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"I Hate Everything" (real name Alex Horton) is a British YouTube user who, well, hates everything. He posts 3 types of videos:

  • "I HATE (subject of the video)", where he talks about something he doesn't like or what makes him angry, managing to avoid yelling in his videos, and talks about his viewpoints in a calm and collected manner.
  • "Comment Comeback": When one makes videos titled "I HATE X", there's bound to be a lot of backlash, and he highlights the more interesting of these comments.
  • "The Search for the Worst": Every once in a while, he reviews a video from the bottom 100 on IMDb in search of the worst movie ever (though he occasionally reviews movies out of the bottom on IMDb). Was briefly on hiatus as a result of a Copyright Claim from Derek Savage for his review of Cool Cat Saves the Kids, but is now resolved and continuing the series. An ongoing list of his efforts and what he considers to be the worst can be found here.

His YouTube channel is located here.


  • Accentuate the Negative: As the name suggests, the subject matter of the videos tends to be things that Alex doesn't really like all that much. It's not pure negativity, however; he's perfectly willing to offer balanced critiques by pointing out things he likes in what he's discussing. And in spite of what the title implies, he doesn't literally hate everything.
  • Actor Allusion: In his review for F the Prom, instead of calling Cole and Maddy by their real names, Alex refers to them as "Super 8" and "Prison Break" throughout the video.
  • Actually Pretty Funny:
    • One of the reasons why Fred 3: Camp Fred is so dire is because the first two did get a few laughs out of Alex. The third... not so much.
    • When he reviewed the parody channels in his video I HATE WEIRD PARODY CHANNELS, some of them he genuinely thought were good parodies.
  • Air Quotes: There is often an animation of hands making air quotes, or a blank screen with a word with loads of quotation marks around it. For example: """"""""comedy""""""""
  • Anti-Nihilist: Inverted in the Oogiloves review; he points out how the world is amazing, full of wonder and mystery, and he just sat there for an hour and a half watching the Oogieloves.
    • Also, he doesn't 'really' hate EVERYTHING.
  • Arch-Enemy: Apparently considers Brightspark Productions his mortal enemy, due to blatant plagiarism and content stealing as well as false advertising.
    • Minions could also be considered this.
  • Artifact Title: "The Search for the Worst" made perfect sense when it first started out, as the series originally revolved around him going through the top 100 bottom films list on IMDb to search for well, the worst. This premise was slowly dropped as the series progressed however, with it becoming a more general bad movie review series instead. The title still remains however.
  • Artistic License Paleontology: In the Trying To Watch for Laserblast, Alex mentions the pterodon attack in Jurassic Park 3 and Reuben comments that Alex knows his dinosaur names well. The problem is, "pterodon" is actually a type of plant, not a type of pterosaur (it's likely Alex was getting confused with the similarly-named pteranodon). He also refers to the pteranodons as dinosaurs, which is incorrect as they are actually pterosaurs.
  • Berserk Button: As demonstrated in Shark Exorcist, he actually gets really, really mad after seeing a character playing with a slide improperly and makes a rant about the scene itself.
    • He gets super pissed at Left Behind when the film implies that dogs don't have souls.
  • Big Ol' Eyebrows: His avatar has some very prominent brows. Exaggerated when he gets angry at Cool Cat in this video, when each brow grows to be bigger than his head!
  • Bland-Name Product: Refers to "Damn Daniel" as "Crikey Cameron" after some copyright troubles.
  • Butt-Monkey: Aqua Man, and Kite-Man to a lesser extent.
  • Catchphrase: "I'll see you next time, bye!"
  • Chekhov's Gun: Conversed in the Laserblast video, quoting even Anton Chekhov himself. Ironically, it's to point out how the movie actually averts it.
  • Clickbait Gag: One of his videos is titled "5 Epic Ways to Be a YouTube Celebrity!" It even has a check-mark in the title. The thumbnail has PewDiePie, Markiplier, a hot chick's face, and another hot chick's booty surrounded by a red circle with an arrow pointed at it. In the video, Alex discusses clickbait and various tactics that some YouTube channels use to garner clicks, such as everything in the title of his video as well as what he put in his own thumbnail.
