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14* Creator/AchievementHunter's ''[[LetsPlay/AchievementHunterMinecraftSeries Let's Play Minecraft]]'' didn't hit its stride until episode 10, when they created the ''[[Series/{{Wipeout2008}} Wipeout]]'' course and introduced the [[MacGuffin Tower of Pimps]], once just a one-off gag done by a drunk Gavin. Until that point, it was pretty much the guys at Creator/RoosterTeeth just messing around like a bunch of idiots in various parts of ''VideoGame/{{Minecraft}}'' doing random things. Another point would be its first multi-parter with episodes 15-17 in which [[spoiler: Michael, Jack, Gavin and Ray attempt to steal away the Tower of Pimps from Geoff, who has made a ''tower in the sky filled with lava'' and hidden it up there.]]
15** Another Achievement Hunter series, ''[[LetsPlay/AchievementHunterGrandTheftAutoSeries Let's Play Grand Theft Auto]]'', had this happen twice. When it began as ''Let's Play VideoGame/GrandTheftAuto [[VideoGame/GrandTheftAutoIV IV]]'', it was just them messing around in ''GTA IV'', much like how it was with ''Minecraft''. They then decided to play the "Cops 'n Crooks" game type with the now-traditional Team Lads versus Team Gents matchup, and that became the most played game type for the group. There was also a minor one when they played [[VideoGame/GrandTheftAutoIVTheLostAndDamned "Witness Protection"]]. Of course though, they had to move on when ''VideoGame/GrandTheftAutoV'' was released and the ''Online'' counterpart opened. The series went on a bit of a lull again as ''Let's Play Grand Theft Auto V'', but noticing that [[DevelopmentHell Rockstar had yet to offer heists]] in ''Online'', they decided to [[StartMyOwn start their own]] heists by making complicated plans to steal [[spoiler:from convenience stores]]. Needless to say, the "Heists" were a huge success.
16* WebVideo/AtopTheFourthWall was pretty much just like any other review show for its first several months, though a very good one. And then Mechakara appeared, helping the show stand out from the pack with its genuinely suspenseful and compelling storylines, as well as some of the best production values seen in such a series. And all without losing focus on the reviews themselves. Though there is a growing number of people who wish that Linkara would dial down the number of {{Myth Arc}}s he's been putting in his reviews. His review of ''ComicBook/SupermanAtEarthsEnd'' can be considered a Beard moment as well, ditching the early "Now we've got it" intro and having memorable skits that would become recurring gags, such as "I AM A MAN", "Because Poor Literacy Is Kewl" and "Of course! Don't you know anything about science?". To say nothing of the ending, which would give the show its tagline of "Where bad comics burn".
17* ''WebVideo/TheAutobiographyOfJaneEyre'': The (un)appearance of Mr Rochester significantly boosted viewers' interest. Episode 8 started as if Jane might meet him on her walk, but it ended up showing Jane speaking about her late friend Helen, which was welcomed by fans as well. Mr Rochester showed up in episode 10 and each subsequent episode was TheUnreveal when his voice was heard and his arms and torso shown, but his face was revealed later in episode 13. It was an adaptation of "fire scene" from the book, re-imagined as glass crash and serious accident. The atmosphere of the video was very spooky and gloomy, and fans loved it -- both Mr Rochester's reveal and the mood of the whole video.
18* WebVideo/TheCartoonHero grew the beard when he upgraded to a better camera, making his show look much more professional then the fuzzy audio and video of his early work. His writing also became more focused, and he began including a StoryArc.
19* LetsPlay/{{Chuggaaconroy}} is a good example of how very surprising is to visit the early installments of popular [[LetsPlay Lets Plays]] and see how different the overall quality of them compared to their later ones.
20* These days it's hard to picture WebVideo/TheCinemaSnob minus the beard. In the beginning he looked old, dorky and neurotic. Also, the video camera stock was as crappy as the films.
21* The first campaign of ''WebVideo/CriticalRole'' really hits its stride with its first character-focused arc, often referred to as the Briarwood Arc, at episode 24, "The Feast." Some would point a few episodes back to the "Trial of the Take" quartet, where the party is temporarily split up and gains a few fan-favorite guest players.
22* For an InUniverse example, Arin of ''WebVideo/GameGrumps'' has claimed that "he knew Dan was going to work out just fine" as a replacement for Jon after Dan's [[https://youtu.be/n8yXGu8dN58?t=264 Mayor Luigi]] bit.
