Conceived on August 29, 1997 by Reed Hastings and Marc Randolph out of protest towards Blockbuster's high rental fees, Netflix is a service that began in 1999 as a subscription DVD rental service where movies were ordered via the Internet and delivered by the U.S. Postal Service in the United States. Starting in 2007, they began to offer movies via streaming video over the Internet as a value-added service for their subscribers. However, over the next 3-4 years, as DVD and Blu-ray sales began to fade and Internet access became faster and cheaper, Netflix quickly evolved and now has become the most prominent entertainment streaming service. Its available content includes both television shows and movies, though some of their material is still limited to physical disc rentals.
The service can be viewed on all major computer operating systems (Windows, Mac, and Linux), as well as nearly all internet-connected game consolesnote , most Blu-ray Disc players, smartphones, tablets, TiVo, smart televisions, and set-top streaming boxes such as Apple TV and Roku. Basically, if it has an Internet connection, you can almost certainly watch Netflix on it.
In late 2015, Netflix started moving away from using the Microsoft plugin "Silverlight" to rely on Video DRM and streaming, instead opting to use HTML5 on the Desktop versions of Netflix for three reasons: 1. So other browsers besides Google Chrome (such as Safari, Chromium, Opera, and Mozilla Firefox) could use Netflix. 2. So it wouldn't need to rely on a third-party plugin,note and 3. To add support for basically every Linux distro that has support for any of the browsers listed above.note
On the television front, Netflix primarily competes with Hulu for reruns. While Netflix's library of reruns is extensive, both services in the past couple of years have made exclusivity deals for certain shows (Friends for Netflix, and Seinfeld for Hulu) to keep them off other services, and Hulu has become a serious competitor when it comes to streaming recently-aired shows (having originally been partially owned by three of the major networks helps). Netflix has begun to lose some of its notable licensing deals to newly emerging rival streaming networks from the owners of the shows in questions (Star Wars: The Clone Wars to Disney+ in 2019, Friends to HBO Max in 2020, The Office (US) to Peacock in 2021), though the streamer has shown a willingness to spend big on new deals to remain competitive (shelling out a rumored $500 million+ to swipe Seinfeld from Hulu in 2021).
Since the early 2010s, Netflix has competed with HBO as a maker of prestige television, making a heavy push towards original, exclusive content, with great success. Several of its originals (including House of Cards, Orange Is the New Black, BoJack Horseman, Unbreakable Kimmy Schmidt, Stranger Things, The Crown, Ozark, Big Mouth, Tiger King, The Queen's Gambit, Bridgerton, Squid Game, and Arcane) have been massive hits (at least in the demographics that count), and House of Cards became the first direct-to-streaming show to win Emmy Awards. The network has also become notable for picking up or producing sequels to outside programs to great success, including Arrested Development, You, and Cobra Kai. Netflix's success in this regard has legitimized the idea of online distribution of original TV shows outside of cable or network television, with competitors like Hulu, Amazon, and Yahoo! also now having success with their own programming. All three even went as far as to revive or rescue other shows from cancellation, just as Netflix did for Arrested Development. Netflix brands their original content as "Netflix Originals" though this term can cover a few scenarios: shows commissioned and produced by Netflix, shows produced by other companies which Netflix was the exclusive distributor of, or shows from other companies Netflix has purchased ownership of.
Netflix also developed a reputation for being extremely willing to give shows a chance to build an audience; basically, if you got your show on Netflix, you were guaranteed at least one season renewal. It took four years for one of their shows (Marco Polo) to be cancelled before a third season. As its output of new shows increased drastically in the latter half of The New '10s, however, its reputation in this regard began to sour; in 2019, the streamer drew the ire of passionate fanbases for its shows The OA, One Day at a Time (2017), Santa Clarita Diet, Anne with an E, and Tuca & Bertie by cancelling them early into their runs (the last after just one season) despite general critical and audience acclaim.* This only became more pronounced in 2020, when Netflix also began abruptly cancelling several series that it had initially renewed (e.g. I Am Not Okay With This, GLOW), in part due to costs related to the COVID-19 Pandemic. By the end of the decade, Netflix had acquired nearly the exact opposite reputation with new shows that it had previously enjoyed, which led to some scrutiny of Netflix's advertising practices and internal metrics and whether they harm the longevity of the streamer's more recent series.
Building on their successes with original programming, Netflix inked an exclusive content deal with DreamWorks Animation in 2013 for original animated shows, such as the 2016 Voltron reboot, Legendary Defender. A similar deal was made with Marvel Comics in 2014 for original Super Hero dramas. Set within the Marvel Cinematic Universe, these shows — Daredevil (2015), Jessica Jones (2015), Luke Cage (2016), and Iron Fist (2017) — also had its own Avengers-style team up event with The Defenders (2017). Meanwhile, a series starring The Punisher (a major character in the second season of Daredevil) was announced in April 2016. However, by June 2019, all six shows were cancelled by Netflix as Marvel's owner sought to develop rival streaming services. Nonetheless, the development of the six shows greatly helped the streaming service in its formative years. Meanwhile, Netflix had inked a deal with the Roald Dahl Story Company in 2018 for the rights to produce content based on the author's works. This has later led to the wholesale purchase of the company in 2021, meaning Netflix now owns Charlie and the Chocolate Factory, Matilda, and Dahl's other stories.
Finally, due to the increased popularity of anime, where it competes primarily with services like Crunchyroll in the streaming market, Netflix also aims to be an anime producer. In the interim, they licensed, simulcast, and even dubbed the likes of Knights of Sidonia and The Seven Deadly Sins. To that end, they made partnerships with anime heavyweights Production I.G and Studio Bones, as well as lesser-knowns Sublimination, Anima and David Production, to create exclusive content for the platform. In 2018, they began to roll out the first batch of true original anime with content like DEVILMAN crybaby, B: The Beginning, Aggretsuko, and A.I.C.O. Incarnation, to great success. With the looming threat of numerous streaming services all vying for Netflix's spot at the top, they have doubled down on the production of original anime as one of its biggest selling points over the competition.
Netflix is so popular, as much as one-third of all internet traffic in the US during the hours of 7 pm to 1 am is Netflix streaming. And if you want a measure of how important the business has become internationally, take Canada's example. Its telecommunications authority, the Canadian Radio-television and Telecommunications Commission (the CRTC, the analog to the US' FCC) has a bidecadal conference on the state of television in Canada. In 2009, Netflix was only mentioned twice. By 2014, its burgeoning media presence was first & foremost in nearly all of that year's presentations, and it climaxed with Netflix's representative on the hot seat arguing with the main regulators.
Also to that point, as Netflix continued to expand to other countries, it announced in 2011 that it wouldn't become available in New Zealand, due to the low speed of an average Internet connection and unrealistic data quotas. After a huge backlash from New Zealanders pointing out that many of the same bandwidth limitations existed in the US, it ate its words and launched in the country shortly after. By 2014, Netflix was available in 40 countries.
In late 2015, Netflix announced a plan to launch in all remaining countries worldwide, rolling out in phases through 2016, culminating in a full worldwide release at the end of 2016. This was then promptly thrown out the window with a surprise announcement during the 2016 Consumer Electronics Show that the service has been simultaneously launched in all remaining countries worldwide, immediately, on January 7th 2016. As of that announcement, only four countries and one territorynote do not have access to the service and despite the move receiving standing ovation from people worldwide, it has received threats of blockages from the Malaysian government (although they've stood down after a rather huge backlash from the people) and one ISP in Indonesia has blocked the service for allegedly carrying family-unfriendly shows.
Additionally, there are criticisms regarding the Region Coding scheme, with some users being dissatisfied that a show isn't being made available in their region despite said show being available in a different region. This intensified when Netflix started actively clamping down on VPN users, with said users crying foul over the limiting of shows in their country while Netflix themselves say that the user should request them to make the show available in their region in the first place.
In January 2019, Netflix made history by joining the Motion Picture Association,note Hollywood's largest lobbying group representing the major studios, becoming the first (and so far only) streaming service to receive membership of the association. The move was due to Netflix's increasing presence within the motion picture industry, as well as Twentieth Century Fox vacating its seat due to its absorption into fellow major studio and MPAA member Disney.
Netflix is also notable for starting what some refer to as the "streaming wars" that dictated the film and television industries starting in the late 2010s. Netflix's massive success at delivering high-end entertainment through their originals created a ripple effect to other big name companies, including Amazon, Apple, Disney, AT&T (later Warner Bros. Discovery), Comcast, and ViacomCBS all wishing to do the same, with the COVID-19 Pandemic even speeding up the process as it wrecked the film industry. After Netflix helped kill video rentals and marginalize cable TV, this paradigm shift in the industry now threatens movie theaters as film studios attempt to cut out the middle-man and distribute content on their own terms. After Netflix spent most of the 2010s relatively unchallenged in the streaming market, media conglomerates began pulling their content from Netflix and using it to bolster their own streaming services, as well as spending heavily to produce their own original content.note As such, Netflix has doubled down its already massive efforts to secure original and exclusive content in all areas, to better compete with the pack. A massive deal with Sony Pictures gave Netflix first-run streaming rights to their new films, a first-look deal at Sony streaming projects and access to much of the company's back catalog. By 2023, several of the studios that had pulled most of their content from Netflix years earlier, namely Disney, Warner, ViacomCBS and Comcast, resumed licensing deals after slower-than-expected growth for their own services. Also, starting in 2025, Netflix will become the new home of WWE Raw, previously on USA Network, in a 10-year deal reportedly worth over $5 billion.
