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YMMV / Pretty Cure

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YMMV tropes appearing throughout Pretty Cure.


  • Americans Hate Tingle:
    • Pretty Cure isn't exactly hated internationally but it's not half as popular of a magical girl franchise as it is in Japan. In Japan it is a Cash Cow Franchise and one of the most iconic magical girl series out there. Outside of Japan it has its niche amongst magical girl fans but is seen by mainstream anime fans as "just another magical girl anime". The series suffers from Girl-Show Ghetto as well as No Export for You, thus English speakers are more likely to have seen Tokyo Mew Mew or Sailor Moon than most Pretty Cure series. There are exceptions though. For example, Italy loves the franchise. The Americans did have some dubbed experiences of the Pretty Cure (the first season and Smile (under the title Glitter Force)), but they did not have a long runner status, unlike America's attempt with Toei's other Tokusatsu franchise. Explained in this video
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    • Possibly one of the regions when the hatedom is somewhat more notable is Latin America, due to a combination of many factors, including being broadcasted at school hours, the premise of the franchisenote  and above all, the awful voice acting work of the sole three series brought to Latin America, despite being dubbed in three different countries (Mexico for Futari, Miami, FL in the States for Smile and Colombia for Doki Doki, albeit this one received a better reception, not that helped much.) The Mexican dub is infamous thanks to the bad direction and voice acting that was in that dubbing. The Miami dub of Smile is infamous, partly due to some of the actresses forcing their voices to avoid their native accents note  and the changes to the terms with the titular Glitter Force being translated as El Ejercito Brillante (The Sparkling Army) among many other unnecessary changes to the english translation. The DokiDoki! Dub in contrast just left the English terms intact but the acting is noticieably stale and lacks enthusiasm at times, but is still considered superior by many.
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  • Archive Panic: The show's already run for about fifteen years with the same amount of seasons, and airs continuously an episode per week. If you plan to watch all of it, see to it that you have a lot of spare time.
  • Complete Monster: Gohyan; Kawarino & the Director of Eternal; Lord Moebius; Joker. See those pages for details.
  • Contested Sequel:
    • Futari wa Pretty Cure Splash★Star is strictly divided between those who can get past (or avoid if they haven't watched the first season) how this season felt like a weaker copy of Futari wa Pretty Cure and those who cannot (some of whom actually find it superior to its predecessor).
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    • Any season that messes with the fights-to-frills ratio (usually lowering the former or upping the latter) will inevitably invite this epithet.
  • Cult Classic: Currently, three series holds true for Western fans: Heartcatch Pretty Cure for being the first series to be widely subbed and being an amazing series story and action-wise, Go! Princess Pretty Cure for pulling the series out of its terrible slump after Heartcatch, and Hugtto! Pretty Cure for its darker angle, restoration of combat after Kira Kira removed it and being a much more superior Milestone Celebration series than Happiness Charge.
  • Die for Our Ship:
    • Male love interests to the Cures are regarded rather poorly by some shippers who pair the Cures with their fellow teammates. Some examples are Daisuke and Fujipi. (Blue and Seiji, however, are apparently an exception.)
  • Dork Age: Everyone's got their seasons that they can't stand. From the romance of Happiness Charge to the plot of Doki Doki to the filler of Smile, every single season is decried as the franchise's Dork Age by somebody. That said, there is a perception that the series dropped in quality after Heartcatch (which was a Tough Act to Follow), and it only really got better with Go! Princess Pretty Cure.
  • Ensemble Dark Horse: Mika and Miyo Masuko, to the point where fans have come up with theories about them, not to mention fanMasukos.
  • Friendly Fandoms:
    • Due to running alongside the Super Hero Time block, it's not uncommon for fans of Pretty Cure to get along with fans of (or even be fans themselves of) Super Sentai and Kamen Rider. Unfortunately, there hasn't been an official crossover between the three franchises...yet.
    • There's also strong crossover fandoms with Sailor Moon and Dragon Ball, both being likely the main inspirations for the Magical Girl Fighter that the franchise is. note  It helps that many noticable favorite animators are also working their respective new series.
  • Germans Love David Hasselhoff:
  • Girl-Show Ghetto: Averted in that despite occasional cutesiness and girliness, the shows make sure to balance things out with more serious stuff that sets the Pretty Cure series apart from other girl shows. The Periphery Demographic consisting of older guys certainly helps. That being said, less action-oriented seasons have a chance of lapsing into this trope, being dismissed by action buffs as "just another" magical girl series.
  • Hilarious in Hindsight: The series' hand-to-hand and animation pedigrees had fans saying that with just a little tweaking and some blood, Precure could become a shoujo Dragon Ball. Come Dragon Ball Super, and there's an entire universe dedicated to showing exactly what that would look like.
  • Ho Yay: Has its own page.
  • It's the Same, Now It Sucks!: The franchise has gotten flak for reusing story elements.
  • It Will Never Catch On: At least for the English-speaking fandom, many fans since the Heartcatch boom seem to lose their collective minds whenever Bandai brings out their sales reports and X series doesn't have high numbers, despite being part of Bandai's top 10 toy sales and TOEI's number 2 franchise. In fact, it also seems like a meme for fans to freak out during the summer because of this! A lot of this has to do with the fact that the fans hold Heartcatch as the standard as to how a series should be, especially in sales, and there has been a notable dip after that series. Other more level-headed fans will point out that they're still big sellers and that they're looking at the numbers the entirely wrong way.