23* The second episode of ''WebVideo/DemoReel'' cut down on the the length of the movie parodies and instead focused on the characters growing to care about each other. It also treated the movie (''WesternAnimation/WreckItRalph'') with affection other than looking at it from a film critic's point of view, and got a rocky theme tune.
24* WebVideo/MarzGurl had reviews of some rather unremarkable animes early on during her time on [= TGWTG =]; one of her few claims to fame was having blue hair. In early 2011, she started reviewing the ''WesternAnimation/TheLandBeforeTime'' series, including the short-lived TV show and some video games. As it went on, some of her fellow reviewers begged her to stop for her own sanity. Afterwards, she has started reviewing more mainstream animated films, such as documenting Creator/DonBluth's career.
25* WebVideo/MatthewSantoro:
26** "10 Conspiracy Theories that turned out to be TRUE!", where Matthew started making every video of his educational.
27** "The WORST ALLERGIES!", where Matt stopped making skits with RapidFireComedy and started to make the humour less fast-paced.
28* ''WebVideo/TheMusicVideoShow'' was a mixed bag with its first two seasons. The first season started off [[Main/EarlyInstallmentWeirdness with problems]], though it had a handful of good episodes, with the Kim Kardashian [[https://youtu.be/s85kKC1luiA episode]] and the Video Games [[https://youtu.be/bHnBi91NiQo episode]] being standouts. Season two, [[Main/WordOfGod by the creator's own admittance]], was [[Main/CreatorBacklash not good]]. Season three got into this trope, beginning with its [[Music/KatyPerry Katy Perry]] [[https://youtu.be/1XKp6s1Xs44 episode]] and got better ever since.
29** Arguably, it found its own identity when it stopped being a [[Series/VideoOnTrial Video On Trail]] clone, phasing out the white transitions after the first few episodes.
30* ''WebVideo/TheNewAdventuresOfCaptainS'' grew the beard with episode 6, ''Nigel Strikes Back'', when it became DarkerAndEdgier, focussed more on the characters' motivations and generally gave more reasons to the audience to care more about the events of the series.
31* Opinions differ on where exactly WebVideo/TheNostalgiaChick got consistently good (whether it was Nella coming in more often or it was where she started looking at tropes as well as doing reviews), but the first step was probably the BlackComedy-filled "Top 10 Disturbing Songs" list where she proved dark humour is what she's incredibly good at.
32* While not ''bad'' in the least, WebVideo/TheNostalgiaCritic was a little less focused in subject matter at the start of his show. He found his footing and niche sometime after starting up Website/ChannelAwesome and uploading to Blip.tv. A good bet would be his review of ''Film/TheWizard'' or ''Film/BatmanAndRobin''. His yelling felt less like pathetic whining and more hammy and over-the-top, more visual gags were in place and the increased time limit of Blip meant he could focus on more aspects of the film. Both reviews had gags that still resonate two years later. Creator/DougWalker feels somewhat embarrassed when commentating on his review for ''WesternAnimation/CartoonAllStarsToTheRescue'' in 2010, spending most of the review explaining what he hadn't got right with the Nostalgia Critic character.
33* ''WebVideo/PopQuizHotshot'' the pilot got a really bad reception, with even people who made it [[CreatorsApathy admitting to not caring]]. The second episode was deemed a lot better, with WebVideo/TheNostalgiaCritic using his FriendlessBackground to kidnap people, General Anesthetic actually having lines, the guests getting points if they make Critic laugh, and the fact that Doug added more HomoeroticSubtext didn't hurt in the slightest.
34* Around 2015-2016, Mathew Buck's ''WebVideo/{{Projector}}'' reviews increased in length, which gave more opportunity to give more in-depth analysis on the films he covered. Compare the original ''Projector'' reviews from 2011, which typically ran no longer than five minutes, to his current ones, which tend to range from 15-20 minutes and have more insightful commentary than before.
35* LetsPlay/{{Raocow}} grew the beard when he moved from a deadpan, straightforward style to a wackier-voiced, TalkativeLoon who just rambles stream-of-consciousness and doesn't stop unless the level's really tough. And that's just a totally dandelion dandylicious thing, isn't it, guy? Yes, it's the thingiest of things.
