite Sentinel Project]] to track atrocities in the Sudan. |
| 97 | * Creator/MarkHamill appeared as [[Franchise/StarWars Luke Skywalker]] in a weird christmas ad on German TV in the 80s. You can watch it [[https://www.youtube.com/watch?v=PCcgBLizbzc here]]. |
| 98 | * Creator/GerardDepardieu loves Russia, so much so that he took citizenship there in 2013. He also made several commercials there, for the watch brand CVSTOS especially. |
| 99 | ** He also appeared in the Barilla pasta commercials of the 1990s, which were broadcast in both Italy and France. |
| 100 | * Music/RightSaidFred appeared in a [[https://www.youtube.com/watch?v=RR4-52rTxRE German commercial]] for Mr. Clean[[note]]known locally as Meister Proper[[/note]], complete with GratuitousGerman. |
| 101 | * Creator/PhilHartman appeared in [[https://m.youtube.com/watch?v=d8hdElZEsKU a series of]] [[https://m.youtube.com/watch?v=oSo4tquMiis&pp=ygUXcG90IG5vb2RsZSBwaGlsIGhhcnRtYW4%3D Pot Noodle ads in the UK]], [[https://www.youtube.com/watch?v=Fca72AlJp8I one of which]] had to be re-edited after the original version was yanked off the air for causing seizures. |
| 102 | * Creator/BudSpencer did some Greek chewing gum commercials. |
| 103 | * Creator/JeffGoldblum was [[https://www.youtube.com/playlist?list=PLcG63GRNQ7N8-E1WLCtEqVdxKnhhimPgP the spokesman for Holsten Pils lager in the U.K.]] from 1990-93, a time when he was doing almost as much film work in Europe as he was in the U.S. The ads boil down to him delivering eccentric, comic monologues about the product (i.e. he broke up with an offscreen girlfriend who got custody of the lager while he got custody of the fridge, so he only gets to see the lager on weekends), meaning that they aren't any odder than the various American ad campaigns he's participated in since the late 1990s! |
| 104 | * Creator/JohnCleese, Creator/DannyDevito, and Creator/ChuckNorris were all tapped by BZ-WBK, a Polish bank (which has since been bought out by the Spanish Santander) to star in their commercials. Mateusz Morawiecki, then-CEO and current Prime Minister of Poland, spoke thus of the campaign: [[ViewersAreMorons "The people are so stupid that it works."]] This particular quote generated no shortage of controversy when it leaked to the press by way of the infamous "Morawiecki tapes", secretly recorded at a restaurant in Warsaw. |
| 105 | * Creator/BenAffleck did a L'Oreal ad in the UK that featured the line, "Here comes the SCIENCE!", which briefly became a meme that was popular enough that [[HereComesTheScience it named a trope]]. |
| 106 | * Public radio star [[Radio/APrairieHomeCompanion Garrison Keillor]] is the voice of Honda in the UK. The ads themselves are dignified (in one ad, however, he cheers on the English football team ahead of a World Cup), but a US endorsement would lose credibility with the anti-commercial fanbase of public radio, and his Lake Wobegon material concentrates on the domestic rivalry between Ford and Chevrolet. |
| 107 | * Creator/UmaThurman was signed by Virgin Media in the UK in 2007 [[https://www.youtube.com/watch?v=BloT8XePrNs for a series of TV commercials]]. |
| 108 | * Unsurprisingly, Creator/BurtReynolds did this as well. [[https://www.youtube.com/watch?v=kZ0fT6JXNHM Here's his British Gas commercial]] from UsefulNotes/TheNineties |
| 109 | |
| 110 | [[AC:Oceania]] |
| 111 | * Creator/TomBaker: |
| 112 | ** 1979 saw the American business computer manufacturer Prime Computer showing a [[https://www.youtube.com/watch?v=iJeu3LCo-6A&ab_channel=Tardisgirlfrance series of adverts]] in Australia and New Zealand featuring Baker and Creator/LallaWard in character as [[Series/DoctorWho the Fourth Doctor and Romana]]. They are notorious in fandom for the ad "Dr. Who Meets His Match", which depicted the relationship between the two characters as overtly romantic (Baker and Ward were a CreatorCouple at the time and would marry the following year... for all of 16 months). |
