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If the brothers gave the Apple family a more substantial cut of the cider profits \'\'and\'\' bought their raw materials (i.e. apples) from them, the Apples could conceivably make as much money as they used to, if not more. In exchange, the brothers would get their monopoly on cider sales. Then they could raise their prices to compensate. I assume that the Ponyville citizens would only be too happy to pay more for quality cider \'\'knowing\'\' that there would always be enough to go around.