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  • Accidental Innuendo: There have been two instances when the word "Smash" could be taken for something else. One for the website where the section for the tutorial says "How to Smash", but an especially bad one comes from Tom Nook in the Animal Crossing for Switch teaser, where he says, "I'm sure they'll be tuckered out after all that camping and smashing and whatnot."
  • Alternative Character Interpretation:
    • Mr. Game and Watch has been changed so that his moves have him temporarily change into the original G&W character he is referencing. While it's pretty neat and helps cement his status as a reference to the entire Game and Watch era, it does give way to the interpretation that he's some sort of face-stealing, shapeshifting abomination or amalgamation of multiple poor souls or something of the sort. Not helping is the fact that, in The Subspace Emissary, he lacked a moral compass and also was the only source of Shadow Bugs, which had similar form-copying abilities.
    • In regards to character reveal trailers, at least one fan theorized that Donkey Kong and Diddy Kong's reactions to Dedede's prank and King K. Rool's actual return were actually due to the two of them eventually believing that K. Rool was dead during his prolonged absence. Thus, the Kongs may have reacted with shocked disgust over Dedede impersonating a dead man, then to K. Rool's arrival with genuine surprise over him being there for real, and not fear.
    • Some fans believe that Shulk helped Kirby escaped from death in the World of Light trailer by casting his Monado Speed on Kirby after he saw his vision believing that Kirby has the best chance of surviving.
    • During the World of Light trailer, did Wii Fit Trainer continue to do yoga because she didn't realize the danger, because it was all she could do, or because she realized she couldn't outrun the light beams and instead accepted her fate?
      • A funnier interpretation is that she was trying to avoid the lasers by activating the Super Armor frames of the specific move she was performing.
  • Annoying Video-Game Helper: Potentially the assist trophies that can get KO'd. Normally not a problem if they're helping, but the fact that they can get count for a stock against you in timed matches if they get KO'd might be an incentive to let them be. Alternately, you can strike down your own Assist Trophies to save your score.
  • Awesome Art:
    • The official art for Ultimate manages to take it to a whole new level, with beautiful paintings of just about every single character who's ever appeared in Smash Bros.. The fact that this the picture is updated when a new character is revealed is also impressive. This also marks the first time that the box art has been hand-drawn since the first game.
    • The character portraits this time around are a big step up from those of previous games, featuring every character in a dynamic pose that conveys the feel of their home series while still keeping a unified art style.
    • The amazing mural in Classic Mode is a stunning piece of art that's worth gutting out the harder intensities just to see it all.
  • Awesome Ego: Incineroar loves to show off for his fans, his fans love him back, both in and out-of-universe.
  • Awesome Music: From the Music page on the game's official website:
    • The main theme is glorious and triumphant, and makes the "Everyone is Here'' trailer stick out that much more.
    • "Brinstar Depths" is a pleasant yet awesome remix, with the violin and guitar being the main stars of the track.
    • "Bomb Rush Blush" is a cute, energetic, and catchy remix of Callie's amiibo song.
    • "Mega Man 4 Medley", a rock remix performed by none other than Jun Senoue of Crush 40 fame.
    • "Snake Eater", which sounds like a James Bond song much more than ever.
    • "F-ZERO Medley" is an electronic remix made by the composer of Daytona USA, hence the narmy vocals.
    • "Galaga Medley" manages to turn the simple tunes and sounds from the arcade game into an energetic electronic tune, and it is glorious.
    • "Bloody Tears/Monster Dance" does great justice to the iconic Castlevania song, as well as pairing with its overlooked counterpart, making for one hell of a headbanger.
    • "Gangplank Galleon", which was featured in K. Rool's reveal, is a funky flamenco-sounding track with a rap verse.
    • "Gear Up For...", the home base theme from Fire Emblem Heroes, shows representation of Nintendo's mobile game library for the first time in Smash Bros. and leaves a strong first impression, turning the originally relaxed tune into something that'll get listeners pumped for a battle.
    • The remix of the main theme of Yoshi's New Island is a mellow and relaxing piece of music.
    • The theme song to Super Smash Bros. Ultimate, "Lifelight", an amazingly epic theme that just utterly dethrones the theme song to Brawl!
  • Best Level Ever: The entire finale of World of Light, from playing as Master Hand in a multi-man battle against countless enemies, to selecting three characters for an epic ascent all the way to a final battle against both Dharkon and Galeem at once. It's a perfect culmination of the entire mode.
  • Counterpart Comparison:
    • The Smash Logo itself as it appeared in the 3/9/18 Direct has been jokingly compared to things like The Eclipse or the Darksign due to its ominous flaming appearance.
    • Richter's design for this game has drawn numerous comparisons to Joseph Joestar. Considering there have been moments where Castlevania seems to have referenced Jojo'snote , it was only to be expected for people who have made the comparisons before.
    • With Isabelle's inclusion as a fighter in the September 2018 Nintendo Direct, fanart was made in the days following depicting her similar to Bellwether not only as the dutiful assistant to Villager, but at the same time wanting to murder them in order to become Mayor herself. Other fans have drawn comparisons to Aggretsuko, as a cutesy Funny Animal office worker who lets off steam in a rather extreme way (Retsuko by screaming Death Metal, Isabelle by fighting in Smash).
    • The Big Bad of the World of Light story mode, Galeem, has been compared to Thanos, notably because of how the ending of Avengers: Infinity War has half of the world's population disintegrate, much like the cast of this game. Within the subject of that movie, Shulk has been compared to Doctor Strange, since the former had a vision of everyone dying, and only saved Kirby (presumed to be with Monado Speed), similar to Dr. Strange in Avengers: Infinity War. Kirby himself is compared to Carol Danvers since he is a warrior from the stars who is the only hope against a Physical God. In addition, there's even a fanmade video of the Avengers: Infinity War trailer with Super Smash Bros 4 and Ultimate cutscenes. To a considerably lesser extent, it has also been compared to Majin Buu and his Human Extinction Attack (which some point out is far more functionally similar to Galeem's attack than Thanos's fingersnap).
    • Appearance-wise, Galeem can be compared to the Radiance, both being godlike figures who have angelic and light-related motifs while also serving as the main antagonists of their respective games, and also use The Corruption (in Galeem's case, it's copying bodies and placing corrupted spirits into them, while the Radiance uses a magical plague to enthrall others into her service) to form their main army. Even the bad ending for defeating Galeem first has Dharkon drag Galeem's core into its darkness, much like the Radiance's ultimate fate.
      • Galeem's rival, Dharkon, has been compared to Sauron because... well... just look at him. Dharkon's core also resembles Planet Meteo somewhat. He has also been compared by some to Dark Matter and Zero/0 from the Kirby series due to him being a Eldritch Abomination made out of pure darkness and having a singular eye like them. Then there are the Marvel fans who believe Dharkon resembles Shuma-Gorath.
    • Immediately after its reveal, people started comparing the Piranha Plant to Audrey II and Planty the Potted Plant, the former due to being a plant-like monster and the latter for being a Joke Character who still manages to beat the crap out of someone.
  • Creepy Awesome:
    • Ridley is a sadistic Space Pirate that looks like a pterodactyl-dragon with a Xenomorph-like build, has unsettling corpse-like textures compared to his earlier appearances, a brutal fighting style, and is one of the darker villain characters made playable in the series. His introduction trailer even plays him up like a horror movie villain, and has him apparently violently murder Mario and Mega Man and then taunt Samus about it afterwards. He was also one of the most highly-requested characters by the Western fandom for over a decade.
    • Dark Samus is an insane doppelganger of Samus of alien origins and is capable of corrupting the minds of others (including Ridley) in her home series. This being the first true HD depiction of Dark Samus, she's been given a design update similar to Ridley to make her "armor" look even more organic and slimy, and has more wraith-like movements compared to the character she's Echoing. And like Ridley, she was also a highly-requested character by the Western fandom.
  • Creepy Cute: The Piranha Plant seems to be kind of adorable with its movements. It can summon Petey Piranha, which also is pretty cute.