  • LGBT Fanbase:
    • Most Precure series are quite well liked among bi/lesbian anime fans.
    • Kirakira★PreCure a la Mode had Yukari Kotozume (Cure Macaron) and Akira Kenjou (Cure Chocolat) has the closest to genuine relationship between two teammates, which was well received amongst the LGBT+ fanbase, with a Love Confession between the two. Even much of the fanbase who see Kira Kira as a Contested Sequel have praised the relationship.
  • Older Than They Think: Precure is most notable for being a Tokusatsu series in anime form and having magical girls beat the crap out of the Monster of the Week before finishing it off with a magical attack, but the first magical girl to beat up her enemies with her bare hands (or kicks, as it happened) was Minako Aino/Sailor V in the one-shot pilot for Codename: Sailor V (the starting point for Sailor Moon) a full 13 years before the first episode of Futari wa Pretty Cure was aired, and the first Tokusatsu-based magical girl was Toei's own Bishoujo Kamen Poitrine (also the most direct inspiration for Codename Sailor V and thus Sailor Moon).
  • Old Guard Versus New Blood: The lines are particularly drawn along Heartcatch (the season associated with the Newbie Boom) and Futari wa (with many older fans adoring Nagisa for the same selfishness and whining that the new fans find so grating they won't touch either of her seasons).
  • Periphery Demographic: Adult males, at least in the beginning. Given that there was a "marketing" paper that listed the "main target" as 4-to-12-year-old girls and 16-to-35-year-old men, no doubt they are now one of the main demographics.
  • Replacement Scrappy: The most common complaint about Futari wa Pretty Cure Splash★Star. In just about every Precure poll, Saki and Mai rank amongst the lowest. They got better though, thanks to Divergent Character Evolution.
  • Romantic Plot Tumor: Many a fan considers the various seasons' attempts at romance to be rather clumsy and certainly extremely disproportional to the screen-time spent on them. That almost none of them were resolved and mostly just Left Hanging by the end of the series probably doesn't help. And of course, Yuri fans dislike them for other obvious reasons. The biggest offender is probably Happiness Charge Pretty Cure, where the romance plot took over the second half of the season...to its detriment, according to many fans.
  • The Problem with Licensed Games: While the Max Heart, Splash Star and Yes 5! Go Go! games tried to do something different by incorporating some form of beat-em-up elements, every game following Fresh! would mostly abandon the action scene for a rather tame Mini-Game collection that doesn't do anything to difference itself from the rest, with fans expressing disappointment since both the franchise and the systems they were released on (DS, 3DS, Wii and the Switch) were capable of so much more. Many are holding out for the day when Bandai Namco (who holds the Pretty Cure game license) partners with Koei to make a Pretty Cure themed Warriors game (or at the very least, a fighting game).
  • The Scrappy:
    • From Doki Doki, Aguri/Cure Ace is immensely disliked, and is a reason for the said show's low TV ratings, due to to how she was introduced, her bratty Drill Sergeant nature, and the fact that she ends up replacing Makoto as the expositor for most of the remaining Myth Arc. Made worse by the fact that she tried to kill an amnesiac and powerless Ira. Turns out it was a test, but fans still hate her for it. A new Cure is always a previously established character, and with that is sometimes either royalty or a girl who made a Heel–Face Turn. Aguri is despised for breaking that tradition and replacing a fan favorite. It looked like it was making Regina the new Cure, but it was sadly thrown out when King Jikochu makes her evil again. Then Cure Ace shows up and easily defeats Regina, who is Put on a Bus for nearly the entire second half of Doki Doki. In the same episode it's quickly revealed that Ace is an Elementary School girl named Aguri, a new character who appears out of nowhere. Who then proceeds to do nothing but tell off the girls for several episodes.
    • Considering other Cures, Shiny Luminous is disliked among a group of fans for "not being a Cure" and/or having "a flat personality" and not fighting.
    • Cure Echo from the All-Stars movies is disliked for taking away focus from the other cures for the majority of the movie and doing even less than Shiny Luminous. It's made worse by the fact that she doesn't even become a Cure until the final 10 minutes of New Stage 1, and doesn't even fight; all she does is give Fuu-chan a cooldown hug then de-transforms.
    • Fairies have these as well. Futari wa had Porun, who is hated for his whiny and bratty personality and for only contributing by giving the Cures the items needed for their ultimate finisher, Rainbow Storm. He gets better in Max Heart when he becomes Shiny Luminous's partner, but the same season also introduces Lulun, who's even worse than him.
    • Milk from Yes Precure 5 is the most hated fairy in the franchise. She's a gigantic hypocrite who deliberately makes things difficult for the Cures and constantly insults Nozomi. Not helping is that she's needed for their ultimate finisher and ends up gaining a human form and becoming Milky Rose in Go!Go!. Though people agreed that she's a lot more tolerable as Milky Rose.
  • Tough Act to Follow:
  • WTH, Casting Agency?: Some Cures get hit with this during a series' initial previews and first few episodes, though the Pink Cures are hit with this the most when fans expect a high-pitched Moe-esque voice like Tsubomi from Heartcatch Pretty Cure. This is in-spite of the fact that the pitch of the lead Cure is rarely consistent between series.

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