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Web Video / Louder With Crowder

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You're a strange animal, that's what I know...

Louder with Crowder is a political satire YouTube series hosted by comedian Steven Crowder. It can be viewed here. Crowder gained notoriety for his hidden camera work in 2008 where he investigated the Canadian Universal Health Carenote , which earned him some time as a Fox News Commentator before leaving and creating this series in association with Blaze TV, while also encouraging external support through his "Mug Club" membership (where you get a large ceramic mug etched with the "Lowder with Crowder" logo).

He freely admits to having a conservative right wing viewpoint, but notable for its surprisingly heavy emphasis on comedy for a podcast which primarily discusses political topics, Crowder often focuses on heated issues such as gun control, transgender rights, and economics. In many respects can be more comparable to regular Late Night Talk Shows with the use of sketch comedy, but also often goes on location for politically-themed hidden camera pranks and "Change My Mind" discussion booths. Guests such as psychologist Jordan Peterson, Hollywood actor Dean Cain, and lawyer/activist Ben Shapiro appear from time to time.


This series contains examples of:

  • Affectionate Parody: His sketch comedy is often recreating iconic moments from popular culture with a humorous twist. It's clear that he loves the material from watching them.
  • An Aesop: Crowder always closes the show by relating some sort of episode from his life or things going on at that moment in the world to distill some sort of hopeful message about trying to be a better person or weathering the storm.
  • Anecdotal Fallacy: Whenever the topic of institutional racism/sexism/whateverism comes up in Change My Mind and Crowder asks its proponents for proof, the responses are almost always anecdotal in nature.
  • Anything but That!: He subjected himself to watching a full 16-hour news cycle of CNN as a holiday special. At the end he said that he would rather be waterboarded again.
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  • Appeal to Authority: Crowder deems this one of the biggest logical fallacies employed by the progressive left, especially because of how inconsistently it's applied. Namely, appeal to identity (race/gender/etc.) and "lived experience" to shut down debate.
  • Aside Glance: In "Rape Culture Is a Myth: Change My Mind", Crowder does a mischievous eyebrow-raising glance at one of the cameras while pretending to be unaware about the Brett Kavanaugh case.
  • Backhanded Apology: Crowder gave one that was twenty minutes long, to pretty much everyone and everything that had ever been mentioned on the show, in response to demands from Carlos Maza of Vox. It consisted of essentially repeating every mean or insensitive thing he's ever said.
  • Bob Ross Rib:
    • In one video, Steven Crowder dresses up as Bob Ross and paints Muhammad and his wives.
    • Later, he did The Joy of Painting with Donald Trump. He's wearing a Bob Ross wig on top of Trump's already Memetic Hair.
  • Butt-Monkey: Sven Computer is the lowest member on the totem pole in the studio, so he tends to weather the most jokes made at his expense.
  • Candid Camera Prank: One of the defining elements of the show is how often they use hidden cameras to get a real world reaction to them crashing some event. While in many cases he is trolling whatever group or organization to get a big response (which has earned him some criticism even from those who otherwise like him), often it is just him exploring a scenario and the target group never aware they were being filmed at the time or that Crowder was messing with them. For example, to discredit the "gun show loophole" myth he actually went to gun shows and gun stores with hidden cameras asking to get a gun without a background check, especially full automatic weapons, and was denied every time. They also had Not Gay Jared infiltrate an ANTIFA group to film them, but they had to pull the plug and alert the authorities when they started handing out knives and discussing plans to obtain firearms.
  • Censored Title: The "What a Piece of Sh*t" segments.
  • Commie Nazis: Is infamous for claiming that the Nazi's were liberal socialists.
  • Corpsing: Crowder's guests in the "Devil's Advocate" segments can't help cracking a smile at the more inane and outlandish antics of his character Skyler Turden, like slipping in casual accusations of Alt-Right allegiance or nearly choking on his joint.
  • Covers Always Lie: Louder With Crowder Youtube videos will often contain an image in the thumbnail suggesting that one of Crowder's opponents is a guest when they actually don't appear in person at all, so frequently in fact that it could be interpreted as a Clickbait Gag... and then they actually released a video where Chris Cuomo has "meth hair" in the thumbnail.