  • Crosses the Line Twice:
    • Seeing Ridley stab Mega Man and break Mario's neck, accompanied by a Sickening "Crunch!", in his reveal trailer is pretty horrifying and sets up how big a threat he is. But to then have him twirl Mario's cap on his finger a la Super Mario Odyssey, it makes Ridley come off as hilariously cruel.
    • And in the August 2018 Direct, Luigi follows suit, by having his soul ripped out by Death. That would be bad enough, considering how much Luigi is considered to Nintendo's favorite punching bag, but the fact that his soul appears intact at the end of the trailer, only to be interrupted by Carmilla just before returning to his body just makes it come across as hysterically mean-spirited.
    • The beginning of the World of Light trailer shows the entire cast, except for Kirby, facing a swift demise by beams of unstoppable light. There are a few characters whose doom is portrayed in a bit of a silly way though. For example, Villager runs around in circles while flailing his arms, Snake hides in his cardboard box, and Captain Falcon jumps into the Blue Falcon, but gets blasted before he can even lower the hood.
    • Paz appears as a Spirit... with the condition that she starts off holding a Bob-omb. While this may have been intended as a reference to the events of Peace Walker which involves her attempting to launch a nuke, the fact that she dies by implanted bomb during Ground Zeroes has led to some assuming it was an incredibly dark joke.
    • One of the spirits is of Ness’s Dad and represented by a telephone. It requires fighting an invisible Snake. The dark comedy doesn’t end there; the special ability? Running Start. Poor Ness.
    • One of the Challenge images pays tribute to Aerith's death.
  • Demonic Spiders:
    • Assist Trophies in World of Light matches will always be a pain in the ass to deal with, especially if the power level of a Spirit is at least 8,000 or over. The Sheriff from 9-Volt and 18-Volt's battle is an infamous example, considering that it's shooting at you, cancelling your attacks as you're fighting two already annoying powerful characters (Incineroar and Villager). And the fact it's almost impossible to knock out. Other Assist Trophies are a pain to deal with as well, but most of them are generally temporary.
    • Any Spirit battle wherein the opponent is Giant and has Super Armor. In regular or Stamina Battles, they can wipe you out in just a couple of hits while, even with Giant Killer, they still don't flinch easily and require a serious beatdown.
  • Discredited Meme:
    • Downplayed with Waluigi. His player character snub became one in the weeks following the E3 2018 presentation not just due to references to his exclusion getting overused in Ultimate discussions, but also because a few Waluigi fans went so far as to harass Masahiro Sakurai about it on social media, leading many to feel that the joke was getting out of hand. Cooler heads prevailed in later months when people learned that it was actually only three people who harassed Sakurai, but some people still believe that it's a more widespread problem and that Waluigi doesn't deserve a spot. A "protest" of Waluigi cosplayers demanding he be added to the game at TwitchCon 2018 only fanned the flames again despite only a handful of people being involved.
    • "Psycho Isabelle" is also met with a bit of a backlash, since many people dislike the idea of Isabelle being anything but adorable, or because the "cute character is actually evil" concept is widely regarded to be a tired cliche. Animal Crossing Fans especially hate the portrayal of Isabelle wanting to hurt/murder the mayor, claiming it's too out of character and dark. Some fanartists like the idea of portraying Isabelle as a badass, however; they usually portray her as protecting the mayor, or taking revenge on other characters hurting the mayor.
  • Epileptic Trees: Enough to warrant its own page.
  • Evil Is Cool:
    • Ridley is the Arch-Nemesis of Samus, and he's lovably sadistic in-game, which helps with his already cool and menacing look.
    • While her history with Samus isn't as big as Ridley's, Dark Samus is another major enemy of her's. As an Echo Fighter of Samus, she's got a much more menacing and ethereal feel to her. She's also been given a visual update that makes her look even more creepily alien. And that's without mentioning that she once turned the Space Pirates (including Ridley) into her own cult.
    • King K. Rool hasn't been seen for a long time, yet still manages to be threatening and hilarious at the same time just as we remembered him.
  • Fandom Berserk Button: Calling Super Smash Bros. Ultimate a port of Smash 4 Wii U has quickly become this among people who pay close attention to the mechanics of the game, given the numerous overhauls to the returning roster from the previous game (both major and minor), bringing back characters who haven't been seen since Melee or Brawl, tons of new gameplay mechanics, and various changes to the physics, sounds, animations, and artstyle. While Ultimate plays more similarly to its predecessor than any of the other gamesnote , that does not make it a port. Fortunately, most of the "port" accusations petered off after the August 8th, 2018 Direct, which revealed that Ultimate would have much more new content than people initially assumed.
  • Foe Yay Shipping:
  • "Funny Aneurysm" Moment:
  • Genius Bonus: The Japanese title for “World of Light” is 灯火の星. When the characters are reversed, they can be read as “Hoshi no Kabi...” Hoshi no Kirby! However, Sakurai says that this was a coincidence.
  • Germans Love David Hasselhoff:
    • Invoked. All the newcomers in Ultimate have been celebrated by Western fans when they got revealed. Metroid and Castlevania's newcomers are loved because of how well they represent their franchises, both of which are more popular on the other side of the Pacific. Even Chrom has been welcomed due to him being more like the traditional Marth and Ike. This does have the side-effect of making fans of Japan-favorites like Bandana Dee feel like they're being left out this time around.
    • Outside of Japan, the buff, rugged, manly Simon gets more fanart than the handsome bishonen Richter. In Japan, the opposite is true.
  • Heartwarming in Hindsight:
    • A Tear Jerker fan video called "When Sakurai Loved Me" (a spoof of a song from Toy Story 2), had various characters lament being cut from the roster between Melee and Brawl and between Brawl and 3DS/Wii U (and, in Ridley's case, never being playable at all). Some of the characters (Mewtwo, Lucas, and Roy) would return in 3DS/Wii U through DLC, softening the blow a little. But with Ultimate, every single character returned, and Ridley was revealed as a newcomer. Turns out that Sakurai still loves these characters; he noted, explicitly, that including every single character in Ultimate was his #1 goal with the game.
    • After getting his ass kicked in Robin’s reveal trailer in Super Smash Bros. 4, Chrom mumbled out that perhaps he’ll get his chance another day, before passing out. Guess who made a triumphant return in Ultimate?
    • When Bayonetta got revealed as the final DLC character for the fourth game, people were sad that she was the only one from the ballot who made it into the roster when so much clamor for other characters was made. This got worse when it was made apparent that she was chosen two weeks into the ballot after the game was datamined, leading to accusations of it being rigged. But when Sakurai mentioned the ballot when talking about the inclusion of King K. Rool, it shows that all the fandom's effort for the Smash Ballot was not in vain and that there is still hope for other characters.
  • He's Just Hiding!: Hilariously, Nintendo UK seem to echo this sentiment after Luigi's unfortunate fate in the Belmonts' trailer, pointedly reassuring fans that Luigi would be just fine. Considering that Luigi had his soul slashed out by Death and didn't look any closer to heading back into his body before Carmilla spooked him again, fans weren't entirely convinced. Luigi is just fine in-game, but still, ouch.
  • Hilarious in Hindsight:
    • YouTube Let's Player Skawo (one of the minds behind Newer Super Mario Bros. Wii and DS) did an LP of WarioWare Gold, and in the eighth episode, he pointed out that Wario Deluxe has an accent that makes him sound like Dracula. More specifically, he said "Apparently we're fighting Dracula here, not Wario." This video was published on August 7th, 2018, one day before Dracula's Castle was confirmed as a stage and Dracula was confirmed as a stage boss.
    • Similarly, Yuriofwind did an Obscure Gaming on a bootleg game called Donkey Kong 5: The Journey of Over Time and Space, and noted that at the end of the castle levels, you fight a vampire character who he sarcastically dubs "Donkey Kong's greatest foe... Count Dracula!" With Dracula as a stage boss in this game, DK now has an official chance to face off against his greatest foe. Made even funnier by the fact that the same Direct that announced Dracula as a boss also announced DK's real arch-nemesis, King K. Rool, as a playable character.
    • Additionally, Mario & Luigi both fought against Dracula in an unofficial capacity in the fangame Super Mario Blue Twilight DX before this game added him as a boss character.
