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The Flash (2023)

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Mizerous Pet Owner from Hell Since: Oct, 2013 Relationship Status: Brewing the love potion
Pet Owner
#426: Jun 24th 2023 at 3:27:11 AM

WB might put out more theater screenings to spite Sony.

Just Makima.
miraculous Goku Black (Apprentice)
Goku Black
#427: Jun 24th 2023 at 5:19:45 AM

And what increase the scale of disaster?

"That's right mortal. By channeling my divine rage into power, I have forged a new instrument in which to destroy you."
ShadowWingLG Since: Dec, 2013
#428: Jun 24th 2023 at 8:27:35 AM

WB doesn't really control the number of screens/showings, that's usually per the theaters and they will look at what is selling vs what is not, they will be more likely to decrease the Flash showings for either anything new or to add in screens for films that are selling tickets

Trooper924 from the Spawn Nebula Since: Jun, 2015 Relationship Status: Hiding
#429: Jun 25th 2023 at 5:43:04 AM

According to this, The Flash has suffered an 81% drop from its opening day. Not a good day for Warner Bros.

XMenMutant22 The Feline Follies of Felix the Cat Since: Jan, 2012 Relationship Status: Hoping Senpai notices me
#430: Jun 25th 2023 at 6:03:46 AM

[up] Some have talked about this before, but it's better to wait and compare the whole completed box office weekend to its first whole weekend, rather than using a Friday to Friday drop alone. It can be a misleading statistic when applied like that.

Mizerous Pet Owner from Hell Since: Oct, 2013 Relationship Status: Brewing the love potion
Pet Owner
#431: Jun 25th 2023 at 3:57:05 PM

...It is still a huge drop losing to Spider-Verse in its SECOND weekend. That is veey embarassing.

Just Makima.
M1gamiTensei The Scrappy of the Trope Pantheon, God of Thumps from Punished “Brainwashed” M1gami Since: Oct, 2017 Relationship Status: 700 wives and 300 concubines
The Scrappy of the Trope Pantheon, God of Thumps
#432: Jun 25th 2023 at 6:02:07 PM

So I read that 150 mil was used to advertise the movie, which makes it such a money sink that releasing it on Max or Zaslav’s signature tax write off powers would have costed less money.

Okay, maybe some embezzling was done considering 150 mil is suspiciously high for barebones marketing.

Pantheon server for all who click here. Lost too much money and time, this coaster ain’t stopping.
RedHunter543 Crimson Paladin Since: Jul, 2016 Relationship Status: Barbecuing
Crimson Paladin
#433: Jun 25th 2023 at 6:41:09 PM

Right? There def is some kind of fraud going on.

"The Black Rage makes us strong, because we must resist its temptations every day of our lives or be forever damned!"
SatoshiBakura (4 Score & 7 Years Ago)
#434: Jun 25th 2023 at 6:41:20 PM

Fandango is holding a buy-one-get-one-free sale with The Flash.

This doesn’t happen. This never happens.

Edited by SatoshiBakura on Jun 25th 2023 at 10:42:04 AM

Blueace Surrounded by weirdoes from The End Of the World Since: Dec, 2010 Relationship Status: Chocolate!
Surrounded by weirdoes
#435: Jun 25th 2023 at 7:53:03 PM

Didn't they already do a promotion in the opening weekend? Really screams desperation.

Wake me up at your own risk.
BearyScary Since: Sep, 2010 Relationship Status: You spin me right round, baby
miraculous Goku Black (Apprentice)
Goku Black
#437: Jun 25th 2023 at 11:23:56 PM

Oh I heard from Luiz Fernando (Gamespot's box office analyst). Painful, but needs to be mentioned if The Flash ends up within the projection,since studio just keeps half share from Box Office global grosses, it won’t even pay its total 150M marketing campaign. WB would have lost less money releasing it on Max or not releasing it at all.

They were better off never realising it at all.

Also the drop is 73 percent for the flash with spider verse overtaking it.

"That's right mortal. By channeling my divine rage into power, I have forged a new instrument in which to destroy you."
RedHunter543 Crimson Paladin Since: Jul, 2016 Relationship Status: Barbecuing
Crimson Paladin
#438: Jun 25th 2023 at 11:26:43 PM

This movie may seriously put WB in the red.

"The Black Rage makes us strong, because we must resist its temptations every day of our lives or be forever damned!"
M1gamiTensei The Scrappy of the Trope Pantheon, God of Thumps from Punished “Brainwashed” M1gami Since: Oct, 2017 Relationship Status: 700 wives and 300 concubines
The Scrappy of the Trope Pantheon, God of Thumps
#439: Jun 26th 2023 at 1:56:47 AM

I wonder what the heck is going on with the film part of the marketing industry because not just the Flash, so many movies end up look unappealing because of bad marketing or just having one decent trailer being made and everything revolving around it. Yet somehow those budgets increase to almost more than the movie itself.

