Line #34 Analysis/DoNotDoThisCoolThing


1	!!Media in General / Common Tropes
2	* WarIsHell. Anti-war works suffer badly from this. Creator/FrancoisTruffaut once said that "There is no such thing as an anti-war movie" because it will invariably [[WarIsGlorious look exciting]] up on screen. Another old saying is; "Soldiers love anti-war movies but [[MisaimedFandom never the way the maker wants]]", though these descriptions actually apply to war in other media as well as film. Plus, Truffaut's theorem isn't the only problem. Even if the work is intended to show how horrible war is it almost always backfires. While certain aspects of the war can be portrayed negatively, it's near impossible to make a work that is completely anti-war, regardless of what approach the creator takes, to the point where trying to make an anti-war work is nothing short of futile. There's a couple of reasons for this;
3	## [[BigBadassBattleSequence The fighting ends up looking or sounding cool]]. If it doesn't, and the battles aren't exciting, then the work can't get its message across because no one will want to see/read/listen to a war work with boring battles.
4	## Even if #1 is avoided, and the work doesn't show any fighting and instead focuses on other negative aspects of war, such as the suffering of civilians or atrocities committed by one of the sides, it's a bit difficult to get the message across. Without showing the fighting, which is the actual war part of anti-war, the work can't actually show ''why'' the civilians are suffering or why the belligerents are committing these horrible crimes.
5	## While the war itself is meant to be seen negatively, the works often go out of their way to portray at least one side fighting it in a positive light. In addition to seeing the troops fighting cool battles, the audience sees them committing selfless acts of bravery and maintaining [[TheDeterminator strong willed attitudes of hope and perseverance]]. So the very fact that war sucks brings out the best in people.
6	## Even if #3 is avoided and the work does focus excessively on the negativity of war besides just the battles, and shows demoralized troops driven to committing horrible atrocities, there will inevitably be at least one character who withstands it and never breaks. So no matter how bad the war gets, [[EarnYourHappyEnding hope always survives]].
7	## This ''[[FailureIsTheOnlyOption still happens]]'' even if #4 is avoided, and the work shows the battles and goes all-out to portray the other aspects of war [[ThereIsNoKillLikeOverkill as horribly as possible]] with no redeeming features whatsoever; packed with war crime scenes, those fighting constantly crossing the MoralEventHorizon without hesitation, having no [[UsefulNotes/TheLawsAndCustomsOfWar rules or customs]], [[NoQuarter taking no prisoners]], [[LeaveNoSurvivors killing surrendering troops]], [[SinkTheLifeBoats executing the wounded]], [[RapePillageAndBurn pillaging and burning]], [[RapeIsASpecialKindOfEvil raping girls]], [[WouldNotShootACivilian killing civilians]], [[WouldHurtAChild killing children]], and [[KickTheDog killing puppies and kittens]].
8	*** A.) If only one side involved is like this, then it's only anti-war for that side. It's extremely pro-war for the other side because all it's done has [[InformedWrongness justified them fighting]], and the audience wants them to fight against the evil side.
9	*** B.) If all sides involved are like this, you get TooBleakStoppedCaring. The audience hates all of them and wants them to fight so they can [[EveryoneDiesEnding all kill each other]].
10	## Exceptions?
11	*** The only time this doesn't happen is when the audience is placed in the shoes of the ''civilians and refugees'' affected by war, rather than the combatants themselves. Such a premise -- usually involving a main cast of survivors with little to no combat experience pitted against a collective InvincibleVillain in the form of well-trained and heavily-armed soldiers -- generally avoids many of the pitfalls associated with presenting an anti-war message, as the audience's everyday fears and RealismInducedHorror will be invoked for all they're worth to show how much it sucks to get caught in an actual armed conflict.
12	*** Another type of war film that generally averts this are [[ANuclearError nuclear holocaust movies]] like ''Film/WarGames'' and ''Film/TheDayAfter'' (played seriously, that is; ''Film/DrStrangelove'' is one of the most notorious cases to play this trope straight because it's a comedy). They often don't show battles and the whole futility of nuclear warfare elevates the conflict to an EnemyMine between the mutually antagonistic powers to prevent TheEndOfTheWorldAsWeKnowIt. If the missiles do start flying, expect to see death, destruction, misery, and the horrifying end of humanity as people either get vaporized or slowly die of radiation poisoning.
