The problem is that exactly none of the VTA graduates have managed to become top earners, and Nijisanji's revenue is heavily lopsided towards their most popular streamers. Pushing even harder on the VTA is just going to see them eating even more into each other's viewership, while racking up overhead costs even more. This is the exact opposite of what they should be doing
I'm not sure investors will be happy about the company basically ditching overseas expansion, though.
Depending on what happens over the next couple of months, this might be better than the alternative...
Also, I assumed the rapid-firing of EN events helped to somewhat shore up their numbers for the quarter?
As noted, events made up ~15% of EN's quarterly revenue. Presumably mostly from the AR Live
It's also not like their newly debuted talents receive a lot of support in the first place, at least on the EN side.
Hype can't really "peter out" if you never actually built any hype in the first place.
In practice Nijisanji is pretty much just throwing talents at a wall and seeing how much profit they can squeeze out of them without any effort.
We learn from history that we do not learn from historyIt doesn't, it's still the same old strategy that's now starting to crumble the more people realize how black the company is, so I guess their plan is to just do the same thing again and again as usual, until it's over (as in, no one wants to debut under them anymore) and the company dies on its own
Besides, it's apparently more for VTA (which hilariously enough, even the Japanese tries to avoid it if they can) and Japan branch, which.....doesn't point at anything good for the EN branch lol
Edited by ShiningStardust on Jun 12th 2024 at 9:00:24 PM
Well, Niji's per-talent revenue (at least for Niji JP) has trended up about 33% per year for the last two years. And this isn't just growth concentrated on older talents. Per its own stats at least, Anycolor's 30 debutants from between April 2022 and March 2023 (though this includes EN) accounted for about 16% of revenue between April 2023 and March 2024, while their 31 debutants from April 2019 to March 2020 accounted for 19%. So it's not like per-talent revenue is necessarily substantially declining amid new debuts, especially when we consider that older talents have had more time to build fanbases, and the less successful ones have dropped out. That would suggest that they're not really near saturation point for the JP market; financially, it still looks to be a sound decision to grow the talent pool, whether we like the agency behind it or not.
what the frigDon't really follow much vtubing except highlight clips on You Tube, but just wanted to share this because I thought it was very funny.
Pro-tip: never try to gain the high ground against something that is high ground incarnate (Biboo in this case, as it were).
Edited by AnoBakaDesu on Jun 13th 2024 at 4:56:33 AM
"They played us like a DAMN FIDDLE!" — Kazuhira Miller, Metal Gear Solid V: The Phantom PainDoki put out a statement over on Twitter asking people not to use her to spread negativity.
Ano Baka Desu
Oh that channel has been putting out some positive bangers for Advent over the past few months. Really Advent does get a lot of good action fan-vids, especially when it comes to Biboo who seems to be encourage her fans to see her as a Chunni Memetic Badass.
Edited by Roguemind on Jun 15th 2024 at 12:54:52 PM

Debut generates hype, catches some early profit and then the character peters out, if you throw enough Debuts at the wall you could theoretically just coast from Debut Hype to Debut Hype.
Emphasis on *theoretically*, because it would basically Niji doubling and trippling down on being the Quantity to Holo's Quality approach.
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