Edited by M1gamiTensei on Jun 26th 2023 at 1:59:40 AM

Pantheon server for all who click here. Lost too much money and time, this coaster ain’t stopping.
dcutter2 Since: Sep, 2013
#440: Jun 26th 2023 at 2:04:26 AM

[up][up] What big franchises do WB have? DC Comics and Harry Potter? Have they had any hit films recently?

M1gamiTensei The Scrappy of the Trope Pantheon, God of Thumps from Punished “Brainwashed” M1gami Since: Oct, 2017 Relationship Status: 700 wives and 300 concubines
The Scrappy of the Trope Pantheon, God of Thumps
#441: Jun 26th 2023 at 2:09:56 AM

WBD must be praying Dune and Joker 2 to save them

Pantheon server for all who click here. Lost too much money and time, this coaster ain’t stopping.
miraculous Goku Black (Apprentice)
Goku Black
#442: Jun 26th 2023 at 2:18:35 AM

Uh joker 2 will probably do well. It's not connected to the dceu which is poison.

At this point I wonder if D.C. should scrape the whole shared universe thing and do standalone films for a few years. Than after things are stable. They can start crossing them over.

"That's right mortal. By channeling my divine rage into power, I have forged a new instrument in which to destroy you."
slimcoder The Head of the Hydra Since: May, 2013
The Head of the Hydra
#443: Jun 26th 2023 at 2:26:17 AM

Should have done that from the start instead of starting with Batman vs Superman and Justice League

Edited by slimcoder on Jun 26th 2023 at 2:26:26 AM

"I am Alpharius. This is a lie."
FOFD Since: Apr, 2013
#444: Jun 26th 2023 at 4:12:24 AM

Is WB actually doing poorly right now. When Multiversus was a thing it was a meme that WB basically owns every popular IP in human history. Now Flash is doing bad and this thread is speculating that WB might be in trouble?

dcutter2 Since: Sep, 2013
#445: Jun 26th 2023 at 4:18:03 AM

I've no idea. That's why I asked about their successes. Still IIRC from the Merger thread they saddled themselves with a ton of debt during the merger and having been trying to cut costs to handle it for ages, which is not a sign of doing well and recently are trying to sell of their entire music department.

There's also the rumours based on their schedule that they literally did not have enough money to release more than a couple of films last year and those films didn't make money so... that's at least not a good sign.

I don't know if their other properties and revenues are making up the difference.

good-morning Lord Something, Forgetter of Cool Titles from Brazil Since: Nov, 2021
Lord Something, Forgetter of Cool Titles
#446: Jun 26th 2023 at 4:25:54 AM

[up]x7 I don't know, the fact that the main star of the film (in two roles no less) got into countless legal controversies before the release of the film must have restricted the possibilities of the marketing. Furthermore, I don't think the marketing was particularly bad, all of the questionable CGI in the trailers and the such wouldn't be improved or remade just for commercials. Trailers in the past were actually worse, they often just explained the entire story of the film.

Edited by good-morning on Jun 26th 2023 at 5:05:52 AM

oh hey how are you doing?
ShadowWingLG Since: Dec, 2013
#447: Jun 26th 2023 at 4:56:54 AM

The Flash had so much going against it from the word 'go' from the epically long production of the film, which was due to changing studio heads, selling the studio, changing directions at least 4-5 teams of writers and directors this inflated the budget massively meaning that before Miller's breakdown and crimes it needed to be a SMASH to make its money back.

Miller's crimes was the first mortal wound, the news of a complete reboot was the mercy kill.

Mizerous Pet Owner from Hell Since: Oct, 2013 Relationship Status: Brewing the love potion
Pet Owner
#448: Jun 26th 2023 at 5:31:08 AM

I also think the Multiverse is played out but DC just had to do it in this film.

Just Makima.
FOFD Since: Apr, 2013
#449: Jun 26th 2023 at 6:28:38 AM

In terms of films that have significantly featured the multiverse in their plot, I'd say Multiverse of Madness, Spider-Verse, No Way Home, and Flash are the only ones.

  • CW's Flash actually has the distinction of being the first to do an Earth-1 and Earth-2.
  • Avengers had Dr. Strange travel the multiverse through America Chavez, but it was all of 2-3 universes and it wasn't deeply explored.
  • Spider-Man No Way Home had alternate Spidermen.
  • Let There Be Carnage hinted at a multiverse.
  • Across The Spider Verse brought in multiple Spiderverses.

Flash is the first DC film to really tackle the multiverse.

RedHunter543 Crimson Paladin Since: Jul, 2016 Relationship Status: Barbecuing
Crimson Paladin
#450: Jun 26th 2023 at 7:22:50 AM

Really doesn't help the perception that DC is just chasing Marvel's coattails.

"The Black Rage makes us strong, because we must resist its temptations every day of our lives or be forever damned!"

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