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  • Alternative Character Interpretation: Slimamander suffers some of this due to how little it speaks, to the point that the main character questions whether it was really evil to begin with. Neither implications are particularly pleasant. (see the Nightmare Fuel page for details). His Light Side form in Shadowside reveals that he's definitely not evil, but is very... wacky.
  • Americans Hate Tingle:
    • While this franchise is huge back in Japan, a majority of American consumers have responded with little to no interest, though both the games and anime have still gained a small but incredibly loyal fanbase there. First, there's indifference from the fact that it deals with the childish aspects of Japanese Mythology (which, while popular among certain niches in the US, a number of them prefer the darker and bloodier side of it, while some don't get the specific references). Then, theres the seething hatred caused by a massive Fandom Rivalry with Pokémon (which already exists in Japan, but not to the extent of the US's), due to Nintendo being the licensor outside of Japan, people calling it a "Pokemon killer" judging by the Japanese sales (Ignoring the gaming culture differences between the US and Japan), and trying to promote the heck out of the game, leading to some Hype Backlash. With the release of Yo-kai Watch 2, most of the hate seems to have died down. However, some have turned to Yokai Watch as a scapegoat (alongside Pokémon GO) due to the perceived dumbing down of the Mainline Pokemon games. This came to a boil after Pokémon Let's Go, Pikachu! and Let's Go, Eevee!‘s release and when the fourth game's trailer for the Switch. Because Yokai Watch's popularity in Japan has (supposedly) influenced the direction of the Pokémon Anime to a more school Slice of Life style as opposed to the more adventure driven previous seasons, some have assumed that Let's Go's design changes and Lighter and Softer nature are attributed to an attempt to appeal to Yokai Watch fans. (Never mind that the manga has always run in a magazine targeted at grade-schoolers)
    • Lord Enma is a rather divisive character among overseas fans, due to his design and prominence but is pretty much totally beloved in Japan.
    • To a lesser extent, Nate. While he is by far the protagonist of choice for most Japanese fans, quite a few fans prefer Katie or Hailey. (Though of course, Nate isn't exactly unpopular among western fans, just less popular.)
  • Base-Breaking Character:
    • Lord Enma and Zazel. A lot of people like them for their cooler, more attractive designs, while a lot of others dislike them for not really fitting with a lot of other Yo-kai designs. To elaborate, these two appeared in Yo-Kai Watch Busters, a game with gameplay similar to Dynasty Warriors. As such, they happen to be humanoid Yo-kai that have the same proportions as characters from the latter franchise, making them fall into Nonstandard Character Design as far as Yo-Kai Watch is concerned. Their forms in Yo-kai Watch 3: Sukiyaki and Enma's version exclusive forms in the 3.0 update might be addressed to that complaint.
    • The KK Bros. Some find them cute and a suitable 'Merican counterpart to the fan-favorite Komasan and Komajiro, while others think they're dull retreads that lose the charm of the original Koma brothers. Their series of segments in the anime, which focuses on K-Koma's relationship with a human girl, is also rather contested.
    • Most of the 'Merican Yo-kai in general. While there are those that like them and feel they fit the setting of Yo-Kai Watch 3, others dislike the fact they're mostly based on stereotypes and food rather than American cryptids and Native American mythology.
  • Broken Base: The Fandom Rivalry between this series and Pokemon is a rather large example. It basically boils down most people picking a side and sticking with it, though there are a number of fans of both of the franchises who just wish the rivalry didn't overtake so many discussions of Yo-kai Watch.
  • Crack Pairing:
    • Lady Longnek/Nagatha has a following in some circles, despite the two never really interacting in canon. The ship started when people noticed the two show up together in quite a few stages in Wibble Wobble, and it grew from there.
    • To some degree, Blizzaria/Drizzelda have a few shippers on deck, due to them both having control over bad weather (and of course, being cute girls).
    • Roughraff/Komasan is another ship that has become popular within the fandom recently, thanks to Roughraff's punkishness and Komasan's innocence combining to make a very cute couple.
    • Arachnia/Uber Geeko has a following in both the Japanese and English speaking fanbases despite the two having no interactions in canon. It's likely because the two characters they're recolors of note  are popular as a ship.
  • Ear Worm:
  • Ensemble Dark Horse:
    • Kyubi's human form is adorable and thus he's quite popular. His fox form is also popular, especially with kemono and furry fans.
    • Venoct is no slouch in this department either, thanks to the badass Ninja vibes he gives off (never mind the fact that in Japan, he's literally Orochi, but no longer evil) and bishonen design. In the English dub he has a cool voice done by Johnny Yong Bosch, which only helps his popularity.
    • Insomni has received loads of fanart despite her relatively minor role. No points for guessing why...
    • Blizzaria, based on a yuki-onna, is popular with fans thanks to her cute looks. This is acknowledged a little by the franchise, where she's sometimes used as the stand-in for "cute popular girl" among Yo-kai, even having an alternate form that's just her wearing glasses.
