- Accidental Innuendo: In Japanese, the Big Bad of GoGo! is known only as "the Director", or rather, 館長 Kanchou. The word is pronounced identically to a much dirtier 浣腸 kanchou, which translates to either "an enema" or, as Filthy Frank fans may be familiar with, "shoving one's fingers up a person's ass". On some wikis
, the auto-translator software uses the wrong word and outright calls him "Enema" instead of "Director". - Anti-Climax Boss: In the first season, Despariah comes off as much less imposing than a Big Bad should. She only directly involves herself for the first half of the final episode, in which she attempts to break Cure Dream — and only Cure Dream. When that backfires, she undergoes a Villainous Breakdown and collapses into a broken wreck, prompting Nozomi to reach out and befriend her. And that's just half of the final episode. By comparison, her subordinate Kawarino takes two full episodes' worth of battling before he gets Dragged Off to Hell in the finale, making it feel like he poses a far greater threat than his boss ever does.
- Awesome Art: While tempered by the frequent Off-Model, Yes was the first season to be produced in high-definition, so the artwork takes a much more vibrant look compared to previous seasons.
- Base-Breaking Character: Some fans violently despise Coco's fairy form for his nails-on-a-chalkboard voice. His relationship with Nozomi has also been polarizing, to say the least. While Japanese fans seem less divided, Western fans tend to fight about whether it's appropriate at all since Nozomi is a teenager and Coco's human form is an adult and he poses as her teacher. Coco's actual age is never given and may not really be relevant given he's an immortal fairy and his human form isn't his real form anyway (it's already a disguise to make it easier for him to stick close to the team, and he couldn't disguise himself as a student due to them attending an all girls school.) Even so, there's plenty of people that invested heavily in whether he hooked up with Nozomi eventually or not and they had to wait a long time before Power of Hope ~PreCure Full Bloom~ finally gave them any resolution.
- Broken Base: The Coco/Nozomi ship. Coco's human form and job is as her adult teacher... but he's really a fairy. A tiny little fox fairy. That has to take orders from the Cures. Understandably, how people feel about this pair depends on whether they see it as a Teacher/Student Romance or not, or whether they see Coco as an adult human or not. If they do see it like this, well, they Squick right off of it and wish it would go away. If they either don't see it like this or were a fan from when the show came out and are being hit by Values Dissonance, they don't understand why people feel this way and get very defensive. Then there's a group of fans that don't even want to imagine how a goofy little fox fairy and a human girl are supposed to get intimate...
- Complete Monster: In this formidable two-year tale of butterflies and dreams, two of their foes go so far as to show off their stuff:
- Season 1: Kawarino works for Despariah, but he ends up being much worse than she is. Kawarino enjoys manipulating people and crushing their dreams just because he can. The Nightmare organization may never have been a nice place, but Bloody, Kawarino's former superior, notes that Nightmare at least had teamwork before he took charge. Kawarino claims to be working for Despariah's immortality, but this seems to be just an excuse to spread despair. Kawarino mind rapes the Pretty Cure with his despair masks to turn them into Nightmare's slaves. Kawarino then starts giving his minions the black mask, which gives them a power-up at the cost of their minds. When Hadenya and Bloody refuse to wear it, he shoves it on them anyway. Kawarino blasts Bunbee off a building when he tries to leave Nightmare. It's revealed that Kawarino was the one who tricked Nuts into opening the gates to the Palmier Kingdom, meaning he was responsible for its destruction and all its citizens becoming brainwashed employees of Nightmare.
- Yes! Precure 5 GO!GO!: The Director of Eternal collects treasures and valuables from all the worlds, keeping everything of value for himself only. His collection includes various living creatures frozen in stasis, precious objects stolen from people, and anything else he finds valuable. In particular, the Director wishes to acquire Flora from the Cure Rose Garden for her beauty. To the Director, anything that holds no value—and only he gets to decide what has value—must be destroyed, including humanity, friendship, love, and life itself. When the Director goes to Earth, he levels the Pretty Cure's school because he sees it as worthless. He kills two loyal minions, one of whom loves him, when he sees no more use for them. Upon arriving at the Cure Rose Garden, the Director starts to turn it into a wasteland, which severely damages Earth, the Palmier Kingdom, and the other kingdoms in the process. Flora tries to help him see the infinite possibilities of life with a flower seed, but he considers them worthless and continues his rampage until he is defeated.
