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  • Broken Base: Melodrama has caused a rift between fans who prefer the unusual, fresh style of Pure Heroine to the more mainstream style of the new album and fans who are fine with it. Some vocal disgruntled fans have accused Lorde of "selling out", while others have argued that artists are free to pursue whatever style they want and Lorde was going through a difficult time while making the album. There is next to no middle ground between both camps.
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  • Ear Worm: Pick one.
  • Gateway Music: Lorde has served as a gateway for people looking for an 'alternative' to standard pop music, leading to them discovering acts such as Lana Del Rey, Ellie Goulding, Charli XCX, Lykke Li, Banks etc.
  • Funny Moments: The fact that "The Louvre" gets its title from these lines, delivered in the most simultaneously casual yet sincere way possible:
    "But we're the greatest, they'll hang us in the Louvre"
    "Down the back, but who cares? Still the Louvre."
  • Germans Love David Hasselhoff: She's a hometown hero in her native New Zealand, but the United States is by far her biggest market. Pure Heroine sold over two million units there, and "Royals" spent a whopping nine weeks atop the Billboard Hot 100 compared to the three weeks it spent on top of the RIANZ charts.
  • Heartwarming Moments: If you watched the U.S. version of "Royals", you wouldn't have seen the truly thoughtful things Lorde said in the description of the video, where she expresses a real appreciation both for her friends, her fans, and the simple life she sang about.
    lately i've been waking up at 4 or 5 a.m., turning things over in my head. so much to think about, so much to break down and process and decide. i'm only at the beginning, but it has always been important to me that everything feels cool, feels right. this song means a hell of a lot to me, and to others, and i guess what i tried to do is make something you could understand. a lot of people think teenagers live in this world like 'skins' every weekend or whatever, but truth is, half the time we aren't doing anything cooler than playing with lighters, or waiting at some shitty stop. that's why this had to be real. and i'm at that particular train station every week. those boys are my friends. callum's wearing a sweater that used to belong to me. so it all feels right, and i can sleep. thanks for being with me all the way so far — so much to come, such great heights. i'm just getting started. enjoy xx
    FEAT. ROBBIE, CALLUM, HADLEY, ABRAHAM. DIRECTED BY JOEL KEFALI. PRODUCED BY AMBER EASBY
  • Internet Backdraft: An article in Feministing.com saying that "Royals" was "deeply racist" resulted in a HUGE amount of controversy on that and other sites, with even CNN weighing in.
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    • Here's a question that gets people riled up: "Is Lorde's music rock?". Many would say "no", but she gets consistent airplay on alt. rock stations, and Billboard considers her rock, placing her songs and albums on the rock charts. Then of course, she won the 2014 VMA award for "Best Rock Video" over the Arctic Monkeys, The Black Keys, Imagine Dragons, and Linkin Park. This was... controversial to say the least. The whole debacle hasn't gone without lampshading from the woman herself. This isn't the first time an "art pop" musician won acclaim from rock circles; in the 1980s and early 90s Kate Bush was nominated as Best Woman Of Rock by magazines such as Kerrang to a similar reaction.
  • Irony: The song that criticizes the rich was the song that made her rich.
    • The lyrics "And I'm not proud of my address, in a torn-up town, no postcode envy..." - her hometown of Devonport (postcode 0624) is among the richest 10% in New Zealand.
  • Periphery Demographic: She's much more respected by adults, particularly men, than most teenage singers.
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    • She's also had surprising crossover success with the rock community, many of her songs have placed high on the rock charts and she gets pretty consistent airplay on modern rock/alternative stations.
  • Memetic Mutation: Ya ya ya ya ya, I am Lorde, ya ya ya!
  • Nightmare Fuel:
    • The "Tennis Court" video, which is nothing more than Lorde staring at you in a creepy outfit.
    • The high amount of Kubrick Stare in both "Royals" videos. Particularly jarring in the US version from her as they're usually blink and you'll miss it, and the teen boys in the Kiwi version, one of whom twists his lips to the left in a fashion that is just wrong. *shudder*
  • Signature Song: "Royals." "Team" is also very well-known, but the gap between it and "Royals" is still much wider than that between, say "Thrift Shop" and "Can't Hold Us."
  • Song Association: "Glory and Gore" was released as a single due to the exposure it got from being used to promote The History Channel show Vikings.
  • Squick: The teenager bleeding from the mouth (presumably from a boxing injury) in the "Royals" music videos.


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