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  • Accidental Innuendo: This line of dialogue from the "Cookies and M&M's" commercial.
    Female Voiceover: A little cookie. A little candy. A little naughty.
  • Accidental Nightmare Fuel:
    • "Devour", where Ms. Brown leaves Red to be eaten in a manner disturbingly similar to rape.
    • Red singing Meat Loaf's "I'd Do Anything for Love". What sounds like a funny concept on paper turns into a completely unnerving Trauma Conga Line of Red in torturous or life-threatening situations. Some of his Imagine Spots include whipped cream burning his eyes, going ballistic and smashing a piñata he was about to be put into, and being forcibly shoved into an oven and trying to push himself out while the woman holding the tray has an absolute Slasher Smile. Even in the reality sequence of him playing the piano, he undergoes some pretty bad Heroic BSoD, with him curling into a Troubled Fetal Position while saying, "Happy thoughts, happy thoughts!", before he breaks out into a Skyward Scream.
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  • Alternative Character Interpretation: The M&M's Minis seem to be a bizarre form of Death Seeker, given their tagline-indicated act of "searching for a mouth". Thus, their wild behavior could be seen as them living it up before their fated deaths via consumption-which definitely makes them differ from the Spokescandies that fear being eaten. (Then again, they also act chaotic in order to draw "mouths" in the first place). And if they really are death seekers, then Red and Yellows' constant attempts to capture them may seem less like trying to stop them from becoming a nuisance and more like protecting them.
  • Awesome Music: "Kaleidoscope", featuring the awesome Iron & Wine cover of "Such Great Heights"
  • Base-Breaking Character: Miss Brown has gradually become this, partially due to her constant straight woman status. To some, she's an amusing Deadpan Snarker Surrounded by Idiots. To others, she's degraded into a cheap and unfunny Straw Feminist character. Her role in the "Devour" ad made this worse.
  • Cargo Ship: An example occurs in I Lost My 'M' in Vegas when Red and Yellow search for Red's M amidst all these lost items. They are briefly aided by a talking sock that takes a shine to Yellow, even kissing him on the cheek.
  • Crosses the Line Twice: Some of the adverts' humor incorporates this, which is a given as the M&M's get eaten a good number of times.
  • Ensemble Dark Horse:
    • Ms. Green has consistently retained a position as many people's favorite character. Her personality and Ms. Fanservice role help immensely. There's a reason she won the election of favorite M&M's characters.
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    • The M&M's Minis were also pretty popular, even getting a set of Burger King kid's meal toys among other merchandise.
  • Harsher in Hindsight: In the ending of the PC game The Lost Formulas, Red says he never wants to see the M&M's Minis as long as he lives. Considering the Minis characters aren't around nowadays (the normal spokescandies are generally used to promote the Minis instead), you could say Red has gotten his wish.
  • Hilarious in Hindsight:
    • In the "Colour Break-Up" promotion, Crispy notes how weird it is to have a color for a name. He was later renamed Orange due to Crispy M&M's being discontinued, then remade as Pretzel M&M's.
    • From the same promotion, Ms. Green notes her relief at "being out of this boy's club". Ms. Brown later joined the cast.
    • One early advert has Patrick Warburton chastising the M&M's for eating their own kind. Ten years later, an advert for Pretzel M&M's features Warburton transforming into an M&M while eating them as a literal example of "You are what you eat".
  • Ho Yay: Yellow seems rife for this sort of thing, especially when Red is involved.
    • In the Shrek advert, "Kiss Somebody", Yellow is willing to kiss Red if it meant breaking the growth curse on the new "Ogre-Sized" M&M's. Red, however, has none of it.
    • There's also when the two of them were hiding out in a cave from the Lost M&M's Tribe. Red gets mad at Yellow for licking him, which prompts an offended Yellow to state that he's now aware their friendship isn't "strong enough for licking".
    • The "Time Machine" promo shows Napoléon Bonaparte becoming quite infatuated with Yellow-although it's mostly for his chocolate.
    • The "Colour Break-Up" promotion features the M&M's spokescandies going their separate ways after a dispute. Yellow chucks Red's stuff out a window like a jilted lover/spouse rejecting everything that belonged to their hurtful partner (until Red points out that it's Yellow's stuff). And when they reunite, Yellow performs Take That's "Back for Good"-much to Red's disdain.
    • The UK "Sweet Sundays" promotion has Yellow trying to suggest Red should use his spare movie ticket to invite him. But the tone he takes while saying it sounds like he's wanting to go out on a date.
  • LGBT Fanbase: Ms. Brown and Ms. Green used to be portrayed as male, but are now female, leading to them having a strong trans following.
  • Memetic Molester: The M&M's Candy Man from the 1970s commercial with the M&M's variant of ''The Candy Man'' has gotten this treatment from some viewers due to being a little too upbeat.
  • Memetic Mutation: The inevitable disputes and counters to the claims that they "melt in your mouth, not in your hand"
    • "Trail mix? You mean M&M's with obstacles/disappointment?" (and variations thereof)
    • Jabs at Skittles, and the dangers of mixing M&M's with them
    • For a while, there were also Incredibly Lame Pun gags with M&M's and Eminem
    • "APPROACHING SOUND BARRIER!" from M&M's Kart Racing, a game for which its horrible execution is memetic in itself
    • One surreal meme involves Mrs. Green demanding the viewer to go to GameStop and buy her a copy of Bambi for the PS2.
    • The Santa Claus commercial. When it airs on TV, you know the Christmas season has started.
  • Never Live It Down: For some, Ms. Brown will never live down the way she tricked Red into getting eaten (in a manner reminiscent of rape) in "Devour". While she is given more sympathetic moments in future ads, it wasn't enough to redeem her in some eyes.
  • No Problem with Licensed Games: M&M's: The Lost Formulas for the PC, and its PlayStation port, M&M's: Shell-Shocked, are fairly good platformers that involve the actual voice actors-even if they are a Crash Bandicoot knockoff.
  • The Problem with Licensed Games: Many M&M's games are of this sort, but M&M's Kart Racing for the Wii is a notorious example. Not that the Wii didn't have plenty of shovelware M&M's titles to go with it.
  • Uncanny Valley: The M&M's sometimes fall into this. Especially when they're animated with teeth and more human features. In part, this is due to multiple animation studios working on the ads.

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