| 113 | ** Baker also did a [[https://www.youtube.com/watch?v=zAKX5gKNa5w series of advertisements]] in-character as the Doctor for New Zealand Superannuation Services in 1997, which impressed the company so much that they incorporated the TARDIS set into their offices for visitors to tour. These ads would later be compiled on the ''Series/DoctorWho'' Season 18 Blu-ray set as a bonus feature. |
| 114 | * New Zealand-brewed beer Steinlager has featured American and British actors in a number of its adverts: |
| 115 | ** [[Series/AlasSmithAndJones Mel Smith and Griff Jones]] in "[[https://www.youtube.com/watch?v=xb3islS4Vr4 Stick to the Script]]". |
| 116 | ** Creator/HarveyKeitel in "[[https://www.youtube.com/watch?v=AeiVTqeBRrQ Saying No]]". |
| 117 | ** Creator/WillemDafoe in "[[https://www.youtube.com/watch?v=N6gb8qA-Q2w David and Goliath]]". |
| 118 | * In the late 1980s, Creator/JimmyNail [[https://www.ngataonga.org.nz/collections/catalogue/catalogue-item?record_id=272470 featured]] in a [[https://www.ngataonga.org.nz/collections/catalogue/catalogue-item?record_id=297365 series]] of [[https://www.ngataonga.org.nz/collections/catalogue/catalogue-item?record_id=297361 adverts]] for [[https://www.ngataonga.org.nz/collections/catalogue/catalogue-item?record_id=297363 Hutton's smallgoods]] in New Zealand, in character as Oz from Series/AufWiedersehenPet. |
| 119 | * Music/StatusQuo were part of an advertising campaign for Australian supermarket Coles, which featured them playing versions of their songs with tweaked lyrics (eg. "Down down, prices are down..."). When an audience member asked them if they made any money from it, Francis Rossi replied by asking "Would you have made a schmuck of yourself for nothing?" |
| 120 | * John Davidson of ''That's Incredible'' fame [[https://www.youtube.com/watch?v=EnoSBL-4Kbc promoted]] the 5th-generation Toyota Corolla in New Zealand. |
| 121 | * Gordon Jackson of Series/TheProfessionals fame promoted [[https://youtu.be/Er5nhkaS2hk?t=59 life insurance in Australia]] and [[https://www.youtube.com/watch?v=jikr3AQ0RKo cars in NZ]] in the late 1980s. |
| 122 | * Creator/RobbieColtrane featured in a series of adverts for the airline Ansett New Zealand during the 1990s. |
| 123 | * Between the late 1980s and 2010s, Australian actor Vince Martin was the face of Beaurepaires New Zealand. The [[https://www.ngataonga.org.nz/search-use-collection/search/C1773/ very first advert]] is considered one of the most memorable. |
| 124 | * During the 1990s and early 2000s, Creator/LennyHenry featured in a series of adverts for New Zealand butter, in-character as Gareth Blackstock from ''Series/Chef1993''. Here's [[https://www.youtube.com/watch?v=KJfTW50AS9I some]] [[https://www.youtube.com/watch?v=vcT0bl3AElw of them]] on Website/YouTube. |
| 125 | * Tennis legend John [=McEnroe=] appeared in a 2007 [[https://www.youtube.com/watch?v=gdk5gfVvOUQ Telstra advert]] exclaiming one of his trademark phrases. |
| 126 | * Creator/RichardHammond of Series/TopGear & Series/TheGrandTour fame "[[https://www.youtube.com/watch?v=8YtEV8uG1ss test drove]]" cellular broadband in New Zealand during 2009. |
| 127 | * Music/KatyPerry and Music/SnoopDogg have [[https://themusicnetwork.com/katy-perry-menulog-campaign/ recorded jingles]] for UsefulNotes/{{Sydney}}-based online food delivery service Menulog. |
| 128 | |
| 129 | [[AC:Philippines]] |
| 130 | |
