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YMMV / Pretty Cure

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YMMV tropes appearing throughout Pretty Cure.

Works with their own YMMV pages:


YMMVs that apply to the franchise as a whole:

  • Americans Hate Tingle:
    • Pretty Cure isn't exactly hated internationally but it's not half as popular of a magical girl franchise as it is in Japan. In Japan it is a Cash-Cow Franchise and one of the most iconic magical girl series out there. Outside of Japan it has its niche amongst magical girl fans but is seen by mainstream anime fans as "just another magical girl anime". The series suffers from Girl-Show Ghetto as well as No Export for You, thus English speakers are more likely to have seen Tokyo Mew Mew or Sailor Moon than most Pretty Cure series. There are exceptions though. For example, Italy loves the franchise. English speaking audiences did have some dubbed experiences of Pretty Cure (the original series (not aired in US), and Smile and Doki Doki (under the title Glitter Force), but they weren't very well received, unlike America's attempt with Toei's other Tokusatsu franchise.
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    • Possibly one of the regions when the hatedom is somewhat more notable is Latin America, due to a combination of many factors, including being broadcasted at school hours, the premise of the franchisenote  and above all, the awful voice acting work of the sole three series brought to Latin America, despite being dubbed in three different countries (Mexico for Futari, Miami, FL in the States for Smile and Colombia for Doki Doki, albeit this one received a better reception, not that helped much). The Mexican dub is infamous thanks to the bad direction and voice acting that was in that dubbing. The Miami dub of Smile is infamous, partly due to some of the actresses forcing their voices to avoid their native accents note  and the changes to the terms with the titular Glitter Force being translated as El Ejercito Brillante (The Sparkling Army) among many other unnecessary changes to the English translation. The DokiDoki! dub in contrast just left the English terms intact but the acting is noticeably stale and lacks enthusiasm at times, but is still considered superior by many.
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    • For a more specific example, Yes! Pretty Cure 5 is a well-liked season in Japan, as it introduced the modern Pretty Cure formula and was successful enough to earn a sequel season; for Western fans, it falls into the gap between the classic Futari wa Pretty Cure and Newbie Boom HeartCatch Pretty Cure!, and neither of these series' fans especially care for it (the former for abandoning the distinctive Wonder Twin Powers, and the latter for it being rougher around the edges than Heartcatch). Neither side enjoys the pseudo-Teacher/Student Romance of Coco and Nozomi, either. To wit, Yes! 5's English subs weren't completed until 2014, a good five years after the series had finished in Japan.
  • Archive Panic: The show's already run for about fifteen years with the same amount of seasons, and airs continuously an episode per week. If you plan to watch all of it, see to it that you have a lot of spare time.
  • Audience-Alienating Era: Everyone's got their seasons that they can't stand. From the romance of Happiness Charge to the plot of Doki Doki to the filler of Smile, every single season is decried as the franchise's Dork Age by somebody or something. That said, there is a perception that the series dropped in quality after Heartcatch (which was a Tough Act to Follow), and it only really got better with Go! Princess Pretty Cure.
  • Complete Monster: Gohyan; Kawarino & the Director of Eternal; Lord Moebius; Joker; Butler. See those pages for details.
  • Contested Sequel:
    • Futari wa Pretty Cure Splash★Star is strictly divided between those who can get past (or avoid if they haven't watched the first season) how this season felt like a weaker copy of Futari wa Pretty Cure and those who cannot (some of whom actually find it superior to its predecessor).
    • Any season that messes with the fights-to-frills ratio (usually lowering the former or upping the latter) will inevitably invite this epithet.
  • Cult Classic: Currently, three series holds true for Western fans: HeartCatch Pretty Cure! for being the first series to be widely subbed and being an amazing series story and action-wise, Go! Princess Pretty Cure for pulling the series out of its terrible slump after Heartcatch, and HuGtto! Pretty Cure for its darker angle, restoration of combat after Kira Kira removed it and being a much more superior Milestone Celebration series than Happiness Charge.
