- Awesome Art: His trademark. Many of his commercials recreated a wide array of various art styles, from Funny Animal cartoon characters to noir comics to oil paintings.
- Creator Worship: Williams has his detractors, for certain, but he's otherwise highly respected. Some of the biggest names in hand-drawn animation claim that they owe him their careers, and few are willing to speak ill of him, especially considering how much respect Williams returned to his peers, always name-dropping and rehiring his favorite employees. Just look at the outpouring of affection he received on social media from animators and non-animators alike when he passed.
- Harsher in Hindsight: He anticipated that he would not live to finish his second attempt at a masterpiece, and indeed, the Working Title of his final (and ultimately incomplete) project, "I Hope I Live To Finish This," became a Self-Fulfilling Prophecy.
- Hype Backlash: A number of animators and animation fans feel that he puts more emphasis on the animation looking pretty than telling a story (even fans have admitted that they only watch his stuff for the animation), the most common criticism of both Raggedy Ann & Andy: A Musical Adventure and The Thief and the Cobbler being scenes that go on way too long just for the sake of making the awesome animation even more awesome. Even trademark style of animating all his characters on ones doesn't appeal to everyone.
- Uncanny Valley: He is insistent on shooting all of his animation entirely on ones (i.e., on new drawing every frame) in all of his project. While the results are usually really impressive, it can occasionally appear as though characters are perpetually underwater.
- Visual Effects of Awesome: If he worked on it, you can bet it's this. Special mention goes to most of his commercial work, which not only features impossibly fluid character animation but often recreated famous artists' distinct art styles for motion. This meant that he and his staff had to learn an art style which took it's creators' years to perfect in a week to create these ads.
- Every frame of the ad created for Jovan Sex Appeal aftershave is an oil painting in the style of Frank Frazetta, accomplished by Williams drawing directly onto cels with a grease pencil and paint.
- When watching his ads for Ben Truman beer, remind yourself that not one frame of it is rotoscoped. His draftsmanship and animation skills are that good.
- This anti-smoking PSA featuring Superman is considered to be the single greatest adaptation of the classic comic book style for the screen. The art style, the perspective, the acting... everything is perfect!
YMMV / Richard Williams