    • Walkappa is quite liked despite his limited appearance, probably due to how popular Kappas are in Japan and the world in general. His goofy attitude, Surfer Dude persona, and good nature are also reasons he's liked
    • Noko is immensely popular, considering he barely appeared in a single scene and only as a Joke Character. It seems characters inspired by the cryptid it's based on tend to be popular, with Dunsparce from Pokémon also getting a similar reception. He's also loved for being extremely cute.
    • Smogmella from Yo-Kai Watch 2 quickly fell into this since her debut, matching Insomni and Blizzaria in popularity, which is particularly amusing because some have noted that Smogmella's appearance looks like a fusion of Insomni and Blizzaria's designs.note 
    • Pinkipoo is another popular Yo-kai due to his adorable design, both in-universe in the Yo-kai Medallium and out-universe. Ironically, his Skill is also Popularity. He's also popular for having said ability, which increases the chances of befriending Yo-kai, alongside being a healer which can save on using food on your yo-kai, as well as a charming class which gives good synergy with other yo-kai you will likely use such as Blizzaria and Jibanyan.
    • Ray O'Light has procured himself a small but dedicated following, stemming from his charming design, colorful personality, and the fact he's actually quite a sweet suitor for Drizzelda.
    • Arachnia, despite being an Arachnus Palette Swap, is slowly picking up steam in the west due to the heavy implications that they're a trans woman.
    • Mermaidyn and her evolution Mermadonna (and her Palette Swap Mermother, who is implied in her Medallium entry to be the equivalent of God in the Yo-kai Watch universenote ) are also popular with fans for similar reasons to Blizzaria, Insomni and Smogmella.
    • Drizzelda is this due to her Shrinking Violet tendencies and adorable design.
    • Tomnyan, Jibanyan's Merican counterpart, almost instantly became popular enough to rival Jibanyan, due to his cuteness and energy.
    • Chansin has quite a few fans for being an Adorkable Butt-Monkey; you can also find fan art of his evolutions hanging out with him.
    • Casanono is easily the most popular Palette Swap Yo-kai. As he's the palette swap of Casanuva, who makes you romantically popular, he makes you unloved. Naturally, people find him so Woobie-ish that they love him and want to give him friends.
  • Fandom Rivalry:
    • Much like the infamous Pokemon VS Digimon rivalry, comparing the series to Pokemon is generally not a good idea (whether you're claiming that Pokemon's time is up and touting Yo-kai Watch as its replacement or you're attacking Yo-kai Watch as a ripoff of Pokemon). Much like that rivalry, the two series are similar in that they're both Shonen Mons series and that there's a Gotta Catch 'Em All element to them. Both series also feature characters based on Youkai. The hate between Pokemon and Yo-Kai Watch fans became even worse when it was revealed that the Pokémon Sun and Moon adaptation of the anime is abandoning the much praised newer X and Y art style and serious feel for a Denser and Wackier, school based plot seemed to make the series better compete with Yo-Kai Watch. Interestingly, in Japan there is a large age difference between fans of Pokemon and fans of Yo-kai Watch. There, the younger fans of Yo-kai Watch claim that Pokemon's fandom is "full of old fogeys", and mostly like the games because it hasn't caught on with older gamers yet (which is a little ironic, considering most American fans of Yo-kai Watch are the same age as these "old fogeys").
    • Another odd one is with Star Wars: The Force Awakens, due to the fact that in Japan, the second movie of Yo-Kai Watch, Lord Enma and the Five Stores, beat out said Star Wars movie at the box office. Unsurprisingly enough, it's mostly from this franchise's hatedom in the US.
  • Fanon:
    • As stated above, it's not uncommon to see the evolved forms of some Yo-Kai as siblings or parental figures to their pre-evolved forms. Matenou as K'mon-K'mon's older brother is the more popular example.
    • Unlike Nate (which is short for "Nathan") and her Japanese name ("Fumi" is short for "Fumika"), Katie's name isn't known to be a nickname. Some fans have taken of it as being a shortened version of "Kaitlin", "Katherine", or other similar names.
  • Fan-Preferred Couple:
    • A number of fans think Hailey is a better romance option for Nate than Katie, whom he canonically ends up with. They spend more time interacting, and Hailey has Yo-kai friends. Katie only gets to have (canon) friends in the various side-series/alternate universes.
    • Katie/Eddie is this to Katie/Nate, especially in the games. Many fans find Nate too bland compared to Eddie.
  • Germans Love David Hasselhoff:
    • Yo-kai Watch merchandise is very popular in Spain.
    • Whisper himself is actually more popular overseas than in Japan. While he is popular in Japan as well, Whisper merch isn't popular.
    • Hailey Anne is more popular in North America than in Japan, where she was hated by many for being a spoiled brat. It helps that a lot of the American fans of the show are pop culture geeks like she is.
  • Hype Backlash: Considering how hugely popular it is in Japan currently, this type of reaction is common from adults who don't understand why it's popular or just don't like it.
  • Memetic Badass: While Ledballoon is an obscure yo-kai of little significance throughout the series, there is a small subset of fans who like to claim he's the strongest yo-kai in the series. Just look at his muscles. Dude's jacked.
