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Limited Appeal, Keeping It Real
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Thew Adams is a Youtube reviewer who reviews Transformers toys. The series began in 2007 as his response to the dry, matter-of-fact, informative-based types of toy reviews at the time. His reviews are quickly-paced, brimming with humor, and pointing out the positives of the toy being reviewed, (regardless of its quality,) and grind. Lots and lots of grind.

He also created Toygrind, a series for talking about non-Transformers toys, and Dammit, Open!, which is a PO box unboxing series, named for an infamous line spoken by Ultra Magnus in The Transformers: The Movie. He also has a let's play channel called Playgrind, which has, of course, featured multiple Transformers games.

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Thew's Awesome Transformers Reviews contains examples of:

  • Added Alliterative Appeal: Thew does this from time to time. His review of Generations Skywarp provides an especially excellent example.
  • Always Someone Better: Thew is no slouch when it comes to obscure Transformers knowledge, but he readily acknowledges that it pales in comparison to the knowledge of Nicholas of Toy-Fu.
  • Author Appeal: A prominent display of his is a shelving unit dedicated exclusively to various incarnations of Skywarp, nicknamed the Skywarp Shrine.
    • A running gag in his TF Nation 2017 Q&A is that, whenever asked what he thinks he'd be as a Transformer, the phrase "best mates with Skywarp" keeps popping up.
  • Binge Montage: Played with in 10 Shots, 10 Bots (and its sequel, The Re-Wreckoning), where Thew takes on a community challenge of ten improvised toy reviews, with each one preceded by a shot of liquor. The deeper in the bottle he gets, the more smashed and less coherent he becomes.
  • Brown Note: Thew reacts rather poorly to loud creaking noises. A squeaky swivel on the M.A.S.K. Detonator causes him to visibly cringe. He suffers a similar reaction to a vintage Masterforce Overlord being removed from its polystyrene packaging in the Toy-Fu Treasure Trove video, and even has to duck out for a moment when one of three Victory Star Sabers comes out of its own.
  • Butt-Monkey: Captain Planet. Whenever a missile is fired, there is roughly a 100% chance that its target is a Captain Planet action figure. Several fans actually donated extra Captain Planet figures when Thew's original one broke during a move.
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    • Bumblebee also took his share of abuse earlier in the series, occasionally being smacked around by another toy's melee weapons. Unlike Captain Planet however, Thew genuinely wasn't fond of Bumblebee as a character, explicitly refusing to review any of his toys after his "Bumblebee Brouhaha". Thew seems to have softened on the little yellow guy in recent years, though.
  • Chirping Crickets: Generations Scoop attracts these in his alt-mode.
    "'s a digger, innit... ?"
  • Corpsing: A particularly awkward-looking knockoff sends Thew into fits of helpless giggling.
  • Cross-Dressing Voices: Thew does the voice of just about every toy incarnation of Arcee with a scratchy high-pitched voice reminiscent of Teen Girl Squad.
  • Don't Try This at Home: After attacking a knock-off Mirage with a hedge trimmer, we get this sage advice:
    EARNEST WARNING
    Please don't try this at home!
    Thew is incredibly irresponsible.
    Don't be like him.
  • Early Installment Weirdness: The first four episodes are compilations of quick-fire commentary on several different toys, instead of being focused on a single toy each as future episodes would be.
  • Eye Scream: Disregarding the safety instructions of the Black Convoy Pen leads to this.
  • Felony Misdemeanor: One of his videos invokes this, featuring a lengthy rant about the brazen nature of illegal knockoff manufacturers and how they've stopped even pretending they aren't stealing their work, which he concludes with "'Who cares?' I'll tell you who cares - nobody." Because as it turns out, even he can't really bring himself to get angry at what results.