    • Not too long after the game's E3 2018 presentation, Youtuber Alpharad made a video concerning a bracketnote  of the three (at the time) newly announced newcomers (and Sans). And although the video ended with Alpharad sadly announcing this means Sans would be in Smash, the video had unforeseen circumstances involved. Namely, before putting in "Sans", he briefly considered adding a Mii Swordsman modeled after Chrom, but decided against it because "he's not coming back".
    • Dark Samus premiered in Metroid Prime 2: Echoes. In Ultimate, she's an Echo Fighter.
    • Metroid: Third Derivative had a gag where Dark Samus whiffs 3 massive laser shots at Samus's ship, leading to the Duck Hunt Dog popping up and laughing at her, before getting lasered himself. With the introduction of Dark Samus as a playable character in this game and her Final Smash being a giant laser, along with the dog and duck being Promoted to Playable in Smash 4, you can now re-enact the strip, or even prove to Dark Samus that the canine is stronger than he looks.
    • This is not the first time a Snake has fought against a Rathalos.
    • In this dubbed comic, after Pikachu leaves for Pokken Tournament, King K. Rool attempts to get into Smash by disguising (badly) as a Pikachu. Although this dub was posted on the same day he was announced for Ultimate, this was actually a coincidence, since the voice actors recorded their lines prior to the Direct and the comic itself was made more than 2 years before that.
    • There was a fake rumor going around after E3 2018 that claimed that Japanese fans started calling Ridley "Captain America", because of the support he received overseas. Who is the next Metroid representative to join Ultimate? Dark Samus, the first playable character created by an American developer.
    • In Melee and Brawl, it's often said that Zelda's best move is her down special, because it transforms her to the much more viable Sheik. In Ultimate, her down special turns out to be a powerful tool that allows her to zone much better, so in many ways, her down special is still her best move.
    • Siiva Gunner posted a "rip" of Bloodlines from Dracula X that's really a remix of Bloody Stream. The comparison between Richter and Joseph Joestar noted above makes this even funnier.
    • As mentioned under Alternate Character Interpretation above, plenty have been joking about Ultimate being the Darker and Edgier Smash game since its ominous reveal trailer. So far, every announcement of a newcomer has involved at least one of Nintendo's beloved childhood characters getting very explicitly murdered. Ridley's reveal sees him crushing Mario's neck and stabbing Mega Man with his tail, Simon's has Luigi get his soul ripped out by Death, and King K. Rool's has him downright rabbit-punching King Dedede very violently. All of this makes it seem like those memes weren't actually all that far off. And then there's the opening to World of Light, hoo boy...
    • In her reveal trailer, Isabelle ponders that maybe she should be the mayor while Villager is away fighting in Smash. One Animal Crossing parody video explains why that would not be a good idea.
    • Isabelle was included as a skin in Super Mario Maker. She and the Builder Mario costume later went on to appear in this game.
    • Vinny from Vinesauce once did a corruption of Luigi's Mansion where one of the ghosts in a cutscene got replaced by a mustache-less Luigi. Simon and Richter's reveal trailer involves Luigi actually becoming a ghost.
    • Some people speculated that Steve from Minecraft would get in due to being the most recognizable indie game character. With the reveal of the Piranha Plant as upcoming free DLC, we technically get a Steve.
    • In Soul Calibur VI, someone created a Piranha Plant as a fighter in its custom character creator, nearly two weeks before the Super Smash Bros. Ultimate Direct revealed that a Piranha Plant would be a fighter in the game as free DLC.
    • This video showed off a mod for the the previous game that added Joker and Kawakami 2 months prior to the former being announced as DLC.
    • Throughout the years, many fans have joking suggested that the announcer should become a playable character. Now, with Joker joining the roster, this has somewhat come true, since his English voice actor is the announcer.
  • "Holy Shit!" Quotient:
    • The announcement of the Switch game inspired this reaction, not just the fact that it existed, but also the way it was presented — similarly to prior trailers, it started as a showcase of the Inklings' abilities before the reveal of the Smash logo in the light of the Inkling Girl's eye as well as a collection of the series' veterans standing tall, making for an amazing Bait-and-Switch. Even more so when it was revealed that the game was targeting a release by the end of the year, and was developed in complete secrecy — noteworthy, considering that previous titles in the series were subject to delays.
    • The majority of E3 2018 Nintendo Direct focusing on Super Smash Bros. Ultimate was one long hype train, starting with the confirmation that every fighter in the series would be returning (including Snake, who was initially believed to have been cut due to Hideo Kojima's messy breakup with Konami), the introduction of Daisy as an Echo Fighter, and ultimately culminating in Ridley, a character long thought to be too impractical to be playable in the game, becoming a fighter.
    • The August 2018 Direct opened with both Simon and Richter being announced, immediately following it up with Chrom and Dark Samus as Echoes, showed off a bunch of major features such as stage hazard toggling, stage morphing, Final Smash meters, and an immense number of stages and music, and ended with King K. Rool becoming playable.
    • During the Belmonts' intro trailer, we have poor Luigi getting his soul ripped out of his body by Death. It was so shocking that many mainstream news outlets such as the BBC ran stories about it. The reaction was so strong that Nintendo of UK ended up issuing an official statement reassuring the fanbase that Luigi was able to get his body back and escape.
    • The World of Light trailer shows the Smash roster going up against the new big villain of the game, shown commanding an army of Master Hands. The resulting fight is a humongous Curb-Stomp Battle that takes out everyone except for Kirby, leaving him to go up alone against the newly-created Spirit Fighters. Needless to say, the stakes have been set high for Adventure mode.
    • Being able to play as Master Hand at some point during World of Light.
    • The game trailer for Joker being playable is on the same level as Cloud's reveal. This is because Joker has never appeared on a Nintendo console before besides 1 spin-off game (which had only been released roughly a week or two before his announcement), and the Persona games are generally considered to be Sony exclusives. Despite not being a fan favorite like Ridley and King K. Rool were, many people were just as excited about Joker as they were about them.
  • It's the Same, Now It Sucks!:
    • Fans were nonplussed to see Samus with her Metroid: Other M armor again instead of switching to the more well-received armor from Metroid: Samus Returns, especially since Mario and Link got aesthetic changes from their latest adventures and Ridley is primarily based on his Super Metroid appearance.
    • On the note of Mario, some fans during the initial gameplay reveal weren't happy that he wouldn't get any new moves using Cappy from Super Mario Odyssey. The most he got was Cappy ocassionally appearing during his idle animations, Super Jump Punch, and a taunt.
    • Metroid fans are elated that Dark Samus is playable. That being said, there is a significant number of fans who are disappointed that she is merely an Echo Fighter of Samus, especially given that her Assist Trophy used unique attacks that were more faithful to her origins. This sentiment grew once Isabelle (commonly expected to be an Echo Fighter of Villager) was revealed as a unique character, and even Ken, the archetypal Moveset Clone, was given several notable differences from Ryu despite being an Echo himself.
    • Some fans were disappointed that Link, Young Link, and Toon Link all have similar moves and specials instead of more distinct tools representing their respective games, such as the transformation masks for Young Link and the Grappling Hook and Deku Leaf for Toon Link. In particular, Young Link having the same Final Smash as Toon Link in this game despite Adult Link having a completely different Final Smash than before is a sore point, as many wanted Young Link to use his Fierce Deity mask for his Final Smash in a similar vein to his specials in Hyrule Warriors.
    • While the August 2018 Direct was otherwise very good, people balked when the amount of Final Fantasy music was listed as still only two tracks (same as 3DS/Wii U), especially when newcomer franchise Castlevania was revealed to have 34 tracks in the same Direct.
    • There are no new songs from the original Metroid Prime Trilogy, with only one new remix ("Vs. Parasite Queen") of a song previously featured in Brawl and Wii U. Once again, there's only one song from Metroid Prime 2: Echoes and no songs from Metroid Prime 3: Corruption among the listed tracks, which is very disappointing given that both games have very impressive soundtracks. This also means that, despite being Promoted to Playable, Dark Samus is not getting her leitmotif in Ultimate.
