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  • Alternate Character Interpretation: Both options are negative, but when Blaire said Mitch posted the video. Based on what we see moments later, that Blaire was the camera person, this means one of two things: 1) she was simply lying, or 2) she was attempting to get off on Exact Words because she let Mitch post the video after she shot it. The fact that Laura didn't reject it immediately as a lie hints at the second.
    • There are a few implications throughout the film that Blaire isn't the most computer-savvy person outside of basic social networking, including that she didn't even know what a troll was. She may have shot the video, but uploading it to a sock puppet YouTube account might have been something she would have passed off to somebody else because it was beyond her ability.
    • Did Blaire really not know what a troll was, or was she just acting in order to hide how familiar she was with the concept?
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    • Either Laura killed Blaire out of revenge for recording the video or she just killed her just to spare her from the pain of being hated by others because she was the one who caused Laura's death in the first place.
      • Did Blaire feel any remorse for what she did to Laura but was just too cowardly to own up to it, or did she feel absolutely none?
      • Was Laura actually trying to save Blaire? Consider how the "Don't respond to messages from dead people" post kept showing up Blaire's searches even when not relevant. Was Laura just as bound by the rules of her existence as her victims and while she gleefully slaughtered everyone else she tried again and again to get Blaire to confess, showing her how, so that she might be spared? Blaire never did, and hence Laura was forced to kill her by the rules of her existence.
      • "I wish that I could forgive you, Blaire." If she was speaking literally, then holding Blaire off for last might have actually been her giving her former friend as many shots at redemption as possible before concluding that Blaire was, in fact, irredeemable.
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    • Were Blaire's many acts (Cheating with Adam, Crashing the car) done out of sheer malice and sociopathy or just mistakes? While Blaire lies a lot about what she did; most of them were really to cover her ass. Adam himself also agreed that both he and Blaire were drunk the first time. Admittedly, cheating and coming clean about it isn't something most people normally do; same with wrecking a friend's car.
  • Better on DVD: A variant. The film works far better when viewed on a computer screen than on a TV or a cinema screen, especially if the computer used is a Mac.
  • Broken Base: The ending, specifically the last few seconds of the movie where Laura's ghost attacks Blaire via jump-scare. Some feel it added to the atmosphere, while others felt the inclusion of a last-minute Jump Scare ruined what could've been a subtle ending.
  • Critic-Proof: Received a mixed reception from critics and divided audiences, but made $32 million against a $1 million budget.
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  • Crosses the Line Twice: Anytime Laura acts like a Troll to the main cast, such as posting smiley faces when someone dies or posting videos and playing music at the most inappropriate times. Jess's death however, deserves special mention as she decides to post a meme about it.
    Laura: Looks like she finally... STFU
  • Dancing Bear: Many critics of the film has classified the style of Found Footage it employs as such, calling it a gimmick that is supposed to distract from a rather sub-par plot.
  • Darkness-Induced Audience Apathy: Virtually all of the characters are thoroughly horrible people, even the ones who initially come off as comparatively sympathetic: Laura, who commits suicide due to being bullied, is said to have been a bully herself when she was alive, and Ken, who otherwise seems fairly blameless in the actual situation, nevertheless is shown to be a Jerkass like the rest of his friends and says Laura deserved everything that happened to her. More than one critic said they found the film's depiction of the amorality of American Gen-Z teenagers more frightening than the actual premise.
  • Heartwarming Moments:
    • Among all the people Blaire finds on Chatroulette, one woman believes her, calls the police and tries to calm down the girl. It's ultimately useless, but it's good to see that there are also good people on the Internet.
    • Laura's memorialized Facebook account reveals she once jumped into a lake to pull a young boy out of the water, saving him from drowning. A surprisingly heroic action from an Alpha Bitch who would later become a vengeful spirit.
  • Internet Backdraft: The film came under fire for its promotional ads featured on Tumblr, Spotify and Pandora, due to the sensitive subject of bullying and poorly-implemented auto-play; the ads for Pandora in particular came with little to no warning for some users, resulting in a loud scream out of nowhere. As for the Spotify adverts, this was made worse in that Spotify adverts are impossible to skip unless one pays for premium, and a majority of their adverts are for Spotify Premium itself, causing film adverts to seem very sudden anyway.
  • Jerkass Woobie: Laura may have been an Alpha Bitch and murdered all of the teens, some in horrific fashions, but some may feel the fact she committed suicide due to being harassed for an embarrassing video makes her hard to not feel sorry for. Based on a few things, like a Freeze-Frame Bonus on Laura's obituary and a brief comment that Blaire types out but doesn't post to Mitch, it's discovered Laura had dealt with an eating disorder, she'd attempted suicide once before, and it's implied Laura was abused by her uncle as a child, all of which may have helped her become an Alpha Bitch.