Netflix had at one point been a distributor of films, via its Red Envelope (a play off of Netflix's signature DVD mailers) subsidiary, but then closed the company in 2008 as it didn't want to compete with the same film studios that provided their content. However, in recent years, Netflix has gotten back into the film game, buying the rights for high-profile films like The Square, Beasts of No Nation and Roma. In that arena, they have found a big competitor in Amazon Studios, who have also branched into original programming and films for its streaming service, with both companies becoming serious players in a short time, and even going so far as to be involved in several bidding wars at 2016 Sundance. After Cannes announced in 2018 that it would no longer allow films that cannot be theatrically released in France during a given year to play in competition (French law states that theatrically released films have to wait three years before a streaming release), Netflix announced its decision to deemphasize prestige film commissioning. Netflix has inked deals with numerous studios and content creators, including Happy Madison Productions, Paramount, Nickelodeon, Ryan Murphy, Shonda Rhimes, Zack Snyder, David Benioff & D.B. Weiss, Higher Ground Productions, Amblin Partners and more to create exclusive film and television content for the service. In 2021, they also outright acquired the Roald Dahl Story Company, granting them the rights to adapt the full catalog of the author's work.
Netflix also at one time was going to distribute its own set-top box, after seeing the success Apple was beginning to have with its Apple TV. Again, the company decided they didn't want to compete against companies who would be ultimately creating equipment that Netflix would want to be installed on. So, in 2007, the project nicknamed 'Project Griffin' was spun off into its own company - Roku - which has become successful in America as that market expanded. The move allowed Netflix to be included in more electronics as it hoped, as it is 'baked in' to nearly all new Blu-ray players and smart televisions.
- April 14, 1998 — United States (DVD rentals)
- January 16, 2007 — United States (streaming services)
- September 22, 2010 — Canada
- September 5, 2011 — Brazil
- September 7, 2011 — Argentina, Uruguay and Paraguay
- September 8, 2011 — Chile and Bolivia
- September 9, 2011 — Colombia, Venezuela, Peru and Ecuador
- September 12, 2011 — Mexico, Central America and the Caribbean
- January 4, 2012 — United Kingdom and Ireland
- October 18, 2012 — Denmark, Finland, Norway and Sweden
- September 11, 2013 — The Netherlands
- September 19, 2014 — Austria, Belgium, France, Germany and Luxembourg
- March 24, 2015 — Australia and New Zealand
- September 2, 2015 — Japan
- October 20, 2015 — Italy, Portugal and Spain
- January 6, 2016 — The rest of Asia (except China and North Korea), most of Africa, North Africa and the Middle East (except Syria), the rest of Europe (except Crimea) and India
Netflix's original works with TV Tropes pages include (available worldwide unless noted otherwise):
The following list is for programming that is either specifically produced for Netflix or has Netflix as a distributor in its home country. Bold indicates either upcoming or already-renewed programs.note- Brave Series (2021)
- Kayko & Kokosh (2021)
- Next Gen (2018)note
- Supa Team 4 (2023)
- 7 Seeds (2019-2020)
- Aggretsuko (2018-2023)
- A.I.C.O. Incarnation (2018)
- Altered Carbon: Resleeved (2020)
- Baki (2018, 2020-2021, 2023)
- Bastard (2022-2023)
- Bright: Samurai Soul (2021)
- B: The Beginning (2018, 2021)
- Cannon Busters (2019)
- Cyberpunk: Edgerunners (2022)
- DEVILMAN crybaby (2018)
- Dino Girl Gauko (2019-2020)
- The Disastrous Life of Saiki K.: Reawakened (2019; new series)
- Dragon's Dogma (2020)
- Eden (2021)
- GAMERA -Rebirth- (2023)
- Ghost in the Shell: SAC_2045 (2020, 2022)
- Good Night World (2023)
- The Grimm Variations (2024)
- Hero Mask (2018-2019)
- Japan Sinks (2020)
- Kengan Ashura (2019-present)
- Kotaro Lives Alone (2022)
- Levius (2019)
- Lost Song (2018)
- My Daemon (2023)
- Onimusha (2023)
- Pacific Rim: The Black (2021-2022)
- Pluto (2023)
- Pokémon Concierge (2023-present)
- Record of Ragnarok (2021, 2023)
- Resident Evil: Infinite Darkness (2021)
- Rilakkuma and Kaoru (2019)
- Saint Seiya: Knights of the Zodiac (2019-2020)
- Scott Pilgrim Takes Off (2023)
- The Seven Deadly Sins: Grudge of Edinburgh (2022-2023)
- Spriggan (2022)
- Super Crooks (2021)
- Sword Gai: The Animation (2018)
- Tekken: Bloodline (2022)
- Thermae Romae Novae (2021)
- Tiger & Bunny 2 (2022)
- Ultraman (2019, 2022-2023)
- Vampire in the Garden (2022)
- The Way of the Househusband (2021, 2023)
- Yakitori: Soldiers of Misfortune (2023)
- Yasuke (2021)
- Alien Xmas (2020)
- America: The Motion Picture (2021)
- Angela's Christmas (2017)
- Animal Crackers (2020)
- Apollo 10½: A Space Age Childhood (2022)
- Arlo the Alligator Boy (2021)
- Back to the Outback (2021)
- The Bad Guys: A Very Bad Holiday (2023)
- The Casagrandes Movie (2024)
- Cat Burglar (2022)
- Chicken Run: Dawn of the Nugget (2023)
- Extinct (2021; select regions)
- Gnome Alone (2018)note
- Guillermo del Toro's Pinocchio (2022)note
- Hilda and the Mountain King (2021)
- The House (2022)
- If Anything Happens I Love You (2020)
- Invader Zim: Enter the Florpus (2019)
- Klaus (2019)note
- Leo (2023)
- The Loud House Movie (2021)
- The Magician’s Elephant (2023)
- The Mitchells vs. the Machines (2021)note
- The Monkey King (2023)
- Mr. Puzzles Wants You to Be Less Alive (2021)
- My Father's Dragon (2022)
- My Little Pony: A New Generation (2021)
- My Little Pony: Equestria Girls – Legend of Everfree (2016; initially US and Canada only, released worldwide in February 2017)note
- Nimona (2023)
- Orion and the Dark (2024)
- Over the Moon (2020)
- Pachamama (2018)
- Rise of the Teenage Mutant Ninja Turtles: The Movie (2022)
- Rocko's Modern Life: Static Cling (2019)
- Sahara (2017)
- Scrooge: A Christmas Carol (2022)
- The Sea Beast (2022)
- Seal Team (2021; select regions)
- Secret Magic Control Agency (2021)
- Thelma the Unicorn (2024)
- Trollhunters: Rise of the Titans (2021)
- Ultraman: Rising (2024)
- Vivo (2021)note
- Wendell & Wild (2022)
- The Willoughbys (2020)
- Wish Dragon (2021)
- The Witcher: Nightmare of the Wolf (2021)
- 13th (2016)
- 1922 (2017)
- 22 July (2018)
- Da 5 Bloods (2020)
- 6 Underground (2019)
- The Adam Project (2022)
- Advantageous (2015)note
- Afterlife of the Party (2021)
- Aftermath (2021)
- Alex Strangelove (2018)
- Ali & Ratu Ratu Queens (2021)
- All My Friends Are Dead (2020)
- All Quiet on the Western Front (2022)
- All the Bright Places (2020)
- Along for the Ride (2022)
- Always Be My Maybe (2019)
- American Factory (2019)
- Anastasia: Once Upon a Time (2020)
- Annihilation (2018)note
- Apostle (2018)
- The Archies (2023)
- Army of the Dead (2021)
- Army of Thieves (2021)
- ARQ (2016)
- Athena (2022)
- Atlantics (2019)note
- The Awakening of Motti Wolkenbruch (2018)
- The Babysitter (2017)
- The Babysitter: Killer Queen (2020)
- Bad Trip (2021)
- The Ballad of Buster Scruggs (2018)note
- Beasts of No Nation (2015)note
- Beats (2019)
- Beckett (2021)
- Before I Wake (2017/2018)note
- Benji (2018)
- Between Two Ferns: The Movie (2019)
- Big Bug (2021)
- Bird Box (2018)
- Black Crab (2022)
- Black Mirror: Bandersnatch (2018)
- Blonde (2022)
- Blood Red Sky (2021)
- The Boys in the Band (2020)
- Bright (2017)
- The Bubble (2022)
- Cadaver (2020)
- The Call (2020)
- Cam (2018)
- El Camino: A Breaking Bad Movie (2019)note
- Candy Jar (2018)
- Cargo (2018)
- Choose or Die (2022)
- Choose Love (2023)
- The Christmas Chronicles (2018)
- A Christmas Prince (2017)
- Chupa (2023)
