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  • Americans Hate Tingle: maimai is stupendously popular in Japan and has a decent following in other countries in Eastern and Southeastern Asia. However, interest for the US location tests from the more "hardcore" occidental music game crowd was quite low, with players instead favoring more Nintendo Hard games using falling or upward-scrolling notes (rather than maimai's radial-scrolling notes) such as Dance Dance Revolution, Sound Voltex, and especially beatmania IIDX, and would much prefer to get CHUNITHM; even before the maimai loctest, interest for CHUNITHM was much higher. The circumstances of the loctest — no All.net, expensive pricing that was requested by SEGA, and a lot of missing songs — certainly do not help matters.

    That, and there's just the general apathy Americans have towards arcade games, as well as Japanese rhythm games due to lacking familiar licensed songs and more familiar gameplay such as Just Dance's motion-sensor dancing and Rock Band's band simulation. maimai has none of these, with only its small pool of Sonic the Hedgehog songs providing reason to care for most Americans who go to arcades.
  • Awesome Music: It's a Rhythm Game, so this is expected:
  • Best Level Ever: "Back 2 Back" is a favorite amongst many players due to employing tons of slide notes especially ones with looping patterns, evoking the imagery of the 2-screen loops from Sonic Rush.
  • Contested Sequel: Deluxe has been met with mixed reception from fans. Fans enjoy the improved hardware (especially for slide note detection) and new note types. Others dislike the idea of arcades having to chuck out all their existing maimai cabs, the larger cabinet dimensions, how out-of-place the new note types are, the phone holder replacing the camera, and the game being Japan-only, i.e. "if it ain't broke, don't fix it." Comparisons have been drawn to beatmania IIDX, another game that revamped an existing game's gameplay and requires a new cabinet and hardware, although the key difference is that IIDX was launched while beatmania was still in its infancy while maimai Deluxe was pushed out when the series had already become an established brand amongst the Asian music game community.
  • Ear Worm: When you play or hear these songs enough, they will be stuck in your head for long.
  • Even Better Sequel: maimai was quite successful, then subsequent installments has given more features, but PiNK and its Updated Re-release includes so many helpful features and awesome interface.
  • Fandom Rivalry:
    • In the US, maimai is largely ignored by more "hardcore" music game players who would rather play CHUNITHM and will only support the potential US release so that CHUNITHM can get tested and released in the country as well.
    • In Asia, particularly English-speaking parts of it, maimai players and players of other arcade rhythm games like Sound Voltex and Groove Coaster seem to look at each other with contempt on a regular basis, partly due to the latter complaining about how rowdy maimai players can be and comparing them to osu players in terms of refusal to try other music games and being extremely vocal in being fans of the game to the point of causing Hype Backlash.
  • Friendly Fandoms: It's common to find maimai players who play other rhythm games, even non-SEGA rhythm games like Namco's Taiko Drum Master and Konami's BEMANI lineup.
  • Germans Love David Hasselhoff: The game is stupidly popular in Indonesia and Singapore, to the point where many players sat around on arcade floors just waiting for the PiNK update to drop.
  • Hilarious in Hindsight: There's a BMS song named MilK by モリモリあつし (Morimori Atsushi) from BOFU2015. Incidentally, one of the first songs revealed for MiLK's release is the song itself.
  • Just Here for Godzilla: Many American players of other rhythm games are mostly just interested in maimai's stateside debut because of the fact that CHUNITHM could come next.
  • Memetic Mutation:
    • The cabinets' strong resemblance to washing machines is a long-running meme amongst observers and players.
    • This... is Mythos. This... is tradition. Explanation 
    • KIIIIAAAAAAAAAAAAAAAAAAAAA!!!!!! Explanation 
    • The theme song of MiLK is "Magical Flavor", an upbeat love confession song whose PV introduces the game's three mascots to the player. The version of the PV used to announce the update even has staff production credits overlaid. Japanese players quickly joked that the whole setup resembled an Eroge opening sequence.
  • Most Annoying Sound: The slide sound effect "NinjaSlayer AIEEE" is this to many players.
  • Most Wonderful Sound: "FULL COMBO!", "ALL PERFECT!", and "100% SYNCHRONIZED!"
  • Nightmare Fuel:
  • Older Than They Think: "B.B.K.K.B.K.K." is often thought of as a maimai song, but it originally debuted in a BMS contest. The same goes for Jack-The-Ripper and DRAGONLADY.
  • Scrappy Mechanic:
    • Slides are disliked by new players, partly because they require being tapped and then slid, but also because they can be rough on bare hands and depending on how well-maintained the cabinet is, slides can fail to register causing "Late — Good" judgements at best and "Too Late — Miss" at worst. Many players are advised to wear low-friction gloves because of this.
    • On each cabinet pair, if only one player is playing, the other side is unavailable for play until the player has finished their session. This is because each cab pair only has one computer in it and that computer cannot handle two separate play sessions at once.
    • The U.S. location tests were notorious for a couple of "features" that many feel were why the loctests failed terribly:
      • They charged roughly 1.50 USD (before bulk-purchase and loyalty discounts) for one song. To compare, it's the rough equivalent of 1 USD or even slightly less for three songs in most parts of the Asia Pacific, and at Round 1 locations in the United States, most other music games charge 1.50 USD as well, but for three songs at least. Only one song per credit also meant that players could not unlock Re:Master charts.
      • Of the six music folders, only three (Game & Variety, SEGA, and Original & Joypolis) were available, apparently because SEGA declined to enable an option in the operator menu that allows the rest of the folders to be playable (it's also highly likely that this was due to licensing issues).
    • maimai DX moved the camera to...the bottom of the rim, meaning that if you want to record yourself playing, the video won't show the screen at all.
  • That One Attack:
    • Black Out Expert, rated an 11 (out of 13). For the first 60 seconds, it plays like a tough 10. The next 10 seconds consists of a very fast pattern of 16th note taps that jumps about the screen rapidly. The fanmade maimai wiki rates this one of the hardest non-boss song Expert charts for good reason.
    • VERTeX Master has a segment near the end of the song where the chart delivers a nonstop barrage of eighth notes and seemingly random slides at 256bpm.
    • Garakuta Doll Play Master has a part where the slides jump everywhere on the screen. This section is so hard, someone made a tutorial solely dedicated to explain that section.
    • Takahase! Meijin-Man Master. After a pause, you'll be greeted by a barrage of notes in only one button and it lasts for 3 seconds. (Link)
      • The Challenge Track HERA in MURASAKi also has it twice, and without a pause either. (Link)
  • That One Boss: Our Wrenally, one of the Challenge Track in MURASAKi. It is the first level 13 song in the whole game and it's only the second Challenge Track of the game. The song itself has a slow BPM but very brutal chart, requiring you to know when to start sliding as slides are tied to song BPM.
  • They Changed It, Now It Sucks!: Critics of Deluxe don't like that the camera now points directly at the player without showing the screen, or that there's now a phone holder where the overhead camera is on the original cabinet. The new hardware and cabinet is also a problem for many, mainly because it means arcades having to throw out all their existing cabinets for new ones.
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