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  • Adorkable: Kamala's excitement at meeting and fighting alongside her heroes over the course of the campaign has made her endearing to many players.
  • Author's Saving Throw: A couple of more comic-accurate skins are available for Captain America to replace his disliked default look.
  • Complete Monster: Monica Rappaccinni is the sociopathic scientist and right-hand woman of George Tarleton. Wanting to acquire a Terrigen crystal for her own purposes, she uses her relationship with Bruce Banner to get close to the Avengers and manipulate Tarleton to bring the crystal near the A-Day celebration, while also hiring Taskmaster to launch an attack and steal it, resulting in the deaths of thousands of citizens. After the attack, she kidnaps hundreds of Inhumans to ostensibly cure them, but is actually torturing them by subjecting them to Dark Terrigen in order to both produce the Adaptoids Tarleton wants and satiate her curiosity. She also gives Tarleton a regenerative formula to seemingly cure him of his Terrigen disease, but is actually giving him a formula with Captain America's blood to test its effects on humans, despite the chance that it could kill him. After Tarleton's defeat, she takes over the AIM organization under the alias of Scientist Supreme, ready to initiate even more radical experiments.
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  • Creator's Pet: It seems likely that the launch campaign was made during Marvel's obsession with the "Inhumans" that dominated their business practices for the mid to late 2010s, as they have a lot of focus in this game. Some fans were annoyed by this though give it a pass since it at least allows Kamala's origins to stay similar to her comic counterpart and likely because the Fox buyout happened during the game's development, not giving them much time to add in mutants. It helps that the final boss is essentially against a giant Sentinel.
  • Enjoy the Story, Skip the Game: Most reviews of the game tend to praise the campaign, touting it as the highlight and liking that it feels like you're playing a Marvel movie. The gameplay, on the other hand, has received a far less positive reception.
  • Epileptic Trees:
    • Speculation on whether or not this game forms a Shared Universe with Spider-Man (PS4) rose when Taskmaster appears in the game's prologue. In Spider-Man, the webslinger mentions that the Avengers operate on the West Coast; the game is set in San Francisco. Given that Taskmaster tells Spider-Man that he's already fought the Avengers at that time, and Spider-Man is set eight years after Peter Parker first became a superhero, some believe that the title may be a Stealth Prequel, although Crystal Dynamics have tried to dispel such speculation. Given that Spider-Man is currently under contract to be a PS4 exclusive, and this game's going multi-platform, they might be limited in what exactly they can include, as Sony might take exception to if they include elements of Spider-Man in the game while they currently have the contract with Marvel to develop Spider-Man games. Though since there is apparently PS4-exclusive DLC, they might be forced to keep it exclusive to PlayStation for now. It was eventually confirmed that Spider-Man would be coming to the PS4 and PS5 versions of the game, but the developers eventually clarified that there's not a Shared Universe between Insomniac's Spider-Man games and their Avengers title.
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    • It was widely speculated that the female narrator in the trailers was Kamala Khan. Bruce Banner mentioning Terrigen itself strongly implied that she could be involved. At SDCC 2019, it was confirmed that this was the case.
    • Two announced LEGO sets are speculated to be based on the game due to their similarities despite not being confirmed as such. They're believed to have potentially leaked the appearances of Hawkeye and Black Panther. Since then, Hawkeye has been confirmed, but not Black Panther as of yet.
  • Fandom Rivalry:
    • Naturally has one with Gotham Knights and Suicide Squad: Kill the Justice League. While still an extension of the long-lasting Marvel vs. DC rivalry, there's also a number of Marvel fans who are very disgruntled with Marvel's Avengers due to its "live service" approach compared unfavorably to Destiny and Anthem, uninspired aesthetics that make it look MCU-lite rather than its own thing, boring gameplay, and controversial business practices such as keeping Spider-Man exclusive to PlayStation 4 and PlayStation 5 as well an excessive amount of tie-ins with businesses like Verizon and Intel. And while neither Gotham Knights or Suicide Squad have shown much gameplay, the developers behind them do have a good track record when it comes to comic book video games, so it's not unreasonable to assume that more people trust them to put out a good game than they do with Crystal Dynamics, the developers of Marvel's Avengers.