| 131 | * Creator/JetLi did [[https://www.youtube.com/watch?v=vHLnC7dZoVY a commercial of San Miguel Beer]] in the Philippines. It would have been awesome if the director didn't do two FreezeFrameBonus of Filipino boxer Manny Pacquiao looking awed while his name is plastered on the screen as if they want the viewers to notice that Pacquiao is in this commercial. |
| 132 | * Steven Seagal once endorsed a rum called ''Tanduay Rhum Gold'' in the 90s back in the Philippines, with the catchphrase "I found gold in the Philippines''. |
| 133 | * In a similar boxing-related example, Mexican pugilist Erik Morales did a commercial with Angel Locsin for [[https://youtu.be/25UYN6-KboE Magnolia ready-to-drink fruit juice]] while on a holiday visit to the Philippines in 2007 when he rubbed elbows with Manny Pacquiao following their bout a year prior. |
| 134 | * Creator/ChrisEvans becomes [[https://www.gmanetwork.com/news/showbiz/chikaminute/778294/is-evans-is-this-telco-s-newest-endorser/story/ an endorser]] for the Philippine telecommunications company, Smart Communications, where he is first shown in a commercial promoting their campaign, [[https://www.youtube.com/watch?v=wEF4AUXZnWY "Live Smarter for a Better World"]]. |
| 135 | * KPop group Music/{{BTS}} had done [[https://www.youtube.com/watch?v=Q-QC6A6TBAQ the same above]] for Smart, while Music/BlackPink endorsed for another telecommunications company, Globe Telecom for their campaign, [[https://www.youtube.com/watch?v=ho8cWY2RKqM "Reinvent Your World"]]. |
| 136 | |
| 137 | [[AC:Asia]] |
| 138 | * Creator/JackieChan endorsed the Southeast Asian online shopping platform Shopee with [[https://www.youtube.com/watch?v=VV328-ZAsaQ variations]] aimed for the markets in Thailand, Indonesia, Malaysia, Singapore, and the Philippines. |
| 139 | * UsefulNotes/MuhammadAli once did [[https://jalopnik.com/what-was-muhammad-ali-doing-in-this-indonesial-toyota-t-1667486534/amp a commercial]] for Toyota in Indonesia. |
| 140 | * Former Yamaha motorcycle racer Valentino Rossi did [[https://www.youtube.com/watch?v=-mlYEAhCUz8 a series of ads for Yamaha scooters]] in Indonesia. |
| 141 | |
| 142 | [[AC:Other]] |
| 143 | * Creator/ConanOBrien parodies the concept in a 2009 SuperBowlSpecial [[https://www.youtube.com/watch?v=nlmjslPjmek for Bud Light]]. His agent promises him the ad will air "only in Sweden." Later, Conan sees it playing on [[Franks2000InchTV the big screen]] at [[UsefulNotes/NewYorkCity Times Square]]. |
| 144 | [[/folder]] |
| 145 | |
| 146 | [[folder:Fan Works]] |
| 147 | * A fairly common idea among ''Anime/YuriOnIce'' fans is that champion figure skater [[MeaningfulName Victor]] did some of these back in the day, and that his devoted [[PromotedFanboy fan-turned-competitor-turned-mentee-turned-actual boyfriend]] Yuri Katsuki recorded and saved a bunch of them. [[BunnyEarsLawyer Victor being Victor]], he's never upset when Yuri (or his family) pull them out, and if anyone's embarrassed, it's Yuri. |
| 148 | [[/folder]] |
| 149 | |
| 150 | [[folder:Film]] |
| 151 | * ''Film/LostInTranslation'' uses this for Bob Harris's reason to be in Japan. He's there doing an ad for Suntory whiskey in a job that he in no way has any reason for being chosen for other than for being a recognizable face. His wife keeps phoning him about carpet samples and paint colors so it's implied that he's building a house which is probably [[MoneyDearBoy why he's doing it]]. The depressed funk he gets from the debasement is a large part of the entire theme of the film (note that Creator/SofiaCoppola's father, Creator/FrancisFordCoppola, did in fact [[TruthInTelevision do this with Suntory ads in Japan]], as did Creator/SeanConnery, who gets referenced a few times in the movie). |