13	* Junk food is one of those things that it is hard to have AnAesop about because of [[FoodPorn how tasty and, in some cases, colorful, it always looks]]. Any diet commercial will backfire horribly if they show the foods you shouldn't be eating (or should only be eating in moderation) ''and'' say that you shouldn't be eating them (or only be eating them in moderation).
14	** British TV chef Jamie Oliver tried to avert this by showing people their weekly intake of junk food all dumped together into a huge unappetizing mess. As Creator/CharlieBrooker pointed out, the resulting message was [[BrokenAesop "don't eat your food that way"]].
15	** This backfired again on Jamie Oliver as he tried to explain to children why chicken nuggets made from mechanically separated poultry are terrible and non-nutritious, as he carefully cut up a chicken and used the leftover carcass to make nuggets. The kids happily scarfed them down, [[https://www.youtube.com/watch?v=S9B7im8aQjo to his sad amazement]].
16	** Dara O'Briain mocked this one as well, talking about Gillian [=McKeith=]'s tendency to show people a table covered in all the crap they shoveled down their throats over the course of the week -- and noted that the looks on their faces tended to be a mixture of pride and lust.
17	* Any piece of [[StealthCigaretteCommercial anti-tobacco propaganda]] where the tobacco user [[SmokingIsCool actually looks pretty cool]]. Especially when it emphasizes someone trying to look cool by smoking or accuses the tobacco industry of glamorizing the use and then clearly identifies how they've played up tobacco usage to look cool, which the viewer may not have noticed before.
18	** Cigarette packaging that has images of injuries that have been acquired from smoking is supposed to deter the buyer from purchasing the cigarettes, which would be easier to do if they ''weren’t being sold in the first place'', and doesn’t work anyway, since the smoker will usually just look at it and think something along the lines of "well, I don’t do it that much, so it won’t happen to me!" Not exactly cool, but allowing them to be bought and then trying to ''stop'' people from buying them instead of just banning them has the same [[ForbiddenFruit reverse-psychology effect]] on smokers.
19	* DrugsAreBad. Anti-drug propaganda suffers heavily from this. Many works spend the first half detailing just how fabulous the wild and crazy world of drug-fueled parties are or throw in things like a [[StonersAreFunny funny]] [[TheStoner stoner]] character or a MushroomSamba. It's [[{{Narm}} hard to take it seriously]] when they conclude with "Drugs are bad. You shouldn't do drugs."
20	** Hilariously, there are multiple studies saying that anti-drug propaganda, both fictional works and real anti-drug programs, like DARE, not only fail to decrease the rate of drug and alcohol use among the participants, but in some places the rates actually ''increase''. There are a few reasons as to why this is;
21	### They expose kids to drugs at an earlier age. How many wouldn't even have known about these evil and destructive substances if they hadn't been told about them by the very propaganda trying to keep them off drugs?
22	### It makes drug use seem far more prevalent than it actually is, making kids think it's normal, especially when they place emphasis on resisting peer pressure, which a lot of kids take as "everyone is doing drugs but you" and also "if you don't do them, prepare to be bullied and ostracized." In the twenty-first century, schools have been getting better about this, saying that everybody is ''not'' actually doing drugs and showing statistics to prove that it's not something everyone does.
23	### When the kids get older and find out that ''some'' of the information given to them had been, at the very least, exaggerated in order to ScareEmStraight, (e.g. one joint of marijuana or one pill of ecstasy will kill you), they assume that ''[[CryingWolf all of it was]]'' and decide to try out harder drugs. This can result in said person trying drugs that are highly dangerous/addictive. In some cases exaggerating the dangers of addiction can result in people continuing to do addictive drugs like heroin thinking it's safe after they didn't get addicted from the first hit like they were told, resulting in them actually getting addicted.
24	### Even when being honest, describing the effects doesn't exactly make them unappealing. "Marijuana makes you feel happy and makes things funny. LSD and mushrooms makes you see bright colors and patterns. PCP turns you into Comicbook/{{Superman}}."
25	### TheAggressiveDrugDealer doesn't exist, so if a kid does get approached by a drug dealer, they won't feel nearly as much pressure to buy from them and will realize that real drug dealers, even if they aren't nice, are much nicer than the ones on TV and may feel more inclined to buy from them.