- Contested Sequel: The season after the first, Yes Pretty Cure 5 GoGo!, while still having some fans, is met with a bit more criticism on the whole, with many feeling it was a needless sequel with not enough connections to the original season, feeling like they didn't have enough ideas left to carry another full season with this cast, as well as being even more Merchandise-Driven then the first season. Thus GoGo! is often seen as a form of Seasonal Rot for this continuity and early Pretty Cure as a whole. GoGo! had slightly higher merchandise sales, yet it tanked compared to the original series TV ratings so badly, Toei has never made a sequel season to any continuity of the franchise since then. Fresh PreCure! ended up having to save the franchise from being cancelled because of this one and it did so by completely replacing the creative side of the franchise and deliberately altering its visual style and format to separate it from its predecessors. Even so, GoGo! didn't completely kill the Yes brand. The team is still very popular, and eventually they got another sequel with a spin-off series... that is also considered a Contested Sequel.
- Ensemble Dark Horse:
- Bunbee, who started as a Card-Carrying Villain and the Nightmare Group's Dragon but became somewhat of a Ineffectual Sympathetic Villain after Kawarino was introduced. His popularity ensured his survival into the sequel — where he gets hired by Eternal, the new evil organization — and his Promotion to Opening Titles.
- The Dark Pretty Cure 5, despite only appearing in one movie, remain beloved dark counterparts to this day, especially Dark Dream.
- Masuko Mika the Intrepid Reporter became this thanks to her outgoing personality and her few episodes providing a fun change of pace.
- Fan Nickname: Most of these were more prevalent in earlier years of the fandom, but have been phased out.
- Nozomi: Donut (for Cure Dream’s ring-shaped odangos)… that is, until they actually introduced a character called Donut.
- Rin: Cure Rogue, Agunimon-chan. Crap. Now she’s going to hurt us.
- Urara: Cream Horn (for Cure Lemonade’s hair), Cure Pine-Sol, Urarararara.
- Karen: Babaa, Honoka Bitchy Edition.
- Komachi: Mama, Retasu
- Chocola (from the second movie): Cure Chibi-Moon
- Germans Love David Hasselhoff: In North America, this part of the franchise is not wildly beloved like Futari wa Pretty Cure or HeartCatch Pretty Cure!, but in Italy, these seasons along with Fresh Pretty Cure! were a favorite among many fans, and scored some of the best ratings on RAI 2.
- Good Bad Translation: Karen's attack catchphrase can be translated as, "The rock-crushing power of a young girl's heavy flow." For obvious reasons the fansubbers went with something different, but the literal version survived long enough to undergo Memetic Mutation.
- Hilarious in Hindsight:
- So Coco, voiced by Takeshi Kusao, goes with the alias 'Kokoda Kouji'. Meanwhile, Kusao has played Ky Kiske who occasionally tend to yell "Koko da!". This makes Coco's choice of alter ego name a bit more hilarious.
- The voice actor pair of Nozomi and Rin (and Rin acting like a caretaker for Nozomi's clumsiness) seemed normal in its airing date. That is, until the former got casted as the son of a ninja from a long-running mainstream show. Then the trope starts to take effect full time.
- Episode 34's Pinky is named Cappy, who naturally wears a top hat.
- GoGo's enemies are named Hoshiina. Many years later, we get a Pretty Cure named Hikaru Hoshina.
- Ho Yay: Coco and Natsu.
- Bunbee and Scorp. Then the latter dies, his last words are "Sayonara, Bunbee". Bunbee isn't even in the scene.
- Female versions:
- Karen and Milk/Kurumi.
- Nozomi and Rin.
- Urara and Nozomi.
- Rin and Karen.
- Karen and Komachi.
- Komachi and Urara.
- Memetic Badass: Cure Mint, thanks to her battle against Hadenya.