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    • There's also one with Insomniac Games' Spider-Man games regarding monetization and artistic merits. While Insomniac's Spider-Man has its share of promotional tie-ins like free costumes to advertise Spider-Man movies, the game is acclaimed for its own unique art style, satisfying gameplay and being an earnest attempt at entertainment. In contrast, Avengers has garnered criticism at launch for rehashing the MCU aesthetic, having less engaging gameplay and being a live-service title instead of a standalone experience. It didn't help that Avengers is releasing in the same year as Spider-Man: Miles Morales and will have its own version of Spider-Man exclusive to the Playstation platform, turning the two sub-franchises into competitors.
    • Additionally, fans of the Deus Ex series have enmity towards this game as the developers of the modern games, Eidos Montreal, have been tasked with working on Avengers instead of continuing the series, leaving its future uncertain after the lackluster sales of Deus Ex: Mankind Divided (though several key figures including Adam Jensen's voice actor, Elias Toufexis, have said they're eager to make it). Pre-release reactions to the story lead to a general reaction from Deus Ex fans of "We lost Deus Ex 3 for this?"
  • Gateway Series: Rather Gateway Character, but for some, this is Kamala/Ms Marvel's introduction to many gamers. Yes, she was in Ultimate Alliance 3, but that was an ensemble game where she was part of larger groups and not given much spotlight (in addition to the game being limited as a Switch exclusive). This is the first game that actually gives her a starring role and more insight into her character.
  • Hilarious in Hindsight:
    • Although there's no official overlap in production, this has a very similar premise to the last Avengers film, Avengers: Endgame. In both, the Avengers face a huge loss/tragedy and then re-assemble five years later. The game is also largely using the same core team the movies save for Hank here instead of Hawkeye. Hawkeye missing in this game is also similar to how he was conspicuously missing from the Avengers movie before Endgame, Avengers: Infinity War.
    • Nolan North plays Iron Man in the game. A decade prior, he played War Machine in the second Marvel Ultimate Alliance, who canonically started out as a replacement Iron Man before taking on his own identity. For North, it's the other way around!
  • It's the Same, Now It Sucks!: A lot of the mixed reactions to the E3 2019 trailer stemmed from the base roster just being 5 of the 6 Avengers that formed the Marvel Cinematic Universe incarnation's original team, as well as the overall feel that the game was trying to ape the MCU (something that a lot of fans have gotten tired of), despite their promise that it was an original story and setting akin to Spider-Man (PS4).
  • It Was His Sled: Captain America survived the A-Day disaster and spent the Time Skip in A.I.M. captivity.
  • Just Here for Godzilla: There are more than a few fans who are only interested in the game for Kamala Khan, whose beloved superhero fangirl personality is perfectly represented and helps elevate an otherwise bland story.
    • Some players have praised the game for finally attempting to make MODOK threatening again, after many years of being portrayed as a Harmless Villain.
    • After the data-mined leak revealed a large number of planned characters, the game got more interest from people who'd already dismissed it, especially after Kate Bishop's trailer dropped, confirming that the list was genuine and that both Hawkeyes would be released very quickly.
  • Like You Would Really Do It: Captain America apparently dying in the very first mission, during the catastrophe in San Francisco. Most people assume he'll turn up alive and well during the course of the game, which itself is supported by later gameplay leaks showing him fighting against A.I.M. mooks, who don't show up until after the Time Skip, along with the merchandise confirming his survival.
  • Memetic Loser: Hawkeye fell into this status once again due to being a no-show in the early trailers, with many lamenting (jokingly or not) that Hawkeye always gets the short end of the stick. Demand for Hawkeye led to him being the first playable character announced outside of the main five and Kamala (although Spider-Man will apparently beat him to the punch with the PlayStation version).
  • Memetic Mutation:
    • Given that the game doesn't feature the likenesses of the Marvel Cinematic Universe versions of the characters in spite of giving them similar costumes, a number of fans have made a lot of "These are their stunt doubles!" and "Wow, the Avengers! Wait... you're not the real Avengers!" jokes.
    • Some people noted that, while none of the Avengers resemble their MCU film counterparts, Black Widow has an uncanny resemblance to Cobie Smulders, the actress who portrays Maria Hill in the MCU. Given that Hill is a relatively secondary character in the films, this led to jokes that Hill donned a red wig to become an Ascended Extra.
    • "Where’s Hawkeye?" Explanation 
    • "Bring Back Spider-Man!" Explanation 
      • May become Harsher in Hindsight for Xbox and PC players when Spider-Man was announced as a playable character, but exclusively to the PlayStation versions of the game.