  • Crosscast Role: Usually Not Gay Jared will be the one cast in a female role, but Crowder himself also portrayed Ana Kasparian in The Young Turks parody.
  • Devil's Advocate: Crowder has an occasional segment dubbed "Devil's Advocate", where his character Skyler Turden argues basic progressive talking points against various opponents.
  • Dirty Communists: Communism - and by extension, socialism - are not immune from criticism. He's especially ticked off by the "Not Real Socialism" argument whenever a socialist state inevitably descends into tyranny and economic collapse.
  • Eat the Rich: Crowder is critical of this trope whenever it is used to bash people for having wealth.
  • Elephant in the Living Room: There's a sketch where Stephen and Not Gay Jared are outraged at Donald Trump making a bunch of crass jokes on TV while giving a wide berth to Harvey Weinstein literally forcing himself on someone in the same room.
  • Everything Sounds Sexier in French: Defied. Crowder finds the French in his native Quebec to sound exceptionally harsh, so whenever he starts speaking it he will rasp or scream his words.
  • Fat Bastard: Crowder (wearing a Fat Suit) portrays Cenk Uygur as an obnoxious, narrow-minded Jerkass who is fed bacon grease by his co-host Ana to calm him down.
  • Friendly Rivalry: With The Daily Wire, another conservative news and opinion website run by Ben Shapiro, a longtime friend and ex-coworker of Crowder. Sketches on Louder With Crowder will often take jabs at the "Leftist Tears" tumblers sold by their rival, calling them a cheap knock-off of Mug Club.
  • Fun T-Shirt: Crowder and Not Gay Jared are sometimes wearing the T-shirts that are sold in their store on live air, such as a variation on the Che Guevera shirt saying "Socialism is for f*gs".
  • Godwin's Law: Parodied in the sketch "The Little Boy Who Cried Nazi". Crowder makes the case, using the classic fable as a backdrop, that so many people who align politically right of center (including himself) have been accused of being a "Nazi", "Far Right" or "Racist" that when the Charlottesville riots happened, some people were skeptical when the media initially reported on it. Crowder identifies himself as an American constitutionalist, so he's wholly opposed to totalitarian genocidal dictatorship.
  • G-Rated Drug: In the Narcos parodies, "Pablo Mugscobar" is a major trafficker of Louder with Crowder mugs.
  • Guest Host: Lauren Southern sat in for Crowder during one segment—a discussion with MRA vlogger Karen Straughan about the #MeToo movement—when she was in the studio that day.
  • Have I Mentioned I Am Heterosexual Today?: Steven's (former) producer Jared—who is most definitely Not Gay.
  • Heterosexual Life-Partners:
    • Played for laughs with Steven and his producer Not Gay Jared, whose interactions are intentionally dripping with homoeroticism. The skits that parody romantic scenes in particular tend to place Steven in the guy's role and Jared in the woman's while keeping everything else the same.
    • Crowder has a similar thing going on with Ben Shapiro, who is considerably more reserved than Jared, making it that much funnier. For instance, on Shapiro's "Sunday Special", Crowder sat through the entire interview without wearing pants.
  • Impossibly Tacky Clothes: In the "Crowder Confronts" segment, Crowder will occasionally wear a deliberately garish Halloween costume when confronting the person/people under scrutiny, likely to make it harder for the subject to ignore him. In one segment, Crowder wore a genie costume, while in another segment, he wore a Heat Miser costume.
  • Insistent Terminology: Crowder always refers to his company's on-retainer lawyer as "My half-Asian lawyer Bill Richmond".
  • Jekyll & Hyde: In a Universal Horror-style sketch, Senator Bernie Sanders is portrayed as a normal man who becomes a hunchbacked, white-haired monster after drinking a strange potion.
  • Logical Fallacies: Usually not Steven himself, but he is quick to point out when his opponents employ fallacious reasoning in the "Change My Mind" segments. He is more willing to tolerate it in one-on-one interviews.