- A Classic Horror Story (2021)
- The Cloverfield Paradox (2018)
- Come Sunday (2018)
- The Conference (2023)
- Corazón Loco (2020)
- Crouching Tiger Hidden Dragon: Sword of Destiny (2016)
- The Curse Of Bridge Hollow (2022)
- Damsel (2024)
- Day Shift (2022)
- Dead Kids (2019)
- Deadly Illusions (2021)
- Death Note (2017)
- Desperados (2020)
- The Devil All the Time (2020)
- The Dig (2021)
- The Dirt (2019)
- Dolemite Is My Name (2019)
- Don't Look Up (2021)
- Do Revenge (2022)
- Dumplin' (2018)
- Eli (2019)
- Enola Holmes (2020)
- Enola Holmes 2 (2022)
- Eurovision Song Contest: The Story of Fire Saga (2020)
- Extinction (2018)
- Extraction (2020)
- Extraction 2 (2023)
- Extremely Wicked, Shockingly Evil, and Vile (2019)note
- Fair Play (2023)
- Falling for Christmas (2022)
- Family Switch (2023)
- Father Christmas Is Back (2021)
- Fear Street (2021)
- Finding 'Ohana (2021)
- First They Killed My Father (2017)
- Fistful Of Vengeance (2022)
- The Fundamentals of Caring (2016)
- A Futile and Stupid Gesture (2018)
- Fyre (2019)
- Game Over, Man! (2018)
- Gerald's Game (2017)
- Glass Onion (2022)
- Good Grief (2023)
- The Good Nurse (2022)
- The Gray Man (2022)
- The Guilty (2021)
- Gunpowder Milkshake (2021)
- The Half of It (2020)
- The Harder They Fall (2021)
- Heart of Stone (2023)
- He's All That (2021)
- The Highwaymen (2019)
- Hillbilly Elegy (2020)
- His House (2020)
- Hit Man (2024)
- Hold the Dark (2018)
- Horse Girl (2020)
- How It Ends (2018)
- Hubie Halloween (2020)
- Hush (2016)note
- Hustle (2022)
- I Am Mother (2019)
- I Am Not an Easy Man (2018)
- I Am the Pretty Thing That Lives in the House (2016)
- iBoy (2017)
- I Came By (2022)
- I Care a Lot (2021)note
- Icarus (2017)
- The Ice Road (2021)
- I Don't Feel at Home in This World Anymore (2017)
- I'm Thinking of Ending Things (2020)
- Incantation (2022)
- The Incredible Jessica James (2017)
- La Influencia (2019)
- Interceptor (2022)
- In the Shadow of the Moon (2019)
- In the Tall Grass (2019)
- IO (2019)
- The Irishman (2019)note
- Jingle Jangle: A Christmas Journey (2020)
- John Mulaney & The Sack Lunch Bunch (2019)
- Kate (2021)
- The Killer (2023)
- Kimmy vs. The Reverend (2020)
- The King (2019)
- The Kissing Booth (2018)
- The Kissing Booth 2 (2020)
- The Kissing Booth 3 (2021)
- The Knight Before Christmas (2019)
- The Last Days of American Crime (2020)
- The Last Summer (2019)
- The Laundromat (2019)
- Leave the World Behind (2023)
- Let It Snow (2019)
- Lift (2024)
- Like Father (2018)
- Little Evil (2017)
- Long Shot (2017)
- Look Both Ways (2022)
- The Lost Daughter (2021)
- Lou (2022)
- Love at First Sight (2023)
- The Lovebirds (2020) note
- Love Hard (2021)
- Love in the Villa (2022)
- Maestro (2023)
- Malcolm & Marie (2021)
- Malevolent (2018)
- The Man from Toronto (2022)
- Mank (2020)
- Ma Rainey's Black Bottom (2020)
- Marriage Story (2019)note
- Mascots (2016)
- Mercy (2016)
- Message from the King (2018)
- Metal Lords (2022)
- The Meyerowitz Stories (2017)
- Michael Bolton's Big, Sexy Valentine's Day Special (2017)
- The Midnight Sky (2020)
- Mighty Morphin Power Rangers: Once & Always (2023)
- Monica, O My Darling (2022)
- The Most Assassinated Woman in the World (2018)
- The Mother (2023)
- Mowgli (2018)note
- Moxie (2021)
- Mr. Harrigan's Phone (2022)
- Mudbound (2017)
- Munich - The Edge of War (2022)
- Murder Mystery (2019)
- Mute (2018)
- My Octopus Teacher (2020)
- Naked (2017)
- A New York Christmas Wedding (2020)
- Nightbooks (2021)
- Night Teeth (2021)
- Nobody Sleeps in the Woods Tonight (2020)
- No One Gets Out Alive (2021)
- Okja (2017)note
- Old Dads (2023)
- The Old Guard (2020)
- The Open House (2018)
- The Other Side of the Wind (2018)
- Outlaw King (2018)
- The Out-Laws (2023)
- Outside the Wire (2021)
- Oxygen (2021)
- The Pale Blue Eye (2023)
- The Package (2018)
- Parallels (2015)
- Pee-wee's Big Holiday (2016)
- The Perfection (2019)
- Persuasion (2022)
- Poison (2023)
- Polar (2019)
- The Polka King (2018)
- The Power of the Dog (2021)
- The Princess Switch (2018)
- Project Power (2020)
- The Prom (2020)
- The Rat Catcher (2023)
- Rattlesnake (2019)
- Rebecca (2020)
- Rebel Moon (2023-2024)
- Red Notice (2021)
- Ride Or Die (2021)
- The Ridiculous 6 (2015)
- Roma (2018)note
- Rustin (2023)note
- The School For Good and Evil (2022)
- See You Yesterday (2019)
- Senior Year (2022)
- Set It Up (2018)
- The Siege of Jadotville (2016)
- Sierra Burgess is a Loser (2018)
- Single All the Way (2021)
- The Sleepover (2020)
- Slumberland (2022)
- The Social Dilemma (2020)
- Someone Great (2019)
- Spaceman (2024)
- Space Sweepers (2021)
- Special Correspondents (2016)
- Spectral (2016)
- Spenser Confidential (2020)
- Spiderhead (2022)
- Spy Kids: Armageddon (2023)
- Stowaway (2021)
- The Strays (2023)
- Strong Island (2017)
- The Swan (2023)
- Sweet Girl (2021)
- Swiped (2018)
- The Takedown (2022)
- Tall Girl (2019)
- TAU (2018)
- Texas Chainsaw Massacre (2022)
- There's Someone Inside Your House (2021)
- They Cloned Tyrone (2022)
- Thriller (2018)
- Thunder Force (2021)
- tick, tick... BOOM! (2021)
- The Titan (2018)
- To All the Boys I've Loved Before (2018)
- To the Bone (2017)
- The Trial of the Chicago 7 (2020)note
- The Trip (2021)
- Triple Frontier (2019)
- Troll (2022)
- True Memoirs of an International Assassin (2016)
- The Two Popes (2019)note
- Unfrosted (2024)
- Unicorn Store (2019)note
- Vampires vs. the Bronx (2020)
- Velvet Buzzsaw (2019)
- Virunga (2014)
- War Machine (2017)
- Wedding Season (2022)
- We Can Be Heroes (2020)
- We Have a Ghost (2023)
- What Happened to Monday (2017)note
- What Did Jack Do? (2020)
- Wheelman (2017)
- When We First Met (2018)
- The White Tiger (2021)
- The Whole Truth (2021)
- Wine Country (2019)
- Win It All (2017)
- Winter on Fire (2015)
- The Woman in the Window (2021)
- The Wonderful Story of Henry Sugar (2023)
- You Are So Not Invited to My Bat Mitzvah (2023)
- You People (2023)
- Woody Woodpecker Goes to Camp (2024)
- 13 Reasons Why (2017-2020)
- 1899 (2022)
- 3% (2016, 2018-2020)
- 3 Body Problem (2024)
- After Life (2019-2020, 2022)
- AJ and the Queen (2020)
- Alexa & Katie (2018-2020)
- Alias Grace (2017)note
- Alice in Borderland (2020, 2022-present)
- Alien Worlds (2020)
- The A List (2018, 2021)note
- All the Light We Cannot See (2023)
- All of Us Are Dead (2022-present)
- Al Rawabi School For Girls (2021, 2024)
- Alta Mar (2019-2020)
- Altered Carbon (2018, 2020)
- American Vandal (2017-2018)
- Another Life (2019, 2021)
- Archive 81 (2022, based on the podcast of the same name)
- Arrested Development (2013, 2018-2019; seasons 4 and 5)note
- Astronomy Club: The Sketch Show (2019)
- Atelier (2015)
- Atypical (2017-2019, 2021)
- Aunty Donna's Big 'Ol House of Fun (2020)
- Avatar: The Last Airbender (2024-present)
- Baby (2018-2020)
- Baby Reindeer (2024)
- The Baby-Sitters Club (2020-2021)
- Bad Samaritans (2013)
- Barbarians (2020, 2022)
- The Bastard Son & The Devil Himself (2022)
- Beef (2023)
- Behind Her Eyes (2021)
- Between (2015-2016)note
- The Big Show Show (2020)
- Bill Nye Saves the World (2017-2018)
- #blackAF (2020)
- Black Earth Rising (2019)note
- Black Mirror (2016-2017, 2019, 2023-present; series 3-)note
- Black Summer (2019, 2021)
- Blockbuster (2022)
- Blood & Water (2020-2022, 2024)
- Bloodline (2015-2017)
- Bloodride (2020)
- Bodies (2023)
- Bonding (2019, 2021)
- Boo, Bitch! (2022)
- Brand New Cherry Flavor (2021)
- Bridgerton (2020, 2022, 2024-present)
- The Brothers Sun (2024)
- Bullshit (2022)
- Burning Body (2023)
- Cable Girls (2017-2020)
- The Chair (2021)
- Chief of Staff (2019)
- Chilling Adventures of Sabrina (2018-2020)
- Clickbait (2021)
- Club de cuervos (2015-2017, 2019), their first Spanish-language Original; produced in Mexico.
