The film series was conceived as a way to reach young girls with stories of Barbie in various careers, while compensating for the fact that its target audience were spending more time online than playing with physical dolls. In this way, Mattel could market new lines of dolls based on these films.
Films:
- Barbie and the Rockers: Out of This World (1987)
- Barbie and the Sensations: Rockin' Back to Earth (1987)
- Barbie in the Nutcracker (2001)
- Barbie as Rapunzel (2002)
- Barbie of Swan Lake (2003)
- Barbie in the Princess and the Pauper (2004)
- Barbie Fairytopia (2005)
- Barbie and the Magic of Pegasus (2005)
- The Barbie Diaries (2006)
- Barbie in the Twelve Dancing Princesses (2006)
- Barbie as the Island Princess (2007)
- Barbie & The Diamond Castle (2008)
- Barbie in a Christmas Carol (2008)
- Barbie Presents Thumbelina (2009)
- Barbie and the Three Musketeers (2009)
- Barbie in a Mermaid Tale (2010)
- Barbie: A Fashion Fairytale (2010)
- Barbie: A Fairy Secret (2011)
- Barbie: Princess Charm School (2011)
- Barbie as the Princess and the Popstar (2012)
- Barbie: Life in the Dreamhouse (2012-2015)
- Barbie in the Pink Shoes (2013)
- Barbie & Her Sisters in a Pony Tale (2013)
- Barbie: The Pearl Princess (2014)
- Barbie and the Secret Door (2014)
- Barbie in Princess Power (2015)
- Barbie in Rock 'n Royals (2015)
- Barbie And Her Sisters In The Great Puppy Adventure (2015)
- Barbie Spy Squad (2016)
- Barbie Star Light Adventure (2016)
- Barbie Video Game Hero (2017)
