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will.i.am

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  • Awesome Music: A lot of his songs with Fergie and the Black Eyed Peas, naturally. The group was especially successful in the 2000s.
  • Friendly Fandoms: With Britney Spears and Nicole Scherzinger. He appears on "Far Away from Home", "Baby Love" "Beep" along with Scherzinger. Spears is responsible for arguably his best performing single, "Scream & Shout", but the two have also worked on "Big Fat Bass", "Mind Your Business", and "It Should Be Easy".
    • Scherzinger also appeared with him on "Wings" and "No One Loves Me" with the rest of the Black Eyed Peas.
  • Sequelitis: Music critics became less charitable to each new album as he released them. Ironically his biggest hit "Scream and Shout" was from his most recent entry.
  • Signature Song: Not including the songs he did with his band, his most successful song is easily "Scream & Shout" with Britney Spears.
    • His features on "Hall of Fame", and "OMG" are also big with the latter being performed at the Super Bowl in both 2011 and 2024.
  • So Bad, It's Good: The lyrics to "T.H.E. (The Hardest Ever)" have attracted a good amount of mockery for often being ridiculous.
    "This beat is the shit, feces."
    "I woke up in the morning, hard like morning wood in the morning."
    "I get stacks of cash, you get cashews."
    "Hard like geometry and trigonometry."
  • Spiritual Successor: #willpower carries a lot of the dance/electronic sound of both The E.N.D. and The Beginning.
  • Tear Jerker: He appeared alongside Michael Jackson in a 2006 Access Hollywood interview which would be Jackson's final interview before his untimely passing a few years later in 2009.
  • They Changed It, Now It Sucks!: Not everyone was thrilled when he and Black Eyed Peas started to adapt a more radio-friendly/electronic sound and became less conscious.

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