26	### Some anti-drug programs even tell students the current street value of drugs. Which, instead of resulting in "Oh, I would never do that, that's too expensive". sometimes results in "Hey, [local price] for [some drug] is a good deal."
27	### [[ForbiddenFruit Normal youth rebellion.]] Your parents and teachers don't want you to do this stuff, but they said that about [[TheNewRockAndRoll all the good music, movies, and video games too]].
28	### A lot of them tend to just leave it at "Drugs are bad. Why? Because they’re bad!” rather than actually describing the adverse effects that using them can have. "You shouldn’t use cannabis because your brain isn’t developed enough, so you might get addicted and there’s evidence that it could cause you to develop a mental disorder" probably works better than "if you smoke this green plant that makes you happy and relaxed, bad things will happen to you".
29	### Many anti-drug works bring up coolness as a concept, and try to say that drugs aren't cool and/or not doing drugs is cool. However, they often do this by giving the drug user attributes associated with being cool (such as a biker aesthetic, CoolShades, or a MsFanservice girlfriend), which ends up making the drug user look cooler than the non-drug user. Doubly so if they also give the non-drug user attributes associated with being dorky (e.g. glasses, formal attire, and being BookSmart). In addition, they might tell kids not to do drugs by pointing out that most people don't do drugs, which might attract kids who want to be different to drugs.
30	* Almost any video game that tries to remind us that violence is wrong. OK, here's your [[{{BFS}} Godslayer Blade]], [[{{BFG}} Shootemup 6000]], and a ridiculously complicated combat system that you must learn in order to see the story. Oh, and don't [[WhatMeasureIsAMook kill people, unlike the villain.]] Attempting to avert this often leads to the same problems as the anti-war film example above (if you don't make the combat in the game fun, people probably won't want to play it, etc.).
31	* DigitalPiracyIsEvil. That would be pretty much why a good portion of anti-piracy propaganda just doesn't work. As [[Website/SomethingAwful some of the goons]] [[http://www.somethingawful.com/d/comedy-goldmine/dvd-piracy-posters.php?page=10 have put it...]]
32	-->'''plastickiwi's submission:''' Wait... so you're telling me people download and burn their own [=DVDs=]... for free?\
33	'''Puck's submission:''' 90% of you ''didn't know'' you could download [=DVDs=] off the Internet ''[[NiceJobBreakingItHero until we fucking told you not to do it]]'' in ads before movies.
34	** In addition, pirating your [=DVDs=] is a good way to be freed from those annoying anti-piracy trailers.
35	*** And work around the region codes in a NoExportForYou situation. At least when you do not have to worry about a language barrier.
36	*** Video game [[UsefulNotes/DigitalRightsManagement DRM]] can get even worse. Even getting beyond the ForbiddenFruit aspect (games with heavy anti-piracy measures, like several Creator/{{Ubisoft}} releases, tend to be heavily pirated - Ubisoft themselves once claimed [[https://www.eurogamer.net/articles/2012-08-22-ubisoft-has-endured-a-93-95-percent-piracy-rate-on-pc 93% of their PC players were pirates]] - while Platform/GogDotCom advertises a complete ''lack'' of DRM in purchases from them, and have become very successful rather than being pirated out of business), the most infamously-draconian systems, with several log-ins and security checks, also tend to be applied in a ridiculously-inept fashion: even at their most effective, since there are so many steps to it that can fail for a variety of reasons beyond the player's control, they punish legal players just as much as pirates (pirates don't have access to the log-in server and can't play, yay-- whoops, server went down for maintenance/can't handle that many logins/hiccupped when they weren't looking/got pulled down a year later after the sequel was announced, so neither can legal players. Also, the game detected software the developer doesn't like on your system, so now you're banned from every other game they have or will make), and at their ''least'', they actively punish actual purchasers '''more''' than pirates (for all the same reasons as above, but not being actually integrated into the software in a way that the pirates can't just rip it out entirely and still have a working game). In extreme cases, people will actually purchase the game in question, then pirate it ''anyway'' just to actually be able to access what they legally bought.