| 152 | ** According to Creator/BillMurray, he's very familiar with a lot of Japandering commercials (understandable, since they mostly feature his contemporaries), and there was a particular face each of the actors made he wanted to mimic. According to him, it was a face that said "I can't believe I'm shilling this crap." |
| 153 | * Referenced in ''Film/MeanGirls'', although the character appears to consider it unequivocally cool: |
| 154 | -->"I hear [[[AlphaBitch Regina]]] does car commercials. In Japan!" |
| 155 | * In the documentary-concert film ''[[Music/OneDirection One Direction: This Is Us]]'', there is a scene where the One Direction boys film a Japanese commercial during their Japanese tour. |
| 156 | * In ''Film/TheWindmillMassacre'', fading model Ruby had apparently made a career of this in Japan before a scandal forced her to return to Europe. |
| 157 | * ''Film/MyFellowAmericans'' has Creator/JackLemmon as an ex-American President reduced to doing this- he does object to dancing with giant stuffed animals, though. |
| 158 | [[/folder]] |
| 159 | |
| 160 | [[folder:Literature]] |
| 161 | * Done in-universe in ''Literature/ThankYouForSmoking''. Celebrities are perfectly willing to shill for cigarettes in overseas markets, just not at home where they've got a reputation to maintain. |
| 162 | [[/folder]] |
| 163 | |
| 164 | [[folder:Live-Action TV]] |
| 165 | * Joey from ''Series/{{Friends}}'' is at one point a mid-level daytime SoapOpera star and ends up doing this from an advert for Ichiban Lipstick for Men, wearing bright blue lipstick while bright blue animation and dancing schoolgirls interject a number of flash cuts. [[https://www.youtube.com/watch?v=uOy2lrJqKGY You watch it, you can't un-watch it]]. |
| 166 | * Mo Harris on ''Series/EastEnders'', of all beings, makes reference to the practice as part of an {{Aesop}} about how you should never sell stolen goods near your home turf and should do it a few boroughs away instead. ''[=EastEnders=]'' is fond of transparent ploys to be relevant so most likely, one of the writers saw ''Film/LostInTranslation'' one night and then spend several months trying to work it into a script. |
| 167 | * In the "Chinatown" episode of ''Series/{{Entourage}}'', Ari persuades Vince to do a very well paid Chinese energy drink commercial. |
| 168 | * On an episode of ''Series/{{House}}'', the Australian Dr. Chase is made fun of by the other fellows when they find and show a medical advice TV series that had him dress and play a stereotyped Australian doctor character that resembled ''Film/CrocodileDundee''. |
| 169 | * In one episode of ''Series/{{Leverage}}'', part of Eliot's cover as a successful baseball player is a (fake) [[https://www.youtube.com/watch?v=HiDYEaiyoBA Japanese energy drink commercial]] that Hardison whipped together. |
| 170 | * ''The Big Book of Series/TopGear'' features [[TheFaceless The]] [[MemeticBadass Stig]] in one such ad. |
| 171 | * On ''Series/WouldILieToYou'', one of Jimmy Carr's lies was that he'd done a commercial for snuff (of all things) in Japan. |
| 172 | * ''Series/ThirtyRock'' shows one that Jenna did where she takes a sip of a drink, smiles, and then is slapped in the face. "I still don't know how that advertised Tokyo University." |
| 173 | * In ''Series/HotInCleveland'' Victoria dreams of the day that she's achieved enough fame that she can sell out for a boatload of money. She ends up doing a commercial for adult diapers. (They preserve the freshness of crotch!) |
| 174 | * Creator/ConanOBrien did a SuperBowlSpecial commercial for Bud Light, where he did an [[https://www.youtube.com/watch?v=d13MkCDNKlo embarrassing ad in Sweden]] which got released in the United States. He would also use the above Schwarzenegger ads for clips for ''Late Night With Conan O'Brien''. |
