When you subscribe to WatchMojo dot com, you get top ten lists on...Spaceships! Explosions! Heartbreaking death! Hilarious death! Deaths you didn't see coming! Theme parks! Good robots! Evil robots! Robots that die and make you sad. Skyscrapers! Junk food! The most quotable movies! Evil aliens! Sexy aliens! Sexy, alien robots! Zombies zombies zombies! All of the video games. Rock stars! Pop stars! Fast cars! Fake cars that are totally cool! Lists of fruit, 'cause why not? Stupid comic book characters you never, ever heard of! More Batman than you can possibly imagine! And that's just the top tens.
— Introductory video on their YouTube Channel
WatchMojo is a website and YouTube channel that is based around making Top 10 Lists ranging from many categories such as film, video games, television, and music. They make videos every single day, with some videos suggested by users from their website. The channel has over fourteen million subscribers. WatchMojo also has a sister channel called MsMojo, which is mostly intended for a female audience, and MojoPlays, which is for video gamers.
Although there are moments when people disagree with their lists, there is no denying that their content is created objectively.
This channel provides examples of:
- The Artifact: They started off as listing a lot of Top 10 videos. But as of 2020, they've been releasing a lot of top 20 lists, which usually are rehashes of old lists.
- The Bad Guy Wins: "Top 10 Movies Where the Bad Guy Wins", with number one being Keyser Soze in The Usual Suspects.
- Bait-and-Switch: "Top 10 WORST Theme Park Rides (ft Yesterworld)" begins with photos and video footage of Universal Orlando's Fear Factor Live and Magic Kingdom's Stitch's Great Escape!... only for Rebecca to then say that those two infamous theme park attractions would not be on the list because they're focusing on rides (i.e. attractions with moving vehicles that people ride on), not shows.
- Based on a Great Big Lie: "Top 10 Movies That Lied About Being Based on a True Story", which include The Wicker Man, Wolf Creek, The Blair Witch Project, and, at #1, Fargo.
- Big "NO!": "Top 10 Movie NOOOOOOs", with number one being Star Wars Episode III: Revenge of the Sith, in which Darth Vader infamously cries "NO!" when he learns he has killed Padme Amidala.
- Boom, Headshot!: "Top 10 Headshots in Movies". Number one is Chad Feldheimer's death in Burn After Reading.
- Brain Bleach: Their "Top 10 Most Disturbing Marvel Moments" has this line said about Gwen Stacy's affair with Norman Osbourne being depicted through a sex scene with Osbourne in his Green Goblin persona:"If anyone needs us, we'll be scrubbing our eyeballs with soap."
- Canada, Eh?: The company is based in Montreal and have produced a number of Top 10 lists relating to their country, including hockey-related lists.
- Creepy Doll: "Top 10 Scary Movie Dolls". Number one is Chucky from Child's Play.
- Cross-Dressing Voice: "Top 10 Female Characters Voiced By Men", with number one being Edna Mode, voiced by Brad Bird.
- Also, "Top 10 Male Characters Voiced By Women", with number one being Bart Simpson, voiced by Nancy Cartwright.
- Dawson Casting: "Top 10 Oldest Actors to Play Teenagers In Movies", with number one being Olivia Newton-John in Grease (Newton-John was born in 1948).
- Also, "Top 10 Oldest Actors to Play Teenagers on TV", with number one being Gabrielle Carteris on Beverly Hills, 90210 (Carteris was born in 1961).
- There is also the video on the "Top 10 Actors Who Were WAY Too Old For Their Roles", with number one being Roger Moore as James Bond in A View to a Kill (Moore was nearing 60 at the time).
- Death as Comedy: "Top 10 Hilarious Movie Deaths" involves cheesy or downright silly death scenes in movies. It became so popular that they made three more countdown videos of it.
- Early Installment Weirdness: Their earliest videos were short length, usually not over five minutes and were generally not Top 10 Lists.
- Growing Up Sucks: "Top 10 Reasons Why Being an Adult Is THE WORST". Such reasons include: having to clean up after yourself, dreading birthdays, deterioration of your physical appearance, relationship difficulties, having to work, filing taxes, no summer vacations, and, at #1, having to pay the rent and/or bills yourself.
- Heroic Sacrifice: They have a list for "Top 10 Heroic Movie Sacrifices", "Top 10 Heroic Sacrifices In Horror Movies", "Top 10 Heroic Sacrifices In Video Games" and "Top 10 Anime Heroic Sacrifices"
- Jumping the Shark: "Top 10 TV Shows That Jumped the Shark". Such shows include the following (with the reasons for such in parentheses): The Flintstones (the Great Gazoo), The Brady Bunch (Cousin Oliver), Lost (time travel), Roseanne (the Conners winning the lottery), Dallas (the fact that season 9 was infamously All Just a Dream), and, at #1, appropriately enough, Happy Days (the Fonz jumping over a shark, the moment that spawned the trope to begin with).
- This also ranks at #4 on the video "Top 10 Signs a Show You Watch Is Going To Be Cancelled".
- My God, What Have I Done?: "Top 10 Shocking 'What Have I Done' Scenes in Movies". Number one is The Mist when David shoots his son.
- Nice Job Breaking It, Hero!: "Top 10 Movie Heroes Who Made Things Worse". One example would be the infamous Downer Ending in The Mist where David Drayton mercy-kills his family and it is proven to be unnecessary.
- No-Holds-Barred Beatdown: "Top 10 Brutal Movie Beatings". One example they used is Sonny beating Carlo Rizzi in The Godfather.
- No One Could Survive That!: "Top 10 Scenarios the Hero Couldn't Have Survived". The choice for number one is Indy's escape from the nuclear bomb in Indiana Jones and the Kingdom of the Crystal Skull.