  • Memetic Mutation:
    • The game's North American marketing has led to many people saying, "Yo-Kai is why!" to pretty much any situation imaginable.
    • Unfortunately, "Pokemon Killer" has also grown as a mocking term for the series.
    • Toadal Dude Explanation 
      • Uber Geeko Explanation 
    • Jokes about Roughraff's jorts are popular on Twitter. Brent Pendergrass, Roughraff's voice actor, even started a collection of pictures of Roughraff wearing jorts.
    • A Twitter group called "Yo-Kai Ebooks" has developed its own following and inside jokes. For example, Chimpanyan's original character (a cat who believes he's a monkey) has been completely forgotten in favor of "funny monkey boy", thanks to a Twitter account loaded with Intentional Engrish for Funny. A particularly popular phrase associated with it is "Chimpanyan Send Airstrike".
    • Image edits involving Maruder's face are very popular among Japanese fans.
    • Jokes about the series' small fandom in North America are commonplace, though most are lighthearted.
    • Somewhat relating to the series, the skit from the November 2015 Nintendo Direct involving Hungramps inspiriting Bill Trinen has grown fairly popular.
    • Komasan and Komajiro's catchphrase has grown very popular, both the original Japanese "Mongeee!" and the localized "Oh my swirls!".
    • Whisped Cream avoiding copyright infringement. Explanation 
    • Zazel's English dub voice giving him a Transylvanian accent has lead to fans joking about him actually being a vampire and jokingly comparing him to Dracula or Count von Count.
      • Don't Google Zazel Explanation 
  • Periphery Demographic: Although the franchise is targeted at children, in the US and Europe, it seems to have developed the most popularity within older teen to young adult gamers, to the point where at least some of its young fans have discovered it because it was something their parents were into (and thanks to the games having multiple save files, many parents and children in the US and Europe are playing it together).
  • Popular with Furries:
    • Kyubi is pretty popular with Japanese furries thanks to being a Funny Animal fox.
    • Being the series mascot, Jibanyan and his derivatives are popular.
  • Replacement Scrappy: Quite a few Katie fans are sour on Hailey for outshining her in the anime and replacing her as the female protagonist in Yo-kai Watch 3.
  • Shipping:
    • Naturally, this occurs in the fandom. Nate/Katie, Nate/Hailey, Nate/Eddie, Nate/Yuuto, Nate/Mac, Katie/Hailey, Baddinyan/Roughraff, and Robonyan/B3-NK1 are all pretty popular. There are other ships as well obviously.
    • Tomnyan/USApyon became popular quickly; despite Tomnyan's zealousness and USApyon's grumpiness, the two are shown to get along very well. It helps that they're the two most prominent Merican yo-kai, and frequently star in segments together. Plus, USApyon is one of the few characters who actually likes Tomnyan's singing.
    • Despite the Interspecies Romance nature, Blizzaria/Blazion is popular as a Theme Pairing. Blizzaria/Swelterrier is also popular for similar reasons.
  • Spiritual Adaptation:
    • Yo-Kai Watch is the Japanese Ghostbusters. Ghost-catching devices? Check! Set in the city streets? Check! Bizarre-looking creatures? Check! Ghostly creatures being sucked in the gadgets? Double check!
    • It's also one of the most family friendly Shin Megami Tensei games ever made.
    • It's also a pretty good Lighter and Softer version of Mushishi.
  • They Wasted a Perfectly Good Character: Poor Katie gets removed completely from her role as protagonist in the third game and slowly fades from the anime to make room for Hailey and to put more emphasis on Nate as the main canon hero.
  • Ugly Cute: Cheeksqueek looks kind of cute despite having a butt for a face.
  • Viewer Gender Confusion:
    • Komasan and Kyubi are often confused by some viewers as female due to their voices, as well as Kyubi's feminine appearance. Coincidentally they're voiced by the same person.
    • Casanuvanote , Betterflynote , Venoct, and many similar Yo-kai have this problem.
    • In the English dub some of the male yo-kai, like Cadin, are voiced by women but sound feminine instead of boyish.
    • Grumples as she looks like an old man than a woman. This is until she evolves into Everfore.
  • What Do You Mean, It's for Kids?: It's a children's series about a kid who goes on adventures hunting Yo-kai, who are (not all) basically dead spirits of humans, animals, and (sometimes) inanimate objects, along with the help of his butler and cat companion (who are also spirits). What else can the premise be about? At least it is much sillier than Ghostbusters.
  • What Do You Mean, It Wasn't Made on Drugs?: Some of the Yo-Kai and the effects they have on humans are immensely weird and unique that it really makes one wonder just what exactly was going through the makers' minds:
    • For one, Rockabelly makes its victim gain a squiggly face on their stomach, where they will then proceed to flaunt their bulgy belly around.
  • The Woobie:
    • Komasan can be viewed like this since he is seen crying and very scared when you first encounter him in the first game. The same can be said in the anime where he's getting used to life in the city.