37	** And one of the same companies that are pushing anti-piracy also distributed file-sharing software, [[https://www.youtube.com/watch?v=T67PPRc01aI promoting the ability of the software to download copyrighted media illegally.]]
38	** It does not help their cause that a lot of the people involved in the anti-piracy side of things tend to do [[KnightTemplar downright rotten things in order to try enforcing their viewpoint]]. For instance, suing [[https://www.cnn.com/2003/TECH/internet/09/09/music.swap.settlement/ a 12-year-old girl]] and ordering her to pay two thousand dollars for sharing a thousand songs, suing [[https://web.archive.org/web/20191225081807/https://www.theinquirer.net/inquirer/news/1049819/riaa-wins-default-judgement a young woman in need of an organ transplant]] for ''eight'' thousand dollars for sharing only '''ten''' songs, and supporting the creation of legal measures like [[https://en.wikipedia.org/wiki/Stop_Online_Piracy_Act SOPA]] that, in essence, was so ill-thought-out it would have allowed prioritization of [[ScrewTheRulesIHaveMoney executives' coffers over basic freedoms]]. And not stopping there, they keep on trying with things such as [[https://en.wikipedia.org/wiki/Directive_on_Copyright_in_the_Digital_Single_Market#Draft_Article_13_(Directive_Article_17) Article 17]], which would require near dystopian levels of surveillance to even be enforceable, and [[DisneyOwnsThisTrope attempts to copyright things that cannot and should not be copyrighted]], like [[https://www.techdirt.com/2022/06/13/copyright-being-used-to-stifle-attempts-to-preserve-a-dying-language/ near-extinct languages from the very people said language belongs to]]. Far from raising public awareness, actions and tactics like these just make the anti-piracy groups look at best like they are over-reacting, at worst like they are money-grubbing jerks out to squeeze every dime they can get from both customers and artists, regardless of the consequences to who that money comes from.
39	*** Further not helping their case is the very obvious push by copyright holders and the like to [[https://www.techdirt.com/articles/20210808/17000347325/end-ownership-how-big-companies-are-trying-to-turn-everyone-into-renters.shtml end the concept of ownership, increasingly only allowing for the renting of their products through a temporary license]].
40	** To make things even more damning for them, they have repeatedly made clear through their actions they are are only out for the big labels and rights holders, not the actual creators like they repeatedly claim. This was made abundantly clear during the Clinton era where one of them made a small amendment to an omnibus bill that would have made it so that [[https://www.salon.com/2000/08/28/work_for_hire/ all sound recordings would automatically belong to the big labels]] while stripping the rights from the actual creators. And the guy responsible for the incident is now the boss of the RIAA.
41	* TeenPregnancy or out-of-wedlock pregnancy. Shows like ''Series/SixteenAndPregnant'', ''Teen Mom'', and ''Series/TheSecretLifeOfTheAmericanTeenager'' have been accused of glorifying or promoting it. We can argue all day about whether or not this is the case, but if the shows are trying to discourage it, they are not doing a very good job.
42	## The cameras step into the house of a teenage girl whose "life was ended" by pregnancy only to find that, somehow, her life goes on. It's harder to fear something with which you've become more familiar, especially when that familiarity proves the people trying to warn you away from something [[CryingWolf are exaggerating its consequences]].
43	## It doesn't help that most of the allegedly-struggling teen mothers portrayed in many of these media are rich white girls who don't have to get jobs or miss out on school or social events to take care of their baby, and can often still get a guy (whether or not he's the father of their child) to go out with them. In a more meta sense, since these women have appeared on TV, they have a certain amount of fame they can leverage into speaking engagements, public appearances, and even endorsement deals, further making it seem more glamorous to outsiders.
44	## There's almost inevitably -- especially in documentary versions -- a statement somewhere about how, at least in her own estimation, she's become twice the person she was and how it's really matured her, and how one just doesn't know what love is 'til one is a mother. And yet it still tells the kids not to do it!
45	## Meta-wise, it's literally having the opposite effect on its audience; because of the increasing focus in recent decades on fame and recognition as being the most important value among teens and tweens, there have been instances of young teenagers who want to (or ''did'') get pregnant ''[[BrokenAesop because they think they will appear on television.]]''