    • To a lesser extent, Jess and Mitch, who have more apparent sympathetic qualities to them when compared to Val, Ken, Adam, and Blaire, and undergo more of a Break the Cutie experience prior to their deaths.
  • Moral Event Horizon: Blaire was the one who shot the video and may have been the one to put it online, not to mention she cheated on her boyfriend with his best friend, and tried to throw both men under the bus.
    • If Mitch's accusations are true, and it's implied that they are (given how angry Adam gets, that he puts his fingers down, and that Laura includes them in the game) Adam certainty crossed this when he date raped a classmate and then forced her to get an abortion. You're really rooting for this guy to die by the time all of this is revealed.
  • Narm: Blaire's screaming at the end of the official trailer sounds too much like The Screaming Sheep to be taken seriously.
    • Speaking of the trailer, this:
    "Can you help us?"
    "NOOOOOOOOOOOOOOOOO!!!!!!!!"
  • Paranoia Fuel: Imagine something not only having access to your Skype, Facebook, and e-mail, but having access to your entire computer, taking control of your computer, and then forcing you to kill yourself if you don't comply with its demands, no matter how hard you try.
    • And while one would think that the whole story could be avoided if the characters just shut off their laptops, Laura prevents the teens from doing that too, saying if they do that they'll be killed.
    • Forget the paranormal angle, let's bring Adult Fear into this. You've made a mistake or three. You've fucked up hard. And now somebody's got your number and is twiddling their thumbs about punching it. Ignoring the paranormal aspects of the movie; it's a frontal display of how powerful blackmail is depending on how serious a person regrets the action. In real life; substitute (or not) revenge with money, power, hacktivism, etc. and you'd be surprised how easy it can be to get manipulated into doing another's beck and call just because of a mistake you really regret.
  • Recycled In Space: One could argue this is An Inspector Calls...told through Skype calls and with more murder!
  • Rooting for the Empire: Our villain is the spirit of an Alpha Bitch who was tormented by cyberbullying and committed suicide. Our "heroes" are not very good people. Blaire betrayed her former best friend and boyfriend; Jess had spread a false rumor about Blaire and desecrated Laura's grave; Adam slept with his best friend's girlfriend, is implied to be a rapist, and tried to trade his implied girlfriend Jess's life for his own; Mitch sold out his friend to the police for pot; Val cruelly rejected an apology from Laura and continued tormenting her, then she and Ken openly say Laura deserved to die. All of them openly show no remorse for how they treated her. By the end of the movie, you're begging Laura to kill them.
  • Some Anvils Need to Be Dropped: The film never misses a chance to drive in the fact that cyberbullying is not acceptable behavior, nor is it at all alright to drive someone to suicide. Considering it all takes place on the internet (featuring heavily social media sites like Facebook and Youtube where cyberbullying typically occurs), this is very thematically appropriate for the story.
  • Squick:
    • The plot is set in motion by a video of Laura having passed out and soiled herself at a party. The film depicts this in enormously explicit detail.
    • Ken's death is the most gruesome in the film: he shoves his hand into a blender, then uses the blender to slit his own throat.
    • Jess' death is just as bad, if not worse: she is forced to put a heated curling iron down her throat and writhe as it slowly roasts her to death from the inside out.
  • They Wasted a Perfectly Good Plot: The Mysterious Mr. Enter pretty much sums it up in this DeviantART blog.
    "One way to take this premise - the entire movie it's kept entirely ambiguous whether this is a ghost or just a hacker messing with the main characters. But no, all horror movies ever nowadays drop any subtly and subtext because they want to be "LOOK AT OUR SUPER AWESOME AND SCARY CGI MONSTER!" A lot of this movie is spent going "yes this is real" which is the exact opposite of what you should be doing in a good horror story like this. Fear of the unknown is a very powerful thing, and when we know what the fuck the monster is and what the fuck it wants, we're stuck with characters idiotically willing to die for selfish reasons."
  • What an Idiot!: Blaire, Blaire, Blaire. The fact that she has the computer literacy of a 90-year-old is really just the tip of the iceberg.
    • Special mention goes to the scene where she tries to get help for Jess not by calling the police, or any other family member or friend, or even use some other form of social media, but by using Chatroulette, of all things. It takes several tries for her to find someone who doesn't write off her begs for help as a joke, but she eventually does find one woman who tries to call the cops for Jess, although she wasn't fast enough.

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