  • Franchise Original Sininvoked: He freely admits that many later toy flaws can be traced back to the iconic G1 toyline, but he usually gives the G1 figures a pass because they were the first of the line and built with a much more limited understanding of toys which many of the later figures don't have as an excuse. He also criticizes modern updates of G1 toys for slavish devotion to the old figure to the point that they replicate garish color schemes and adhere to silhouettes/designs that ultimately limit the figure.
  • Freudian Slip: His review of G1 Spinister involves making a joke about the fact that the toy's name includes the phrase "spinster", to which he replies "Same." Later on, he claims that Spinister transforms into "a bitter old failure, rotting all alone, gradually getting older and fatter and sicker until he dies of angina and is eaten by his cats. I mean, a helicopter." and proceeds to sulk.
  • Glowing Mechanical Eyes "Light-piping!" Easily one of Thew's favourite gimmicks, he'll point it out whenever a toy has it (especially if it's particularly impressive or underwhelming), and has lamented its absence in more recent toylines.
  • Grandfather Clause: Usually pointed out in reviews of G1 toys, where he gives them a lot of leeway because... well, they're G1 toys, they were about as good as they got at the time, and they're important to him more because of what they invoke than their actual quality. Subverted in the first "10 Shots 10 Bots", where he goes on a somewhat drunken rant about how the G1 Seeker mold is an iconic classic, but it's also "a piece of shcrap" - though he follows it up by giving the clunky and limited Robotmasters Skywarp a pass because it was the first time they'd ever done a Seeker since the G1 toy, and it came out at the same time as the much worse Transformers Armada toys.
  • Gushing About Shows You Like: His reviews tend to be quite positive, and though he's got no problem with pointing out the places a figure goes wrong, he still usually ends up liking it. As his schedule was fairly infrequent before opening his Patreon, he usually only had time to talk about figures he either likes or finds interesting in some way. (That being said, he has no problem with absolutely panning a figure when it does go wrong.)
  • Important Haircut: Downplayed, but as of the Universe Treadshot review he's taken to keeping his head shaved. And he reveals this in rather dramatic fashion right at the end:
    *pulling off the hat he's been wearing all review* "Also, I'm bald now. BYE!!"
  • Improv: The review of MP-21 Bumblebee with Freddery was mostly improvised, as revealed by the behind-the-scenes video.
  • Innocent Innuendo: In one review, he recounts an incident when he was a kid at a birthday party and asked if he could have his face painted to look like Stalker. This caused quite a stir among the adults, who thought he meant "a stalker", and caused his parents to tell him that Stalker was now named "Radar-Bot."
  • Lame Pun Reaction: When he makes a lackluster pun he calls himself on it saying he used to be better at puns.
  • Made Myself Sad: When reviewing Combiner Wars Sky Lynx (whose torso mode is dubbed "Sky Reign"), he suggests a repaint based on the Giant Purple Griffin from the G1 cartoon, and offers the moniker "Purple Reign"... just over a week after Prince's passing.
  • Metalhead: Thew is an avowed fan of the genre, and such music often crops up in each episode.
  • My Friends... and Zoidberg: When talking about the War for Cybertron Siege line-up.
    "Bustin' out the gate with an all star line-up. Featuring some of the franchises biggest names and best known faces, and Flywheels."
  • The Nicknamer: Prone to doing this whenever a figure has No Name Given, especially knockoffs. Most of them are a portmanteau of the name of a celebrity or well known fictional character and the figure it resembles. ("Mega-OctAinsley Harriott", "RollbArnold Rimmer.")
  • No Brows: Thew's eyebrows are just the right color to blend in with the rest of his face. He even pokes fun at his "invisible eyebrows" in his Titans Return Highbrow review.
  • No Kill Like Overkill: What does Thew do with a crappy knockoff of an allegedly officially licensed Ford Mustang non-Transformers robot toy? Has it ran over by an actual car.
    • Other weapons he's used against crap knock-offs have included a CRT television, an original Xbox, and a hedge-trimmer. Even the Don'tTryThisAtHome message calls Thew out on this.