- Cobra Kai (2021-present; season 3-)note
- Collateral (2018)note
- Control Z (2020-2022)
- Country Comfort (2021)
- Cowboy Bebop (2021)
- Crazyhead (2016)note
- The Crew (2021)
- Crime Scene: The Vanishing at The Cecil Hotel (2021)
- Criminal (2019-2020)
- The Crown (2016-2020, 2022-2023)
- Curon (2020)
- Cursed (2020)
- Dance Monsters (2022)
- Dark (2017, 2019-2020)note
- The Dark Crystal: Age of Resistance (2019)
- Dark Desire (2020, 2022)
- Dash & Lily (2020)
- Daughter From Another Mother (2021-2022)
- Daybreak (2019)
- Dead to Me (2019-2020, 2022)
- Dear White People (2017-2019, 2021)
- Degrassi: Next Class (2016-2017)note
- Delhi Crime (2019, 2022-present)
- Designated Survivor (2019; season 3)note
- Devil In Ohio (2022)
- The Devil's Plan (2023-present)
- Diablero (2018, 2020)
- Di4ries (2022-2023)
- Dirk Gently's Holistic Detective Agency (2016-2017)note
- Dirty Lines (2022)
- Dirty Money (2018, 2020)
- Disjointed (2017-2018)
- Doona! (2023)
- D.☆P. (2021, 2023)
- Dracula (2020)
- The Eddy (2020)
- Elite (2018-present)
- Emily in Paris (2020-present)
- The Empress (2022-present)
- The End of the F***ing World (2018-2019)note
- Everything Now (2023)
- Everything Sucks! (2018)
- The Expanding Universe of Ashley Garcia (2020)
- Extracurricular (2020)
- Extraordinary Attorney Woo (2022)
- The Fall of the House of Usher (2023)
- Family Reunion (2019-2022)
- Fate: The Winx Saga (2021-2022)
- First Kill (2022)
- Fool Me Once (2024)
- Floor Is Lava (2020, 2022)
- Formula 1: Drive to Survive (2019-2024)
- Free Rein (2017-2019)
- Friends from College (2017, 2019)
- Frontier (2017-2018)note
- FUBAR (2023-present)
- Fuller House (2016-2020)note
- Gentefied (2020-2021)
- The Gentlemen (2024)
- The Get Down (2016-2017)
- Ghoul (2018)
- Gilmore Girls: A Year in the Life (2016)
- Ginny and Georgia (2021, 2023-present)
- Giri/Haji (2020; outside the UK)
- Girlboss (2017)
- Girl from Nowhere (2021)
- Girls5eva (2024)
- The Glory (2022-2023)
- GLOW (2017-2019)
- Godless (2017)
- Go! Live Your Way (2019)
- The Good Cop (2018)
- Good Morning Call (2016-2017)note
- Grace and Frankie (2015-2022)
- Grand Army (2020)
- Greenhouse Academy (2017-2020)
- The Guardians of Justice (2022)
- Gudetama: An Eggcellent Adventure (2022)
- Guillermo del Toro's Cabinet of Curiosities (2022)
- Gypsy (2017)
- Harry & Meghan (2022)
- Haters Back Off (2016-2017)
- The Haunting of Hill House (2018)
- The Haunting of Bly Manor (2020)
- Heartbreak High (2022, 2024-present)
- Heartstopper (2022-present)
- Hellbound (2021-present)
- Hemlock Grove (2013-2015)
- Hollywood (2020)
- House of Cards (2013-2018)note
- The House of Flowers (2018-2020)
- How to Sell Drugs Online (Fast) (2019-present)
- Hyperdrive (2019)
- I Am Not Okay With This (2020)
- The I-Land (2019)
- The Imperfects (2022)
- In From the Cold (2022)
- Ingobernable (2017-2018)note
- The Innocents (2018)
- Insatiable (2018-2019)
- Into the Night (2020-2021)
- Inventing Anna (2022)
- The Irregulars (2021)
- Island of the Sea Wolves (2022)
- I Think You Should Leave with Tim Robinson (2019, 2021, 2023)
- Jimmy Savile: A British Horror Story (2022)
- The Joel McHale Show with Joel McHale (2018)
- Julie and the Phantoms (2020)
- Julie's Greenroom (2017)
- Ju-On: Origins (2020)
- Jupiter's Legacy (2021)
- Kaleidoscope (2023)
- Kantaro: The Sweet Tooth Salaryman (2017)
- Katla (2021)
- Keep Breathing (2022; miniseries)
- The Killing (2014; season 4)
- Kingdom (2019-2020)
- Kiss Me First (2018)
- The Kominsky Method (2018-2019, 2021)
- Lady Dynamite (2016-2017)
- The Last Czars (2019)
- The Last Kingdom (2018, 2020, 2022; seasons 3-5, picked up from The BBC)
- Last One Standing (2022-present)
- The Law According to Lidia Poët (2023-present)
- The Letter For The King (2020)
- Lilyhammer (2012-2014)note
- The Lincoln Lawyer (2022-present)
- Locke & Key (2020-2022)
- Lockwood & Co. (2023)
- Longmire (2015-2017; seasons 4-6)note
- Lost & Found Music Studios (2016-2017)note
- Lost in Space (2018-2019, 2021)
- Lost Ollie (2022)
- Love (2016-2018)
- Love Alarm (2019, 2021)
- Love & Anarchy (2020, 2022)
- Love Is Blind (2020-present)
- Lovesick (2016, 2018)
- Lucifer (2019-2021; Seasons 4-6) note
- Luna Nera (2020)
- Lupin (2021, 2023)
- Maid (2021)
- The Makanai: Cooking for the Maiko House (2022)
- Making a Murderer (2015, 2018)
- Maniac (2018)
- Manifest (2022-2023; Season 4) note
- Man vs. Bee (2022)
- Marco Polo (2014, 2016)
- Marvel Cinematic Universe:note
- Daredevil (2015-2016, 2018)
- Jessica Jones (2015, 2018-2019)
- Iron Fist (2017-2018)
- Luke Cage (2016, 2018)
- The Defenders (2017)
- The Punisher (2017, 2019)
- Master of None (2015, 2017, 2021)
- Messiah (2020)
- The Midnight Club (2022)
- Midnight Diner: Tokyo Stories (2016, 2019)
- Midnight Mass (2021)
- Million Yen Women (2017)
- Mindhunter (2017, 2019)
- The Ministry of Time (2017)note
- The Mole (2022-present)note
- Mo (2022-present)
- Money Heist (2019-2021)note
- Monster (2022-present)
- Mr. Iglesias (2019-2020)
- Murder Among the Mormons (2021)note
- Murderville (2022)
- My First First Love (2019)
- My Name (2021)
- Mystery Science Theater 3000: The Return (2017-2018)
- Nailed It! (2018-2021)
- The Naked Director (2019, 2021)
- Narcos (2015-2018, 2020-2021)
- The Neighbor (2019, 2021)
- Never Have I Ever (2020-2023)
- The New Legends Of Monkey (2018, 2020)
- The Night Agent (2023-present)
- No Good Nick (2019)
- The OA (2016, 2019)
- Obliterated (2023)
- October Faction (2020)
- The One (2021)
- One Day at a Time (2017-2019; seasons 1-3)note
- One Piece (2023-present)
- On My Block (2018-2021)
- Orange Is the New Black (2013-2019)note
- The Order (2019-2020)
- Osmosis (2019)
- Outer Banks (2020-2021, 2023-present)
- Ozark (2017-2018, 2020, 2022)
- Paquita Salas (2018-2019; season 2-)note
- Parasyte: The Grey (2024)
- Patriot Act with Hasan Minhaj (2018-2020)
- The Pentaverate (2022)
- Plan CÅ“ur (2018-2019, 2022; alternatively known as The Hook-Up Plan)
- The Politician (2019-2020)
- Power Rangers Dino Fury (2021-2022) note
- Power Rangers Cosmic Fury (2023)
- Project Mc² (2015-2017)
- Queenmaker (2023)
- The Queen's Gambit (2020)
- Queer Eye (2018-present), a revival of the Bravo series.
- Quicksand (2019), the first original series produced in Sweden.
- Ragnarok (2020-2021, 2023), a Norwegian-produced series heavily based on Norse Mythology.
- The Rain (2018-2020), the first original series produced in Denmark.
