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Bob has survived an attempt on his life. Several more happen, but while he was rather blasé about the first one, he's a Nervous Wreck after the others. It turns out that he faked the first attempt, but now people are genuinely trying to kill him and he doesn't know why.
In one case, Bob originally set up the fake hit against him to disguise his murdering his employee Charlie (to avoid Charlie finding out about Bob's affair with Charlie's wife) by making it look like Charlie was murdered by mistake. However, since Bob had conspicuously set up the meeting in disguise in a Bad Guy Bar, plenty of people overheard and figure there's money to be made in killing Bob.
In another, Bob used the Professional Killer Alice's Calling Card to make the "hit" more convincing. Alice, unhappy that Bob associated her with a failed hit, starts just missing Bob to teach him a lesson before finally killing him.