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Its original on-air look was the first in Britain to use computer animation (the "blocks"), which [[FollowTheLeader kick-started a trend for CGI among all the other broadcasters right after.]] It also made designer Martin Lambie-Nairn into a major branding figure. It was phased out by 1996, and several more looks followed, with their late 2000s look using optical illusions and CGI to show the logo being formed in real-life situations. But 2017 saw a new set of idents with perhaps one the most bizarre, yet endearing, concepts for idents ever: [[https://www.youtube.com/watch?v=2Ei_XdwSghQ turning the logo into a humanoid creature]] and its' interactions with people (like bellowing the Fourscore melody, causing the residents of a nearby town to get buffeted by the force).

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Its original on-air look was the first in Britain to use computer animation (the "blocks"), which [[FollowTheLeader kick-started a trend for CGI among all the other broadcasters right after.]] It also made designer Martin Lambie-Nairn into a major branding figure. It was phased out by 1996, and several more looks followed, with their late 2000s look using optical illusions and CGI to show the logo being formed in real-life situations. But 2017 saw a new set of idents with perhaps one the most bizarre, yet endearing, concepts for idents ever: [[https://www.youtube.com/watch?v=2Ei_XdwSghQ turning the logo into a humanoid creature]] and its' interactions with people (like bellowing the Fourscore melody, causing the residents of a nearby town to get buffeted by the force).
force). In 2023 Channel 4 underwent a major rebrand that introduced a new neon-green logo, replaced All 4 as the name of the streaming app with Channel 4's own name (apparently done to increase brand recognition among younger viewers) and debuted a short film called [[https://www.channel4.com/programmes/the-island-life "The Island Life"]] that featured an infinite loop through 25 different takes on Channel 4's logo. The individual scenes of the film make up the channel's [[https://theident.gallery/c4-2023-2.php new idents]].

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