  • Die for Our Ship: Male love interests to the Cures are regarded rather poorly by some shippers who pair the Cures with their fellow teammates. Some examples are Daisuke and Fujipi. (Blue and Seiji, however, are apparently an exception; Blue caught heat during the love triangle arc, but this settled down when he settled down with a woman his own age.)
  • Ensemble Dark Horse:
    • Mika Masuko, to the point where fans have come up with theories about her.
    • Ikuyo Hoshizora probably has more fanart on pixiv than any other Precure mother in the entire franchise.
    • The International Cures such as the American team, the Bomber Girl Pretty Cure, have plenty of artwork despite only being seen for less than ten minutes tops. In fact, on the Pretty Cure Wiki, there was a poll to choose your favorite international team, and guess what? Bomber Girls beat them all by a land slide.
  • Fan Nickname: Has an own page here.
  • Friendly Fandoms:
  • Germans Love David Hasselhoff:
  • Girl-Show Ghetto: Averted in that the ubiquitous cutesiness and girliness is consistently depicted as not at all incompatible with the action and violence, helping attract the Periphery Demographic consisting of older guys. That being said, less action-oriented seasons have a chance of lapsing into this trope, being dismissed by action buffs as “just another” magical girl series.
  • Hilarious in Hindsight: The series' hand-to-hand and animation pedigrees had fans saying that with just a little tweaking and some blood, Precure could become a shoujo Dragon Ball. Come Dragon Ball Super, and there's an entire universe dedicated to showing exactly what that would look like.
  • Ho Yay: Has its own page.
  • It's the Same, Now It Sucks!: The franchise has gotten flak for reusing story elements.
  • It Will Never Catch On: At least for the English-speaking fandom, many fans since the Heartcatch boom seem to lose their collective minds whenever Bandai brings out their sales reports and X series doesn't have high numbers, despite being part of Bandai's top 10 toy sales and TOEI's number 2 franchise. In fact, it also seems like a meme for fans to freak out during the summer because of this! A lot of this has to do with the fact that the fans hold Heartcatch as the standard as to how a series should be, especially in sales, and there has been a notable dip after that series. Other more level-headed fans will point out that they're still big sellers and that they're looking at the numbers the entirely wrong way.
  • LGBT Fanbase:
    • The Pretty Cure franchise is well-liked among bi and lesbian anime fans due to the frequent Ho Yay apparent from the Pseudo-Romantic Friendship dynamics. KiraKira★Pretty Cure à la Mode in particular has Yukari (Cure Macaron) and Akira (Cure Chocolat), the closest to genuine relationship between two teammates, including a Love Confession between the two. This was well-received among the LGBT fanbase, and even those who see Kira Kira as a Contested Sequel have praised the relationship.
    • The series also has a number of transgender fans as well. Henri from HuGtto! Pretty Cure was praised for being a positive example of a gender-nonconforming character; he is a male character who likes to wear dresses and present femininely, and other characters support him for expressing himself. It is very easy to read Henri as trans or nonbinary, and he later becomes Cure Infini, officially the first male Pretty Cure.
  • Moral Event Horizon: Own page here.
  • No Problem with Licensed Games: The original Futari wa Pretty Cure tie-in game for GBA is a charming puzzle platformer that focuses on controlling Cure Black and Cure White independently, similar to The Lost Vikings. The following Max Heart and Yes! Pretty Cure 5 GoGo! games for DS are also fun, well-made beat-'em-ups.
  • Older Than They Think: Precure is most notable for being a Tokusatsu series in anime form and having magical girls beat the crap out of the Monster of the Week before finishing it off with a magical attack, but the first magical girl to beat up her enemies with her bare hands (or kicks, as it happened) was Minako Aino/Sailor V in the one-shot pilot for Codename: Sailor V (the starting point for Sailor Moon) a full 13 years before the first episode of Futari wa Pretty Cure was aired, and the first Tokusatsu-based magical girl was Toei's own Bishoujo Kamen Poitrine (also the most direct inspiration for Codename Sailor V and thus Sailor Moon).