  • Comedic Sociopathy: There's a few times where IHE steps into this, like at the start of the Valentine's Day episode where he threatens to kill Aquaman if he sends him another Valentine. Or at the end of the Christmas episode, where he burns his friend alive while he's trapped inside a box.
  • Couch Gag: At the beginning of every "I HATE" video, the first image is a warning that says "WARNING! SURPRISINGLY ENOUGH THIS IS MY OPINION. DON'T GET YOUR X IN A TWIST", where X represents a different word relevant to the topic of the video. For example, the word at the beginning of his "I HATE FROZEN is "snowman", and the word at the beginning of his "I HATE YOUTUBE video is "Sandstorm".
  • Covers Always Lie: During the (NOT DISNEY) Collection, he comes across three instances of this:
    • Braver, rather than a Brave Mockbuster, was a Canadian TV Christmas special called A Fairy Tale Christmas.
    • Frozen Land, rather than a Mockbuster of Frozen, was The Legend of Sarila, a film about Inuits trying to save their tribe.
    • Tangled Up, rather than a Mockbuster of Tangled, was a couple of episodes of Britannica's Tales Around the World, a collection of educational fairy tale shorts originally produced and aired in 1990. At least this one was somewhat relevant to what it's ripping off... a sixth of the time.note 
  • Crapsaccharine World: In "I HATE GAME/DVD COVERS", I Hate Everything goes to an Alternate Universe where all media covers are unique and his counterpart is I Love Everything. It is also an universe where Aquaman is a tyrant who rules the world and kills I Love Everything.
  • Crossover:
  • Deadpan Snarker: When reading hate comments in the most delicious way possible.
  • Dissimile: In his review of Superbabies: Baby Geniuses 2:
    IHE: It's like making a movie about one of those pots of Crazy Slime. It seems like a great idea on paper, but then you take the lid off, and it's nothing but a weird, smelly tub with some slime in. And finally you start to question why this is a thing that exists, and why I'm comparing Superbabies to a pot of Crazy Slime.
  • Dramatic Reading: Did one for a DeviantArt story called "Hope" in 5 parts here, here, here, here, and here.
  • Elephant in the Living Room: This is why he hates YouTube Rewind 2016. While he doesn't mind the video rehashing the memes of the past year, he's disappointed how it overlooks the more significant moments of the year: The Fine Brothers attempting to trademark the "React" label; h3h3productions being sued by Matt "Bold Guy" Hoss, leading to the creation of the Fair Use Protection Agency; and Youtube CEO Susan Wojcicki's misguided attempt to implement the self-policing Youtube Heroes program.
  • The Faceless: He has never shown his real face in his (IHE) videos, because he doesn't think it would add anything to them. He's stated in a couple of his videos that it should be about what he says, not how he looks while he's saying it. He has, however, revealed his face on Twitter (though on someone else's profile, whose face reveal he in turn posted as if it were his own).
    • His face is, however, seen briefly in the second "I Hate Minions" video. At the part where he shows off a large minion statue in an arcade, you can see his face reflected in the wall mirror, though it's quite obscured.
    • Averted if you watch him on JAR media. He shows his face all the time to the point where fans express confusion given his rule of being the faceless on his main show.
  • Fiery Redhead: His old avatar has red hair, and he is quite critical on every topic he hates and can get rather angry at some stages. However, his new avatar has blond hair, and Alex has stated that he is in fact a blond.
  • Flat "What": Alex's reaction to the DVD of "Tangled Up", an apparent rip-off of Tangled, beginning with an animated version of Hansel and Gretel.
  • Freeze-Frame Bonus: The 'OI, GOVERNMENT' video reveals that he lives in North Wiltshire.
  • Heroic BSoD: He suffers one while watching the first Fred movie, prompting ralphthemoviemaker to watch the second movie while he recovers. He in turn suffers one himself afterwards, just in time for IHE to recover.
  • Hypocrisy Nod: Often employed as of late, when Alex criticizes a YouTube trend, since by his own admission he uses the same tactics.