    • "Cap's not wearing hockey pads".Explanation 
    • Agreeable grunt. Explanation 
    • Cap's face. Explanation 
  • Moral Event Horizon: MODOK purposefully crosses this the second he realizes he has superpowers of his own, intentionally destroying his public reputation via attacking San Francisco with a dark lethal mist and promising that he will blanket the world with it.
    • Monica Rappacini had originally crossed it by hiring Taskmaster to steal the Terrigen crystal, which resulted in A-Day and everything in the following five years, all to further her own scientific research.
  • Narm:
    • The game's attempt at giving Tarleton a childhood backstory where one didn't exist priornote  can definitely come off as this — he found an injured wolf cub, nursed it to health while somehow thinking he could "harness the power of the beast", and then was attacked when the cub turned rabid; even by the standards of super-villain origins, this is extremely on-the-nose when it comes to describing his current philosophy against superpowers and the Inhumans. Two especially eye-rolling parts are how George's dog that the wolf killed was apparently called Darwin, and that Abomination is too stupid and impatient to understand where the story's going, when anybody else could tell you how it ends from the very first sentence. It also demonstrates ridiculously flawed logic on his part, as he seems to think the wolf had a 'power' it couldn't be trusted with (and ergo, anyone with powers is bound to turn on people and can't be trusted), but the reason it attacked him (based on his description) was due to contracting rabies, something far beyond the wolf's control or it's fault, something that, as a scientist, he should be aware of.
    • Much fun was poked at the game's seemingly unnecessarily descriptive subtitles and closed captions. While they have their usesnote  they sometimes border on stating the obvious.
    • For the final battle, all the Avengers are wearing Iron Man-esque versions of their suits. For the Hulk this means... a pair of heavily amoured trousers. It's not entirely clear whether this is meant to be a joke or not.
  • Nightmare Fuel: Tarleton's increasingly gnarly mutations as he transforms into MODOK are pretty gruesome: even discounting the fact that his cranium continues to swell, his skin becomes increasingly wrinkled and develops some unsettling tumor-like growths.
  • Older Than They Think:
    • This isn't Nolan North's first time playing Iron Man, having previously provided his voice for the attraction called The Marvel Experience.
    • The Kree Sentry is often commented to look more like a Sentinel, but they seemed to already have a similar resemblance in the comics (just with some more noticeable differences).
  • So Okay, It's Average: The general consensus among both critics and general playerbase is that the game is enjoyable enough with likable characters and competent gameplay mechanics, but is hamstrung by its live service model, boring missions, and serious lack of technical polish.
  • Special Effects Failure: Several of the collectible comic books in the game have the Marvel.com watermark on them, indicating that the developers probably just threw the first images they could find into the game.
  • Tainted by the Preview:
    • The first official trailer for the game was met with criticism due to questionable character designs, a limited amount of gameplay revealed, the confirmation that the game will be a live service, and no Hawkeye. Some noted that the trailer made them more excited for Marvel Ultimate Alliance 3: The Black Order instead. The showcase at the 2019 San Diego Comic Con, conversely, was more well-received, mostly for showing some solid gameplay that wasn't completely QTE-heavy and also for showing markedly-improved character models. And then Hawkeye was announced.
    • The announcement of Spider-Man's exclusivity to the PlayStation versions of the game has left a sour taste in many Xbox and PC players, with some even canceling their preorders. Not helping was that despite Spider-Man's exclusivity to those platforms, the incarnation of Spider-Man in this game would not be the variant from Insomniac's games, which would've otherwise cooled a lot of the backlash since Insomniac's games are already exclusive to PlayStation. And then there are people miffed about how this means that Spider-Man would likely be excluded from anything related to the main campaign, as they'd have to drastically alter the PlayStation versions even further. People even pointed out that several Spider-Man characters, including the web-slinger himself, appeared the previous year in the Nintendo Switch exclusive Marvel Ultimate Alliance 3: The Black Order, despite that game being released after Insomniac's PS4 title.
    • The "Live Service" nature of the game combined with the heavy-handed monetization has put many a player off. In addition to the full-priced game, there is a microtransaction system similar to those found in freemium games. Instead of a single battle pass for each season vis-a-vis Fortnite, there are multiple per-character battle passes that each have to be leveled up individually. The game also has DLC locked behind sponsorships with Fortnite, Virgin Mobile, Verizon, and 5 Gum. These monetization schemes gave the negative impression that the game is a quagmire of corporate greed as opposed to an earnest attempt at entertainment. The game being a "Live Service" has also sparked unfavorable comparisons to both Spider-Man (PS4), and rival DC Comics' Batman: Arkham Series, which are respected for being standalone narrative-driven games that are fun without including exploitative monetization schemes.