36* WebVideo/RedLetterMedia's ''Mr.Plinkett Reviews'' were excellent deconstructions of the ''Franchise/StarTrek'' film franchise, but there was little else to them other than the movie reviews. It wasn't until the ''Franchise/StarWars'' prequel reviews that Plinkett became a fully fleshed out character: kidnapping, rape, murder, and all. The reviews themselves were also a significant jump up in quality, to the point of being a must-see for any sci-fi fan.
37* A [[https://twitter.com/site_42/status/1676391541231984640 tweet]] by ''Site 42'' (a [=TikTok and YouTube=] channel made by Website/SCPFoundation author [=TheeSherm=]) references this trope, both noting the TropeNamer as well as fellow SCP content creators [=TheVolgun=] and SCP Illustrated.
38--> ''I didn’t know “Growing the Beard” was causative. If I had known that the secret of Volgun and Illustrated’s success was facial hair, I would have grown the beard sooner, sheesh.''
39* WebVideo/TheSpoonyExperiment's beard-growing moment is (according to both by fans and [[WordOfGod Noah Antwiller]] himself) the review of the ''VideoGame/TheThing2002'' computer game, which marked the point where reviews were scripted instead of improvised and where Noah developed the sarcastic and snarky personality that would become a hallmark of the Spoony character.
40* ''WebVideo/SteamTrain'' was very controversial upon launch because it started the very same day Jon left [[WebVideo/GameGrumps its parent show]], leading some to cry foul of his replacement being in two separate shows on the same channel. Their first episode had a wide range of complaints against it, such as the recording equipment slowing the game to half-speed, their ineptitude at the ''tutorial level'', and the fact that most all the jokes were just them doing an annoying silly voice for a man [[OverlyLongGag for the entirety of the video.]] Their second episode cooled down the flames a bit, and things have been looking up ever since.
41* Some viewers say Creator/StuartAshen's videos started getting better when he went from "Doctor Ashen" to "Ashens"
42* ''WebVideo/TreeFog'' started out with simple song covers, but it really took off when it developed a plot with [[spoiler: the band splitting up.]] This coincided with the shaving of Alex's beard, strangely enough.
43* ''WebVideo/TribeTwelve'' started out as ''WebVideo/MarbleHornets'' lite, but has been steadily improving, culminating in the series [[spoiler:developing [[TimeyWimeyBall a massive, convoluted time travel plot,]] introducing a [[MindScrew particularly unusual case]] of FutureMeScaresMe]] [[ArsonMurderAndJaywalking and]] obtaining [[SugarWiki/VisualEffectsOfAwesome absolutely spectacular special effects...]] and it's ''[[SugarWiki/MomentOfAwesome still somewhat easy to follow.]]''
44* ''WebVideo/TwitchPlaysPokemonCrystal'' started out suffering from being the sequel to the [[ToughActToFollow famously insane]] [[WebVideo/TwitchPlaysPokemonRed original]]. The Mob spent a lot of time tearing itself apart over Lazergator, with many wanting to release him to make the game harder, but others wanting to keep him. When they [[WhamEpisode accidentally released]] [[EnsembleDarkhorse Togepi]] instead, the [[KickTheMoralityPet resultant shock and regret]] caused a new RageAgainstTheHeavens plot to form in contrast to the old one's [[EveryoneIsJesusInPurgatory aburdist theological journey]].
45* While [[Website/SomethingAwful Lowtax]]'s first three "LetsPlay ''VideoGame/CryOfFear''" videos were surprisingly well received, it wasn't until [[WebAnimation/TheFlashTub Dave "Shmorky" Kelly]] took up the second microphone that ''GamingGarbage'' became a possibility.
46* ''WebVideo/MonsterIslandBuddies'' started off as a funny skit-based show, but it starts getting better halfway through Season 1, where the show starts developing continuity and an actual StoryArc. In Season 2, the show starts firing on all gears; the comedy gets even better, gains actual dramatic stakes, starts giving the main cast CharacterDevelopment, and develops the creative and intricate plots the series would be praised for.
47* ''WebVideo/UnwantedHouseguest'': Began with the introduction of "TRUE Scary Stories" giving the Houseguest a more consistent appearance and personality. Doctor Wolfula's introduction as a recurring character to give him someone else to interact with, and the introduction of Chapter Videos to more directly tell stories really leg it tale off.

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