  • The Man: Parodied in a sketch where Crowder depicts the Founding Fathers of the United States as a literal meeting of The Patriarchy getting together to find new ways to oppress women.
  • "Mission: Impossible" Cable Drop: Crowder parodied the iconic scene from Mission: Impossible on the August 10, 2018 show, showing him attempting to upload a video to YouTube while hanging from a cable when it's automatically demonitized.
  • My Friends... and Zoidberg: "Louder with Crowder studios protected exclusively by Walther. And Hopper."
  • National Stereotypes: The bread and butter of the "Cultural Appropriation Month", where Crowder and his staff dress up as various stereotypes from other cultures (or occasionally, U.S. regional/subcultures).
  • No Indoor Voice: Crowder's Straw Character portrayals of Bernie Sanders and Cenk Uygyr.
  • No Pronunciation Guide: Crowder pronounces 2020 Democratic Presidential candidate and former mayor of South Bend, Indiana Pete Buttigieg'snote  last name as "Butt-gig".
  • "Not Making This Up" Disclaimer: Crowder had to create a follow-up video to serve as one of these after people kept claiming that he faked Amazon Alexa's responses in his "Amazon’s Alexa is a CRAZY SJW LIBERAL!" video.
  • N-Word Privileges: His friends like Ben Shapiro (Jewish) or his half-Asian lawyer don't mind when he makes mock anti-Semitic or racist comments because they know that he's just taking the piss. Played up to an even more absurd degree with Jared's replacement, "Quarter Black Garrett".
  • Obfuscating Stupidity: Crowder takes this approach in most "Change My Mind" segments, letting his opponent lay out a lengthy case for why he's wrong while feigning ignorance before responding with a barrage of rebuttals in an attempt to take apart their arguments.
  • Only Known by Their Nickname: Not Gay Jared, Quarter Black Garrett, Half Asian Lawyer Bill Richmond, and Too Cute Maddy just to name a few.
  • Our Lawyers Advised This Trope: Taken pretty much literally, Steven has his "half-Asian lawyer Bill Richmond" on retainer to deal with all number of legal issues either with his on location work or with youtube specifically. His show actually makes an effort to bleep out offensive language, and are always trying to stay within the content rules youtube has set. Bill Richmond has grown into his own personality on the show, participating in sketches or his own segments, sometimes even taking over hosting duties at the Change My Mind table.
  • Pixellation: Depending on where they do their hidden camera projects, they may have to blur out faces of those who didn't sign a waver.
  • Poe's Law: One of Crowder's earliest videos in the mid-2000s was a sequence of celebrity impressions with his brother. Crowder claims it was intentionally bad to lampoon a wave of bad impression videos going around on YouTube at that time, but most commenters didn't get the joke.
  • Please Subscribe to Our Channel: At the end of every video he snarkily asks viewers to either subscribe to his channel, leave an angry comment, or join the "mug club" (a members area granting access to more content and a hand-etched coffee mug with the show's logo).
  • Product Placement:
    • One of the show's official sponsors is Walther, the gun manufacturer. Every member of his staff owns one, often they will be seen wearing Walther t-shirts, Crowder will usually have a handgun on his desk, and most episodes start with "Louder with Crowder studios protected exclusively by Walther... and Hopper."
    • Black Rifle Coffee Company, a small batch coffee company owned by veterans, also has prominent placement on not only Crowder's show but many other conservative outlets as well.
  • Running Gag:
    • Portraying Bernie Sanders with a Gilbert Gottfried-esque No Indoor Voice.
    • Whenever Steven plays Cenk Uygyr, "That's bulls**t!" is his usual response to any question.
    • Mocking Alexandria Ocasio-Cortez's name by calling her "Nina Pinta Santa Maria-Cortez". Also, Crowder rolls the first syllable of Cortez.
    • Depicting Justin Trudeau as a Straw Feminist in a giant pussy costume.
  • Self-Deprecation: Crowder is Canadian born and raised before he moved to the U.S., but given his conservative political leanings he's fond of making "Soviet Canuckistan"-type jokes.
