In 2008, WWE found itself in familiar territory. Once again, changing times forced WWE to go back to the drawing board and redesign themselves to stay relevant. With the untimely demise of Eddie Guerrero and the murder/suicide of Chris Benoit, a lot of attention was focused on the health and wellness of professional wrestlers. Additionally, WWE CEO Linda McMahon (the wife of company chairman Vince) was eyeing a run for U.S. Senate and she want the companys image to tarnish her hopes. While the rough-and-tumble days of the Attitude Era and the Ruthless Aggression Era had served WWE well, it was time for a new direction.
And that new direction would be the old direction. It was decided to go back to the kinder, gentler days of the Golden Age. The violence and vulgarity began to be scaled back, and WWE returned to the (mostly) family-friendly product it was in the 1980s. Like back then, when Hulkamania was running wild, they needed a big name star to build their Federation around.
And they had just the man for the job. They took the former white rapper "Doctor of Thuganomics" John Cena and turned him into the next heroic babyface. His "take your vitamins, say your prayers" would be "Hustle, Loyalty, Respect." And crowds ate it up. Or at least half of them did, as more hardcore wrestling fans got sick of his ubiquitous presence quickly.
Another major change was the overhaul of the WWE's farm system. Florida Championship Wrestling, which was where WWE hopefuls were sent to train, was rechristened as WWE NXT. The NXT concept was originally as a reality show for a while where WWE hopefuls got to train and learn under mentors in the hopes of getting a WWE Contract.
The PG Era wasn't entirely squeaky clean, however. One of the most ruthless stables since the Attitude Era, The Nexus, would form out of the ashes of the NXT reality show, and would run roughshod over WWE for a while.
All in all, while many preferred the edgier product of the Attitude Era, there were relatively few faults with the PG Era, and it would set the stage for the direction for WWE in the future.