  • Old Guard Versus New Blood: At least for a while, there were lines drawn strictly between Heartcatch (the season associated with the Newbie Boom) and Futari wa (with many older fans adoring Nagisa for the same selfishness and whining that the Heartcatch fans find so grating). It seems to have cooled off over time, however, and is a non-issue in Japan, where fans of both series are common. When a second Newbie Boom happened with official simulcasts starting with Healin' Good, the fandom was mostly just happy to have more people.
  • Periphery Demographic: Adult males, at least in the beginning. Given that there was a "marketing" paper that listed the "main target" as 4-to-12-year-old girls and 16-to-35-year-old men, no doubt they are now one of the main demographics.
  • Pop Culture Holiday: Both fans and official sources acknowledge Precure Day (February 1), the anniversary of the day Futari wa Pretty Cure went on air.
  • The Problem with Licensed Games: Starting with the games for Fresh! the games mostly abandon the action genre in favor of bland mini-game collections, only to dip out of the gaming industry entirely after Nari Kids Park: HUGtto! Pretty Cure came and went and Pretty Cure Connection Puzzlun shut down; fans especially express disappointment since both the franchise and the systems they were released on (DS, 3DS, Wii, and the Switch) were capable of so much more. Many are holding out for the day when Bandai Namco (who holds the Pretty Cure game license) partners with Koei to make a Pretty Cure-themed Warriors game, or at the very least, a fighting game.To clarify... 
  • Replacement Scrappy: The most common complaint about Futari wa Pretty Cure Splash★Star. In just about every Precure poll, Saki and Mai rank amongst the lowest. They got better though, thanks to Divergent Character Evolution.
  • Romantic Plot Tumor: Many a fan considers the various seasons’ attempts at romance to be rather clumsy and certainly extremely disproportional to the screen-time spent on them. That almost none of them were resolved and mostly just Left Hanging by the end of the series probably doesn't help. And of course, Yuri fans disliked them because F/F ships were kept to subtext and straight ones weren't (though this started to reverse in later seasons). The biggest offender is probably HappinessCharge Pretty Cure!, where the romance plot took over the second half of the season… to its detriment, according to many fans.
  • The Scrappy:
    • Considering other Cures, Shiny Luminous is disliked among a group of fans for "not being a Cure"Technically.  and/or having "a flat personality" and not fighting. However, when Laura of Tropical-Rouge filled the "Shiny Luminous" role as a noncombatant who helps with the finishing move, she was wildly popular due to her bold and troublesome personality and eventually became a full Precure, fighting with the others anyway.
    • Cure Echo from the All-Stars movies is disliked for taking away focus from the other cures for the majority of the movie and doing even less than Shiny Luminous. It's made worse by the fact that she doesn't even become a Cure until the final 10 minutes of New Stage 1, and doesn't even fight; all she does is give Fuu-chan a cooldown hug then de-transforms.
    • Fairies have these as well. Futari wa had Pollun, who is hated for his whiny and bratty personality and for only contributing by giving the Cures the items needed for their ultimate finisher, Rainbow Storm. He gets better in Max Heart when he becomes Shiny Luminous's partner, but the same season also introduces Lulun, who's even worse than him.
      • Milk from Yes Precure 5 is the most hated fairy in the franchise. She's a gigantic hypocrite who deliberately makes things difficult for the Cures and constantly insults Nozomi. Not helping is that she's needed for their ultimate finisher and ends up gaining a human form and becoming Milky Rose in Go!Go!. Though people agreed that she's a lot more tolerable as Milky Rose, her merchandise didn't sell well, and the franchise nearly sunk there.
  • Tough Act to Follow:
  • Vanilla Protagonist: Most of them anyway. Someone can even say that some are literally stereotypes. Most of the time, their friends (or even the villains) get actual development. There are exceptions of course but still...
  • What The Hell, Casting Agency?: Some Cures get hit with this during a series' initial previews and first few episodes, though the Pink Cures are hit with this the most when fans expect a high-pitched Moe-esque voice like Tsubomi from HeartCatch Pretty Cure!. This is in-spite of the fact that the pitch of the lead Cure is rarely consistent between series.