| 175 | * On ''Series/DontTrustTheBInApartment23'' [[Series/DawsonsCreek James Van der Beek]] filmed an energy drink commercial in Vietnam. As expected it is hilariously bad. |
| 176 | * Some of the boys of ''Series/BondiRescue'' used this trope as part of a prank on one of their co-workers. They pretended that he was the favourite lifeguard among their Japanese viewers, and so he was selected to be in the commercial for a new energy drink. The name of the drink translated as "cat piss", which was what was in the can he was drinking from. |
| 177 | * Karen in ''Series/WillAndGrace'', despite not being a celebrity in the U.S., did an energy drink commercial in Japan when she was younger. |
| 178 | * An episode of ''Series/TheMuppets2015'' made brief mention of Miss Piggy doing a sock commercial in Japan. |
| 179 | * Casimiro "Van Damme" Baldocchi of the Brazilian soap opera ''Uga Uga'' once agreed to pose for a porn magazine on the proviso the photographs wouldn't be published anywhere outside Japan. Unfortunately, the magazine's executives lied to him about it. |
| 180 | * ''Series/PairOfKings'': During Mason's humiliation ceremony, it's revealed he once made a workout video in Finland. Lanny, as an Ambassador in Finland, brings up a copy for the ceremony. Unfortunately, [[spoiler:for Lanny, Mason was the only Kinkownian he could humiliate without fear of retribution but not the only one featured in the video.]] |
| 181 | * ''Series/TheSuiteLifeOnDeck'': In one episode, the S.S. Tipton goes to Tokyo and the twins' mother (a singer) is a celebrity guest star for a commercial for a Japanese soda company known for making bizarre flavors. Due to the twins' antics wrecking part of the set, the family is forced to WorkOffTheDebt by trying a bunch of their new flavors. |
| 182 | * One extratextual ParodyCommercial for ''Series/{{The Boys|2019}}'' had the American CelebritySuperhero The Deep do a hokey Japanese commercial for shoyu sauce. Highlights include thanking the squid for its sacrifice then doing a corny dance. |
| 183 | [[/folder]] |
| 184 | |
| 185 | [[folder:Music]] |
| 186 | * Music/PetShopBoys based their music video for "Flamboyant" on this trope, intercutting the story of a man coordinating a billiards based act on ''[[http://en.wikipedia.org/wiki/Kasou_Taishou Kasou Taishou]]'' with mock ads featuring them. |
| 187 | [[/folder]] |
| 188 | |
| 189 | [[folder:Professional Wrestling]] |
| 190 | * Possibly inspired by historical examples of American wrestlers filming weird Japanese commercials (see above), Wrestling/{{Edge|Wrestler}} and Wrestling/BookerT once had a feud over who would star in a Japanese shampoo commercial, culminating in a match at ''freaking [=WrestleMania=]''. |
| 191 | [[/folder]] |
| 192 | |
| 193 | [[folder:Video Games]] |
| 194 | * The intro for ''VideoGame/SaintsRowTheThird'' features Pierce starring in a Japanese commercial for "Saints Flow", a Saints-brand energy drink. Josh Birk's reaction to the ad (see page quote) implies that he's also done a few Japan-only commercials in his career. |
| 195 | * Claptrap of ''VideoGame/Borderlands2'' did a Japanese commercial for "rodent bleach", as seen [[https://www.youtube.com/watch?v=ajXad9gYrWw here]]. He wears a hachimaki, shouts nonsense, and cuts a rat in half with a katana. And apparently has something against guys named Jeffrey. |
| 196 | * ''VideoGame/{{Pepsiman}}'' is the video game equivalent of this, exploiting blatantly American settings to tie in with a Japan-exclusive Pepsi campaign. American actor Mike Butters gets to spout Japanese-subtitled Engrish slogans such as "Pepsi for TV-Game" between scenes, even though he was not a big name then (and still isn't, despite appearing since then in several ''Franchise/{{Saw}}'' movies). |
| 197 | [[/folder]] |
| 198 | |