    • When Snake was confirmed to be a returning veteran for Ultimate, there was hope among the Metal Gear fans that the "Snake's Codec Calls" would return to replace "Palutena's Guidance". Sadly, that wasn't the case due to several reasons, one of them being the fact that Hideo Kojima retired the character Roy Campbell from the Metal Gear series out of respect for Takeshi Aono, his original Japanese VA, who passed away in 2012.
    • Sonic again has only one Smash remix, that of Angel Island Zone from Brawl. While songs from Forces and Mania were added, fans have bemoaned that even Sonic's victory theme is taken directly from another game, and he's the only character with that distinction.
    • As with the previous games, fans who wanted Ganondorf's moveset to be made more accurate were disappointed to find out he was a Moveset Clone of Captain Falcon once again, albeit on a lesser scale due to him now using his sword for his smash attacks and using his better-received Ocarina of Time design.

    M-W 
  • Memetic Badass:
    • Kirby is the only fighter to escape the Big Bad in the "World of Light" trailer, when every other fighter (including a Physical God or two) falls victim to it, lending credence to the belief that he is the most powerful Nintendo character of all-time.
    • Isabelle is usually portrayed as this when not as a Memetic Psychopath or a complete Moe.
  • Memetic Loser:
    • Waluigi, similar to Chrom and Ridley, was often the source of ridicule due to be excluded from the roster, right down to being relegated to being an assist trophy (again) in 4. This ended up getting heightened after the E3 2018 presentation for Ultimate, because not only was Waluigi still stuck being an Assist Trophy, but Daisy, who was also famous for being snubbed, got Promoted to Playable. It was then exacerbated further by the reveal that the very first DLC fighter is a Piranha Plant, a common Mario enemy who before now, wasn't ever an option to be playable, even in its own series. Cranking things further into overdrive was the reveal of Joker, where memes and jokes flew that Joker, a Phantom Thief, stole Waluigi's invite.
    • Duster became this to the MOTHER fans, as he's the only main party member from EarthBound and Mother 3 not shown in any capacity. note  It's somewhat mitigated by the fact that he's given an assist spirit in the World of Light story, so he's at least acknowledged, but that still pales in comparison to what the rest of the core group got.
    • Ashley got this reception after the August 2018 Direct revealed she was an Assist Trophy once again, despite being one of the most commonly-speculated characters beforehand. The fact this happened in the same Direct that confirmed other popular requests like Simon and King K. Rool as playable characters only added more fuel to the fire.
    • Pyrosphere and/or Miiverse, for being stages that had little chance of coming back in a game that has a majority of returning stages.
    • A minor case, but R.O.B., for being in three games now and not having a single stage to his name.
    • Poor Viridi cannot catch a break. For one, she's returning as a background character in the Reset Bomb Forest, meaning that her chances of becoming a playable character are very slim. Then Pit's Final Smash was revealed to be the Lightning Chariot, which was apparently in her possession, implying that he managed to steal/get it back from her. And to add insult to injury, Chrom, a character who she heckled for not being playable, ended up making it into Ultimate (with the added Irony of being a Roy clone with an Aether recovery move, instead of an Ike clone without said Aether recovery like she predicted).
    • Tom Nook became one after Isabelle's reveal, with edits and comics having him show resentment over Isabelle getting promoted into playable status over him, despite his seniority within the Animal Crossing franchise.
    • Wii Fit Trainer after the World of Light intro was revealed. While many of other characters make badass and/or valiant attempts to avoid or resist the disintegration beams (Link blocks the rays with the Hylian Shield and Master Sword, Pit and Dark Pit fly away, Captain Falcon tries to drive away in the Blue Falcon, and at least Snake's attempt to hide in his box was funny), all the Trainer seems to do is stand out in the open and do some yoga poses. Though some fans have argued that this might not have been as useless as it seemed—see Alternate Character Interpretation above for more details.
  • Memetic Mutation:
    • There are a few jokes about how Samus is taking the fact that the dragon who killed her parents is going to join her for a friendly battle.
    • "Everyone is Here!" The Tagline of the game, combined with the game really having every previous Smash character in one game, spawned lots of jokes, with a popular one being to combine it with the "EVERYONE!" scene from The Professional.
    • "Everyone is Dead!" Fans noticed that from the E3 2018 reveal onward, every character trailer seemed to have at least one veteran character getting killed or otherwise brutalized. This inspired the morbid variation of the tagline and guesses about which characters would be the next to die. Even when Isabelle's trailer avoided having any veteran characters die or be brutalized, fans still joked about Tom Nook having died inside during the preview (which Isabelle's trailer led into) for the upcoming Animal Crossing game on the Nintendo Switch. This is brought to its logical conclusion with the World of Light trailer: everyone but Kirby ends up dead!
    • "Chadondorf." Ganondorf's pose in his official art has frequently been compared to Chad Thundercock's pose from the "Virgin vs. Chad" memes. People like to make "Virgin vs. Chad" pictures comparing the Ultimate Ganondorf with his previous versions from older Smash games.
    • One official picture showing Inkling happily and somewhat mischievously smiling as Young Link drinks Lon Lon Milk inspired many jokes that she slipped something into the milk.
    • Due to this game finally marking King K. Rool's debut as a playable character in the Smash series, "K. Rool's Finest Hour" from Donkey Kong Country has been making the rounds.
    • King Dedede's facial expressions in King K. Rool's reveal trailer, particularly the ones of him laughing, went memetic almost immediately after the August 8th, 2018 Smash Direct. An example, parodying a memetic quote from Jojos Bizarre Adventure:
      "You thought it was King K. Rool, but it was I, DeDeDio!"
    • Likewise, DK's and Diddy's Jaw Drop and Eye Pop during the early parts of the trailer became very popular "reaction image/.gif" fodder mere hours after the trailer was released.
    • RIP Mario Bros; Mario gets his neck broken by Ridley in the E3 2018 presentation, while Luigi gets his soul ripped out by Death in the August 2018 Direct.
    • "Luigi is okay"; A tweet from one Nintendo's Twitter accounts trying to get on top of the aforementioned meme stressed that "Luigi is okay", which many fans took as a case of Of Corpse He's Alive and inadvertently became memetic in its own right.
    • "What a horrible night to be Luigi." The Signature Line from Castlevania II: Simon's Quest is frequently repurposed to refer to Luigi's plight during Simon's reveal trailer.
    • Due to Mega Man, Pit, and Simon Belmont all being in this game together, fans have frequently joked that they have finally reunited for the first time since Captain N: The Game Master.
    • K. Rool's bizarre official character pose has been compared to him being sassy with the Kongs, going grocery shopping, or doing other casual things like using a light switch or operating a vending machine.
    • The two characters revealed during the E3 2018 Direct were Daisy and Ridley, which led people to joke that Daisy Ridley or Rey had been confirmed for Smash.
    • After the reveal that every fighter would be returning for this game, people started putting it in the running for "Most Ambitious Crossover of 2018", alongside Ready Player One, Avengers: Infinity War, and Ralph Breaks the Internet.
    • After the reveal of Dark Samus as an Echo Fighter, many people began to joke about Zero Suit Dark Samus, specifically how much Squick and Body Horror that would involve given what Dark Samus actually is and that her debut game already showed what that would look like. This doesn't stop some fan-artists depicting her as a Zero Suit Samus with dark blue skin and cyan hair.
    • Chairs Explanation 
    • Adjustable Echo Fighter SelectionExplanation 
    • "They wanna Smash me?" Explanation 
    • #BoxGate Explanation 
    • X Theory Explanation 
    • Isabellemont Explanation 
    • How the Grinch leaked Smash Bros. Explanation 
    • Thanos killed the Smash roster. Explanation 
    • Incineroar is number 69. Explanation 
    • Bow to me! Explanation 
    • Kirby has to defeat an Eldritch Abomination by himself for the 100th time/Not This Shit Again/Kirby's Slightly Odd Thursday. Explanation 
    • Sakurai pulled a/is Thanos Explanation 
    • After the "World of Light" Trailer came out, the fanbase had a field day with creating various scenes in which unsuspecting characters (such as the aformentioned Tom Nook) are hit by the light or comparing the scene to other, more humorous scenes note .