  • Not So Different: While he spends most of his review of Power Battlers Crosshairs - which sacrifices a decent robot mode for a realistic vehicle mode ("seeing as that's where all the backing comes from") and a punch gimmick (which is admittedly quite impressive) - complaining about how "bloody shonky" it is, he acknowledges that it's aimed at a much lower age bracket than an adult collector like him and that many of the toys that he fondly remembers from his childhood were also "daft-looking bots that only existed because of a gimmick".
    So if five-year-old Thew can love this, then five-year-old somebody is gonna love this.
  • Portmanteau: A staple of Thew's humour (Thewmour?). He'll frequently coin an impromptu portmanteau whenever the opportunity presents itself.
  • Pungeon Master: Thew himself can't go through an entire episode without making some kind of pun, good or bad.
  • Real Men Wear Pink: He's a metalhead with a love for dark colors and screaming, but he also loves female Transformers and is quick to call toys cute. He's joked quite a few times about the apparent contradiction.
  • Running Gag:
    • Being very impressed by light-piping.
    • '''Good band name!'''
    • I'm a cockney, I'm a cockney!"
    • Why?: When talking about a strange design choice or a gimmick that doesn't fit.
    • The portmanteaus.
    • In Dammit, Open, it's become a running gag for letters to address Thew as Thiouis XIV.
  • Shoddy Knockoff Product: Even KO Transformers have their own specials called "Knockoff Beatdown". And the "Beatdown" isn't just a catchy title - many of the shoddier knockoffs will end up being smashed to pieces, attacked with garden tools, and otherwise destroyed in humourous fashion (assuming they don't just break on their own). Or at least he did back when he still had a backyard to do so in.
  • Shout-Out: Many. In particular, it's obvious he's a fan of a ton of music, Homestar Runner, Final Fantasy, and Steven Universe.
  • So Bad, It's Good: Invoked frequently, especially in his reviews of particularly silly or bizarre knockoffs or obscure toys. In particular, "Steel Hetman" (a Ruination that had no fitting parts and broke to pieces in his hands), Roadbot Warriors Lamborghini Murcielago (a bizarrely-proportioned figure that managed to look both fat and flat), and Big Motorvator (a poorly-imported combiner team that was missing all the parts that made the combiner work) have all provoked glee from him, and he's expressed disappointment a few times when a knockoff ends up being simply mediocre.
  • So Okay, It's Average: Heavily invoked in his video on Generations Scoop. Scoop is a fairly obscure character with no real following and a pretty generic design, and the toy didn't have anything overtly wrong with it or anything particularly interesting about it, to the point that the only thing he could really ponder was who the hell was asking for a Generations Scoop. Eventually, he simply goes "Generations Scoop! He looks like that!"
  • Strongly Worded Letter: He ponders writing one of these when he discovers that knockoff purveyors Funtastic have put a money-back guarantee on their "Beasty Convertors":
    Dear Funtastic,
    I recently purchased one of your "Beasty Convertors" with the intention of smashing it with a brick for comedic effect in an internet video.
    However, the item failed to shatter with an appropriate amount of hilarity, and also destroyed my brick in the process.
    I was thus unable to use the item for its intended purpose, and am therefore dissatisfied with its quality.
    I also now believe that you are a witch.
    All the best,
    Thiouis XIV
  • Suddenly SHOUTING!: SMOKE GRENADE LAUNCHER
  • Synthetic Voice Actor: Skywarp occasionally chimes in to offer comment on a review (usually Skywarp ones), and is voiced thus. With no animation.
    "Shut up, guy. You don't even animate my mouth anyway. It's like watching Robots In Disguise".
  • Transformation Sequence: It is a show about Transformers, after all. Specifically, sped-up sequences of the toy(s) in question being transformed set to metal music (or something humourously appropriate).
    • For example, the Megatronia combiner review has a metal cover of Giant Woman from Steven Universe.
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