    • Jibanyan, especially since his owner seemingly disliked him and calling him a dumb cat even after he got hit by a car. Ever since then Jibanyan devoted himself towards training to stop any and all trucks in order to prove himself to her.
    • This also applies to Amy, Jibanyan's owner; as we later find out that he was killed protecting her from a speeding (and inspirited) truck, while the two of them were out of the house to get away from Amy's parents, who had been in a severe argument earlier that day. Once we see how much she truly loved her cat, we're left imagining what happened to the girl afterwards. Even worse, not only were her parents arguing because of a Yo-kai that no one except Jibanyan can see, but Amy was also actually ''fated'' to die that day.
    • Manjimutt lost his job due to downsizing and claims to have had 2 rebellious daughters at the time and became the sad sack we know today. He was initially happy to live like a dog, but thanks to retaining his human face, people think he's just a human freak and gets arrested for doing dog things like urinating in public.
    • Similar to Manjimutt, Dandoodle lost his job only it was because his handsome face kept distracting his female co-workers, something that has basis in reality.
    • Casanono is a shy, lonely Yo-kai who just can't get the attention of others no matter how hard he tries and who is constantly upstaged by the more popular Casanuva. He's so unpopular, just having him on your team will make fewer Yo-kai join you. It's hard not to feel bad for the guy.
  • Woolseyism:
    • In the Japanese version, Jibanyan ends his sentences with "-nyan". In the English version, this is changed to him replacing almost every "n" sound with "nya". Most evident with Nate, who becomes "Nyate".
    • Other Yo-kai have their Verbal Tics and Catch Phrases localized as well. For instance, Komasan's is changed from "Mongee!" to "Oh my swirls!" and Dismarelda's is changed from "-juban" to "No filter".
    • Komasan and Komajiro are given a Southern accent in the English version. Fitting seeing how they're country bumpkins.
    • Many of the punny-named Yo-kai are changed to an equivalent in the English version. For example, Donyorinne (a Yo-kai who is always in a bad mood) is changed to Dismarelda, Samugari (a dog-like Yo-kai who is always shivering) is changed to Pupsicle, and Himojii (a Yo-kai who is always hungry) is changed to Hungramps.
    • Jibanyan's name when he was alive is Akamaru (literally Red Boy, a nod to his red coat) in Japan. In English, it's Rudy (which sounds like both "ruddy," meaning red, and "Ruby," a red stone).

    Anime 
  • Alternative Character Interpretation:
    • Manjimutt does this In-Universe; he eventually started referring to Nate as "the self-centered monster" after all of his arrests landed him in Alcatraz.
    • Does Komajiro truly blindly worship his brother and think he does everything he does on purpose, or is he fully aware of what a clueless rube Komasan is, and just goes with it so he doesn't hurt his brother's feelings?
    • By all accounts, Katie is supposed to be the nicest girl in school/a nice girl in general. Is she really, though? Even when she's not inspirited by a Yo-kai, she has a tendency to be, at best, Innocently Insensitive, and at worst, downright cruel. This mostly applies to the anime version, however. Katie from the games, on the other hand is truly nice, especially when she's the protagonist (even if she's more of a Straight Man than Nate and is occasionally drawn to snark on the Yo-Kai nuttiness invading her life). Then again a great deal of her scenes are just copy-and-pasted from Nate's route and remodeled to include Katie, so take this with a grain of salt.
  • Author's Saving Throw: When it was revealed that the entire English dub cast for the anime was being replaced, many fans were worried this would be carried into the games as well. It was later revealed that the original cast would continue to reprise their roles for the games would ease concerns of many. They also provided the vocals for the summoning songs so a piece of them would remain throughout season 3.
  • Base-Breaking Character:
    • Manjimutt divided the fanbase with his depiction as a Dirty Old Man. On the one hand there are those who find him endearing for being the Zoidberg of the series, but there are others (namely parents) who give the character criticism for his creepy behavior and not-so-healthy interest in girls, which led to the creators to toning him down in later seasons.
    • Blizzaria's portrayal in later episodes of the anime is quite popular in Japan, but the majority of English speaking fans detest her for stalking Swelterrier and his friends.
  • Big-Lipped Alligator Moment: Episode 82 of the anime specifically the grocery shopping segment. When Nate sees Eddie and Bear entering the grocery store, he's suddenly overcome with paranoia about them mocking him for shopping with his mom. The weird thing is they don't act that way. What's especially weird is starting with every episode from the second season, the narrator says "There are times when 'this happens', right? That and many other things are a Yo-Kai's fault." yet none of the Yo-Kai present (Whisper, Jibanyan, and Robonyan F) were responsible.
  • Broken Base:
    • A few episodes into the English dub, they replaced the original intro (aka "Gera Gera Po") with the one from the game by Jeff "Swampy" Marsh (one of the co-creators of Phineas and Ferb). Reception was mixed between fans who prefer the first intro (mostly because it's the Japanese opening with the lyrics changed to fit the show, and it's still fairly catchy to boot, and/or they feel that Marsh's song is akin to 4Kids Entertainment's infamously bad theme songs for their dubs) and those who prefer the Marsh one (particularly those who were introduced to the game first, don't like "Gera Gera Po", and/or feel that Marsh's song, while just as cheesy, is still pretty catchy, as par for the course regarding Phineas and Ferb's songs).