- Raising Dion (2019, 2022)
- The Ranch (2016-2020)
- Ratched (2020)
- ReBoot: The Guardian Code (2018)
- Reborn Rich (2022)
- The Recruit (2022-present)
- Re:Mind (2018; Outside Japan)
- Replacing Chef Chico (2023)
- Resident Evil (2022)
- Richie Rich (2015)
- Ripley (2024)
- Rojst (2018-2021)
- Run For Money: Tousouchuu (2022)
- Russian Doll (2019, 2022)
- Sacred Games (2018-2019)
- Safe (2018)note
- Samurai Gourmet (2017)
- The Sandman (2022-present)
- Dead Boy Detectives (2024)
- Santa Clarita Diet (2017-2019)
- Say I Do (2020)
- The School Nurse Files (2020)
- School of Chocolate (2021)
- Secrets Of Summer (2022)
- Selena: The Series (2020-2021)
- Sense8 (2015-2018)
- A Series of Unfortunate Events (2017-2019)
- Sex Education (2019-2021, 2023)
- Sexify (2021, 2023)
- Sex/Life (2021, 2023)
- Shadow and Bone (2021, 2023)
- She's Gotta Have It (2017-2019)
- Shot In The Dark (2017)
- The Silent Sea (2021)
- Slasher (2017, 2019; seasons 2-3)note
- Snabba Cash (2021-2022)
- The Society (2019)
- Space Force (2020, 2022)
- Spinning Out (2020)
- The Spy (2019)
- Squid Game (2021-present)
- Squid Game: The Challenge (2023-present)
- Stranger Things (2016-2017, 2019, 2022-present)
- Summertime (2020-2022)
- Surviving Death (2021)
- Surviving Summer (2022-2023)
- Sweet Home (2020, 2023-present)
- Sweet Magnolias (2020, 2022-present)
- Sweet Tooth (2021, 2023-present)
- Switched (2018)
- Team Kaylie (2019-2020)
- Teenage Bounty Hunters (2020)
- Terrace House (2015-2020)note
- That '90s Show (2023-present)
- Tidelands (2018)
- Tiger King (2020-2021)
- Tiny Pretty Things (2020)
- Top Boy (2019, 2022-2023)
- The Toys That Made Us (2017)
- The Movies That Made Us (2019)
- Trailer Park Boys (2014-2018; season 8-)note
- Trainwreck: Woodstock '99 (2022)
- Transatlantic (2023)
- Travelers (2016-2018)note
- Troy: Fall of a City (2018)
- The Umbrella Academy (2019-2020, 2022-present)
- Unbelievable (2019)
- Unbreakable Kimmy Schmidt (2015-2019)
- Uncoupled (2022)
- Unorthodox (2020)
- Unsolved Mysteries (2020, 2022-present)
- The Upshaws (2021-present)
- Vikings: Valhalla (2022-present)
- Virgin River (2019-present)
- V Wars (2019)
- Warrior Nun (2020, 2022)
- The Watcher (2022-present)
- Wednesday (2022-present)
- Welcome To Eden (2022-2023)
- Wet Hot American Summer: First Day of Camp (2015)
- When They See Us (2019)
- White Rabbit Project (2016)
- Who Is Erin Carter? (2023)
- The Who Was? Show (2018)
- Wild Wild Country (2018)
- The Witcher (2019, 2021, 2023-present)
- The Witcher: Blood Origin (2022)
- The Woman in the House Across the Street from the Girl in the Window (2022)
- The Worst Witch (2017-2020)
- Wu Assassins (2019)
- WWE Raw (2025)
- XO, Kitty (2023-present)
- You (2019, 2021, 2023-present; season 2-)note
- Young Royals (2021-2022, 2024)
- Young Wallander (2020, 2022)
- Yu Yu Hakusho (2023)
- Zero (2021)
- Action Pack (2022)
- Ada Twist, Scientist (2021-2023)
- The Adventures of Puss in Boots (2015-2018)note
- All Hail King Julien (2014-2017)note
- Agent Elvis (2023)
- Angry Birds: Summer Madness (2022)
- Arcane (2021-present)
- Archibald's Next Big Thing (2019-2020)
- Ask the StoryBots (2016, 2018-2019)
- Battle Kitty (2022)
- Beat Bugs (2016-2018)
- Bee and Puppycat (2022, Season 2 onwards)
- Big Mouth (2017-present)
- Human Resources (2022-2023)
- Blood of Zeus (2020, 2024)
- Blue Eye Samurai (2023-present)
- Bojack Horseman (2014-2020; streaming rights only)note
- The Boss Baby: Back in Business (2018, 2020)
- The Boss Baby: Back in the Crib (2022-2023)
- Bottersnikes and Gumbles (2016-2017)
- Buddi (2020)
- Buddy Thunderstruck (2017)
- Captain Laserhawk: A Blood Dragon Remix (2023)
- Care Bears & Cousins (2015-2016)note
- Carmen Sandiego (2019-2021)
- Castlevania (2017-2018, 2020-2021)
- Castlevania: Nocturne (2023-present)
- Centaurworld (2021)
- Chicago Party Aunt (2021-2022)
- Chico Bon Bon: Monkey with a Tool Belt (2020)
- City of Ghosts (2021)
- The Creature Cases (2022-present)
- Cocomelon Lane (2023)
- Cupcake & Dino: General Services (2018-2019)
- The Cuphead Show! (2022)
- Daniel Spellbound (2022)
- Dawn of the Croods (2015-2017)
- Dead End: Paranormal Park (2022)
- Dinotrux (2015-2018)
- Disenchantment (2018-2019, 2021-2023)
- Dogs in Space (2021-2022)
- DOTA: Dragon's Blood (2021-2022)
- Dragon Age: Absolution (2022)
- The Dragon Prince (2018-2019, 2022-present)
- Dragons: Riders of Berk (2015-2018; season 3-8, subtitled Race to the Edge)note
- Dragons: Rescue Riders (2019-2020)
- Entergalactic (2022)
- The Epic Tales of Captain Underpants (2018-2020)
- Ever After High (2015-2016; season 3-)
- Farzar (2022)
- Fast & Furious: Spy Racers (2019-2021)
- F is for Family (2015, 2017-2018, 2020-2021)
- Gabby’s Dollhouse (2021-present)
- Glitch Techs (2020)
- Go, Dog. Go! (2021-2023)
- Good Times (2024-)
- Green Eggs and Ham (2019, 2022)
- Harvey Street Kids (2018-2020)
- He-Man and the Masters of the Universe (2021-2022)
- Hilda (2018-2023)
- The Hollow (2018, 2020)
- Home: Adventures with Tip & Oh (2016-2018)
- Hoops (2020)
- The Idhun Chronicles (2020-2021)
- I ♡ Arlo (2021)
- Inside Job (2021-2022)
- Johnny Test (2021-2022)
- Jurassic World: Camp Cretaceous (2020-2022)
- Jurassic World: Chaos Theory (2024)
- Justin Time GO! (2016)
- Kid Cosmic (2021-2022)
- Kipo and the Age of Wonderbeasts (2020)
- Kong: King of the Apes (2016, 2018)
- Kulipari: An Army of Frogs (2016)
- Kulipari: Dream Walker (2018)
- Kung Fu Panda: The Dragon Knight (2022-2023)
- The Last Kids on Earth (2019-2021)
- Legend Quest (2017, 2019)
- LEGO BIONICLE: The Journey to One (2016)
- LEGO Friends: The Power of Friendship (2016)
- LEGO Elves: Secrets of Elvendale (2017)
- The Liberator (2020)
- Llama Llama (2018-2019; worldwide)
- Love, Death & Robots (2019, 2021-present)
- The Magic School Bus Rides Again (2017-2018, 2020)
- Masters of the Universe: Revelation (2021)
- Maya and the Three (2021)
- Mech Cadets (2023)
- The Midnight Gospel (2020)
- Mighty Express (2020-2022)
- Motown Magic (2018-2019)
- The Mr. Peabody & Sherman Show (2015-2017)note
- Mulligan (2023-present)
- My Dad the Bounty Hunter (2023)
- My Little Pony: Make Your Mark (2022-2023)
- Neo Yokio (2017-2018)
- Ninjago: Dragons Rising (2023-present)
- Octonauts: Above & Beyond (2021-2022)
- Paradise PD (2018, 2020-2021)
- Pinky Malinky (2019)
- Popples (2015-2016)
- The Problem Solverz (2013; season 2)
- Q-Force (2021)
- Rhyme Time Town (2020)
- Ridley Jones (2021-2023)
- Robozuna (2018-2019)
- Samurai Rabbit: The Usagi Chronicles (2022)
- Seis Manos (2019)
- She-Ra and the Princesses of Power (2018-2020)
- Skull Island (2023)
- Skylanders Academy (2016-2018)
- Sonic Prime (2022-2024)
- Spirit Rangers (2022-2024)
- Spirit: Riding Free (2017-2020)
- Star Beam (2020-2021)
- Star Trek: Prodigy (2024; season 2)
- Star Wars: The Clone Wars (2014; season 6)note
- Stretch Armstrong and the Flex Fighters (2017-2018)
- Super Drags (2018)
- Super Giant Robot Brothers! (2022)
- Super Monsters (2017-2020)
- A Tale Dark And Grimm (2021)
- Tales of Arcadia
- Trollhunters (2016-2018)note
- 3Below (2018-2019)
- Wizards (2020)
- Tarzan and Jane (2017-2018)
- Tear Along the Dotted Line (2021)
- This World Can't Tear Me Down (2023)
- Trailer Park Boys: The Animated Series (2019-2020; continues from season 12 of its parent show)
- Transformers: BotBots (2022)
- Transformers: War for Cybertron Trilogy (2020-2021)
- Trash Truck (2020)
- Trese (2021)
- Trolls: The Beat Goes On! (2018-2019)
- True and the Rainbow Kingdom (2017-2019)note
- Tuca & Bertie (2019; season 1)note
- Turbo F.A.S.T. (2013-2016)note
- Twelve Forever (2019)
- VeggieTales in the House (2014-2016)note
- Voltron: Legendary Defender (2016-2018)note
- We're Lalaloopsy (2017)
- We Lost Our Human (2023)
- Word Party (2016-2017, 2020-2021)
- World of Winx (2016-2017), part of the Winx Club franchise.