46	* Anything against acquiring excessive material goods, whether it's discouraging greed or if it's anti-consumerism or anti-materialism, can easily fall into this. The story often has to show all the material things that people shouldn't be so greedy for, shouldn't waste their money on, or shouldn't define themselves by, and it's extremely difficult to portray these things without them looking cool. This goes double when the message is aimed at kids.
47	** This happens a lot in Christmas works that try to reinforce [[TrueMeaningOfChristmas the true meaning of the holiday]] - about family, about giving to the less fortunate, and how it's better to give than to receive - which is then undermined by showing all the awesome presents we shouldn't be so focused on getting. These also tend to end on SweetAndSourGrapes, where the person is resigned to the fact that getting [awesome toy] isn't what makes a happy Christmas, only to receive it after all.
48	** Hilariously, straight pro-consumerist works such as ''MTV Cribs'' and ''Series/PimpMyRide'' have had the exact opposite effect in retrospect, especially after the financial crash of 2008, since the extravagant bling and hoarding of resources are so unironically over-the-top that they are now seen as a huge part of what was wrong with 2000s popular culture. This was discussed by Creator/CharlieBrooker along with works like ''Series/MySuperSweetSixteen'' and the plethora of house hunting shows.
49	--->'''Charlie Brooker:''' For instance, here, her mum buys her a brand-new sixty-seven-thousand-dollar Lexus. But Audrey's unhappy, because she didn't want it 'til the day of the party.\
50	''(insert scenes of Audrey complaining that her mother "ruined her life")''\
51	'''Charlie Brooker:''' Actually, I think this might be an al Qaeda recruitment film.
52	* Body weight related issues, either [[AWeightyAesop getting too heavy]] or becoming too thin.
53	## For example, this ad warning about the dangers of anorexia shows a [[http://farm2.static.flickr.com/1140/1431209367_43f0312255.jpg cadaverous-looking young woman]] (Warning -- {{NSFW}} image). However, while people without weight issues might be disgusted by sights like these (but it's not like they were going to suddenly become anorexic or obese anyway), they can also give grounds for denial: "I'm not anorexic/obese: I don't look like that!"
54	## With weight loss in particular, the works can become icons as a goal to reach, or for viewers/readers blaming themselves. "Look at her, I couldn't even go as far as she did!"
55	## In the case of some who have gone through the experience of having an eating disorder and managed to "beat" it, a lot of times they used pictures like these as "thinspiration" and [[NiceJobBreakingItHero seeing those images may trigger a relapse]].
56	## Going the other way, fat/body positive messages that are supposed to tell people who are [[HollywoodPudgy seen as "large" by society's standards]] but are actually at a decent, healthy weight that there is nothing wrong with them could be used by actual obese people as an excuse to keep living an unhealthy lifestyle.
57	* SexIsEvil. Works that make arguments against sex or portraying it openly, whether it's discouraging sexual immorality and promoting abstinence or if it's arguing against the objectification of women.[[note]]Some people are asexual, which means they aren't sexually attracted to anyone, but these lessons don't apply to them because they probably weren't seeking out sex anyway.[[/note]]
58	## The work inevitably has to show some sexual imagery, and it's pretty much impossible to show it in a non-appealing light, so either the sex or the portrayal of women comes off as appealing.
59	## With works that promote abstinence, they often get screwed up by trying to balance out the message of how evil and dirty premarital sex is with how great and wonderful sex is once you're married. Unless the work resorts to outright lies, it really has no argument to show any differences between sex within marriage and sex outside of it other than the extremely murky area of "it's bad/sinful/immoral because I/our church/the Bible says so".
60	## Even if teenagers adhere to the message, they usually find [[LoopholeAbuse loopholes]] to [[TechnicalVirgin warp it anyway]].
61	*** A.) It's no coincidence that the virginity pledge movement and abstinence trends like purity rings have coincided with rising rates of oral and anal sex among teenagers. While individual leaders and parishes have given their opinions on oral and anal sex, the churches of each sect have yet to take an [[{{Pun}} official position]] on them. Because oral and anal sex can't result in pregnancy, this leads kids to believe they're just a little bit less sinful than vaginal pre-marital sex, and that it doesn't technically count because it's not the same as vaginal sex.
