What does any of this have to do with the trope besides being related to the former trope namer?
The Complete and Unabridged History of GEICO Advertisements
GEICO has been known in the industry for its unusual advertising tactics. At present, they've branched out from ads featuring Martin the (GEICO) Gecko (who has been shilling for the company since his introduction during the 1999 Screen Actors Guild strike), and have had fun playing with the troubles of the GEICO Cavemen, trapped in a time they never made (a campaign so popular that it was spun off into a short lived (and critically ill-received) ABCsitcom).
What does any of this have to do with the trope besides being related to the former trope namer?