Adaptation Displacement: Even before its release, the game was already more known than the tabletop game it's based on.
Alternate Character Interpretation: Did the chromed-out woman from the trailer actually go cyberpsycho, or was it a False Flag Operation set up by the Night City PD that resulted in all of those deaths? The fact that she is in the police vehicle with the male cop that supposedly shot her point-blank in the back of the head before she puts on a helmet identical to his would lend credence to this. On the other hand, some cyberpsychos tend to end up being recruited into MAX-TAC.
Awesome Music: The trailer music is "Bullets," by the dark trip-hop band Archive. Fits the mood perfectly.
"Spoiler", by DJ Hyper totally makes the official trailer.
"Chippin' In" by in-universe character Johnny Silverhand, which perfectly encapsulates the rebellious rock n' roll spirit of Rockerboy culture.
While V is betrayed by Dex and about to be killed by his lackey, what is shown just before V breaks free and fights back? A cut to his fellow cyberpunk Jackie, who seems to have died during the mission, strongly implying that V considered him a good friend.
A meta-example from E3 2019: one of the attendees to the Xbox press conference where the aforementioned trailer was shown called out to Keanu Reeves: "You're breathtaking!" Reeves replied: "YOU'RE breathtaking! You're all breathtaking!" Afterwards, CD Projekt Red promised a free copy of the game to the breathtaking audience member in question. Said audience member declined and asked the company to instead donate a go-kartnote A "go-kart" in this instance refers to a stand with wheels used to transport a TV and game console in a hospital, not an actual go-kart. for charity instead, which they complied. It just goes to show that small acts of kindness can lead to great things.
Even better, Word of Godconfirmed he's playing returning Cyberpunk 2020 character Johnny Silverhand. And they also claimed he's the character with most spoken dialogue in the game other than the main character, so he's not just a cameo.
Just Here for Godzilla: To say Keanu Reeves being in the game got some people interested would be putting things lightly.
The scene in the teaser trailer where the bullet grazes the woman's face is especially popular. GMVs especially have a field day with it.
The contention concerning the game's look resulted in many people jokingly editing screenshots to look "more cyberpunk." More mockingly, the defenders of the new aesthetic have called out the people dissatisfied of it on literally hating the sun.
Sombra 2077, due to Sombra and default female V having similar hairstyles.
It's common for fans to jokingly put the "Cyberpunk 2077" logo in pictures of vaguely hi-tech objects, usually in developing countries. An example.
In line with the "Keanu Reeves is a vampire" meme, people joke that it's the actual Keanu in the game who managed to survive up to 2077.
"We have a city to burn" - Johnny Silverhand's line at the end of the trailer.
You're breathtaking! Explanation. When Keanu Reeves made a surprise appearance to promote the game during Microsoft's E3 2019 conference, immediately after he described the game as "breathtaking", a member of the audience shouted, "You're breathtaking!" Reeves responded by saying that everyone in the audience was breathtaking. The phrase has been used frequently to praise the preview build of the game.
Adding onto this, making references to John Wick's feats but in context with the game (like killing three men with a mechanical pencil).
Not So Crazy Anymore: The 2018 trailer showed a man buying a vinyl record. '80s nostalgia at its best, right? Except that vinyl enthusiasts know that sales of vinyl records picked up in 2006 and never stopped rising. In 2017, Third Man Records actually built a new vinyl pressing plant, complete with brand new presses — the first ones built in 35 years!
The general savagery of Night City would also be horrific to someone from our time.
The gameplay reveal video shows more facets of life in Night City that are not for the faint of heart, from gangs who subject themselves to Body Horror in an attempt to become more machine than man to heavily-armed paramedics who will shoot you as soon as they would treat you.
Royce, the leader of the Cyber-Psychos encountered in the gameplay reveal, is a prime example of the Facial Horror the Maelstrom gang exhibits. Everything of his face from his nose up just isn't there, and is replaced with a metal divot with an array of mechanical eyes that makes him look like a cross between a human and a Sentinel.
The Scavenger Gang at the very start of the demo is an implant harvesting gang that has no care whatsoever for the fact that they are brutally mutilating and killing people just to harvest their cyber implants. The hideout that Jackie and V raid for an specific person is littered with corpses that were taken apart and left mutilated. The sheer brutality and the fact that Jackie and V don't seem phased by it all speaks volumes about the brutality of the setting as a whole. Implant harvesting gangs are an regular occurrence.
You get to witness your own cybernetic implants being installed. While Gory Discretion Shot is used to hide the worst of it, getting a new ocular implant still entails watching as the Ripperdoc removes your eye before seeing a first-person perspective of the prosthesis being placed into your skull.
The E3 2019 trailer gets quite violent near the end, with V slicing up one mook with arm-blades after nearly being choked to death, then getting hacked by another, causing said arm-blades to malfunction and his vision to distort.
Older Than They Think: In light of the game being attacked on social media for making the character creator more inclusive to transgender and gender-fluid players, it should be noted that Cyberpunk 2077 isn't even the first game to include gender-free options. The Saints Row series have always allowed players to mix masculine and feminine traits, and Saints Row 2 even had a gender slider.
"Seinfeld" Is Unfunny: Mostly due to Adaptation Displacement mentioned above, there were some people who have claimed the game's Cyberpunk aesthethics feel too generic. The tabletop game it's based on was the codifier for many of the genre's tropes, so its somewhat unsurprising that many of its tropes feel very familiar.
Unexpected Character: Johnny Silverhand wouldve been surprising enough; many had presumed he would get nothing more than background mentions as a Continuity Nod. But the fact that hes not only a major character, but being played by Keanu Reeves just took it to the next level.
Unfortunate Implications: Some took issue with a poster in the game featuring a sexualized and visibly transgender model, highlighted by the tagline "Mix it up.". Critics argued that the image fetishizes transgender people, and implies that being trans is just trendy, while others argue that the poster fits the anti-capitalist critique of the Cyberpunk setting. Critics who took issue with the image pointed to a past instance of the game's social media account tweeting a joke that some interpreted as transphobic. An artist at CD Projekt Red explained that the poster is supposed to be a satire of corporate advertising, which in the future will pander to, manipulate, and exploit all groups equally. But since the poster was presented without accompanying context, the clarity of the message is up for debate.