- Moral Event Horizon:
- Girinma crosses it when he turns Urara's memento of her deceased mom into a Kowaina, considering the importance of dreams in this series.
- Nebatakos crosses it when he attacks the Palmier Kingdom and deliberately endangers the lives of the civilians there.
- The Director of Eternal crosses it when he calls life worthless.
- Shadow crosses it by killing off The Dragon who's gaining her humanity and then calling her useless and dying like a dirty traitor.
- Kawarino goes over the line when he backstabs his former superior Bloody just because he 'served his purpose' of seeing the Dream Collet completed and sends him to the depths of Hell. He gets his comeuppance when Bloody ends up dragging him down with him. You can also point to him forcing a black mask on Hadenya, knowing full well that it will kill her if she loses and despite her claiming she doesn’t need it.
- Never Live It Down: Despite all of her character development, it's difficult for people to see Milk and not think back to how much of a Jerkass to One she was to Nozomi in the first season. Any memetic depiction of the Yes! 5 team will always call back to her unnecessary cruelty in some capacity.
- Overshadowed by Controversy: It's very difficult to discuss Yes! 5 and GoGo! at length without acknowledging the fanbase-wide controversy over Coco and Nozomi's relationship.
- Periphery Demographic: Adult males. Then again, given that there was a "marketing" paper that listed the "main target" as 4-to-12-year-old girls and 16-to-35-year-old men, this is an arguable subversion.
- Presumed Flop: Fresh Pretty Cure! saved the franchise from having its plug pulled, and for a long time the Western fandom extrapolated from this that GoGo! had poor sales and ratings that made it a near-Franchise Killer. While its viewership ratings fell short of its competitors and the concept of an Immediate Sequel Series would never again come to the main series, the season actually earned decent merchandise revenue and the whole Yes! series is popular enough in Japan to get both an appearance in the Healin' Good♡Pretty Cure movie and an adult-focused spinoff over a decade after ending. Fresh saved the franchise less in the sense that GoGo! was especially damaging to the brand and more in the sense that its success confirmed to Toei that Pretty Cure had the potential to be a profitable Long Runner like Super Sentai and Kamen Rider.
- Questionable Casting: Casting Takeshi Kusao as a cute little fluffy animal fairy, when it's painfully clear that he can't do a cute fairy voice.
- Realism-Induced Horror: Part of what makes Kawarino such an effective villain is his realistic portrayal of an Abusive Workplace. He intimidates his employees by invading their personal space, surreptitiously spies on them, manipulates them into doing tasks that go against their morals or their sense of self-preservation, and cannot handle an ounce of criticism... all of which are things bad bosses can do to their employees in real life.
- The Scrappy: At the time of her debut, up until the end of the first season, Milk was really loathed by the viewers, due to her heavy Tsundere tendencies, maliciousness towards Nozomi, and generally getting in the Cures's way several times; but what really got on the people's nerves was how the show tried to justify her behavior by mentioning how hard Milk's journey has been on her. Thankfully, after becoming Kurumi in GoGo, she starts to lose her most annoying traits.
- Shipping:
- Die for Our Ship: Coco and Nuts, just for being male, and before Nuts had an implied relationship with anyone; also, Crepe, once she was announced to be betrothed to Coco and thus get in the way of both the canon ship and the yaoi fangirls' favourite ship.
- Fan-Preferred Couple: Coco and Natsu was so popular at the time that the Sayonara, Zetsubou-Sensei anime had featured a parody of it. It was the first notable sign of a male slash fandom in the franchise.
- Foe Yay Shipping: Milky Rose and Anacondy, for a scene where Milky tries to engage her in combat, but Anacondy grabs her wrist and pulls her to be only a few centimeters from her face.
- Launcher of a Thousand Ships: Fans have, in all seriousness, paired Nozomi with just about every character in the show and more.
- Portmanteau Couple Name: CocoNozo, Coconuts, NutsKoma, and ShiroUra are the most commonly used ones.
- Screw Yourself: There's support out there for Nozomi/Dark Dream. In-universe, while the others' inner selves berate them, Urara's Enemy Within flirts with her.
