- Ensemble Dark Horse: Alex. More and more fans are clamoring for him to get more screentime.
- Also, Jacqueline.
- Fan-Preferred Couple: Adena and Kat.
- Sophomore Slump: After a widely loved season one, season two is a lot more polarizing, with messier writing. In particular, the majority of Jane's conflicts with other characters stemming from various personal traumas that were never brought up before; the handling of Kat and Adena's relationship and breakup; and characters not getting much meaningful screentime were criticized.
- The Scrappy: Cleo. Any chance of her being liked ended when she was against a magazine cover promoting body positivity.
- Squick: In universe as, when Sutton moves out, she and Jane realize they've accidentally been using each other's vibrators for some time.
YMMV / The Bold Type