  • That One Level: The Mega Hive challege. This raid is an eight tier mission chain of five Hive floors each, where if you die, you have to replace your hero with a new one at the mission power level. If all heroes die, you have to start the entire level over. As if that isn't enough, the Hive challenges can only be completed on solo so you can't have any of your friends to help out.
  • They Wasted a Perfectly Good Character:
    • Despite the vast collection of iconic Marvel villains in existence, the game only features MODOK, Monica, Taskmaster, and Abomination, all of which you only fight exactly once throughout the game, though Abomination and Taskmaster do have optional boss fights in side missions.. The rest of the major bosses are faceless robot enemies.
    • The fake Thor, later revealed to be Loki, never drops his disguise or puts up an actual fight against the Avengers, simply fleeing after Thor's Iconic mission chain is complete.
    • Although the game was praised for having Kamala as the main character, there were several side threads that really were not picked up on. One is Dante, as we never see him interact with Kamala again despite the fact she tried to free all the Inhumans from AIM. Another one was the complete lack of content covering how the public reacts to AIM's darker side.
  • Uncanny Valley: One of the major complaints about the E3 reveal is how the characters look... Off, in large part because the designs are obviously trying to emulate the MCU designs while lacking the actors' likenesses. The result is that the game looks like a fan-film (not helped by the fact that some fans found the characters resembling other actors rather than the ones who play them in the MCU). The revisions seen at the San Diego Comic Con were seen as a massive improvement.
  • Unexpected Character:
    • Minor example — though Hank Pym is a founding Avenger in the comics, ever since the MCU, he's been sidelined by his successor Scott Lang as the main Ant-Man of Marvel. Him getting revealed before Scott, and the first heroic character revealed outside the main Avengers themselves, was a bit of a surprise.
    • While Spider-Man is a beloved character, his inclusion in the game was not expected for two reasons: he is not a regular member of the Avengers and it was assumed that Sony has an exclusivity deal with him while Avengers is a multi-platform release. He was eventually announced as a PS4/5 exclusive character.
    • With Hawkeye already revealed as coming after launch, people were not expecting his protege Kate Bishop to be included. The Launch Week War Table revealed her to the surprise of fans.note 
  • What Do You Mean, It's Not Political?: The game began development several years before release, so none of this was intentional, but the game features an infectious disease that causes mass panic and paranoia, a government body using blatant lies and manipulated facts to spread disinformation, and a great deal of social unrest, including protestors and others to be wrongfully arrested and placed in camps where they're subjected to medical procedures they didn't want. A lot of this feels Ripped from the Headlines considering what was going on in America at the time of release, but the story was almost definitely written well beforehand.
  • Win the Crowd:
    • While people are on the fence about the "live service" format to the game, the promises that there will not be any loot boxes and that all playable characters that will be added as downloadable content will be free were met with a positive reception.
    • The War Table livestreams were met with more positive reception, with many people being won over and preordering the game.
    • After fans being disappointed by Hawkeye's absence from the trailers at that point, his reveal as the first free DLC character was greatly appreciated.
    • Debates about console exclusivity aside, the announcement that Spider-Man would be in the game was met with approval.
    • When the beta went live in August, more people who were initially ambivalent began to warm up to the game, conceding that while it wasn't perfect, it was a lot better than they initially believed it would be.
  • WTH, Costuming Department?:
    • Captain America's default uniform has come under fire for looking more like hockey pads or SWAT gear especially when compared to the Marvel Cinematic Universe costumes which are seen as a better blend of real-world aesthetics and comic book design. Particular points of contention are the drab colors, overly bulky gear, oddly small chest star, and the bizarre "stripe pouches" on the torso. Not helping matters is that its tactical design and muted color scheme makes it look more like something John Walker/US Agent or Frank Castle/The Punisher would wear. The fact he has two much better designs, with the Classic and Ultimate Patriot skins, makes one wonder why they used this one as his default look. As a plus, he spends much of the game wearing a suit modelled after his 'Captain Rogers' look (which was previously used prominently in Captain America: The Winter Soldier), which looks far better and fits the resistance fighter plot of the game very well.
    • Some fans dislike the oversized star on Cap's Shield and the fact there are no options for the classic design.
    • Hawkeye's design was met with some bafflement, almost entirely because of the hairstyle choice, where they gave him a shaved head. While it's not the first time he's been depicted like that, it's never been a particularly well-received look for him.

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