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Welcome to the main discussion thread for the Marvel Cinematic Universe! This pinned post is here to establish some basic guidelines. All of the Media Forum rules still apply.

  • This thread is for talking about the live-action films, TV shows, animated works, and related content that use the Marvel brand, currently owned by Disney.
  • While mild digressions are okay, discussion of the comic books should go in this thread. Extended digressions may be thumped as off-topic.
  • Spoilers for new releases should not be discussed without spoiler tagging for at least two weeks. Rather, each title should have a dedicated thread where that sort of conversation is held. We can mention new releases in a general sense, but please be courteous to people who don't want to be spoiled.

If you're posting tagged spoilers, make sure that the film or series is clearly identified outside the spoiler tagging. People need to know what will be spoiled before they choose to read the post.

    Original post 
Since Thor and now Captain America came out this year, I wanted to get what Tropers thought of the concept and execution of the Marvel Cinematic Universe in general. Personally I love the idea and wonder why this idea hasn't been seriously tried before. It sorta seems to me like the DCAU in movie form (And well, ummm, with Marvel), and really 'gets' the comic book feel of a shared universe while not being completely alienating.

Edited by Mrph1 on Jul 29th 2024 at 3:09:00 PM

dmcreif Vault Dweller from Vault 33 (Troper Knight) Relationship Status: Robosexual
Vault Dweller
#107026: Aug 20th 2019 at 2:49:13 PM

I might be the only person to actually be slightly happy if Spider-Man returns to Sony. I'm still not over the MCU butchering the Uncle Ben storyline to replace him with bigger-than-god Tony Stank.

Okey Dokey!
Mizerous Pet Owner from Hell Since: Oct, 2013 Relationship Status: Brewing the love potion
Pet Owner
#107027: Aug 20th 2019 at 2:50:17 PM

When does the deal expire?

Just Makima.
AlleyOop Since: Oct, 2010
#107028: Aug 20th 2019 at 2:50:47 PM

@Lord Vatek

That's what I'm wondering about. I don't think it's necessarily a raw 50% of profits but 50% of control over the content of the film (and whatever profits that ensue, even if it doesn't come out to exactly 50%).

slimcoder The Head of the Hydra Since: May, 2013
The Head of the Hydra
#107029: Aug 20th 2019 at 2:53:46 PM

[up][up][up] You do know there's a high chance of Sony butchering him in a far worse way though right?

Edited by slimcoder on Aug 20th 2019 at 2:55:02 AM

"I am Alpharius. This is a lie."
HailMuffins Since: May, 2016 Relationship Status: Shipping fictional characters
#107030: Aug 20th 2019 at 2:57:07 PM

They already did, it's callled The Amazing Spider-man.

TheMageofFire Since: May, 2012
#107031: Aug 20th 2019 at 2:57:48 PM

You're fooling yourself if you think it can't even get worse than that.

HandsomeRob Leader of the Holey Brotherhood from The land of broken records Since: Jan, 2015
Leader of the Holey Brotherhood
#107032: Aug 20th 2019 at 3:02:20 PM

...

I’m just gonna hate everyone.

Marvel for going bankrupt and selling the film rights in the first place, Sony for holding on so tight, Disney for getting involved and the fans because I don’t want anyone to be left out.

One Strip! One Strip!
ViperMagnum357 Since: Mar, 2012
#107033: Aug 20th 2019 at 3:02:21 PM

Well, what I read said the Disney offer was a 50/50 split down the middle, profit and co-financing from top to bottom, which would make them full partners. I would also assume an offer to rearrange the merchandising would be required at some point. That is a whole different ballgame than we propose to increase our profit share by an order of magnitude. Now make a counter offer, if you please.

Edited by ViperMagnum357 on Aug 20th 2019 at 6:02:58 AM

ArthurEld Since: May, 2014
#107034: Aug 20th 2019 at 3:05:50 PM

The result is much the same.

Its not like Sony needs help with financing their movies.

Kakuzan Let memes die. Kill them, if you have to. from Knock knock, open up the door, it's real. Since: Dec, 2014 Relationship Status: Above such petty unnecessities
Let memes die. Kill them, if you have to.
#107035: Aug 20th 2019 at 3:08:32 PM

I often hear people talk about"superhero movie fatigue ". While I don't think that is an actual thing yet, I definitely see Spider-Man fatigue being a thing if there is yet another reboot.

Edited by Kakuzan on Aug 20th 2019 at 6:08:46 AM

Don't catch you slippin' now.
HailMuffins Since: May, 2016 Relationship Status: Shipping fictional characters
#107036: Aug 20th 2019 at 3:09:32 PM

@The Mageof Fire: Oh, not questioning that, dear Noel, I'm just pointing out that the mangling already happened once.

Yeah, we don't have Unc Ben in the MCU, but so what? If the choice is between a terrible adaptation with Unc Ben and a very good adaptation without, well, it's a no-brainer, ain't it?

[up]It is a thing among critics because they watch movies for work.

The mistake those critics make is that the average viewer expects the same novelty they demand.

Edited by HailMuffins on Aug 20th 2019 at 7:12:02 AM

Mizerous Pet Owner from Hell Since: Oct, 2013 Relationship Status: Brewing the love potion
Pet Owner
#107037: Aug 20th 2019 at 3:09:55 PM

Umm if Disney offered a good cut of merch profit that isn't anything to scoff at.

