What Happened To The Mouse / Advertising

• Tony Jr., who was on the first Frosted Flakes boxes with his father Tony (who replaced Katy the Kangaroo). He disappeared in 1956, only to come back as a Brick Joke in 1977 as the mascot of Frosted Rice.
  • When Frosted Rice moved over to be a product of the Rice Krispies line, Tony Jr. again disappeared.
• Subverted with the ever-popular "Jack" mascot of Jack in the Box restaurants was originally...well, a jack-in-the-box. He was blown up, box and all, in a memorable 1980 TV commercial that at the time was supposed to symbolize Jack's attempting to rebrand itself as a more "sophisticated" restaurant. Fifteen years later, after the image makeover had failed miserably, Jack returned, "thanks to the miracle of plastic surgery", Jack returned as a human with a big plastic clown's head and took his revenge on the advertisers by blowing them up.
• Bob and Quienno, the other two chefs of Cinnamon Toast Crunch; the most common and accepted of Epileptic Trees is that Wendell killed them.
  • The most recent boxes don't even seem to have Wendell on them.
• There was a British TV campaign in which an alien from the planet Zarg claimed his world was dying and could only be saved by a soft drink called Quosh. Nothing was ever heard from Zarg again, and one can only fear the worst.
• Deliberately invoked in a commercial for Orbitz, in which an Orbitz representative stops by three members of a group of four friends, giving them a package of benefits from Orbitz, while the fourth is ignored and gets nothing.
• A commercial for Linzess starts with a man explaining that despite his monthly routine, he's still having issues, and his doctor diagnosed him with IBSC. Right after the man says this, the commercial abruptly changes focus to a woman, and the man is never heard from again.
• A commercial for Hammerite paint showed four rusty suits of Animated Armour marching into a junkyard, there to paint each other with the product — and at the end, three brightly-painted suits walked out. So are we to assume the fourth was broken down for spares to repair the other three?

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