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  • Broken Base: This satirical rant video that's meant to be a light-hearted jab at James Rolfe over his video where he explains why he's not going to see the 2016 reboot of Ghostbusters got some mixed responses. Some think it's an amusing bit of satire that really needs to be taken lightly as Brad is friends with James, others think it's an outright stab at James and see the video as Brad trying to start up drama. Not helping Brad's case over making it clear regarding the video's intent is the fact that, shortly after James released his video, people like Patton Oswalt outright insulted James on social media.
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  • Crosses the Line Twice: His Twix commercial parody. He dies in the end.
  • Ensemble Dark Horse:
    • Brad's cats. They even got Website/IMDB pages.
    • Mike Robinson, aka Mr. X, a fellow reviewer from Geek Juice Media, has rapidly become this in the Dusk Till Dawn Cast. He's made two appearances on Midnight Screenings and some fans are crying out for them to collaborate more often. The appeared on a Snobcast episode where they discussed the work of Steven Bochco. X has occasionally teased the prospect of them doing a Miami Vice podcast.
    • Generally speaking, his body of work is well-liked with people who can't stand the rest of Channel Awesome, making him an Ensemble Darkhorse for the whole website.
  • Fandom Rivalry: Fans of former Channel Awesome creators, especially those of Allison Pregler and Phelous, often view him as a strikebreaker for staying with the site. The fact that he had previously agreed with his friends' complaints before the walkout, only to minimize them afterwards, leads to accusations of opportunism from the latter's fans.
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  • "Funny Aneurysm" Moment: One episode of Brad and Jerrid is titled "Brad and Jerrid Hate Each Other", where the two of them (in-character) argue with each other over the film The Tree of Life. This becomes rather awkward in retrospect after the two had a real-life falling out in early 2012 that led to Jerrid being kicked out of Team Snob. He has since been welcomed back in as of late...but Brad got his revenge in his Cinema Snob review of Violent Shit 4 by ripping off his dick to see how easy it was compared to the movie. He leaves the room with his hands covered in blood, grins at the camera, and says, "Yes...that was easy."
  • Harsher in Hindsight: In 2018, Brad came out against the Change The Channel movement. This despite the fact that HE also had expressed problems with the Channel Awesome site management and certain things about the anniversary films when they were being shot. He said that everyone who had legit grievances with the site were whining about, "Not gettting Applebees" (of which, only 1 person complained about, and only a small number of others brought up that it was stupid that they didn't have catering on the sets of the movies) and has made light of everyone's complaints otherwise. Later in 2019, he also blamed the supporters of the movement for prank calling the police saying Brad was suicidal, causing a cop to be sent to his house to check on him (which he claims was a swatting) as a result, despite there being no proof of this being the case. His wife subsequently blamed Allison Pregler for this, saying it was her fanbase that did it (again, with no proof) because it apparently happened when she was at her father's funeral after his suicide, obviously caused by strong anger on her part from that happening. This has driven a wall between him (and his wife) and past creators who were his friends, causing them to part on bad terms. Knowing this can make his past interactions with them in his and other videos hard to watch.
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  • Hilarious in Hindsight: In his Binge Watch of Joey, a character played by Simon Helberg makes Brad twice make jokes that he's not watching The Big Bang Theory. Two years later, he did the whole series to "celebrate" its ending.
  • Hype Backlash: Brad's worst fans have a tendency to declare him as the best reviewer ever and slam every other internet critic (especially those on TGWTG), which can put some people off Brad when they actually watch his videos.
  • It's Popular, Now It Sucks!: There are some fans declaring this ever since Brad joined up with Channel Awesome. They call him a sell-out, mercilessly bashing anyone he works with.
  • Never Live It Down: His accidentally punching Obscurus Lupa in the face while filming a crossover review. The other TGWTG members promptly took to jokes about him being a serial woman puncher. May be seen as Harsher in Hindsight now given their later falling out.
  • Periphery Demographic: As mentioned above, many image boards, who usually outright HATE anybody from TGWTG, seems to really enjoy the works of Brad. Dark sense of humor, snarky, and enjoys non-mainstream media containing lots of violence and/or sex. Stereotypical chantard or Brad Jones? He's basically the cool older brother a *chan user would like to have.

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