Just Makima.
DragonKent17 The Game Master from The City of Angels Since: Feb, 2017 Relationship Status: Baby don't hurt me!
The Game Master
#107038: Aug 20th 2019 at 3:11:08 PM

If i remember correctly Disney owns literally everything but Movie Rights, including Merchandising and TV for all Spider-Man characters. Sony is really shooting themselves in the foot as they now literally cannot sell Spidey Merchandise at all or license out its use without paying Disney, who instead of sharing the money will likely charge Sony through the nose.

Edited by DragonKent17 on Aug 20th 2019 at 5:27:02 AM

Kakuzan Let memes die. Kill them, if you have to. from Knock knock, open up the door, it's real. Since: Dec, 2014 Relationship Status: Above such petty unnecessities
Let memes die. Kill them, if you have to.
#107039: Aug 20th 2019 at 3:11:48 PM

Did Sony get a cut of the merchandise sales before?

Don't catch you slippin' now.
ArthurEld Since: May, 2014
#107040: Aug 20th 2019 at 3:13:25 PM

No, Disney already owned those rights.

chasemaddigan I'm Sad Frogerson. Since: Oct, 2011
I'm Sad Frogerson.
#107041: Aug 20th 2019 at 3:14:31 PM

Man, this video from I'm a Marvel... And I'm a DC seems more relevant now given recent developments (see 1:30)

slimcoder The Head of the Hydra Since: May, 2013
The Head of the Hydra
#107042: Aug 20th 2019 at 3:14:58 PM

WTF it sounds like a good deal then.

"I am Alpharius. This is a lie."
Kakuzan Let memes die. Kill them, if you have to. from Knock knock, open up the door, it's real. Since: Dec, 2014 Relationship Status: Above such petty unnecessities
Let memes die. Kill them, if you have to.
#107043: Aug 20th 2019 at 3:16:33 PM

[up][up][up] Thanks. If the initial deal included a split between the merchandise as well, than that seems foolish on Sony's part. If that isn't the case and Disney comes back with that as an addendum, than I would think Sony would reconsider.

Edit: Also, would the deal apply only to Spider-Man movies or are there other arrangements for other appearances Spider-Man makes in the MCU?

Edited by Kakuzan on Aug 20th 2019 at 6:20:13 AM

Don't catch you slippin' now.
ArthurEld Since: May, 2014
#107044: Aug 20th 2019 at 3:16:58 PM

To my understanding, Sony made a compromise offer, but Disney declined.

LordVatek Not really a lord of anything Since: Sep, 2014
Not really a lord of anything
#107045: Aug 20th 2019 at 3:21:48 PM

Now it seems like other people are saying that Disney and Sony can still compromise and a few are even saying that the jumping the gun was an intentional negotiation tactic from Disney weaponizing blind fanboy rage.

Edited by LordVatek on Aug 20th 2019 at 6:21:58 AM

This song needs more love.
alliterator Since: Jan, 2001
#107046: Aug 20th 2019 at 3:22:21 PM

Guy, guys, I don't think you understand...

This is a negotiating tactic.

Disney asked for more money, yes. As is their right - after all, they just made Sony's highest grossing film ever and all they are getting was 5%. Hell, Sony is re-releasing the film in theaters to get more money, so it's not unreasonable that Disney would want more. Now, is 50% too high? Probably, but that was their first offer. Generally, a negotiation requires back-and-forth, but Sony didn't do that, they just rejected the offer and said, "We're taking Spider-Man and going home."

Hell, Disney even offered to have Marvel Studios help them with their other Spider-movies, but Sony didn't want to budge on the deal.

So Disney probably leaked everything to press and said, "Fine, let's see how your audience responds."

Yeah, Sony didn't like that. In fact, they responded:

When contacted by io9, a Sony representative said it’s their belief this dispute is simply over a producer credit and negotiations are ongoing. They further clarified that Feige has contributed to other Spider-centric movies that he did not receive a producer credit on.
So now "negotiations are ongoing."

Which probably means, in a few weeks, we'll see that they made a new deal. Probably for less than 50%, but more than the 5% they are getting now. I'm betting a good 15-20%, with 5% on any other Spider-Man-related properties, too.

Edited by alliterator on Aug 20th 2019 at 3:23:21 AM

Soble Since: Dec, 2013
#107047: Aug 20th 2019 at 3:28:45 PM

I find this meltdown amusing. After all of this praise for Tom Holland his time as Spider-King is over for reasons beyond his control.

I'M MR. MEESEEKS, LOOK AT ME!
ArthurEld Since: May, 2014
#107048: Aug 20th 2019 at 3:29:49 PM

That's pretty much always how it works.

[up][up] I've read reports that said Sony made some sort of counter, so its unfair to say they simply took their ball and went home.

alliterator Since: Jan, 2001
#107049: Aug 20th 2019 at 3:33:04 PM

After all of this praise for Tom Holland his time as Spider-King is over for reasons beyond his control.
Even without Marvel's involvement, it's not over. I doubt Sony will do a reboot of a billion-dollar film. Remember: the reason ASM was rebooted was because ASM2 made less than the first one, which made less than Spider-Man 3.

Currently, Sony still has Tom Holland on contract for two more Spider-Man films.

Edited by alliterator on Aug 20th 2019 at 3:34:18 AM

MrScout101 Since: Jan, 2015
#107050: Aug 20th 2019 at 3:52:22 PM

[up][up][up][up]So all this time, it was actually a misconception similar to when Sony would be patenting Spider-Verse's visual styleWhat really happened:  but taken Up To Eleven?


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