    • Samus: Half-Genie Hero.Explanation 
    • The TV promo goes with any songExplanation 
    • We never saw it coming! Explanation 
    • Joker stole [insert character]'s invite!Explanation 
    • Stingy Square Enix. Explanation 
  • Memetic Psychopath:
    • Kapp'n appears as an assist trophy where he drives a bus, which catches anyone unlucky enough to come into contact with it. He then drives off the stage and into the blast zone. Naturally, this has led to people thinking that he now kidnaps fighters.
    • Due to being shown wielding the weapon in the Direct, there has been a fair amount of fanart of Ness being corrupted by Death's Scythe.
    • Similar to Villager from the last game, Isabelle has received this treatment, with many fans being fond of depicting her and her adorable Fighting Clown style as being far more brutal and terrifying than she appears.
    • Simon is commonly depicted committing or planning to commit Van Helsing Hate Crimes against fellow fighters who are or at least resemble Gothic Horror creatures, such as mistaking Inklingnote , Corrinnote , and Wii Fit Trainernote  for vampires, having Bayonetta or Ashley burnt at the stake, or mistaking any of the Star Fox or Animal Crossingnote  characters, as well as some of the more "anthropomorphic" Pokémon (like Lucario and Incineroar), for werebeasts. A similarly common follow-up on this is Richter being the Only Sane Man to his ancestor, often portrayed as being infinitely more understanding (due to Richter's starring roles involving him teaming up with Maria Renard, his sorcery-using cousin, and Alucard, Dracula's dhampyr son).
  • Memetic Troll:
    • Incineroar's status as a heel fighter, a Base-Breaking Character in his home series, and the timing of his reveal makes people depict him enjoying debunking the "Grinch Leak" while taunting everyone who wanted more characters in the base roster.
    • The Piranha Plant became this in record time due to nobody seeing it coming and the direct it appeared in obliterating the much publicized "Grinch leak" with extreme prejudice, with fanart often depicting it trolling the characters implicated in the Grinch leak, as well as Waluigi (as Sakurai got a moveset for a potted plant but not him), in numerous ways.
    • Joker became one almost immediately after his reveal due to being another Unexpected Character. Fanworks were quick to portray Joker is stealing his invitation to join Smash Bros. from the likes of Waluigi and Banjo & Kazooie.
  • Misaimed Fandom: After the announcement of Echo Fighters, the fandom got all sorts of ideas for potential Echoes, forgetting that since Dark Pit and Lucina are examples of them, the changes would be very minimal. For example, making an Ice Climbers echo out of any Nintendo duo would result in them swinging hammers and shooting ice. This was mitigated somewhat by Dark Samus and Chrom, demonstrating greatly altered animations and even borrowing special moves from unrelated characters that was previously believed to be impossible for an Echo. There have also been requests to add alternate versions of a character as an echo fighter, when all the Echo Fighters are their own characters with their own taunts and voiced lines, who just happen to have the same moveset as the character they're echoing, whereas a character like Dr. Mario is Mario but has a moveset that has different purposes than the main Mario moveset.
  • Misattributed Song:
    • Rena Strober of Fire Emblem Fates fame eventually had to go on Twitter to confirm that she wasn't the singer of "Lifelight". Abby Trott was the actual singer.
    • Fans believed the Japanese version was sung by Shanchii, who also did the Japanese opening of the Kirby anime, the actual singer was a teenager named Erina Koga.
  • Moe:
    • Zelda's A Link to the Past redesign in Ultimate makes her looks really expressive and adorable. Many are saying that this is their favorite design of Zelda now.
    • Isabelle, just as in her home series, is adorable and her reveal trailer exploits it for all its worth.
  • Narm:
    • Seeing the Moon slowly inch towards the world with a world-ending explosion and a look of crazed anticipation on its face? Terrifying. Seeing the same moon barrel towards a stage with a smaller but no less over-the-top explosion and the same look of crazed anticipation on its face? Hilarious.
    • You can't take Ridley's character art seriously when someone points out that he's doing a Boobs-and-Butt Pose.
    • As cool and dark as the World of Light trailer is, it sucks the viewer out of the mood once the camera cuts to the non-playable characters being vaporized as they're very obviously just various pieces of promotional/official artwork placed into the scene, causing them to look completely unfazed by the end of the world.
    • Many of the poses and expressions of the characters depicted in the spirit images do not fit with the idea that a cosmic entity has stripped the life out of them.
    • After hearing Fox, Marth, and the like speak in full sentences in the World of Light cinematic, it's a little bit silly when Shulk foresees the incoming doom, whirls around to everyone else and... simply emit one of his generic grunting noises in their direction. It's not even one of his more frantic-sounding grunts either; it's one that sounds more like someone lightly shoved him in the stomach.
  • Narm Charm:
    • The reveal trailer is pretty over-dramatic, considering that the usually cute Mario and Inkling are in ominous shadow by the time the teaser is almost over. But the animation and music are so well done that those things are easy to forget.
    • Ganondorf's cape in this game looks like an Arabian carpet, but that doesn't make him any less badass.
    • The new remix of "Gangplank Galleon" features a bridge that can only be described as "The K. Rool Rap". ACE pulls it off with flair.
  • Newer Than They Think:
    • Ganondorf's sword in this game didn't come from Ocarina of Time. It came from a demo from Spaceworld back in 2000. It's just that in Wind Waker and Twilight Princess, his sword fights with Link had such a lasting impression that many people think of him as a sword fighter, which is why this Ganondorf uses a sword for Smash Bros.
    • Chrom's Up-Special move actually isn't based off of Ike's. It's from a move Chrom himself used when fighting "Marth" in Awakening. It's possible the move was supposed to reference Ike even then, but the fact remains that it has a canonical basis, instead of being done simply to make him more distinct from Roy. Plus, it makes sense that Chrom would have Aether as it was a move exclusive to the Great Lord class in Awakening, though the animation for the move in that game is different from Ike's (the Awakening version is instead used as Chrom's Final Smash).
  • Older Than They Think:
    • Ultimate isn't the first fighting game to bring back every playable character from a previous installment — Mortal Kombat: Armageddon did that 12 years ago — and the Trope Namer for Dream Match Game is The King of Fighters, whose 1998 installment was subtitled Dream Match Never Ends and brought back several characters from previous KOF games, although it didn't have everyone until the Ultimate Match version in 2008.
    • Fans exploding at the idea that Luigi was killed off by Death, proclaiming that the Year of Luigi is over? They might be surprised to learn that Luigi has wound up dead in Dracula's Castle before... and it was during the Year of Luigi, no less! He made a cameo in the 3DS version of Castlevania: Lords of Shadow – Mirror of Fate, after all.
    • Stage transformations were done in a more limited manner in Playstation All Stars Battle Royale. In that game, it was a forced feature, all transformations were fixed, and most of them kept the same layout post-transformation. Before that, Smash itself had a similar concept with the Castle Siege stage back in Brawl, which itself returns in Ultimate, and further back still, Mortal Kombat 3 and others featured stage transitions via Ceiling Smash, though those ones physically moved the players instead of transforming the stage.
    • Not many people are aware that Assist Trophies could be attacked and even KO'd all the way back in Smash 4, due to the fact that the feature was never well-documented at all. Getting a point for doing so is new to Ultimate, but Wii U had a similar feature where KOing Ridley, a stage hazard, would award a point.
    • This isn't the first time that Nintendo has acknowledged the presence of Moveset Clone characters in Smash and labeled them as such. Melee depicted them with a recessed icon on the character select screen, next to the character they were cloned from. Sakurai also explained the rationale behind making clones vs. original characters in the run-up to that game's release as well.
    • There has been surprise about how Zero Suit Samus' physique has been changed to be more athletic and realistic. She's been portrayed as an Amazonian Beauty all way back in Super Metroid. It's also not the first time she had this build in a Zero Suit, as Metroid: Samus Returns was the basis for Ultimate's body type. In a similar situation, technically this isn't the first time Snake is presented without his "assets", as the first two Metal Gear games had Snake in a standard soldier's outfit, but those games suffer from Sequel Displacement.
