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Website / YTMND

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You're the Man Now Dog was a humor site that lasted from 2001 to 2019.

The creator, Max Goldberg, made the first site after watching the trailer to Finding Forrester. This first site (recreated here) consisted of some ASCII art and Sean Connery's "You're the man now, dog!" line from the trailer. As other people started to create their own Spinoffs of the page by copying the code, Max started listing them. Eventually the list became overly long, so Max bought an entire domain for the sites and made an easy-to-use site generator. Indeed, in the pre-Youtube days, the site became a prime breeding ground for many an internet meme. And the rest is history.

The main feature of the site was to allow users to create their own pages, or YTMNDs, using a still image or GIF animation, an MP3 file and the site's patented zooming text.


It has its own wiki.

Though the site was a well-known internet humour nexus in the mid-2000s, peaking in popularity around 2006-2007 and even getting mentions and write-ups in traditional media, the site began to sharply decline in relevance and traffic in The New '10s as sites like Youtube and Vine grew in popularity, absorbing the niche market that YTMND had originally catered to. Left largely un-updated, most of the infrastructure that the site was built around was slowly rendered obsolete, though a small but loyal userbase kept the site profitable enough to remain running through the middle of the decade.

Just over two years after Max had originally stated that the site would likely be closing "soon", YTMND was finally shut down for good on May 13, 2019 after the site database suffered a fatal crash. A 2018 archive of the site is available on the Internet Archive. Max has also declared that he will work on figuring out some way to have the site properly achieved so it can be preserved for future generations.


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