- YooHoo to the Rescue (2019-2020)
Licensed programming on Netflix include:
The following list is for programming Netflix licenses to stream on its service. For series, this means Netflix streaming a program after its original run, while for films, this amounts to Netflix having distribution rights for a film that was released by another company in its home country. Most of them have the label "Netflix Original", despite Netflix not having anything to do with its original release.- Catch! Teenieping (2020-present)
- The Kirlian Frequency (2019)
- Pleasant Goat and Big Big Wolf - Flying Island: The Sky Adventure (2018)note
- Scissor Seven (2018-20)
- Ajin (both seasons, Sentai Filmworks has the North American home video license.)
- Back Street Girls (premiered on December 12, 2018)
- Beastars (Fall 2019 series)
- Black Clover: Sword of the Wizard King (2023)
- Blame!note
- Blue Period (2021-22)
- BNA: Brand New Animal
- Carole & Tuesday (Spring 2019 series; new original from Studio Bones and Shinichiro Watanabe)
- Children of the Whales (2017 series; released worldwide on March 13, 2018)
- Cyborg 009: Call of Justice (originally three films edited into 12 episodes. The vs. Devilman OVA is also streaming worldwide and had a dub commissioned for it but it's not labelled as an Original)
- Dorohedoro (2020 series; exclusive worldwide streaming rights)
- Dragon Pilot: Hisone and Masotan (released on September 21, 2018)
- Dragon Quest: Your Story (CG film originally released in 2019)
- Drifting Dragons
- Fate/Apocrypha (2017 series)note
- Fate/Extra Last Encore (2018 series)note
- Flavors of Youth (released on August 4, 2018)
- Forest of Piano (Spring 2018 Anime, released worldwide on September 28, 2018)
- Glitter Force /Glitter Force Doki Dokinote
- Godzilla: Planet of the Monsters (premiered on January 17, 2018)
- Godzilla: City on the Edge of Battle (premiered on July 18, 2018)
- Godzilla: The Planet Eater (premiered on January 9, 2019)
- Great Pretender (episodes 1-14 released worldwide on August 20, 2020)
- High-Rise Invasion
- Hi Score Girl (released on December 24, 2018)
- ID-0 (2017 series; exclusive worldwide streaming rights)
- Ingress (premiered worldwide on April 30, 2019)
- JoJo's Bizarre Adventure: Stone Ocean (2021)
- Kabaneri of the Iron Fortress: Battle of Unato (sequel filmnote )
- Kakegurui (2017 series; exclusive worldwide streaming rights. Released on February 1, 2018)
- Knights of Sidonianote
- Komi Can't Communicate (2021-)
- Kuromukuro (2016 seriesnote )
- Last Hope (Spring 2018 Anime)note
- Little Witch Academia (2017 TV Series billed as a Netflix Original outside Japannote )
- Magi: Adventure of Sinbad (2016 seriesnote )
- Mobile Suit Gundam Hathaway (2021 movie; exclusive worldwide streaming rights. Released on July 1, 2021)
- Modest Heroes (2018 film, billed as a Netflix Original outside Japan and North America, GKIDS has the North American rights, released in territories where Netflix owns the rights on September 6, 2019note )
- Neon Genesis Evangelion (Exclusive worldwide streaming rights for all 26 episodes, alongside the films Death(true)2 and The End of Evangelion; released worldwide on June 21, 2019)
- Ni no Kuni (2019 film, released on January 16, 2020)
- The Orbital Children (2022)
- Pokémon Journeys: The Series (released on June 12, 2020; billed as a Netflix Original in the US and select territories)
- Revisions (Winter 2019 series)
- Romantic Killer (2022)
- Saint Seiya (exclusive North American streaming rightsnote )
- Sailor Moon Eternalnote
- Shaman Kingnote
- The Seven Deadly Sinsnote
- Tenrou Sirius the Jaeger
- Thus Spoke Kishibe Rohan
- Uncle from Another Worldnote
- Violet Evergardennote
- A Whisker Awaynote
- Child of Kamiari Month (2022)note
- Leo the Lion (2013)note
- The Little Prince (original release in 2015; released on Netflix in 2016)note
- Miraculous: Ladybug & Cat Noir, The Movie (2023)note
- A Shaun the Sheep Movie: Farmageddon (2020)note
- The SpongeBob Movie: Sponge on the Run (2020)note
- Alive (2020)
- Anon (2018)
- Asterix & Obelix: The Middle Kingdom (2023)note
- Bleach (2018)note
- Blood & Gold (2023)
- Bo Burnham: Inside (2021)
- Divines (2016)note
- Don't Listen (2020)
- The Forgotten Battle (2021)
- Fullmetal Alchemist (2018)note
- Ghost Lab (2021)
- The Guernsey Literary and Potato Peel Pie Society (2018)note
- Hot Gimmick (2019)
- Ilang: The Wolf Brigade (2018)note
- The Last Letter From Your Lover (2021)note
- May December (2023) note
- News of the World (2021)note
- Nothing to Hide (2018)
- Old People (2022)
- Operation Mincemeat (2021) note
- Ravenous (2018)note
- The Ritual (2018)
- Roald Dahl's Matilda the Musical (2022)note
- Seven in Heaven (2018)
- Shaft (2019)note
- Skip Trace (2016)note
- The Square (2014)
- The Swarm (2020) (bought the rights to stream outside of France)
- Uncut Gems (2020)note
- Veronica (2017)
- The Wasteland (2021)
- White Noise (2022)
- Yes, God, Yes (2020)
- The Yin-Yang Master: Dream of Eternity (2020)
- 19-2note
- 45 RPMnote
- Amonote
- Babylon Berlinnote
- Bandidos
- The Barrier
- The Beauty Queen of Jerusalemnote
- Benvinguts a la FamÃlia
- Better Call Saulnote
- BG: Personal Bodyguardnote
- Black
- Black Spot (outside Benelux)
- Bodyguardnote
- Brothersnote
- The Breaknote
- The Bureau of Magical Things
- Caliphate
- Castaway Diva
- Charite
- Charité at War
- Chewing Gumnote
- Cocaine Coastnote
- Crash Landing on You
- Crazy Ex-Girlfriendnote
- Crisisnote
- The Defeated
- Derry Girlsnote
- Dirty John
- Dive Club
- Dynastynote
- The Expansenote
- The Fall (2013)
- Faudanote
- Final Fantasy XIV: Dad of Lightnote
- The Frankenstein Chroniclesnote
- From Dusk Till Dawn: The Seriesnote
- The Frozen Dead
- Ghost Wars
- The Good Placenote
- Greenleafnote
- Hotel Beau Séjournote
- Hyena
- Ice Fantasynote
- Immortalsnote
- The InBESTigatorsnote
- The Indian Detectivenote
- Itaewon Classnote
- It's Okay to Not Be Okay
- Japan Sinks People Of Hope (2021)
- The King's Avatarnote
- La Mante
- Legends of Tomorrownote
- Manhunt: Unabomber
- Mech-X4
- Medicinote
- Memories of the Alhambra
- Mr. Sunshine (2018)
- My Country: The New Age
- OCTBnote
- Oktoberfest 1900note
- Once Upon a Timenote
- On Children
- Orphan Blacknote
- Partners For Justice (outside South Korea)
- Peaky Blindersnote
- The Pinkertonsnote
- Posenote
- Pretty Little Liarsnote
- Queen of Tears
- Riverdalenote
- Rookie Historian Goo Hae-ryungnote
- Salamander
- Scream: The TV Seriesnote
- Selena: The Series
- Shadowhuntersnote
- Shooternote
- Shtiselnote
- Sorjonennote
- Star Trek: Discoverynote
- Strangers From Hellnote
- Titansnote
- Vagabondnote
- Vincenzo
- Why Are You Like This
- Barbie: Life in the Dreamhouse - Sisters' Fun Day
- Carol and the End of the World
- Chip and Potatonote
- Danger Mouse (revival, billed in the United States as an Original; season 3 aired on CBS All Access)
- The Fairly OddParents: A New Wish (International only, billed as an original)
- Inspector Gadget (billed as an Original in the US. Premiered in Asia in January 2017.)
- LoliRock (in North America, though not billed as an Original)
- Miraculous Ladybug (Seasons 2-3 in the United States only, although not billed as an Original)
- Pacific Heat
- Puffin Rocknote
- Rainbow High
- Rick and Mortynote
- Thomas & Friends (Seasons 23-24)note
- Thomas & Friends: All Engines Gonote
- Wakfu (Season 3, co-produced with France 4. French release in October 2017, worldwide release April 2018)
- Watership Down (2018)
Current content providers include:
- 9 Story Media Group
- Aardman Animations
- AMC Networks:
- BBC
- Disneynote :
- Hasbro
- Konami
- Lionsgate
- The LEGO Group
- Mattel
- Moonbug Entertainment
- NBCUniversal:
- Nelvana
- Paramount Global:
- The Pokémon Company
- Sega
- Sony Picturesnote :
- Studio Khara
- Viz Media
- Warner Bros. Discovery:
- Wildbrain
Netflix's works provide examples of:
- April Fools' Day: Netflix has been doing these since 2013:
- In 2013, Netflix added genres that were overly detailed. These included "Movies Starring Estelle Getty and Some Other Guy", "Movies That Are in English, But Still Require Subtitles" and "TV Shows Where Defiantly Crossed Arms Mean Business!", which had nothing to do with the shows themselves, but rather listed shows whose icons had people with their arms crossed on it.
- In 2014, two Netflix Originals were added, titled Sizzling Bacon and Rotisserie Chicken. They were nothing but long, unedited stock footage of the respective foods being made.