    • The franchise's two attempts to be Darker and Edgier (Kuroi Yo-kai Watch and Movie 4) have split the fandom on which one is better. Supporters of Kuroi Yo-kai Watch say that it still keeps the cartoonish tone of the original while drawing more heavily from traditional Yo-kai lore and think that Movie 4 looks generic and has too many continuity errors to be worthwhile. Supporters of Movie 4 think Kuroi Yo-kai Watch is nothing more than a bland Grossout Show and appreciate the more story driven Movie 4. And there's a third camp who rejects the very idea of Yo-kai Watch being Darker and Edgier in the first place.
    • On December 19th, 2017, it was announced the entire English dub cast has been replaced. Much like with the change in the Pokemon anime, this was met with both with anger and indifference.
  • Earworm:
    • The anime theme song is nothing to sneeze at, either. You will hear "geragerapo" everywhere you go. Even the characters are heard singing the song in the English dub for episode 12.
    • Don't forget the ridiculously catchy ending theme. Even if the melody and dancing seems childish, you still won't be able to get it out of your head. And now there's an extended version.
    • There's also the third ending theme, sung by Next Harmeowny in the English dub and NyAKB48 in the original Japanese, which is also ridiculously catchy.
    • The second English opening is pretty catchy itself. Having the co-creator of Phineas and Ferb performing it helps out.
  • Family-Unfriendly Aesop:
    • From "Yo-Kai Spenp," the aesop seems to be "it's okay to waste your money on frivolous stuff, because you'll be able to get what you really want after you win the lottery."
    • More generally, the entire premise of the show seems to be "anything bad that happens or anything someone does wrong is always a yo-kai's fault." So basically, unless you have a yo-kai watch you'll never overcome your problems - just give up and hope the yo-kai gets bored of you. And if somebody else is being a jerk, don't hold them accountable for it, because it's just a yo-kai inspiriting them.
  • Fanon: Nate spends the entire original anime as a fifth-grader. Many fans don't buy this and age him up a year by the end. It helps that the differences between his two English actors gives off the impression that Nate hit puberty.
  • Friendly Fandoms: Many fans of the series tend to get along with fans of Bing Bong from Inside Out due to the similarities between the Yo-Kai on the show and the character Bing Bong.
  • Genius Bonus: It's a little known fact that the Japanese tradition of answering phones with "moshi-moshi" came about as it was believed that creatures impersonating humans couldn't pronounce it. Komajiro actually answers his phone with "hamashi-ashi".
  • Germans Love David Hasselhoff: The show is hugely popular in Taiwan, with merchandise being extremely popular and events drawing huge crowds.
  • Hilarious in Hindsight:
  • Ho Yay:
    • In "Yo-kai Illoo", when Nate goes unconscious due to not being asked out on Valentine's Day, Whisper says, "You may not have gotten free girl presents, but you'll always have me." He then tries to revive Nate with mouth-to-mouth resuscitation.
      Whisper: Here we go! Don't fight it!
    • In the recap for episode 41, Whisper asks for a kiss from Shmoopie. Shmoopie is a guy.
    • In episode 68, the boys invite Katie and her friends to Eddie's house. Eddie offers them some dango sticks. Katie eats one then offers one of the boys her last dango. Alex points out that it'd be an indirect kiss. Katie puts it on a plate and the boys all want it, but before any of them can make their move, Alex asks if she can have Katie's last dango and eats it herself...
    • Puppiccino's fanboying over Manjimutt comes off as him having a Precocious Crush on him. He gets googly-eyed and starts blushing while gushing about Manjimutt.
  • Jerkass Woobie: The Big Bad of the first movie when Tattletell reveals her backstory. As a human, she was falsely accused of a crime and sentenced to jail for life. Wanting to do something about her wasted life and time in jail, she wants to prevent humans and Yo-kai from becoming friends and destroy humans.
  • Memetic Bystander: If we counting the anime adaption, the most popular classmate of Nate's is Lucas. He's getting a plenty a lot of fan arts and mentioning in the fandom. Justified, if you played the first game before, you will know why.
  • Memetic Mutation: In Japan, "Yo-kai Exercise No. 1" was a popular subject of dance cover and MAD Vid.
  • Misblamed: Some people tend to badger the dubbing team of the anime when the Japanese theme songs aren't being dubbed or are replaced by the Swampy Marsh theme, when it's really Level-5 who is in charge of whether or not the songs will be dubbed and when they will be used.
  • Moe: Komasan due to his behavior as he's getting used to life in the city.
  • Narm Charm:
    • Some have admitted to either or both of the opening songs used for the English dub of the anime to be this.
    • The first ending song in the anime is another example. The music and the lyrics both make the song sound like it belongs on a show that's more suited to preschoolers, and the dancing is pretty silly, but it's so cute and is strangely endearing enough that most people end up loving it anyway.
