Due to the Rule of Cautious Editing Judgment, any negative statements on this page should be in re Sullivan's wrestling and/or booking.
- Ensemble Dark Horse: While he may seem like an odd choice for this, he qualifies. He's been the catalyst or connected in one way or another to so much interesting stuff that's happened in wrestling (the LOD's face turn, the Cactus Jack-Sandman feud, Steve Austin's ECW run and so much more) without ever really being acknowledged for it. Mick Foley even left out his and Sullivan's match against the Public Enemy and how Cactus's promo where he called Sullivan a "worthless, heartless slug," leading to Woman confronting him and the Sandman hitting him with the cane to kick off their feud, out of Have a Nice Day.
- Hilarious in Hindsight: He squashed Damon Striker (Adam "Edge" Copeland) on a January 1996 episode of WCW Pro, complete with the Giant chokeslamming Striker on the floor. Copeland would go on to accomplish far more than Sullivan ever did.
- Narm: Oh, so much in his career. The Dungeon of Doom in particular
- Narm Charm: There is something entertaining about a satanic bad guy yelling in tongues in a thick Bostonian accent.
- Scapegoat Creator/Base-Breaking Character: Believed by many to have held down Chris Benoit in retaliation for Woman (Nancy) leaving him for Benoit. His past coworkers have had mixed opinions on him as well.
KEVIN SULLIVAN: "I made him World Champion... how the fuck could I hold him down?"
- Bam Bam Bigelow, who replaced Buzz Sawyer in Sullivan's Slaughterhouse right before the group dissolved, said that it was always a trip to work with Sullivan.
- Eddie Guerrero said that Sullivan helped them (Benoit, Guerrero, Dean Malenko and Perry Saturn), but added that Sullivan returning as booker after Vince Russo's firing in January 2000 meant the return of "the old structure." He does acknowledge that Sullivan helped to get WCW to take the Junior Heavyweights seriously as wrestlers.
- Konnan said that Sullivan didn't follow through on some things he promised and talked about how Sullivan had a lot of hot talent and didn't know what to do with it.
- Raven agrees with the stories of Sullivan screwing over Benoit, saying, "Kevin Sullivan was a bastard back then."
- Perry Saturn said that Sullivan was great as a booker but let his personal feelings affect his decisions.
- In re the failed Varsity Club reunion angle in late 1999-early 2000 WCW, Rick Steiner said that he thinks Sullivan ran out of ideas years ago but was still better than Russo.
- Terry Taylor said that Sullivan was sharp but had a bunch of ideas that came out of left field and that he got burned out dealing with problems with the office, and acknowledges the bad blood between Sullivan and Benoit.
- Barry Windham said that Sullivan had a "vivid imagination."
- The Midnight Express (Bobby Eaton and Stan Lane) said that they got along with Sullivan and that he worked stiff in the ring but was never dangerous.
- This was taken to ridiculous levels when a rumour started that Kevin Sullivan was really the one responsible for the deaths of Chris Benoit and his family.
- Shocking Swerve: A rare non-booked example, with Nancy/Woman leaving him for Benoit for real.