- In 2015, if you binge-watched something, instead of the usual "Are you still watching" message, one of thirteen Public Service Announcements would play about the dangers of binge-watching, each starring an actor of a Netflix Original.
- In 2016, Netflix once again added overly detailed genres, though this time they were all John Stamos-themed (possibly to advertise Fuller House, which was added earlier that year). A video was also "leaked" of Stamos at the Netflix headquarters upset that the company was not greenlighting his documentary about himself. The next day, Netflix added a video jokingly apologizing about the incident.
- In 2017, a new Original was added titled Netflix Live on March 31, featuring Will Arnett giving commentary about various mundane things. On April 1, they announced that the segment had been cancelled, citing that they had overestimated how many people wanted to binge watch microwaves.
- In 2018, Netflix announced that they were acquiring Seth Rogen. Not any of his projects, him literally.
- The Artifact: Since the company is almost exclusively associated with streaming television nowadays, many people are surprised to learn that, up until 2023, Netflix still maintained a DVD rental service, which was modestly profitable enough to justify its continued existence. For international viewers, the fact that Netflix started out as a rental service is a legitimate surprise, since it had never been available outside the US.
- Bad Export for You: When Netflix turned on its services worldwide in January 2016, many countries were left with English-only programs and optional audio in a non-native language. On the other hand, Netflix's default to user-language audio as opposed to the content's original language caused many a frustration in the Nordics and Benelux, where subtitles are used to translate everything not aimed at kids. Since 2019 however, Netflix began subtitling and dubbing its originals in at least six different languages; such as Hungarian, Czech, Japanese and Hindi.
- Banned Episode:
- The Patriot Act with Hasan Minhaj episode "Saudi Arabia" is missing from the Saudi version of the service due to Minhaj's criticism towards the government.
- Disjointed is nowhere to be seen on Singapore's version of Netflix due to the presence of drug use.
- Banned in China:
- Literally. China is currently the only non-sanctioned country that does not have access to the service. Netflix themselves hinted that the Chinese government prohibited them from launching in the country in its current form. This results in the noticeable dearth of Chinese-produced content on the service, despite the PRC's mammoth entertainment industry. Some Netflix original series are available in China on locally owned streamer iQiyi.
- Syria, North Korea and the Crimean Peninsula (part of Ukraine that has been de facto annexed by Russia) are the only other countries in the world who do not have access to Netflix. Not because they banned them, but because it would have risked US sanctions. It is still, however, available in Cuba and Iran, despite both countries being designated state sponsors of terrorism by the US.
- On March 6, 2022, Netflix announced that it would join the Western boycott of Russia by suspending its service in the country, following its invasion of Ukraine.
- Breakthrough Hit:
- House of Cards and Orange Is the New Black established Netflix as a provider of original programming. Both reached huge levels of popularity in their runs on Netflix comparable to some of cable TV's biggest hits, like The Walking Dead (2010) and Game of Thrones.
- When a new season of a Netflix show is released, Netflix traffic, which dominates much of North America's bandwidth already in the evening hours, sees jumps of up to 35%.
- Channel Hop: Netflix has something of a reputation for saving shows axed by other networks (especially prominent when it was still trying to create buzz for the platform), but they do tend to focus on original content produced for the service more than importing cancelled shows, in part because of the existence of other streaming services releasing over the years Netflix has been around that also offer original content and imports:
- The very first show it rescued was Arrested Development, which was revived in 2013 for two more seasons after it was canceled by Fox back in 2006.
- Star Wars: The Clone Wars — Last aired by Cartoon Network in 2013, revived for one season in 2014.
- The Killing — Last aired by AMC in 2013, revived for a season in 2014.
- Trailer Park Boys — Last aired by Showcase in 2007, revived for five seasons in 2014.
- Longmire — Last aired by A&E in 2014, revived for three seasons in 2015.
- Black Mirror — Last aired by Channel 4 in 2014, revived for four seasons in 2016.
- Lovesick — Last aired by Channel 4 in 2014, revived for two seasons in 2016.
- Mystery Science Theater 3000 — Last aired by Sci-Fi in 1999, revived for two seasons in 2017.
- Slasher — Last aired by Chiller in 2016, revived for two seasons in 2017.
- Paquita Salas — Last aired by Flooxer in 2016, revived for two seasons in 2018.
- Comedians in Cars Getting Coffee — Last aired by Crackle in 2017, revived for two seasons in 2018.
- The Last Kingdom — Last aired by BBC Two in 2017, revived for three seasons in 2018.
- Lucifer — Last aired by Fox in 2018, revived for three seasons in 2019.
- Designated Survivor — Last aired by ABC in 2018, revived for one season in 2019.
- Money Heist — Last aired by Antena 3 in 2017, revived for two seasons in 2019.
- Top Boy — Last aired by Channel 4 in 2013, revived for three seasons in 2019.
- You — Last aired by Lifetime in 2018, revived for four seasons in 2019.
- Unsolved Mysteries — Last aired by Spike in 2010, revived for two seasons in 2020.
- Cobra Kai — Last aired by YouTube Premium in 2019, revived for four seasons in 2021.
- Girl from Nowhere — Last aired by GMM 25 in 2018, revived for one season in 2021.
- The A List — Last aired by BBC iPlayer in 2018, revived for one season in 2021.
- Manifest — Last aired by NBC in 2021, revived for one season in 2022.
- Girls5eva — Last aired by Peacock in 2022, revived for one season.
- Content Warnings: Starting in 2019, some shows such as Stranger Things and The Dark Crystal: Age of Resistance had warnings about strobe effects that could cause seizures in viewers with photosensitive disorders, which was made service wide not long after. These were likely added to comply with content regulations used around the world that require information of a program to be shown before it starts (like the age rating and anything in it that could cause offense). This was later extended to disclose Product Placement (as per the UK's laws), and other varied content warnings.
- Colbert Bump: Older movies and series added to the service tend to get a boost of interest from the public.
- Creator Killer: Not Netflix itself, but Netflix did kill off video rental stores once the internet became fast enough for streaming to truly be viable. Blockbuster eventually filed for bankruptcy (not helped by their own business decisions).
- Darker and Edgier: Because the shows don't cater to advertisers, lack the guidelines network TV has to follow, and has almost no Executive Meddling keeping creators from putting in what they want, shows and movies on Netflix are often this compared to what you'll find on basic cable or in theaters. Notable examples include Sense8, GLOW (2017), Narcos, Orange Is the New Black, Ozark, 3%, 13 Reasons Why and the Marvel Cinematic Universe series (them being this to the rest of the franchise) to name a few. That said, there are plenty of shows that are perfectly acceptable for viewers of all ages.
- Digital Destruction:
- Netflix has annoyed film buffs by showing some movies in incorrect aspect ratios.
- Its release of Seinfeld took some heat for using a 16:9 ratio that cut off the top and bottom of the frame. Luckily, the show's strong emphasis on verbal humor means not much is actually lost, with the one episode that's really harmed being "The Pothole" as the titular object isn't visible.
- Dueling Works: As of the early 2020s, Netflix faces competition from other major streaming services with huge back catalogs and heavy incoming original content, Disney's Disney+/Hulu combo, WarnerMedia's HBO Max, and Amazon's Prime Video, while others like NBCUniversal's Peacock are furbishing arms. The "streaming wars" have begun.
- Easter Egg: The Gear VR version has tons of set pieces that reference a few Netflix Originals.
- Above the TV, there's a painting dedicated to BoJack Horseman.
- You can see a vacation magazine advertising Rayburn's Hotel, and a pamphlet for Camp Firewood on the coffee table.
- On the right-hand side are three posters for Sense8, Marco Polo and Daredevil.
- Follow the Leader: With the success of Netflix's original programming, many companies have started to introduce their own streaming services with original programming of their own, whether it be existing ones like Hulu, Amazon Prime and Yahoo View, or brand new ones like Paramount+, Disney+, HBO Max and Apple TV+. This has kickstarted what is colloquially referred to as the "streaming wars", where numerous big-name companies are all vying for subscribers. The results have been mixed; while Disney+ has managed to become a serious rival to Netflix (even snatching its crown as the most subscribed streaming service in 2022), Netflix's originals still routinely dominate the weekly Nielsen streaming chart.
- Friday Night Death Slot: Averted, as time slots are meaningless when viewers can watch on their own schedules. Netflix has started debuting its major original films and series on Fridays in time for weekend binge watching.
- Friendly Enemy: While both Amazon and Netflix have competing streaming services, and both are becoming heavy-hitters in distributing original content and bidding for films, Netflix recently moved all data center operations for the streaming service (except for content delivery, which is housed in Netflix-maintained boxes throughout the Internet backbone providers) onto Amazon's cloud services. Only the DVD rental business still uses a physical data center. And to top it off, Amazon Studios actually went worldwide 11 months later, which many see as a in a bid to play catch up with Netflix.
- Gamebooks: Its landmark Branch Manager technology, rolled out for Black Mirror: Bandersnatch, is a video example. Viewers are given a set amount of time to make a choice, and if they don't choose the software chooses for them, all with seamless video editing. Rather than a 'flowchart', the software is dynamic, allowing for story resets and pushes towards certain endings.
- Hotter and Sexier: Not unlike HBO, Netflix's looser content restrictions have allowed their original shows and movies to push nudity and sexual content in ways not allowed on non-premium TV or mainstream Hollywood cinema, such as Altered Carbon, Sense8, Hollywood and Sex Education. Netflix joining the MPAA created fears that their original programming would be taken in a Tamer and Chaster direction in order to adhere to the latter's controversial ratings system, but so far this has failed to come to pass.
