- Crazy Awesome: Sega Japan has several notable product and campaign like this. Including the famous Segata Sanshiro commercial for Sega Saturn, and a less notable Sega Dreamcast successor Hidekazu Yukawa.
- Dork Age: The Mid-90s, with the disasters of the 32X and the Saturn.
- Germans Love David Hasselhoff:
- Hilarious in Hindsight: All of Sega's mudslinging against Nintendo in the '90s, after Sega left the hardware business entirely. Its games are now available for the current systems made by it's former rival in the Console Wars.
- From 1969 to 1984, Sega was owned by Gulf and Western, a conglomerate with its' mitts in many different things, but was mostly notable for owning Paramount Pictures. Sega was sold off as part of G+W's plan to transition from a bloated conglomerate into a more focused pure media company (which it did succesfully, becoming known as Paramount Communications in 1989, before merging with the original Viacom in 1994). Cut to 2018, where Sega's co-producing the live-action Sonic the Hedgehog film with Paramount!
- The Law of Fan Jackassery: A good case study in this:
- The flagship series, Sonic the Hedgehog, occupies the mainstream end of the fan jackassery scale, especially in the wake of fiascos such as the 4Kids voice actor change and Sonic the Hedgehog (2006). However, because it's so large, the problem members are typically singled out and attacked on their own merits, while the others distance themselves from these fans. Ever since Sonic Team addressed its faults and made the resolve to give fans more of what they want, the fandom's reputation of jackassery has largely diminished; now, any snark is directed at the franchise itself rather than the fans.
- Meanwhile, Sega's other games - especially ones from the Sega Genesis era - occupy the other end of the scale. Because these games aren't given future plans by Sega outside of the occasional Compilation Re-release, the fans are typically those that have played the games when they were first released, and thus more mellow and mature.
- Memetic Mutation:
- The famous "SEGA!" scream from Sega's Genesis-era commercials.
- The infamous "Genesis Does what Nintendon't'' slogan from 1989, often seen in retrospect as the starting point of the 1991-1998 American console war between the Genesis and the Super NES. While initially carried on by Sega fanboys as an anti-Nintendo slogan, it has now taken on a somewhat ironic following, such as with the "Genesis Denesis what Nintendenesis"◊ modification that's made the rounds online in the second half of The New '10s.
- The Game Gear will always be defined by its notoriously short battery life, having to use six AA batteries to run for anywhere from 4 to 6 hours. Talking about the Game Gear inevitably brings up the battery life, which inevitably makes jokes to it cutting out in the middle of a se—(dies)
- Moment of Awesome: Sega's representation in Super Smash Bros. can count as this. Considering that PlatinumGames and Atlus are their subsidiaries, that means Sega has three different franchises being represented. Meanwhile, other companies like Konami, Capcom and Square Enix only have two franchises with playable representation at most. Not bad for Nintendo's old console rival.
- Most Wonderful Sound: ♪ SE-GAAAAAAAA! ♪
- Never Live It Down:
- Their Frivolous Lawsuit against Level-5. They're still being mocked for it long after it happened.
- From the looks of the Sonic fanbase, there appears to be no statute of limitations on Sonic the Hedgehog (2006) (and possibly other games around its time) either. Anytime Sega messes up on anything nowadays, whether or not it's Sonic-related, alongside the above Frivolous Lawsuit & No Export for You, most Western fans' are quick to complain that it's because they rely on their mascot franchise over the other IPs the company has too much. It's not helped by Sonic's greater popularity in America than back in Japan, and the resulting sales that would warrant this claim and further drop the actual relevance and claim that Sega actually still works on its non-Sonic franchises. Make of all of that what you will.
- Win Back the Crowd: While they can still release the occasional dud, they've regained a following after embracing the PC market much earlier than their competitors (with their PC ports being consistently high-quality, as well,) allowing mod support on their releases (which is rare for a Japanese company,) releasing well-received games such as Sonic Mania (which was even made by recruiting people from the fangame and music community) and the Yakuza series, and porting plenty of old titles to give them a second lease on life.
YMMV / Sega