  • Rescued from the Scrappy Heap: Majimutt's design of a dog with a human face is difficult to process for Western audiences that are unfamiliar with Japanese Youkai mythology, and regard him as being very creepy (ironic, considering which tribe Manjimutt hails from). In addition, the choice of having a middle-aged bespectacled man with a poodle's body, rather than the more traditional Jinmenken has also gotten mixed views. Though this is largely a case of first impressions, as once his appearance is overlooked, many started liking him for his extreme Butt-Monkey status and think he's hilarious.
  • The Scrappy: Jerry in the anime. He is a borderline Ethnic Scrappy, who seems to embody some of the worse of the non-patriotic American stereotypes: an idiot, addicted to sweets, loud fat and obnoxious, No Sense of Personal Space, and an uncaring collector. Not only that, he is a walking Karma Houdini that’s practically a Creator's Pet at this point due to being a menace to all Yo-kai he’s met, having a habit of eating any Yo-kai based on sweets or the like, physically harass Yo-kai for their Medals just because he can (this has gotten to the point where most Yo-Kai would give their Medals away to make him leave them alone as opposed to actually befriending him), uses the horribly outdated original Yo-kai Watch because he likes the sound bite of when you insert any medal in the wrong way and was actually disappointed upon learning the right way to do things and the actual gimmick to the Watches. Jerry also has a habit of being a source of Black Comedy, which can come off as unfunny because typically the only thing many of the Yo-kai did wrong was inspirit someone Nate knew, and he can appear with little warning.
  • Seasonal Rot: Many fans believe the original anime suffered from this in its later episodes (especially in the third season) and is responsible for the decline in viewership of the show, with the increase of recurring controversial characters, Toilet Humor, the mischaracterization of several popular Yokai from the games, Flanderization of several characters, and, in the case of the English dub, the changing of the voice actors for the third season.
  • Subbing vs. Dubbing:
    • Unsurprisingly for animes, the sub voices are generally preferred over the English dub. However, there are a few voices in the dub that stand-out including Jibanyan, Komasan, and Manjimutt, which have received praise for depicting the characters well despite sounding quite different to the original source.
    • Joey D'Auria, the English voice of Whisper, has also received considerable praise. Even fans that dislike the dub say he's a high point, helped by him being an Adorkable old man. Also likely due to Whisper having gotten more whiny and annoying in Japanese.
  • They Changed It, Now It Sucks!: Between season 2 and season 3, the English dub's cast was completely replaced due to budgeting issues, as well as the franchise as a whole not doing as well as the licensors hoped. Most fans were very upset with this.
  • They Wasted a Perfectly Good Character:
    • Hailey and Usapyon to an extent. Their rocket building and detective agency segments are almost always the same and most of the Yo-kai in their segments are ones that Nate and long-time viewers are already familiar with.
    • Likewise, the same thing can be said for the people in Hailey's life as they've only had one appearance so far in her debut episode. Crystal in particular is being wasted as she's an interesting twist on the "snobby rich person" stereotype with her only pretending to be stuck up.
    • The classmates besides Katie, Eddie, and Bear, at least in the anime. They mainly serve as the background characters at Nate's school in comparison to the games where they have sidequests and a little bit of personality.
  • They Wasted a Perfectly Good Plot:
    • Several anime episodes have a habit of wasting extremely interesting storylines on All Just a Dream scenarios:
      • In episode 42, Nate tries to reveal the existence of Yo-kai to Eddie, Bear, and Katie during a Dracunyan invasion. They believe him and give him the courage he needs to save the day before being turned into Dracunyans themselves. In the end, it turns out Nate was just dreaming.
      • Episode 66 has Nate turning into a dog, after he makes a comment that it's easier being a dog than a human. However he's only a dog for 4 minutes. Potential plots like Komasan, Manjimutt, and Dandoodle offering to show him the perks of being a dog, are mentioned but never shown, and he ends up abruptly waking from a dream after learning his lesson.
      • Episode 67, Whisper waking up to discover Katie is his master, showing an anime depiction of the female player choice in the games. Katie is shown having her version of the Yo-Kai Watch, a pink one worn around the neck. She has also acquired more powerful versions of Nate's Yo-Kai, like Baddinyan and Goldenyan. Whisper theorizes he ended up in a parallel world, and it's once again revealed to be a dream and didn't even get a proper conclusion either as Nate and Jibanyan watch Whisper having a nightmare.
    • The fact that Nate's friends are all but useless most of the time. Having them know about Yo-kai and being able to assist in the plot would not only add a new dynamic between the group and add to the plot, it would flesh them out a lot more.
  • Unpopular Popular Character:
    • In-universe, very few people like Whisper (especially in the anime), but he has a bit of a following no doubt thanks to his hilarious dialogue, loyalty, and mentoring towards Nate/Katie.
    • Manjimutt is heavily disliked by the general populace, with Nate and Whisper being one of the only ones to not reject him. But he is quite loved by many fans of the series, due to how funny his Butt-Monkey status makes him.