    • This isn't the first time that Death's Scythe from Castlevania is an item that the player can use. It is a secret weapon in Castlevania: Aria of Sorrow, and Castlevania: Dawn of Sorrow lets you craft it as a late-game weapon, though it was a mundane Infinity +1 Sword on both cases rather than the One-Hit Kill weapon it is in Ultimate.
    • Depending on one's familiarity with Smash and Castlevania, it may be common to think that the Belmonts' ability to freely move the Vampire Killer around was influenced by Sheik's chain from Melee with several reactors outright calling this out in their videos. However, Castlevania buffs are more likely to recognize that Simon actually originated the free control in Super Castlevania IV and Richter could do the same in Symphony of the Night, predating Sheik's variant by several years. When looking at reactions, either one of these two sources are likely to be name-dropped.
    • Some fans were surprised by the seemingly over-the-top Boxing Ring titles of Kirby ("The Pink Demon") and Ridley ("Cunning God of Death"), unaware that both of these titles originate from their respective series.
    • Joker's inclusion seems surprising given the Persona franchise only has 2 spinoff games on Nintendo consoles, especially since every mainline title has been a PlayStation exclusive, but people might forget that Persona's parent franchise, Shin Megami Tensei, has had games on Nintendo consoles since its very first game, including the upcoming Switch-exclusive Shin Megami Tensei V. Atlus has also collaborated with Nintendo several times in the past, most notably with Tokyo Mirage Sessions #FE. Joker's appearance here seems to be a similar situation to Cloud's given he is simply the most popular character from a franchise which has had a long legacy on Nintendo consoles, even if his own game hasn't been released on a Nintendo console (yet).
  • Pandering to the Base:
    • Appeasing popular fan requests (both casual and competitive) and addressing complaints seems to be the most significant push in Ultimate's marketing. The game brings back features from Melee such as its directional air-dodging, adds "Battlefield form" to stages (similar to the "Omega form" stages, but with the layout of Battlefield instead), and allows the player to disable Stage Hazards, to aid the tournament community. But the game also brings back every playable character from previous entries (some of whom were highly requested to return, especially Snake and Wolf), and includes characters who many fans had long-requested to be in the games, such as Ridley, Simon Belmont, and King K. Rool. In addition, it changes certain characters in other ways, such as Ganondorf, whose moveset finally implements his sword, and Pokémon Trainer, whose fatigue and type damage mechanics were removed in response to complaints about them.
    • One notable thing about the marketing is how there is a divide between stuff for casual fans and more dedicated fans. The E3 2018 Direct and the August 2018 Direct were both focused on Ultimate and included reveals for characters that are infamous in the Smash community (notably Ridley and K. Rool), while the characters that were revealed in more general Nintendo Directs were very popular with casual fans (Inkling and Isabelle).
  • Rescued from the Scrappy Heap:
    • Ganondorf has been received a warmer reception than in previous games, as he's a bit more viable than he was in Brawl and 3DS/Wii U, he has his younger looking Ocarina Of Time design, and he uses the sword that went unused in Melee for Smash Attacks.
    • Echo Fighters in general got a huge boost in popularity after the E3 2018 Direct made it more clear to the players that they are supposed to be bonus characters rather than "roster padding" as they've been seen as in previous games, simply by indicating that their character numbers are shared with their base characters' numbers, just with an epsilon symbol added (which implies that they officially aren't seen as characters made from scratch). This spawned tons of fan demand to see characters such as Ninten, Ken Masters, and Shadow the Hedgehog be playable. It's been helped by the fact Echo Fighters can be "stacked" on top of who they're a clone of, making them feel more like alternate costumes with differing properties.
    • Zelda received a hefty increase in popularity in Ultimate, due to a combination of some much-needed gameplay improvements, a new vibrant personality (contrasting her somewhat nondescript previous one), and a well-received design overhaul.
    • The Pokémon Trainer returns without the Scrappy Mechanics of stamina that made him a pain to play with in Brawl.
    • Pichu, of all characters, was warmly welcomed back into Ultimate by a portion of the fandom, even though the character's hated self-damage mechanic still made a return. Surprisingly, its character video has significantly less dislikes than those of Snake, Zero Suit Samus, and Bayonetta. note  Come to the actual game release, he is shown to have many improvements towards his gameplay as this video showcases, making him no longer a very low Tier-Induced Scrappy like he was in Melee.
    • In Melee, people complained about Young Link for being just Link, but younger. Now people are excited to play as him again as the other two Links in the game have changed a lot since Brawl, and he himself is the only way to play as the Hero Of Time in this game. Once the game was out, while a lot of versions of Link have not really been hugely excellent characters gameplay-wise as Adult Link has often been a low Tier-Induced Scrappy and Toon Link has been viewed as average for a lot of players, many people called Young Link the best version of Link to play in Smash due to his incredible speed.
    • Stages in general. With the inclusion of a Battlefield form and the option to negate hazards for every stage, particularly gimmicky stages like Magicant are better loved for their visuals and design, as well as adding variety to the tournament scene.
  • Scrappy Mechanic:
    • Merely defeating a spirit on the Spirit Board isn't enough — you then have to play a mini-game where you attempt to shoot a spirit through a shield. If you miss, you have to wait until the spirit reappears on the board and win the battle again just for another shot at it. This feels like arbitrary padding, especially if the spirit battle was especially difficult.
    • The fact that, when you start the game for the first time, you only have the original eight from 64 and you have to unlock every other fighter, including the original locked four can be a bit of a hassle for players who want to start playing with their favorites or try the newcomers as soon as possible. There are three different ways to unlock them: playing versus matches, completing characters´ classic mode and rescuing them in the Adventure Mode. The first two involve a battle with the character you want to unlock, said battles will be harder the more characters you unlock. Besides, characters unlocked playing versus follow a specific order. For instance was Ness your main in past entries? Lucky you, he is the very first fighter you meet and easily defeated, want to play as Palutena? Too bad, she is the very last and will be incredibly hard. There are, however, ways of getting all characters quickly, but it is still a little bit annoying for people who want to play with their mains from other games as soon as possible. There's also no "Tournament mode" code ala ARMS to easily unlock everyone for public and competitive gaming events, requiring tournament staff to go through the hassle of unlocking everyone once per copy.
    • Challenger's Approach allows you to try for a rematch against any unlockable fighters you've lost to without having to redo the actual unlocking conditions. Sounds like an Anti-Frustration Feature, right? Well, too bad because it only appears randomly after fighting a few battles in other modes, and likewise has a high chance of disappearing again after a rematch, whether you win or lose. Good luck on the later unlocks.
    • The "Preferred Rules" setting in the online quickplay mode gets flak for not allowing players to strictly enforce certain rules, so you can for example ask for a 1-on-1 fight with no items and get matched up rather quickly into a free-for-all battle with items that you can't leave without a penalty. Also, there are four options for preferred stage type, and you must pick from one of those four options, so asking for Battlefield or Omega, or having no preference for stage type while having a preference for other rules, is impossible.
  • Surprise Difficulty: Some players have noted the far more difficult Challenger Approaching battles to unlock new fighters, which can be attributed to them being set to 9.0 difficulty. Unlike previous games, where the AI simply cheats at 9.0 without seeing any notable increase in actual skill, the AI in this game is far more competent than before and will consistently dance around the player while comboing them to high percents and teching off walls and ledges at inhuman rates. They still appear to cheat a little, but cheating aside they're much more difficult to take on, which can make unlocking fighters outside of Adventure Mode more of a hassle than it needs to be for less-skilled players.
  • Tainted by the Preview:
    • Initial gameplay demonstrations from both demos and the 2018 Invitational were met with mixed opinions by veteran fans due to adjustments to specific visuals and how launch physics works compared to Wii U/3DSnote .
    • Bayonetta still being as powerful in Ultimate as she was in 4, as shown infamously here, has been met with lots of boos. Even her character video has been getting dislikes because of it. Fortunately, Sakurai mentioned that there were bugs that needed to be fixed, which implied that Bayonetta will be getting nerfed after that moment, and subsequent builds of the game have indicated that she's been nerfed.
    • The November 2018 Direct disconfirmed a lot of characters, including Ensemble Darkhorses like Isaac, Shadow the Hedgehog, and the Black Knight. While some tried to warn others about the roster size after the Box Theory became known, they got drowned out once the infamous "Grinch Leak" happened and rose people's expectations.
