Line #19 Advertising/ClaudeTheCat


1	[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/wks_energy_safety_winter_campaign_banner_tp.jpg]]
2
3	->''"Unlike me, you've only got one life."''
4	-->-- '''Claude'''
5
6	''[[https://www.youtube.com/watch?v=mrtS334L3cg Claude the Cat]]'' or ''Claude the Safety Cat'', is a series of [=PSAs=] by New Zealand website Worksafe.
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8	Despite the site proper being about safety at work, the Claude the Cat [=PSAs=] teach about a variety of safety topics, such as gas heaters, electric blankets, and DIY.
9
10	The [=PSAs=] feature a talking, safety-conscious cat named Claude who urges the viewers to look after "their only life".
11
12	!! ''Claude the Cat'' provides examples of
13	* AccessoryWearingCartoonAnimal: Not usually, but...
14	** In the video on beach safety, Claude wears sunglasses.
15	** In the video on online shopping, Claude wears reading glasses.
16	** In the video about keeping warm, Claude dons a gas mask.
17	* AgonyOfTheFeet: When Claude finds a too-hot area on his owner's electric blanket, it hurts his paw and then ''smoke comes off his paw''.
18	* BeachEpisode: One video is about summertime safety and features Claude at the beach.
19	* BreadEggsMilkSquick: Claude describes the signs a connection is loose as "if the plug is loose, the cord is frayed, sparks are coming out, or the bed suddenly catches fire".
20	* BreakingTheFourthWall: Claude speaks directly to the audience.
21	* ButtMonkey: Claude's owner is often seen having accidents (falling off his ladder, having trouble setting machines up, etc).
22	* CampingEpisode: One video is about how you shouldn't use gas in a tent and another is about not using it in a caravan.
23	* CanaryInACoalMine: Discussed when Claude says that you'll pass out and possibly die, just like a canary in a mine, if you use gas in a caravan
24	* CatsHaveNineLives: Claude references this trope by saying that, unlike him, humans have only one life.
25	* DarkIsNotEvil: Claude is a black-furred cat who warns viewers about potential dangers and how to avoid accidents.
26	* DeliciousDaydream: When Claude tells the viewers not to use a gas stove inside a sealed-off caravan or they'll pass out like a canary in a coalmine, he says, "Mmm, canaries!" while imagining one.
27	* {{Fainting}}: Claude's owner passes out once after installing his gas heater in his room.
28	* FurryReminder: Claude mainly talks, but in one PSA, he's heard screaming, "Reoww!" (the same sound effect used in ThatPoorCat) upon accidentally burning himself.
29	* MistakenForToilet: One PSA reveals that Claude thinks of the beach as a giant litterbox.
30	* NoCelebritiesWereHarmed: Though possibly unintentional, Claude sounds ''very'' similar to Creator/StephenFry.
31	* NoNameGiven: Claude's owner and the man who helps him install his heater are unnamed. So is the mouse Claude tries to catch at one point.
32	* NotSoAboveItAll: Claude is pretty serious and at times acts unamused, but he does sometimes make jokes.
33	* OohMeAccentsSlipping: Claude has an English accent, but he sometimes lapses into his voice actor's New Zealand accent by mistake on the actor's part.
34	* {{Pun}}: In one video, Claude says not to let "do it yourself" turn into "do yourself in".
35	* SigningOffCatchphrase: Claude ends all his videos with "Unlike me, you've only got one life" or "Look after the only life you've got," followed by "Visit worksafe.com and look for me."
36	* TheSpeechless: Claude is the only character to speak, unless you count the scream his owner makes while falling off his ladder.
37	* TalkingAnimal: Claude occasionally makes humanlike gestures or puts on an accessory, but apart from that he acts the way a normal cat would if granted the power to talk and assigned the task to educate on safety.
38	* ThermalDissident: Being a cat, Claude loves heaters and electric blankets, and once stated that "being cold is not [his] idea of fun."
39	* ToiletHumour:
40	** If the video is about gas, there will usually be a fart joke.
41	** In the video on digging, Claude digs and then says, "So much for privacy", implying he wanted to do his business.
42	** Claude describes the beach as a litter box in the summertime video.
43	* TooDumbToLive: Defied by Claude. His owner will often make some dopey mistake that leads to him almost dying, but Claude intervening.
44	* UnderwaterFartGag: Claude says that gas leaking from a tank produces bubbles "just like in the bath".

Context Advertising / ClaudeTheCat