  • Viewer Gender Confusion: The episode "Jibanyan's Secret Past" features a nekomata kitten with Blush Stickers, a girlish voice, pink fire tail-tips, and an energetic attitude. This is Alfred and it's not a Gender-Blender Name. Alfred comes off as a Genki Girl rather than a keet.
  • What Do You Mean, It's for Kids?: It's a children's series about a kid who goes on adventures hunting Yo-kai, who are (not all) basically dead spirits of humans, animals, and (sometimes) inanimate objects, along with the help of his butler and cat companion (who are also spirits). What else can the premise be about? At least it is much sillier than Ghostbusters.
  • What Do You Mean, It Wasn't Made on Drugs?: In the Dandoodle episode, Whisper and Jibanyan are inspirited by Dandoodle and gain the faces of Bruce Willis, Will Smith, and Leonardo DiCaprio. Later on, it's revealed Dandoodle's ability extends to inanimate objects, where the food and posters also gain handsome talking faces.
  • The Woobie:
    • Whisper is treated very poorly by just about everyone despite his loyalty to Nate. Nate and Jibanyan buying him a new Yo-kai pad is probably the only nice thing anyone's ever done for him.
      • To wit: in episode 48, Whisper and Jibanyan are graded. They both continue to receive "E"'s, the lowest grade and if a Yo-kai earns nothing but "E"'s, they'll be turned into a figurine and sold at a retail store. At the end, Jibanyan barely passes with an "A" in the "How much your master likes you" category since Nate was worried and didn't want Jibanyan to turn into a figurine. Whisper isn't so lucky.
    • Nate, whenever he's possessed by a Yo-kai at school, gets everyone in the class thinking he's being weird, obnoxious ("Sorry, sorry, I'm so sorry"), or a jerk.
    • Komajiro in the Christmas episode. Komasan keeps putting them behind schedule whether its giving a kid the wrong present or simply walking in the wrong direction, leaving Komajiro to fix his mistakes. He decides to deliver most of the presents himself so they can finish on time. Why does he want to finish on time? He wants to buy Komasan a present before the stores closed. However, he rides a taxi and gets scolded by Komasan for being unSanta-like. Thankfully, this leads to a powerful Moment of Heartwarming between the two.
    • Nate's averageness can dog him to points where it stops being funny, depending on how ham-fisted the events can be. Fate and events always want to keep reminding him of that's he's just so ho-hum and poke fun at him for it, to the point where his own dreams don't have him on center stage. When he dies and temporarily becomes a Yo-Kai in the first part of the second movie, his averageness becomes his inspiriting ability.
  • Woolseyism:
    • In the Japanese version, the money-wasting Yo-kai Spenp came from the "bubble era", an era in the late 1980s when real estate and stock market prices in Japan were greatly inflated. The English dub changes this to him coming from the "yuppie era". Yuppies are people who have well-paying jobs and live a luxurious lifestyle. Coincidentally, this also took place in the 1980s.
    • The lyrics to "Gera Gera Po" originally had little to do with the actual shownote . The English version changes it to an Expository Theme Song that introduces the characters and explains some of the Yo-kai.
    • In the Japanese version, Whisper misinterprets Hidabat's server as "saba," the Japanese word for fish. In the English version, this is changed to him misinterpreting "catalog server" as "cats & logs," and even edits the image that appears in Whisper's mind to match with what Whisper is saying.
    • Since the English voice cast was replaced in the third season, Whisper changes his voice during the opening of the recaps, similar to how it was done in the Japanese version.
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    Manga 
  • Ho Yay: One story in the manga has Cupistol force Whisper and Jibanyan to fall in love with him. Then the two start fighting over him. Earlier in the same chapter, similar to the above mention, Whisper tries to cheer up a jealous Nate by telling him that he doesn't need attention from the girls because he'll always have him. He takes it further by wearing a female wig and winking at Nate.

    Video Games 
  • Broken Base: The random elements in the games' mechanics (i.e. combat, befriending, bug catching, Terror Time, and the Crank-A-Kai, to name the main ones) are either seen as part of the games' charm to some or are considered frustrating features that ruin the games for others.
  • Fanon: You're more likely to find fanart of Katie as the protagonist of the games than Nate, at least in the English side of the fandom.
  • Scrappy Mechanic: Hoo boy, does the series have a few!
    • How quickly the stamina meter for when you're running burns up and how slow Nate/Katie becomes when its empty/refilling.
    • Once unlocked, Terror Time activates at random times (mostly at night, but it'll even happen during the day, though it's much rarer, usually only happening if you delay progressing the main story for far too long/mess with the 3DS' time/date settings one too many times), and you have to avoid getting spotted by the giant red oni and his minions, the latter of which increases in number the longer you stay unnoticed. The problem is, you can't fight the smaller oni, even though they're the same ones you can normally fight and befriendnote  —but you can fight the red oni, who is near-invincible for much of the main game. Manage to defeat the red oni? He'll just be replaced by a more powerful blue oni. Defeat him? He's replaced by a black oni, who just so happens to be the most powerful of the 3. It should be noted that there are several red chests laying around in fixed locations that almost always contain hard-to-find items, such as rare evolution items. However, if you're defeated, you wake up in bed as though you had a bad dream, but any items obtained from the red chests are lost. The better option is to just cut your losses and run if you're spotted, but the aforementioned stamina meter and the fact you can't use your bike makes this harder than it sounds, and getting spotted by a smaller oni will make the giant one much faster. The item Staminum helps a bit, and if you do manage to defeat the oni you can freely open all the chests before heading to the exit, but still...
