- The Scrappy:
- Flo. She's intended to be adorkable and endearingly enthusiastic about Progressive, but for many she just comes off as an obnoxious shill who constantly tries to steer every conversation towards her brand. Furthermore, her fashion sense means she's not even pleasant to look at. And having been the focus of Progressive commercials since 2008, people have felt she's long since overstayed her welcome.
- The Auto Insurance Box. Flo, despite the above, does still have a following, but the box was unpopular from day one for being such a narcissistic, arrogant douchebag, and also looking a little creepy. Even worse, Progressive became well aware of how the fans feel about him and cranked his personality and popularity In-Universe Up to Eleven, putting him into unfortunate territory.
YMMV / Progressive