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It feels like there should be a sub-trope to this one. One where no one says a character's name not because it has any literal power, but solely because Ruleof Drama says NOT using their name makes referencing them more impacting.
The following was deleted because it doesn't involve anyone saying the Shy Guy's name, which is specifically required for this trope.
All right, just so an edit war doesn't keep going, what is the problem with exemplifying the in-universe power of saying the name of the Candle guy from Freakazoid?
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How well does it match the trope?