- Ship Mates: Virtually any pairing!
- Toy Ship: Since the actual children play a very small role in both seasons, the closest thing to this you can find in the main cast is Syrup and Urara.
- Shocking Moments: Meta example. The sudden announcement that Yes! 5 would be getting a second sequel, this time bringing the Cures into adulthood, was something that caught the entire community off guard, due to Toei never exploring sequels since (ironically) Yes 5! GoGo!, as well as the studio never entertaining the idea of spin-offs in order to focus on the latest season currently airing, and how the Cures are simple Not Allowed to Grow Up in every future appearance they make. The fact that this was announced alongside a sequel to Maho Girls PreCure! makes this a shared sentiment among fans of that season as well.
- In the final trailer, there's one considering Pretty Cure's habit of only using lesbian subtext. In one scene, Kurumi is shown looking up at Karen with her head in her lap, neither of them with a care in the world, both of them on a bed, strongly implying that, as adults, Milk and Kurumi are a couple.
- Tear Jerker: Shining Cure Dream and Mushiban's goodbye in the Yes! Pretty Cure 5 GoGo! Movie.
- Dark Dream's death in the first movie.
- The Un-Twist: Milk is Milky Rose! Shock!
- They Wasted a Perfectly Good Character: It has its own page here
- They Wasted a Perfectly Good Plot: GoGo!'s opening has a whole section dedicated to the Cures being highlighted in newspapers, videos circling around the internet, cellphones and even subway train's screens and adverts, culminating in a shot of the entire group (minus Milk Rose) standing atop of a building in a brightly lit city at night. One would be forgiven for believing the Cures would be discovered by the public at large and the writing would take a turn after their big reveal. Instead, that section is only a foreshadow for a single episode that has no ramifications whatsoever in the overall narrative.
- Another wasted opportunity with that segment is, once again, Masuko Mika's absence. The segment has several shots of faceless school girls wearing the same uniform as our protagonists, with the very first shot of them being in front of a computer with a camera by its side, implying there is a journalist group investigating the appearance of the Cures. Now, who would that description fit perfectly? Unfortunately, not only is said episode an inconsequential filler, Masuko isn't even present when it takes place!
- Another addition to make is that the girls, upon seeing the giant Hoshiina that Bunbee created was attacking the city, decide to, instead of finding a seclude place to transform before confronting the monstrosity, rush to the monster in their civilians form and only then transform while loads of cameras and witness can see them. Despite this, no one knows who they are by the end, and Urara even does her live coverage of the event the episode was about without a hitch.
- To add salt to the injury, the second ending shows Masuko getting close to Cure Lemonade for a photo before the other Cures join in on the frame with all seven of them smiling together. As you can guess, such a thing or something similar never happens.
- Unintentionally Sympathetic: Although Gamao was meant to be an unlikable character who is the third villain to die, some viewers still felt sorry for him given that he’s a jobless homeless person who merely wants money and food.
- Values Dissonance: No one really batted an eye at the idea of a Teacher/Student Romance between Nozomi and Coco in the 2000s, not even the Western fandom, and it's still not considered strange in Japan. In the West in modern times, however, where values have shifted greatly to favor protecting children from situations where they can't consent to an adult making overtures to them, even the perception of this being an actual relationship between an adult teacher and his teenage student is more than enough to cause problems.
- Viewer Gender Confusion: Shadow, The Movie's Big Bad, is a villain with an Ambiguous Gender. They have spiky Shōnen Hair and a muscular, masculine body type, but are voiced by Romi Park, bare their midriff, wear makeup and jewelry, and have clearly feminine speech patterns. Their mannerisms are also very flamboyant and even a bit sexualized, such as when they kiss the Dream Collet. Some fans believe Shadow is a man, others believe they're a woman, and still others believe they're a Creepy Crossdresser of some kind, but no one's quite sure what gender they're crossdressing as. Promotional material doesn't mention Shadow's gender one way or another, which only adds to the confusion.
http://tvtropes.org/pmwiki/pmwiki.php/Ymmv/YesPrettyCure5
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