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The Text Formatting Rules say that you can use [[invoked]], though I'm not entirely sure what the procedures are beyond that.
You can use either [[invoked]] or In-Universe, like so:
* EnsembleDarkhorse: An InUniverse example with Bob from the ShowWithinAShow ''Bob and Alice'', who is extremely popular despite being shown to be a minor character.
* EnsembleDarkhorse: Bob, from the ShowWithinAShow ''Bob and Alice'', is extremely popular in the universe of ''TV Tropes The Show'' despite being a minor character. [[invoked]]
They'll show up like this (the [[invoked]] deliberately doesn't show up, but does still mark the example as being in-universe):
- Ensemble Dark Horse: An In-Universe example with Bob from the Show Within a Show Bob and Alice, who is extremely popular despite being shown to be a minor character.
- Ensemble Dark Horse: Bob, from the Show Within a Show Bob and Alice, is extremely popular in the universe of TV Tropes The Show despite being a minor character.

So I'm writing an In-Universe example of a YMMV trope, as part of what the author wanted to communicate. However, I don't remember how to invoke it in the article itself.