  • Take That, Scrappy!: The fact that Dedede is slapped off the screen after revealing he was wearing the Mii K. Rool costume seems to be a bit of a nod to those who were unpleased that he was reduced to that in 4.
  • Tastes Like Diabetes: Isabelle has caused this reaction among some non-Animal Crossing fans, as she's Lighter and Softer than every other newcomer. Part of the reason why her unique character status was unexpected was because people didn't imagine her having a moveset that was much different from Villager due to being considered a "friendly" character from a non-violent series.
  • That One Achievement:
    • The ultimate challenge of clearing Classic Mode on Intensity 9.9 rears its ugly head once again and, like before, a Golden Hammer can not be used to bypass it.
    • Fighting and defeating 10 Legendary Spirits on the Spirit Board as 1. They have to even appear on the board to begin with and they are rare. 2. Some of the fights against them are ridiculously hard. And 3. There's still the Spirit capture mini-game after winning the fight.
    • Playing 200 Quick Battles in the Online page is a huge grind and especially bad for people who don't have reliable internet for online play.
  • That One Boss:
    • Astonishingly, Master Hand and Crazy Hand on higher Intensities. In previous games, Master Hand and Crazy Hand, while formidable as a duo, were fairly predictable and lacked enough HP to make the fight drag, and in For 3DS/Wii U, you never even had to finish the fight. In Ultimate, not only are they much more difficult to kill, but both Hands have had massive moveset overhauls that make them devastating and chaotic, racking up damage at an absurdly fast pace and sporting several potential kill moves. The only reprieve is that they can now be stunned by dealing enough damage.
    • Dracula's moveset can be compared to that of Master Hand and Crazy Hand in its destructiveness and kill power, but he sports otherwise predictable attacks. The true difficulty in fighting Dracula is that, true to his origin game, he can only be damaged by attacking the head, which makes use of high-power damage options difficult with only such a small aerial hurtbox to work with. He also goes One-Winged Angel and transforms into his monster form upon losing all of his HP with no recovery in between (unlike Giga Bowser), meaning you have to slog it out in effectively two consecutive fights (though the HP of each form is relatively low). His monster form, while slower and more predictable, is no slouch either, boasting an arsenal of slow but deadly kill moves.
  • That One Level: Several of the Spirits in World of Light can be surprisingly difficult, especially considering the otherwise lax difficulty of the mode.
    • 9-Volt & 18 Volt's Spirit Battle is pure agony, even on easy. You have to fight a Villager who loves to spam projectiles, an Incineroar who likes to grab you so his teammates can rack up damage on you, and worst of all, a permanent Sheriff Assist Trophy. Sheriff's attacks are quick, have infinite range, and inflict significant knockback, and with all the enemies ganging up on you, trying to do anything without getting locked in hitstun is nearly impossible. Sure, you could try to get rid of Sheriff first, but Sheriff is Immune to Flinching, very durable, and you have to worry about the other enemies attacking you. Just to top it all off, the stage keeps dropping Galagas that the enemy will use as soon as they appear. Given all the attacks that keep knocking you around, it's only a matter of time until something knocks you into a Galaga leading to an unavoidable KO. Worst of all, you could even try to use the Galaga against them, but due to the constant bullet spam from the Sheriff, the Galagas will probably get destroyed even afterwards.
    • The Boss is easily among the most difficult of all the Spirit Battles. The reasons are numerous: you fight a smart and reactive Zero Suit Samus, on a stage with no platforms, while the ground is covered in poison, while she has over 13,000 power. This means you have to come in with at least one Support Spirit of poison immunity, as she will outdamage you with the poison constantly draining your health away. Even worse, midway through the fight, Samus receives a potent Defense Up boost that makes damaging her much harder. While this wouldn't be much of a problem due to being a Stamina Battle (and thus being able to cheese her out with ranged hits), this particular battle is timed, meaning that you can lose if you don't kill her by the time the clock runs out. Even worse, it's almost certain that she will charge up her Final Smash at least once over the course of the fight, which is a free 20% she gets off of you, since her A.I tracks you scarily well while she's aiming her laser. It is possible to end her quickly before she does any significant harm with a strong (or lucky) edgeguard, but chances are that early in the game most characters with good edgeguarding technique will not be available to you. All of this comes together to make a Spirit that is a nightmare to fight, but thankfully she is completely optional and tucked away in the center of the Jungle.
    • Dr. Wily is the optional spirit battle of the Base, and boy howdy is he extremely tough. The fight is a stamina battle against eight Metal Mega Men, who will relentlessly pursue you with deadly ranged attacks and relentless fervor. Wily himself isn't too tough due to just being a single Doctor Mario, but the battle to get to him is extremely difficult. Their Metal status does enable some cheesy offstage tactics like Kirbycide to be effective, however.
    • Jeff's Spirit Battle is a pain in the ass, considering the fact that the stage (Onett) will mean you'll have to move around. And the Inklings LOVE to spam their projectiles, and said projectiles are far more powerful here. And since it's the Inklings (all of them the same color), they'll splatter paint on you, making it harder for you to tell where you're at.
    • Ana's Spirit Battle is frustrating. It would be easy if she was all by herself, since she's simply a Villager with the ability to heal herself, but she's accompanied by Ness, who represents Ninten. Due to Magicant's small size, it's frequent for Ana and Ninten to gang up on their opponent, and it's necessary to seperate them. It's especially frustrating when Ninten and Ana spam the Lloyd Rocket and PK Fire respectively. Even if you like Ness and the Villager, or like Ninten and Ana, this fight could turn the most level-headed person into a Child Hater.
    • Hal Emmerich (also known as Otacon) is a good example of Surprise Difficulty (his Spirit Team Level is much lower than other That One Level ones with high values in the 9,000-12,000). He himself (Dr. Mario) is extremely cowardly and won't bother to even attack you, but the R.O.B. that comes with him is metallic and is VERY hard to knock out (he barely even flinches). Heck, he can even charge up his Final Smash meter, and it's over if that hits you.
    • Ironically, Geno can turn into a mess very quickly due to Gang Up on the Human. The fight is a 3 vs. 1 battle against five AI players, all of whom are reasonably competent enough to completely obliterate you if you let them surround you. The primary target is a Sheik with a Super Scope, but she doesn't spawn in until after the second enemy dies, meaning you will have to go through two enemies first, and they will very easily wear you down significantly before the Sheik even gets a chance to spawn.
    • Great Fairy is another doozy. She takes the form of a Zelda that is both Giant and has Increased FS Gain, which is a mean enough combo in its own. But then she ramps it up and adds two more skills to the mix: the first is increased Special power, which makes the already hard-hitting and hard-to-dodge Giant hit even harder. The second and even worse skill is Critical Health Recovery, which means she heals 100% damage as soon as she reaches 100%. Unless you KO her with the blow that triggers the heal, she will not only recover from all of your work (and hard work at that, because her Spirit Power is 9,500), but because of Increased FS Gain, she will likely have her Final Smash ready when she does. Not helping matters is that Zelda has a Danger Zone-style Final Smash that has a ridiculous range because she is Giant, and with the beating you're likely to take from her Special spam, this will KO you.
    • Pauline, a spirit with a whopping 13,700 power, was designed to be more frustrating than she is hard. The map is 75m and the target is a pacifist Peach, and her backup is a Mario who starts with a Hammer and a giant Donkey Kong. Sound simple on a map as big as 75m? Not quite. First of all, your jump height is reduced (though Bunny Hoods spawn for you to remedy this). Secondly, another item that commonly spawns is the Stopwatch. And third, there's a minute-and-a-half time limit. It turns out that Mario and Donkey Kong are actually really good at wasting your time, with one of them blitzing you as you chase Peach while the other farms Stopwatches; Donkey Kong in fact will use his grapple Side-B and just hold you there with it, not even attacking. You'll almost certainly have to KO Mario and DK before you can get at Peach with any big hits, which is a diffcult task with the strict time limit.