| 199 | [[folder:Webcomics]] |
| 200 | * In ''Webcomic/MenageA3'', vain international lingerie model [[http://www.ma3comic.com/strips-ma3/my_derriere_is_the_best Senna proves willing to do a hemorrhoid commercial in Japan]] once her agent reassures her that it won't be seen in the West. Well, she ''does'' have a perfect peach-like butt... |
| 201 | [[/folder]] |
| 202 | |
| 203 | [[folder:Web Original]] |
| 204 | * http://www.japander.com/ is a Web site devoted to cataloging these. |
| 205 | * Website/{{Cracked}} has made [[http://www.cracked.com/funny-3966-japanese-commercials/ a]] [[http://www.cracked.com/article_17080_8-humiliating-japanese-ads-starring-oscar-nominees.html few]] [[http://www.cracked.com/article_14924_the-5-most-ridiculous-celebrity-cameos-in-japanese-ads.html articles]] on this. |
| 206 | * [[https://www.youtube.com/watch?v=3Zb6fKHYCwA This gem]] from ''WebAnimation/TheMethMinute39'' parodies the concept. |
| 207 | * ''Website/TheOnion'' parodies this by having UsefulNotes/BarackObama appear [[http://www.theonion.com/articles/obama-earns-money-for-us-by-appearing-in-japanese,21292/ in a Japanese advertisement]] to earn money to help the U.S. economy. |
| 208 | * Spoofed in the ''WebVideo/{{Smosh}}'' skit, "Extreme Sleepover!". Ian proudly announces to Anthony that he's the star of a Japanese commercial, which is set to air in 3am in the States due to regional differences. Turns out [[spoiler: Ian is actually the star of an adult diaper commercial. SUMO PEE BLOCKER!]] |
| 209 | [[/folder]] |
| 210 | |
| 211 | [[folder:Western Animation]] |
| 212 | * ''WesternAnimation/TheAmazingWorldOfGumball'': Parodied in "The Money", when Nicole considers the family doing a Japanese commercial for Joyful Burger. |
| 213 | * A ''WesternAnimation/RobotChicken'' sketch revolves around Sarah Michelle Geller advertising a Japanese feminine hygiene product. |
| 214 | * ''WesternAnimation/TheSimpsons'' |
| 215 | ** When they went to Japan Homer and Bart ran into Creator/WoodyAllen filming a commercial while dressed in boxing gear. |
| 216 | -->[[FourthWallGreeting Oh. [ahem] Hello. [ahem] ]]So many rice crackers claim to be low-cal, but only Fujikawa Rice Crackers make your interiors go bananas! What did I do to deserve this? ... Oh, right. |
| 217 | ** In "[[Recap/TheSimpsonsS18E22YouKentAlwaysSayWhatYouWant You Kent Always Say What You Want]]", Ludacris once appeared in a commercial that was meant to be shown only once and in Canada. He's suing a dental clinic for breaking this agreement. |
| 218 | * The ''WesternAnimation/{{Metalocalypse}}'' episode "Tributeklok" has Dethklok appear in an embarrassing ad for Pentuplemint Spearmint Gum, a company based in Ibiza, Spain. After the commercial premiers, a disgruntled fan calls them sellouts and throws a drink in Nathan's face. Pickles and Skwisgaar try convincing the fan that it's a European ad, so it doesn't matter. |
| 219 | -->'''Fan:''' I just wanna say, I think you're a real sellout, and I ain't buying no more of your records. Take this, shithead! ''(throws drink)'' Fuck you! Pentuplemint gum is fucking lame! You should know that! |
| 220 | -->'''Pickles:''' Dude, it's okay, it's a European ad! Come back! |
| 221 | -->'''Skwisgaar:''' It's a Europeans ad, it doesn't makes a difference! I thoughts it doesn't makes a difference! |
| 222 | -->'''Nathan:''' Well, apparently it does. |
| 223 | * In ''WesternAnimation/BojackHorseman'', Mr. Peanutbutter participated in an ad campaign for seahorse milk in Pacific Ocean City, despite not knowing anything about it. Years later, as Bojack discovers when he visits the city to promote the Secretariat movie, the ads are still running. |
| 224 | [[/folder]] |
| 225 |
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