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When you find yourself trying to remember a show (or any works) that's on the tip of your tongue but just out of reach, come here - the collective brain of the TVTropes community can probably help. Post all the details you can remember (examples help). If you're looking for a trope, head over to Trope Finder. Have general questions about tropes? Visit Ask The Tropers!

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jeffgtx Since: Jul, 2013
2011-12-26 20:13:37

Not sure which episode you're referring to exactly, but the Clio Awards are brought up multiple times in the series and are real awards given out in the advertising/marketing industry.

PaulA Since: Jan, 2010
2011-12-26 20:32:24

jeffgtx, "5G" is the name of the episode.

TheNinth Since: Nov, 2009
2011-12-27 06:39:30

According to the synopsis... "5G" is the fifth episode of Mad Men's first season, and marks the true turning point of the audience's complete understanding of Don Draper's identity. The past comes back to haunt him again in the form of Don's (alias 'Dick Whitman') brother Adam Whitman. Adam caught a glimpse of Don in the newspaper following his achievement of winning a Newkie Award for excellence in advertising."

Article Source: http://EzineArticles.com/5045529

It was made up for the show.

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