- Base-Breaking Character: Nagisa gets hit with this, especially for those who came in during the HeartCatch Newbie Boom. Some fans find her pessimism, constant whining, incredulity, arguments with her fairy partner, and selfish streak so long that she overcomes through Character Development as a refreshing take of a Magical Girl lead, while others are put off with the very same reason and the seasons in which she stars. However, many fans do agree that she's a badass despite these traits. It also helps that Yoko Honna is involved with the Kamen Rider BLACK duology during her childhood years.
- Contested Sequel: How some feel about Max Heart. Although it has been Vindicated by History, the spotlight focuses heavily on Nagisa, and a lot of the plot is a Recycled Script. Much like with Polnareff taking the spotlight in Jo Jos Bizarre Adventure Stardust Crusaders, how much one likes Nagisa seems to determine how much they like the season.
- Ensemble Dark Horse:
- Uraganos is this amongst the warriors of the Dusk Zone, due to having his own personality quirks. The butler Zakennas are also quite well liked for their bumbling-ness.
- Out of the supporting cast, Shiho is generally well-liked especially with her Verbal Tic.
- First Installment Wins: Though there are fans of later seasons of Pretty Cure (most notable so far being the fan-favorites Heartcatch Pretty Cure and Go! Princess Pretty Cure), the Vocal Minority that screams "Ruined!" tend to give out this trope.
- Germans Love David Hasselhoff:
- The Canadian dub is pretty popular in the UK thanks to PopGirl's Daily Broadcasts, compared to the rate YTV back in Canada broadcasted the show.
- Sort of zig-zagged in Spain. For a long time, the series was the hottest anime prospect in RTVE: it received an unusually expensive dub, was advertised ad nauseam, and its run was succesful enough to distribute Max Heart and the movies (and even talk about bringing Splash Star and Yes! 5). However, roughly two years since its emission, the channel decided to shoot the franchise dead and replace it with Mermaid Melody Pichi Pichi Pitch. This caused that Pretty Cure as a franchise got forgotten not much after, though in turn it ensured Futari Wa remained as its most popular season in the memory of many Spaniards.
- Hilarious in Hindsight:
- Cure Black's outfit was modified a bit to cover her belly button after complaints from Moral Guardians. It's pretty funny now since succeeding Cures like Cure Berry and Cure Melody show their navels with zero complaints.
- Similarly, people thought that this show was the best one due to having the Good Old Fisticuffs toned down in later seasons, as the hand-to-hand combat have become just as violent as of Heartcatch. note
- Cure Black's voice actress was a child actress before becoming a seiyuu, appearing in series like Kamen Rider BLACK and Kamen Rider BLACK RX. This means Cure Black really is a Kamen Rider!
- Les Yay: Nagisa/Honoka is the Fan-Preferred Couple for this series.
- Macekre: Surprisingly and mercifully averted; with the exceptions of the opening and closing sequences being changed, use of English names in lieu of Japanese names, Cultural Translation in certain episodes, and a few odd changes like Gekidrago's personality and Pisard/Pijard's motivation in his last episode, almost nothing was changed or edited out — that's right, even the original music track and the next episode previews were retained in the English dub. It does help it was dubbed for Canadian audiences in mind, rather than American ones.
- Misaimed Marketing: For some reason, there's lingerie sets based off Cure Black and Cure White, completely ignoring the fact that A) the show is aimed towards kids and B) Nagisa and Honoka are 14-years-old when they became Pretty Cures.
- Moral Event Horizon: The first one in the entire franchiseGekidrago trying to kill Cure Black's little brother in front of her. Not very impressive in scale compared to later MEH's in the franchise, but it was the first especially despicable act of villainy the franchise ever saw, and it's notable in that it resulted in Cure Black killing Gekidrago.
- Narm: In the Latin-American Spanish dub, Kiriya's Madness Mantra and ensuing screams after the death of his sister Poisonny sounded so fake that they ruined the scene for some.
- Periphery Demographic: Adult males and Sailor Moon fans who didn't outgrow Magical Girl shows.
- The Scrappy:
- Pollun and Lulun's whiny personalities did not endear them to the audience. Pollun became more tolerable in the sequel. Lulun, on the other hand...
- Shiny Luminous is disliked among a group of fans for "not being a Cure" and/or having "a flat personality" and doesn't fight.
- "Seinfeld" Is Unfunny: While it still gets acknowledgement of starting the franchise, due to the popularity of Heartcatch which have greatly improved artwork and animation along with over-the-top hand-to-hand combat that rivals that of this series, and the successor having been Vindicated by History, the idea of First Installment Wins has pretty much faded.
- Shipping: Nagisa and Honoka are the undeniable poster girls for friends shipped together by yuri fans. The Romantic Two-Girl Friendship cultural view may have something to do with this.
- Uncanny Valley: The Queen of the Field of Light is rendered in 3D, but her face is fixed in an unmoving smile regardless of what's happening or what she's expressing.
- Woolseyism: The English dub uses MANY terms used by a notorious fansub group like Dark Zone, Dark King and so on. It also adds some of its own, most notably with the famous First-Name Basis scene in episode 8.
YMMV / Futari wa Pretty Cure