- In Name Only: Anything Netflix licenses but otherwise has no part in making/producing will be called a Netflix Original in those markets. This comes to the chagrin of anime fans in particular, as they feel it should only apply to the true originals that are exclusive to the platform everywhere and not on shows that already aired in Japan. A notable exception to this policy can be seen with Neon Genesis Evangelion. While Netflix did obtain the streaming rights and make a new dub for said series, it's not listed as a Netflix original, likely because it was already quite well-known long before Netflix started streaming it.
- Invisible Advertising:
- Netflix often doesn't release trailers or ads for its original shows and films until less than a month before their release dates.
- Since it transitioned into a streaming service, Netflix had done little to promote its DVD rental service, which was not mentioned in their main website. It actually had been a separate service since 2011, with a different website and subscription plan; subscribing one would not let you access the other. Come 2023, the company ultimately decided to pull the plug on rental service altogether.
- Killer App:
- Netflix was one of the major reasons to own a DVD player when it first started. Many people found being able to watch rented movies at their leisure with no late fees irresistible.
- Its streaming option is also a killer app for set-top boxes like Apple TV and Roku, as well as smart TVs and tablets.
- For a good while, the only non-PC device that supported Netflix streaming was the Xbox 360, which gave it a noticeable popularity bump.
- Contrary to popular perception, House of Cards is not Netflix's very first original programming, or even the first English-language one (both records are held by Lilyhammer). It is, however, the first one produced in the United States, and its smashing success led the company to really kickstart their production arm into overdrive.
- The ability to blow through entire seasons at once right upon the shows' release is one of Netflix's selling points. Netflix releases all the episodes to the seasons of its original shows at once for this reason. And that's why "binge-watch" has made it into the public lexicon.
- Netflix is one of the killer apps for broadband internet, especially cord-cutting. A lot of people are finding that with the massive selection of TV shows and movies, they don't need cable or satellite TV. The possibility of cable companies throttling their binge-watching sessions is a catalyst for net neutrality activism.
- Konami Code: Most devices that provide Netflix use this code, though "B A" is replaced with pressing "up" four more times. Most of the time this brings up a diagnostics menu.
- Late Export for You: In 1998, Netflix launched in the United States as a DVD rental service with its streaming service premiering on January 16, 2007... and that was it. The service would eventually launch in Canada in September 2010, with the Latin America countries following suit one year later, European countries in January 2012 and Japan in September 2015. The rest of the world had to wait until January 2016 to get Netflix.
- Lighter and Softer:
- Stranger Things is this compared to most Netflix shows of the horror genre. While still dark, it's TV-14, focuses on Kid Heroes and never goes beyond the PG-13 range of content.
- Raising Dion is this in turn to Stranger Things, right down to being rated TV-G despite some similarly dark themes and imagery (but much less explicit violence).
- The Umbrella Academy in a similar vein, is also TV-14, and is lighter than many of their other originals, especially compared to its predecessor superhero series that make up the Defenders.
- Rilakkuma and Kaoru is a lot more adorable and cute than many of Netflix's true original anime. Whereas many of them hold TV-14 or TV-MA ratings, this is TV-PG.
- Kids mode, which is available on all devices. Basically it blocks out any shows not Y-, G- and PG- rated and presents a chunkier and brighter interface.
- Metaphorically True: Some shows branded as a "Netflix Original" are really just distributed by Netflix. For example, The Good Place is made by NBC, but has a title card at the start of each episode that brands it as a Netflix original. Co-productions are often branded as this too, such as Aggretsuko, which is made by Japanese station TBS, but was commissioned by Netflix.
- Multiple Demographic Appeal: Netflix aims for this with their diverse assortment of original content, covering all manners of formats from Live-Action TV and Movies, to Western Animation, to Anime, and just about every genre of entertainment.
- No Export for You:
- Historical example. Up until January 2016, more than two thirds of the world did not have access to Netflix. This changed on January 7, 2016, when the service was simultaneously launched almost worldwide in a surprise announcement. Even then, it is still not available in three countries due to US embargoes* , and China (where certain Netflix Originals run on a domestically-owned streaming service).
- Even still, some of the "Netflix Originals" can't be seen in certain countries. For instance, Glitter Force isn't shown in Japan due to them already having the source material Smile Pretty Cure! while certain countries can't watch Mystery Science Theater 3000: The Return due to limitations made by the studios that own the featured riffing targets.
- In March 2022, Netflix took part in an economic boycott of Russia due to an unprovoked invasion of Ukraine the previous month, which led to all of the studio's upcoming titles being delayed in Russia indefinitely.
- Pan and Scan: They have been known to do this without warning the user, and often against the director's wishes.
- Quarter Hour Short: While a majority of animated shows are either full 22 minutes or split into the 11-minute Two Shorts format, a handful of shows, usually certain Preschool Shows, run as single increments of 11-16 minutes.
- Port Overdosed: In The New '10s, you'd be hard pressed to find a device with both a screen and Internet connectivity that can't stream Netflix, either through the web or a dedicated app. It's available on pretty much anything with an internet connection, and this is very much intentional, with the Nintendo Switch being a notable exception.
- Production Posse: More than a few examples exist; Mainly releases newer shows from the DreamWorks Animation library since 2013, they've have worked regularly with Polygon Pictures on several anime titles and Cinesite and Framestore on many of their live action efforts. Their deals with Production I.G and Studio Bones and purchases of Scanline and Animal Logic invoke this as well.
- Recorded and Stand-Up Comedy: The service also streams stand-up comedy specials.
- Role Reprise:
- Almost any given original will feature reprises of the old cast when possible, such as Fuller House.
- Whenever a film or series is released onto Netflix and dubbed into another language, Netflix usually keeps the official voice actors whenever possible.
- Screwed by the Network: Has its own page.
- Shared Universe: Netflix, like many other companies, want in on this.
- Chilling Adventures of Sabrina is set within the same universe as Riverdale, which aired on The CW. There are a couple of character crossovers; notably, Sabrina Spellman herself appeared in Season 6 of Riverdale. In fact, Sabrina was originally conceived as a spin-off of Riverdale until The CW opted not to pick it up.
- Daredevil, Jessica Jones, Luke Cage and Iron Fist are connected and outside of small crossovers individually, saw their big crossover with The Defenders. Furthermore, The Punisher got his own show after being a Breakout Character in Daredevil. All are part of the Marvel Cinematic Universe, but they are largely connected by brand name only as they make little references to the films, while the films make little reference to the Netflix TV series.
- As for the DC Comics, the titular character of Lucifer makes a surprise appearance in the Crisis on Infinite Earths, part of The CW's annual crossover event for the Arrowverse. Although they share the same continuity in the comics, The Sandman is not set within the same universe as Lucifer (it even had a different Lucifer, played by Gwendoline Christie rather than Tom Ellis), but Neil Gaiman has confirmed that it shares continuity with Dead Boy Detectives (which was originally supposed to be a spin-off of Doom Patrol from Max — confused yet?).
- Narcos: Mexico has been referred to as such, rather than a sequel to Narcos.
- After getting the complete film and TV rights to The Chronicles of Narnia, Netflix announced that a multitude of films and books will be set within the same world.
- Likewise, upon acquiring the rights to all of Roald Dahl's material, they intend to make a shared universe out of them, even the ones unconnected in the books.
- Castlevania and the upcoming Devil May Cry are set in the same world, which is interesting because neither of the games they're based on are even made by the same company.
- The Stinger: Most Netflix streams end with an extra 1-3 minutes of foreign dubbing credits.
- Trope Codifier:
- For the entire "binge-watching" culture. Netflix champions the policy of releasing all episodes of a season at once and is very persistent about it (Hulu sometimes adopts the policy, but they mostly stick to a weekly schedule). Some showrunners who don't want to have their shows dumped all at once have found a way to work around the issue by dividing a season into several "parts", each being considered a season.
- For streaming television, as well. The streaming wars began in the first place because major Hollywood companies wanted a piece of revenue that Netflix had, up to that point, monopolized.
- Urban Legend of Zelda:
- Allegedly, Reed Hastings receiving a $40 late fee from Blockbuster for losing a copy of Apollo 13, and tired of having to put up with Blockbuster's fees, he formed Netflix, which offered a completely different rental model (mail order DVDs for a subscription fee). However, according to Marc Randolph (the co-founder), said story is a myth, and the service was actually created because the two wanted to be the Amazon of somethingnote .
- It's also commonly said that online streaming was always the company's plan and they only ran the DVD service so they could remain profitable until streaming was more widely adopted. In truth, the company's plan was always to be a DVD service until they recognized the potential of online streaming and prepared themselves for it to avoid the same fate as the video stores they ran out of business.
- What Could Have Been: In 2000, Netflix was offered to Blockbuster for a price of $50 million (which, at the time, they could've easily afforded; hell, they made $800 million a year from late fees alone), but refused the offer - which made sense at the time, but unquestionably came back to haunt Blockbuster, since Netflix ultimately became a Creator Killer for video rental stores such as Blockbuster. However, it's worth noting that the main draw of Blockbuster was because of the demand for renting VHS/DVDs at the time - once streaming shows online became a thing, it was only a matter of time before stores like Blockbuster folded, since if Netflix didn't come up with the idea, someone else would have.
- Vindicated by Cable: Netflix has allowed some shows that were cancelled and some films that were Box Office Bombs to find new audiences.