    • The sequel's version of Terror Time either alleviates this or makes it worse: this time, Terror Time is more of a Survival Horror and Stealth-Based Mission mini-game and encountering the oni no longer makes you fight it (you instead just get kicked out of Terror Time and back to your house with no rewards). The goal now is to keep yourself from getting caught long enough so you can reach the exit, while also collecting enough oni tokens so that you can get a decent reward at the end. However, some of the changes have made the mode retain its Scrappiness for some players:
      • The exit no longer immediately shows up when you enter Terror Time. Now you have to wait until it spawns while avoiding being seen (though if you're lucky, it'll sometimes spawn immediately. Even better when it does so right next to you). Annoying for people who would rather just get the whole thing over with without having to trek back to where they were.
      • You have no access to your inventory while in Terror Time, so no more spamming Staminum to outrun the oni if he spots you. Instead, active items are placed alongside the oni tokens, with one of them being Staminum, and since you can only carry one item, you only have one use for the thing if you get spotted.
      • Speaking of items, bombs also appear, and you can use them to kill the sentries or even the oni itself, which replaces the "kill the oni and loot at your own leisure" tactic players used in the previous game. The problem? More oni actually spawn in the longer you remain in Terror Time, so you can't just find a bomb, kill the oni, and be done with it. This gets worse when more oni spawn in before the exit does, making everything that much more tense.
      • And perhaps the biggest one, there's an app that lets you play "Yo-Kai Watch Blasters", which is basically Terror Time but with your own Yo-kai, who can actively fight back against the oni with their own abilities along with the active items, essentially taking away the Stealth-Based Mission aspect and turning the mode into an action game. The addition of the app has caused some to find the original Terror Time even more of a time-wasting experience because a more fun version of it exists in the same game.
    • Befriending Yo-kai is basically all up to luck. You can give a Yo-kai their favorite food but they're not guaranteed to join you. A Yo-kai can also approach you even if you don't give it food, or you can give food to one Yo-kai only to have another one join you instead. Even with the many changes Yo-Kai Watch 2 brought in to make befriending less of a headache, RNG still has a presence in the mechanics.
    • Catching insects and fish is also based on luck, confirmed by the fact that the arrow can stop on an empty section of the roulette wheel only to automatically move to a lit section. What makes it worse is that the arrow has different speeds when slowing down. And there is little ways you can predict which kind of speed you get from the arrow: from making only a quarter rotation before slowing down to little over a complete rotation.
      • In Yo-kai Watch 2, the fishing issue has been addressed, where it handles much like a fishing game.
    • The Crank-a-kai being only limited to three uses in the first gamenote , since it's possible to find more than three in one day. This is worse for people who collect the real-life Yo-kai medals, which come with coin-giving QR codes, and/or have other ways of accessing multiple QR codes fairly quickly, since that means one could end up with a ridiculous number of coins to use, which would take weeks or even months to actually go through without messing with the system clock to speed up the process (doing so gets a lecture from Gargaros and supposedly increases the chances of Terror Time, mentioned above, occurring). And that's not counting the possibility of if they don't find more in the meantime!
      • You can also use play coins on your 3DS for the Crank-a-kai, but will you'll usually just get common itemsnote  and one use costs 10 Coins. That's right, you just spent an entire day's worth of Play Coins just to use the Crank-a-kai once.
      • While the sequel raised the limit, it also makes the number of Crank-a-kai uses change daily, meaning one can still end up with the same problem, leading some to considered the change even worse, particularly (and perhaps, especially) because the games now prevent abuse via changing the system clock lest the player wants to go two actual days without the Crank-a-kai and any daily fight/events.
    • In battle, Yo-kai can attack, guard, inspirit, or use their technique. However, you have no control over what they do which often leads to them making some intellectually questionable choices such as a healing Yo-Kai with low strength attacking the enemy instead of healing themselves or an ally.
    • Multiplayer results. If you ever lose, say goodbye to a big chunk of your points especially if you outrank someone by a considerable margin, and there is no way to make up those lost points other than to fight your way back to the top, provided you don't lose more and get yourself further set back behind.
  • Sidetracked by the Gold Saucer: Bug catching and fishing is addictive due to the Gotta Catch 'Em All aspects.
  • That One Boss: Sproink is this for plenty of players due to them falling for his unique method of charging up his Soultimate.
  • Win Back the Crowd: People who were disappointed that most of the theme songs were being skipped over or replaced by the Swampy theme in the English version were excited to find out that not only is the Blasters ending theme being dubbed, but also both of the opening themes.

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