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This Mc Donalds advertisement had animated fruits riding in the back of a truck and there were talking for a bit. About escaping. Then the watermelon has enough and jumps out the back yelling about freedom. Then he gets run over. One of the other fruits yells 'wait, we can still save him,' then multiple cars run over the remains of the watermelon. And the fruits are kind of there, stunned.
I saw this cartoon circa 2009-2012 in a Mc Donalds restaurant, which is why a remember this as a Mc Donalds cartoon. It might not be.