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  • Memetic Mutation: One of the commercials in the wildly popular Kevin Butler ad campaign for the PS3 involved cover boy Joe Mauer of the Minnesota Twins, in which Butler conceded defeat in an argument with "Well played, Mauer." The phrase caught on among baseball fans as an appreciation for his high-level play, to the point where when Mauer played his final game for the Twins in 2018 after 15 seasons in Minnesota, the ESPN lede for the story was "Well Played, Mauer".
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