- Obligatory Swearing: They used to bleep out profanity, but in their recent videos, they have stopped doing such thing. More recent videos brought it back, however, probably due to the 2017 YouTube "adpocalypse".
- Oh, Crap!: "Top 10 Oh Crap Moments In Movies", with number one being the shark attack in Jaws.
- Overcrank: They made multiple lists involving slow motion.
- "Top 10 Slow Motion Deaths in Movies"
- "Top 10 Dramatic Slow Motion Scenes"
- "Top 10 Hilarious Slow Motion Movie Scenes"
- "Top 10 Action Packed Slow Motion Scenes"
- Punctuated! For! Emphasis!: The introductory video on YouTube, quoted above.
- Save the Villain: "Top 10 Scenes Where The Hero Saves the Villain". One example is Butch saving Marcelles in Pulp Fiction.
- Special Guest: When WatchMojo makes an anime-themed video, they sometimes get a big-name voice actor or YouTuber to narrate, often as an Actor Allusion. Examples include:
- Todd Haberkorn, who has narrated a majority of the Special Guest videos.
- Bryson Baugus, who voiced Shoyou Hinata from Haikyuu!!, got to narrate in "Top 10 Haikyuu Moments"
. - In a similar way to Baugus, Blake Shepard, who voiced Soma Yukihara from Food Wars! narrates "Top 10 Food Wars Moments".
- Josh Grelle, who appears in "Top 10 Brutal Attack on Titan Kills" and "Top 10 My Hero Academia Moments". In these shows, he voiced Armin Arlert and Fumikage Tokoyami respectively.
- Clifford Chapin, who appears in "Top 10 My Hero Academia Fights" and "Top 10 Most Heated Rivalries in Anime". In both videos, he alludes to his role as Katsuki Bakugo.
- Brianna Knickerbocker, who narrates Top 10 The Seven Deadly Sins Fights", "Top 10 Anime Girls You Wish Were Your Girlfriend" and "Top 10 Heartbreaking Anime Rejections". In the latter two videos, she alludes to her role as Rem.
- Kira Buckland, who narrates "Top 10 Overpowered Women in Anime".
- Arkada narrates "Top 10 Hidden Gems of Anime".
- Rocco Botte of Mega64 narrates "Top 10 Dragon Ball Fusion Scenes".
- A non-anime example: Kat Cressida narrates "Top 10 Cartoon Network Series of the 1990s", which alludes to Cressida's role as Dee Dee from Dexter's Laboratory, which is ranked at number two on the list (number one goes to The Powerpuff Girls). Cressida also narrates "Top 10 80s Movies That RUINED Childhoods", "Top 10 Underrated Vampire Movies", and "Top 10 Goosebumps Monsters".
- Sore Loser: They have a list for a top ten Celebrity Sore Losers and the number one pick is Kanye West. There's also a list for unsportsmanlike moments in sports, the top pic is Zinedine Zidane headbutting Marco Materazzi.
- Spoiler Cover: Around 2016, they started an unfortunate practice of putting their top ten's number one in the thumbnail for the video on YouTube.
- Superhero Origin: One of their features, along with Supervillain Origins.
- Surprisingly Sudden Death: "Top 10 Unexpected Movie Deaths". The number one example is Russel's sudden demise in Deep Blue Sea.
- Take That!: "Top Five Dumbest Things In Metal Gear Survive" is a rather scathing one (although some would argue not undeserved) directed at Metal Gear Survive. In fact, the narrator at first tries to boil down the whole thing as "Number five to one: this game exists" before giving the actual list.
- They also dedicated an entire Top 10 to reasons as to why Reboot The Guardian Code sucks.
- Take That, Audience!: In the video on the "Top 10 Types of Internet Trolls", a dishonorable mention is given to the "You're Running Out of Ideas" Troll.
- Top Ten List: Their bread and butter.
- Troll: There have been at least three videos on the subject of trolls:
- "Top 10 Types of Internet Trolls"
- "Top 10 Most Ruthless Acts of Trolling"
- "Top 10 Games That Trolled the Cheaters and Pirates"
- Very Loosely Based on a True Story: "Top 10 Worst Movies Based On Real Life Events", with number one being Jobs.
- There have also been a series of videos which talk about the top 10 things that a Biopic or a historical event film have gotten factually right and wrong. Such videos include Bohemian Rhapsody, Rocketman, Chernobyl, The Dirt, and Extremely Wicked, Shockingly Evil, and Vile.
- Villainous Breakdown: "Top 10 Movie Villain Meltdowns". Examples include Annie Wilkes in Misery, Adolf Hitler in Downfall, and, at #1, Jack Torrance in The Shining.
- WTH, Casting Agency?: There have been many videos on "Top 10 Worst Casting Choices", including two videos on the topic as a whole (the first video ranks John Wayne as Genghis Khan in The Conqueror at #1, and the second ranks the entire cast of The Last Airbender at #1), as well as videos on more particular topics, such as "Top 10 Worst Superhero Casting Choices" (Ben Affleck as the title character in Daredevil is #1) and "Top 10 Worst Supervillain Casting Choices" (Topher Grace as Eddie Brock/Venom in Spider-Man 3 is #1).
- This also ranks at #5 on the video "Top 10 Signs That A Movie Is Going To Suck", read as "It Has Poor Casting Choices".
- You Keep Using That Word: "Top 10 Most Annoying Phrases Heard Throughout Everyday Life". Such phrases include "Yeah, No", "I Could Care Less", "Boys Will Be Boys", and at #1, "Everything Happens For a Reason".
