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Website / Vat19

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Creators of award winning DVDs, and purveyors of curiously awesome products.
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Vat19 began as a website to sell their own line of DVDs, the most famous of which being their ambient DVD series. In 2005, they put out their first non-DVD product: The fireplace-scented candle. It went on to become a hit with customers and encouraged them to seek out more "curiously awesome products" for them to promote and sell. They are also known for their witty and creative advertisements they make to sell their products, the first of which being their ad for the Grillput Portable BBQ.

Their YouTube channel can be found here.


Vat19 provides examples of:

  • April Fools: Stōn. Though it ended up being uploaded on the wrong day.
  • Bait-and-Switch: One of their videos spends a full minute advertising ordinary folding chairs, only to reveal at the very last second that real purpose of the ad was to show off the hilariously awful sweaters the cast was wearing throughout the video.
  • Clucking Funny: In "A Musician's First Aid Kit":
    "So you can worry less about the club's crazy cable situation...and more about your EDM stage persona."
  • Curse Cut Short: In their Caffeinated Marshmallows ad, when they mention that ordinary energy drinks have lots of chemicals, it cuts to a lab worker mixing chemicals only for the test tube to overflow. He swears but cuts away halfway through it.
  • Defictionalizationinvoked: They have Sex Panther Cologne on the site, and thankfully, it doesn't smell bad like in the movie.
  • Early Installment Weirdness: Their early videos weren't as comedic as their newer ones.
    • This trope also applies to the website. Before becoming the purveyors of curiously awesome products we know today, they used to create and sell DVDs (they still sell their DVDs but they don't make new ones anymore).
  • Getting Crap Past the Radar: At the end of the Finger Drumset ad, a female coworker comes in and ask a male coworker who is playing with finger drumset if she could "bang on his drums".
  • Gigantic Gulp: The Das Beer Boot, the Giant Martini Glass, the 5-for-1 Giant Beer Glass to name a few.
  • Imagine Spot: In the Frogger Desktop Arcade ad, after an office employee plays Frogger all day and night, his boss comes in and he halucinates him in a frog costume and is able to control him with the Frogger game.
  • Mundane Made Awesome:
  • No Animals Were Harmed: The end of the Frogger Desktop Arcade ad disclaims that no humans in frog suits were harmed in the making of that video.
  • Rockers Smash Guitars: In the DIY Ukulele ad, Joey almost smashes Jon's Ukulele before he stops him and suggests that he smashes Jamie's instead. After the Vanity Plate, Joey smashes Jamie's Ukulele.
  • Running Gag:
    • The Not-A-Cat Cat.
    • "Cross-promo!"
    • "Pun city!"
  • Shout-Out:
    • At the end of the Build-Your-Own Ukulele ad, Joey is playing the main theme from the Super Mario Series.
    • An earlier version of the Finger Drums Tabletop Electric Drum Set has the logo on the bass drum writen in Bootle font.
  • Skyward Scream:
    • In an ad for Ghost Pepper Fire Dust, a mob boss tries to blow up someone after failing to get ransom, only to invoke this trope after finding out that the gun powder he's using is candy.
    • And then there's the Scroll Pen Gift Set ad, which was the prequel to the Ghost Pepper Fire Dust ad. The same mob boss calls someone and threatens to kill the captive if he doesn't deliver ransom. However, the guy is unable to find a pen to write down the address and the mob boss invokes this trope yet again over the phone.

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