  • Hypocritical Humor: In I HATE REVIEW SCORES he says that people who jokingly give bad movies good scores are a bunch of losers with nothing better to do. 50 seconds later he tells everyone watching to go to the IMDb page for Alvin and the Chipmunks: The Road Chip and give it a 10/10.
  • It's Popular, Now It Sucks!: Invoked as the reason why he hates Frozen, Five Nights At Freddy's, Minecraft, and Minions. He hates the last one so much that they earned a two-parter "I HATE" video.
  • Lampshade Hanging: Frequently used when Alex says something rather cynical, such as in I HATE YOUTUBE DRAMA:
    Alex: It's fucking obvious that a monetizable platform as lucrative as YouTube would be ripe for contemptuous exploitation. It was fucking inevitable. Hang on, sorry, my head's kinda stuck up my ass there, let me just pull it out. [*wheeoop*] Ah, that's better.
  • Malicious Misnaming: Keeps calling Pip "Poop" throughout his review of Life's a Jungle: Africa's Most Wanted. Though he does it because a character pronounces it close to this way.
  • Merchandise-Driven: He coined the term "dibby" (plural "dibbies") to describe Ridiculously Cute Critters (though he's more likely to consider them Sidekick Creature Nuisances) whose design is meant to maximize future merchandise sales. Examples he cites include the Minions, the Raving Rabbids, the Ewoks, and Pikachu.
  • My Greatest Failure: The fact that "DURR PLANT" became a meme, especially considering how much he hates memes, and the fact that he was poking fun at Damn Daniel and wasn't intentionally trying to create a meme.
  • Navel-Gazing: Did a video on the 100 Worst YouTube videos, looking for himself. He was disappointed he only ranked 80th.
  • Nice Guy: While IHE's persona hates nearly everything, his real personality in his Trying to Watch and live streams shows him to be very soft spoken, patient, and polite, and he's admitted to having taken a stab at writing a children's book in the past.
  • No Name Given: IHE thus far has only revealed his first name, Alex, presumably due to the same privacy reasons behind hiding his face in his IHE videos, although JAR Media has his face shown all the time. There are other sources around the internet that list various vaguely similar-sounding surnames for him, and it could also reasonably be presumed that he shares his last name with his brother Jamie, but none of these surnames have ever been endorsed by Alex himself.
  • Non-Indicative Name:
    • He doesn't hate everything, but that also applies for some of his videos as well, for example, his I HATE MINECRAFT video is about he hates the overexposure of Minecraft, not that he actually hates the game and the I HATE PEWDIEPIE video is directed to his rabid fans than PewDiePie himself (though he did later rename the video to "I HATE PEWDIE'S RABID FANS").
    • In I HATE LOVE ISLAND, he considers the title of the show itself to be this, since he believes neither of the two words match what the show is about, noting that instead of love, it is about vapidity and playground drama, and an "island" sounds more like an remote, isolated pile of sand with a palm tree on it than an idyllic villa where the contestants waddle around drinking cocktails and fondling each other.
  • "Not Making This Up" Disclaimer: Whenever he shows a truly bizarre clip of a film during "Search for the Worst," the text "I did not edit this" appears on screen.
  • O.O.C. Is Serious Business: A particular scene in Shark Exorcist causes him to drop his usual "deadpan angry" persona to a genuinely angry one.
  • Perpetual Frowner: His avatar.
  • Poe's Law: Fell victim to this after "DURR PLANT", made out of satire with no intents of becoming a real meme, ended up becoming an actual meme.
  • Precision F-Strike: After seeing The Emoji Movie, Alex mumbles, "Fucking hell."
  • Pretty Boy: Those who are so used to not seeing his face may be surprised to find out he's actually quite handsome. For those that like it, he shows his face in the JAR Media videos constantly alongside his friends, the inverse of being The Faceless on IHE.
  • "The Reason You Suck" Speech: Gives a HUGE one to Youtube themselves in his "I HATE BEING DELETED OFF YOUTUBE" video. Also to Rashad the Reactor in his reaction to IHE's I HATE REACTION VIDEOS video.
  • Red-and-White Comedy Poster: Mentioned in the Not Cool review as an example of things done by modern comedies that he hates.
  • Running Gag:
  • Sampling: In his review of The Oogieloves in the Big Balloon Adventure, he makes a dance mix out of "Goofy Toofie, Pick Up Your Pants!"
  • Sanity Slippage:
    • The second "I HATE MINIONS" video where he visits places selling minions merchandise, as well as The Amazing Bulk, drove him off the deep end.
    • His video "Keemstar Is Going Down (Pewdipie & Leafy?)" opens with him crawling around on the floor while rambling about Keemstar and him going down. It doesn't get better from there.
    "[sic]These socks are not going down anytime soon, not like Keemstar. 'Cause he's going down. I'm gonna lie on the floor and go to sleep now. The, over to my Chinese correspondent! Three, two, one-"
  • Screw the Rules, I Make Them!: He decided not to include Bionicle: Mask of Light in his ranking for the Search for the Worst due to finding it not as bad as he expected it to be, and because it wasn't technically part of the IMDb bottom 100.
  • Sensory Abuse: He likes to randomly jack up the volume and speed up or slow down things at complete random.
  • So Bad, It's Good:invoked His opinion on Life's a Jungle: Africa's Most Wanted, that he puts in his top favorite (NOT DREAMWORKS) collection.
  • Spiritual Antithesis: In his "I HATE TUMBLR" video, he contrasts the misguided desire for social reform of tumblr to the audacious irreverence of 4Chan, and admires the latter for its starkness.
  • Springtime for Hitler: The purpose of IHE's "I Hate Damn Daniel" video was to explain why "Damn Daniel" and memes in general aren't funny to him in the slightest. But thanks to "DURR PLANT", said video ends up creating a new meme instead, much to his chagrin.
  • Stock Scream: Uses the "Howie Long" scream whenever he's particularly upset by something.
  • Suddenly Shouting: During the post-credits scene of Shark Exorcist:
    Alex: "After the credits play, there's this scene in an aquarium... where nothing happens. And also the weirdest fucking shit you've ever seen. And this shit right here. This shit...
  • The Stoic: For the most part, he manages to stay very calm in his videos. It takes great strengths to put him over the top (most notably, Shark Exorcist).
  • Stylistic Suck: All of the songs on the 'Up Down Album' are this.
  • Take That!: A lot of his "I HATE" videos are these, especially when directed towards subjects with large followings, such as Five Nights at Freddy's and Sonic The Hedgehog.
  • Take That, Audience!: In "I HATE MINECRAFT", Alex finishes the video with a summary played in reverse. When played backwards, it gives us this:
    Alex: Billie Jean is not my lover. She's just a girl who claims that I am the one, but the kid is not my son. She says I am the one, the kid is not my son. Seriously, find something better to do with your time instead of figuring out what I said backwards. Geez, Louise.
  • Thin Chin of Sin: Invoked. His avatar is an angry man with a pointy chin. While not villainous, he is cynical, negative, and hates, well, almost everything.
  • Title Drop: Mentioned above, but he actually doesn't hate everything, but his topics and subjects vary from a certain fandom to an entire website, so the word 'everything' is metaphorical than anything. But in his '5 EPIC Ways To Be a YouTube Celebrity! ✔' video, he does drop his YouTube name literally.
    "Fucking majestic. What a message. What a statement. I really do fucking hate everything."
  • The Unseen: Alex has taken great care to hide his real face on IHE content, sometimes superimposing the Alex logo over his head. Defied in JAR media podcasts however where you see his face chronically, given the videos tend to show him and his mates live.
  • Visual Pun: In "I HATE POKÉMON", the image Alex shows for Seel is instead that of the singer.
  • Vocal Dissonance: If you've watched Alex on Jar Media where he's quite the Pretty Boy of the group, you wouldn't expect such a deep voice to emanate from him.
  • Waxing Lyrical: In the Fred: The Movie Trilogy Search for the Worst, he mentions at one point the title character arrives at the house of a character named Susan, "because he can't be alone tonight."
  • While Rome Burns: His summary of YouTube Rewind 2016:
    "Wasn't the last year so great for everybody? Wasn't 2016 such a fun, family-friendly time for the whole family? It totally hasn't been one of the worst years in ages... no way!"


Video Example(s):


Search for the Worst

During a review of Pinata Survival Island/Demon Island, I Hate Everything pans the effects of the titular Pinata.

How well does it match the trope?

4.8 (5 votes)

Example of:

Main / SpecialEffectFailure

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