      • Compounding this is the fact that the game doesn't tell you about Peach fleeing from you before the stage starts. Pauline has gathered such a reputation shortly after the game's release that the average strategy is to wait for Artificial Stupidity to kick in so Peach self destructs. Which will take forever because Peach will usually just stand still if you aren't near her, and the stage has its hazards disabled.
      • There is a way to make the fight much easier, and that's equipping a spirit that let's you start off with a Staffnote  and snipe her a few times. Even then it requires quite a bit of dexterity and quick timing on the player's part.
    • The Power Star spirit fight has you fighting against a Rosalina that randomly becomes invincible. This would be easy enough to deal with... except that power stars land everywhere, and both you and Rosalina can get them, leading to a long, protracted match.
    • Rover. Jesus ‘’God’’, he’s annoying. You fight Sheik and two Villagers. They spam Lloid Rocket. You fight in the train. The stage moves at high speed. They move and strike faster. They gang up on you easily. It’s hard to escape. You will grow to hate the Animal Crossing item jingle after this.
    • M.Bison is a brutal fight that lives up as the final boss of Street Fighter II. You fight a Ganondorf and with the same rules as most other street fighter battles (Stamina mode with limited jumping), but on top of that, he reflects projectiles, so you can't snipe him from afar. Getting close is difficult because he hits like a truck and worst of all, you get weaker after a short amount of time.
  • They Changed It, Now It Sucks!:
    • The removal of transformation Final Smashes has gotten this reaction from some. While Sakurai stated that this decision was to make fights faster and more streamlined, some feel that this has made the Final Smashes homogeneous and has severely cut the potential of what they could be.
    • Some people have accused Ganondorf's new Smash attacks of being blatant pandering to all the "Canondorf" fans. What makes this more noticeable is how it's his Ocarina Of Time incarnation who uses the sword, which was never in the game itself, and the animations look very similar to Ike's and Cloud's smash attacks. However, this is generally considered a minority opinion, as Ganondorf's moveset has long been criticised for being outdated and a poor representation of the character.
    • Charizard fans don't like how he has become part of Pokémon Trainer's Stance System once again. The E3 2018 Direct addresses that the fatigue mechanic from Brawl is not returning, and welcomes players to choose a main. However, his Final Smash has been reverted to Brawl's, he is forced into switching when he loses a stock, his Rock Smash down special has been removed, and he's presumably been balanced to work as part of the Trainer's three-fighter set.
    • The removal of Trophies for the first time since their introduction in Melee. The gallery full of detailed 3D models and funny/informative descriptions will be sorely missed. Their replacement, Spirits, are more akin to the Stickers from Brawl: stock artwork taken directly from their sources.
  • Tough Act to Follow: Following the confirmation of everyone returning (and then some) in the E3 presentation, and the constant hype train that was the second presentation, the third of the three major presentations had a lot to live up to, and that may be why it's seen as disappointing compared to the other two, even with the confirmation of a story mode and plans for DLC.
  • Uncanny Valley: As cool-looking as Incineroar is, its proportions look off since its chest looks much bigger than its legs and its wrists are very skinny compared to the rest of its arms. And in Ultimate, its fur and muscles are now rendered semi-realistically while still being faithful to its original design, making them hard to look at directly. Its fur is also textured in a way that makes it rather fake-looking, making it seem like a living stuffed animal or fursuit.
  • Unexpected Character:
    • Snake's return was written off as unlikely at best due to Konami drifting away from console game development around the same time they had a messy, public falling out with Metal Gear creator Hideo Kojima. The fact that he's the one who was shown in the E3 2018 trailer when the words "Everyone is Here" were flashed for the first time indicates that the creators of Ultimate knew exactly how surprised people would be by his inclusion.
    • Ridley had been an unplayable boss in both Brawl and Wii U, but few people expected him to ever be playable because he's both large and characteristically harder to scale down than some of the other large characters, especially since Sakurai shared that opinion in interviews prior to Ultimate's development. However, the overseas demand for Ridley with every Smash eventually got the developers to take on the challenge.
    • While Zelda was universally expected to return, most people thought she would have her Breath of the Wild look rather than her A Link Between Worlds look.
    • Young Link counts too. Unlike most cut characters, he had a replacement character in Toon Link. While they had their differences, many figured that Young Link more or less became Toon Link from a roster standpoint. Sakurai could have gotten away with leaving him out. But he shows up immediately after Toon Link in the trailer. "Everyone is here" indeed.
    • Pichu didn't seem like he would ever return, being a widely disliked character and having many moves that damaged itself in addition to its opponents. In fact, data in Brawl showed that, unlike other characters who didn't make the transition from Melee, it was never even considered to be on the final roster. Yet he appears immediately after Snake, showing that Sakurai was serious in bringing absolutely everyone back into the fight, and the fans couldn't be happier.
    • While Simon Belmont was predicted, Richter as an Echo Fighter is surprising, as he's the first instance of a second character from the same third party property and is less iconic to Castlevania.
    • People were surprised that Shovel Knight, a western-developed indie game with more of a niche following in Japan, got represented at all.
    • Since King K. Rool had quietly disappeared from the Donkey Kong and Mario franchises, and lacked relevance (with his last appearance being in the 2008 Mario Super Sluggers), many had written him off as unlikely to become a playable character. Those who weren't holding out hope were very surprised when the August 8th, 2018 Direct confirmed that he was finally coming into the fray.
    • The November 1st, 2018 Smash Direct brought with it a reveal trailer for the most bizarre character yet: Piranha Plant. That unsuspecting, pipe-lurking enemy that has more than 20 different subspecies and appears all the time in Mario games? It's a playable character now.
    • Several characters from various obscure series or who are obscure within their own series have appeared as Spirits. Some examples are Juste Belmont, Tsubasa Oribe, and the cheer squad of Osu! Tatakae! Ouendan.
    • The first Fighters Pass DLC character was revealed to be Joker from Persona 5. While the franchise does have entries on Nintendo systems (the 2 Persona Q games on the 3DS), the main game Joker comes from is a Playstation-exclusive game; while he does appear in Persona Q2, said game was released only in Japan on November 29, 2018, just a week prior to his Smash reveal. Funny enough, due to Final Fantasy VII being ported to Switch, this currently makes Joker the sole Guest Fighter to not have his debut game playable on a Nintendo console.
  • Vocal Minority:
    • People have been complaining that Nintendo has been focusing too much on promoting Super Smash Bros without revealing other games for the second half of the year. This most notably includes a number of stock market investors who sold their Nintendo shares following the E3 2018 reveal. They've been so prevalent that Nintendo eventually stated they'll have more games to be released later this year. However, with how much attention Ultimate has been getting and how well the pre-orders and sales of the Switch has been doing, Nintendo's strategy has been working very well.
    • Many people became quick to generalize Waluigi's fanbase as a bunch of loudmouthed pricks after it came out that some of Waluigi's fans were harassing Sakurai in emails to get the purple loon playable status in Ultimate. The problem is that there were a grand total of three people who were doing this (with two of them even apologizing later) but, thanks to Common Knowledge, antagonism of the whole fanbase ran rampant for a while.
    • A similar situation to Waluigi's fans occurred with Ashley's fans after the revelation that she was also confirmed to still be an assist trophy.
    • Many non-fans of Smash, and even a few fans, are usually embarrassed by the general behavior of Youtube streamers who act insane over any hint of Smash-related news. Especially when it turns out that the Nintendo Direct or whatever they are watching isn't related to Smash. While western fans still cheer for Smash news, they generally don't act like crazed animals over it.
  • What Do You Mean, It's for Kids?:
  • Win Back the Crowd: Ultimate seems to be a further attempt at an olive branch to the Tournament crowd and the not-casual playerbase in general, bringing back a number of high-level moves from Melee, and a few new tricks as well. That's on top of the Tournament mode, saveable rulesets, Final Smash Super Meter, a Stage Hazard switch, Battlefield Mode, numerous gameplay adjustments for 1-on-1 fights, etc. Even the August 2018 Smash Direct for the game was first announced at a competitive championship series, namely EVO 2018. Further, players with a Global Smash Rating above a certain threshold will be allowed to participate in "Elite Battles", and data on these battles will be what later balance patches will be based on, giving competitive players more agency in developing the metagame than ever.
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