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One thing I've never been able to get about this show. All the rest are clear enough - vampire, vampire's daughter, Frankenstein's monster, et c - but what sort of a monster/creature/ horror archetype is Gomez supposed to be? Is this some North American/Mexican thing a mere European would not know?
Nothing. They're all human. Morticia seems vampiric because she's... vampy, and Lurch's schtick is pretty obvious, but they're not meant to represent anything non-human. Possibly you're thinking of The Munsters, which is another show about quasi-spooky people living in modern society.
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How well does it match the trope?