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Are movies (and pop culture in general) over-marketed?

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Soble Since: Dec, 2013
#1: Nov 30th 2018 at 6:31:21 AM

Something that's bothered me for awhile now is how many trailers I see for things now. Marketing for most major-anythings these days is horrendous and it's not just Late-Arrival Spoiler.

Movies get 3-5 trailers as if the studio believes that dedicated fans will forget that the movie is coming out, but not only that, I see actors going to social media and to interviews dropping hints and feelings about the movie like it's going out of style next week. I couldn't believe how many times I'd see something like "Ryan Reynolds/Gal Gadot on [insert your favorite talkshow here]" just scrolling through my Youtube feed. Let's not get started on the Marvel movies where every actor runs the gamut of talkshow appearances.

    longer rant 

But it's not just movies (and admittedly I didn't know where else to put this but I wanted to bring it up). Video games get a lot of trailers and gaming website/magazine spotlight, but at least I can understand that on the basis that I'll be discovering new features throughout the experience. I rarely get spoiled on a video game's plot or boss battles, but still, how many articles on Call of Duty Black Ops or Fallout 76 did you read prior to release? Often enough I'll be scrolling through Youtube and see "Arkham Knight Ending Batman dies GG" or "Everything you need to know about Deltarune's ending" with some less than subtle thumbnails.

TV shows are the real nail in the coffin for me. I used to watch a lot of superhero comic book adaptions and they LOVE making promos for individual episodes and getting actor interviews, as well as posting screencaps and teasers for new episodes and characters. Cast announcements are made months in advance so that there's no real mystery to who will show up later or halfway through a season. Actors take to social media to promote their character. It's too much. Do we need all of this information?

I don't see it as much in anime communities - somewhat ironic because the anime I watch typically have less perishable plots - but it seems like there's more courtesy from both fans and creators in the anime industry. I certainly don't hear Eichiro Oda or Akira Toriyama spoiling the next 50-60 chapters of One Piece or Dragonball. Nobody freaks out over the latest live-action anime adaption being ruined.

In fact the last anime film I had spoiled for me was Dragonball Super Broly, but I actually had to go and look up the plot synopsis to do that. That's what gets me with movies and TV shows in the west. Is it just that the work isn't coming from overseas? Is it simply the fact that the work is produced where I live that this information overload is more frequent?

Someone had made Youtube video about, funny enough, Dragonball Super Broly and how Toei, the people making that film, were over-marketing the film. Which I'd kind of noticed, but I'd already spoiled it myself so I didn't pay it much mind. note 

I had posted this in response with more specific examples:

I tend to feel that marketing for most things these days is terrible - video games and films especially I see too many trailers, cast announcements, and actors spilling details and dropping hints. I blame social media's increasing hold over our lives and the increased transparency/immediacy of pop culture and related news. I mean on one hand it's nice that fans can interact with media faster than ever, but I really think it's destroying how I enjoy most things.

...

Yeah I could just abandon the internet so I don't get spoiled on things, don't click on advertisements and articles and don't watch Youtube - but why should I?

  • Why can't major cinematic universes make their actors sign a clause so that they DON'T go on a thousand interviews spoiling what their characters are going through in the next film?
  • Why can't Marvel or DC have a line-up for the next 20-30 years of films?
  • Why do I need to know about every single character showing up in the DCTV Elseworlds crossover?
  • Maybe I didn't need to know that there will be three additional Star Wars films after the sequel trilogy?
  • When Walking Dead killed off Rick Grimes I knew MONTHS in advance and AMC even did a countdown for "Rick Grimes final episodes" and that pissed me off so much.
  • Terminator Genisys while not the best movie had a decent twist that was ruined by the second trailer.
  • God help you if you don't go on Wikipedia so the FANDOM articles can tell you all the greatest moments from Wreck-It Ralph 2 a week before it comes out

It's insanity. It feels like were at a point where I run greater risk of being spoiled about something by the creators of a work than the fans. It's like directors just can't help it.

Is it just the cinematic universes that do this? Am I just a victim of indulging in too many mainstream movies and not branching to smaller streams of entertainment?

Films like Halloween or The Purge have less to worry about I guess because they're popcorn - you know the setup, you know why you're watching, and they're not really adapting anything. There's less to spoil on the surface. Yet I come out of something like John Wick Chapter 2 feeling like the plot had twists and turns I didn't see coming, and I come out of Jurassic World 2 or The Predator or Justice League thinking "that went exactly the way the trailers made me think it would."

Whenever we get to an adaption of something (Marvel, Walking Dead) or a sequel of something (Terminator, Halloween) it feels more and more that we just cram plot details through the social media pipeline and down the audience's throat. It's suffocating.

Does anybody with a business/graphic design sympathize, or disagree that this is somewhat alarming?

Edited by Soble on Nov 30th 2018 at 7:18:29 AM

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AndrewGPaul Since: Oct, 2009
#2: Dec 1st 2018 at 10:44:25 AM

Because these things cost a lot of money to make, and the makers want to make even more money back, so they plug the heck out of them.

"Why can't major cinematic universes make their actors sign a clause so that they DON'T go on a thousand interviews spoiling what their characters are going through in the next film? "

Haha. It's the studios that are sending the actors onto these talk shows.

"It's insanity. It feels like were at a point where I run greater risk of being spoiled about something by the creators of a work than the fans. It's like directors just can't help it. "

I bet there's more than a few directors who would wish the marketing department would stop putting shots from the end of the film in the trailers, but it's nothing to do with the director.

I don't know - I managed to see all the Marvel movies pretty well unspoiled, and I still don't know what went on in series 6 and 7 of Game of Thrones (or the last four episodes of Doctor Who), and I don't make any particular effort to avoid spoilers. I've no particular interest in talk shows, so I don't see any of these interviews. I watch You Tube videos, but not ones talking about films I've not seen.

"Movies get 3-5 trailers as if the studio believes that dedicated fans will forget that the movie is coming out,"

No. They know the obsessive fans will turn out no matter what - they come for free. The advertising is to bring in the rest of us. The ones who quite enjoy a big-budget superhero film, but couldn't tell you why Spider-man doesn't meet Batman in the comics, who pick a film because it's on at a convenient time after work, that sort of person.

nombretomado (Season 1) Relationship Status: [TOP SECRET]
#3: Dec 1st 2018 at 1:05:16 PM

Marketing would be an interesting topic, but the majority of this first post being a rant pushes this into complaint territory.

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