- Ho Yay: Their works usually have a lot of Homoerotic Subtext and Ship Tease between the characters of the same sex, which practically plays up to eleven in Yuri!!! on Ice, where the two main characters even become a same-sex couple. Parodied also in Kakegurui, where Les Yay was brought to an absurd amount already in the opening.
- Memetic Mutation: A large number of Ho Yay, Large Ham and Narm Charm projects, quickly becomes this for the studio.
- Signature Show: Yuri!!! on Ice.
YMMV / MAPPA