  • Song Parody: Several of Crowder's skits are music video parodies, including DMX ("Crowder Gonna Give It To Ya") and Nirvana ("Smells Like Two Spirit").
  • Straight Man and Wise Guy: Steven Crowder and Ben Shapiro have this dynamic going between them whenever Shapiro appears on the show. Shapiro is a straight-laced, conservative jew while Crowder is a hyperactive, extraverted jokester. As one YouTuber described them: "the class clown and the honor roll student."
  • Streisand Effect: invoked When a Vox journalist lead a campaign against the show for the use of gay slurs in reference to him, YouTube responded by demonetizing the entire channel but not deleting it. Crowder offered a general discount to Mug Club and subscriptions skyrocketed in support, handily breaking their own records. They later named the journalist the "Louder with Crowder" Employee of the Month.
  • Straw Character:
    • Crowder will occasionally lampoon left-leaning figures with a strawman depiction of them.
    • Characters such as Jean-Guy Tremblay and Skyler Turden are strawmen depictions, if not outright parodies, of modern leftists in general. Crowder uses the Jean-Guy character to infiltrate leftist protests while the Skyler character is used in the in-studio "Devil's Advocate" segment.
  • Subverted Kids Show: They parodied political messaging aimed at children by depicting kid's shows such as Sesame Street, Winnie-the-Pooh, and The Flintstones propagating banning knives to combat terrorism, paranoia about rape culture, and gender being completely divorced from biology.
  • The Smurfette Principle: To date, Too Cute Maddy is the only female that regularly appears on the show.
  • Super Sex Organs: According to their E.T. the Extra-Terrestrial parody, Not Gay Jared has a glowing penis.
  • Suicide as Comedy: In one show, Crowder dressed up as a Japanese Kamikaze pilot while Not Gay Jared dressed up as a Japanese schoolgirl, both of whom commit seppuku.
  • Take That!:
    • After receiving many pot-shots from them, Steven did a very scathing impression of The Young Turks where he dressed up as hosts Cenk Uygur and Ana Kasparian, depicting them as unhinged, biased, and faux-edgy, and made fun of Cenk's weight. He later crashed a panel discussion that included Cenk with Crowder in-character as Cenk.
    • Crowder introduced a recurring segment called "What a Piece of Sh**!", which is specifically about roasting a particular public figure whose behavior have earned them this dishonor in Crowder's view.
  • Team Pet: Steven's dog Hopper, who is often lounging in the studio and is the subject of several videos.
  • Toilet Humor: In the ''What a Piece of Sh*t!" segments, Crowder's roasts and insults are interjected with fart sounds and flushing toilets.
  • Troll: One of Steven's shticks is for either him or one of his co-workers to appear at a left-wing political event of some sort and pretend to be a particularly-stereotypical supporter to see if he will be taken seriously.
  • Tsundere: Ana Kasparian as portrayed in Crowder's Young Turks parody.
    Ana: [to Dean Cain] Get off the phone, you Clark Kent Superman 90s sitcom asshole! me?...
  • Windmill Political: In the "Male Privilege is a Myth" segment of Change My Mind, this is referenced by name when Crowder pointed out to a particularly loudmouthed college student who was accusing him of supporting rape culture that he was fighting windmills because Crowder already thinks that rape is horrible(though some have argued Crowder still contributes to rape culture because of his mocking of the #MeToo movement).
    Crowder: [turns to look around] Who are you arguing with? You're Don Quixote fighting windmills, man!
  • Yellowface: Crowder's character "The Passive-Aggressive Chinese Spy" is Crowder himself as a buck-toothed, Asian limousine driver who is actually a Laughably Evil spy for the PRC.
  • Yet Another Christmas Carol: The 2017 Holidays special featured a recreation of A Christmas Carol, with Steven himself as "Ebenezer YouTube", satirizing the video demonitization and censorship wave on the platform that started that year.
  • YouTuber Apology Parody: During his dispute with Vox journalist Carlos Maza, Crowder posted a video where he apologizes to pretty much everyone and everything he could have offended during his comedy routines. It ends with a Cluster Bleep-Bomb as Crowder apologizes for all the pejorative words used in his program.


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