62	*** B.) Even with vaginal sex, kids can still find other loopholes, such as being engaged or being "spiritually married". They're not actually married, but they believe that you can still do it as long as you get married later. That part's pretty much in the Bible: ancient Israelite (precursor to Jewish) law specified vaginal intercourse between a man and woman who were both unmarried as being exactly equivalent to marriage vows, the couple becomes instantly married (modern equivalent being "common law" marriage). Hence what seems to be a punishment for premarital sex (marriage) is actually a logical consequence (and hence no ban on fiancée sex).
63	## Fewer half measures. Sure, total abstinence is a more reliable way to avoid pregnancy and [=STD=]s than using a condom, but using protection is still ''way'' better than going unprotected. Programs that primarily preach abstinence tend to condemn protected ''and'' unprotected sex alike (and even those that acknowledge any difference between the two will often wildly exaggerate how often condoms or other forms of protection fail), so when the kids give in to their lust, they almost certainly won't already have a condom on them "just in case", may not know how to get and use one, and may be unaware of how effective it is and thus think it's not worth the trouble. Tellingly, areas that largely utilize abstinence-only sexual education tend to have ''higher'' rates of teen pregnancy than places that instead use comprehensive sex education.
64	* Along the same lines, prostitution is devilishly difficult to portray in film without glamorizing it. SexSells, after all, and it's difficult to show a hooker plying her trade without showing what some of the appeal of that trade is. At the same time, if you ''do'' succeed in making prostitution look unappealing (via perhaps showing the cruelty and perversion of the customers or maybe the dangers of the trade), you're very likely to make your film rather unappealing as well, and then [[AngstAversion no one wants to watch it]].
65	* Any work of SpeculativeFiction that preaches HumansAreTheRealMonsters is inevitably going to receive a large amount of hate from people disputing the message and bringing up all the cases of people doing major good deeds to others with no compensation, because the audience is made up of humans, who naturally will disagree with the claim that they and their species are AlwaysChaoticEvil. It certainly doesn't help that the works in question tend to {{flanderiz\|ation}}e human behavior into the worst of the Jim Crow South or apartheid South Africa, and ignore that blatant prejudice is ''highly'' frowned upon in today's society. Oddly, the more general trope of HumansAreBastards tends to get far less backlash, likely because it's rarely presented in the same all-or-nothing manner and at least ''some'' humans are presented as not, in fact, being bastards.
66	* Any of the "technology is bad" messages and the tropes they relate to (whether it's a GreenAesop that suggests technology is at odds with nature, ScienceIsBad, NewMediaAreEvil, NewTechnologyIsEvil, or the idea that "sometimes [[OlderIsBetter what's old is better than what's new]] and you shouldn't like or want some technology just because it's new"). They often portray the technology as something the viewers may well already have and get along fine with or at least know someone who does (video games, cell phones, etc), or as sci-fi stuff like flying cars, self-cleaning houses, etc, which just comes off as looking very awesome to the viewers (who ''wouldn't'' want a flying car?) Not to mention that it's not all that rare to be, or come across someone who is, simultaneously a NatureLover and a techie.
67	* If you're making a work for kids that with the message that KidsShouldntWatchHorrorFilms (or play [[UltraSuperDeathGoreFestChainsawer3000 violent video games]], or read horror comics), you're almost guaranteed to have this problem. Not only do plenty of kids ''like'' horror movies and the like, but if the characters are shown enjoying one, children in the audience might end up sympathizing with them even if the {{Aesop}} is that they shouldn't indulge in such things. It also doesn't help that you [[CluelessAesop won't be able to show anything which would actually be too violent]] for your intended audience - even if you show a character deeply disturbed by whatever they shouldn't have watched/played, viewers may simply conclude that they're just a total wuss.
68	* Any work that aimed for "don't do X" and has a plot that goes something like "a character does X, and it's awesome until it backfires as a result of them doing something particularly stupid/reckless/selfish". For instance, "crime doesn't pay" may turn into "crime ''does'' pay; just don't make the stupid mistake that got the protagonist caught". Likewise, many stories aiming for a "technology is bad" message start out with the characters greatly benefiting from the technology in question until someone starts using it carelessly or using it to excess.[[note]]Though at least in that case, "use new technology wisely" is still a perfectly respectable message.[[/note]]

Context Analysis / DoNotDoThisCoolThing