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Web Video / AMV Hell

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AMV Hell was a collection of works and a website for Anime Music Videos (AMVs) which parody whatever anime/songs/sound clips are used within the individual clip. The AMVs usually do this in one of two ways: a fairly normal (often pop) song with metaphorical lyrics set to a clip that suggests a more literal interpretation of the lyrics (often creating extreme Lyrical Dissonance), or a song/sound clip that is already weird/funny/obscene set to a corresponding weird/funny/obscene anime. The clips are rapid-fire and use flipping channels on television as a framing device. AMV Hell influenced imitators who have often described their videos as "AMV Hell style". Originally the videos were created by Zarxrax and SSGWNBTD before AMV Hell became a host of content created and contributed by other creators.


Releases by the original AMV Hell creators:

  • "AMV Hell" and "AMV Hell 2: Son of AMV Hell": Simultaneously released in May 2004, the first was a fun little experiment that could be (and often was) shown at conventions without fear of inappropriate content, and the second filled with less family-friendly content.
  • AMV Hell 3: The Motion Picture: Released in September 2005 and roughly an hour long, by creators Zarxrax and SSGWNBTD plus dozens of contributors.
  • AMV Hell 0: Simultaneously released with AMV Hell 3, it used a series of clips from hentai which were submitted but excluded from the other video, making this one unsuitable for convention showings.
  • AMV Hell Divided By 0 (stylized AMV Hell /0: By SSGWNBTD and released in 2008, it was in the same style as AMV Hell 0 but used more fetishistic hentai.

In 2006, AMV Hell Championship Edition was produced by multiple creators via a weekly contest; contestants were given specified songs and told to make the funniest video they could, then the winning entries became a compilation. AMV Hell 3: The Motion Picture II: AMV Hell 4: The Last One featured over 250 videos from numerous creators and ran for an hour and a half. After July 2009, AMV Hell became a host for curated submissions by many other creators, rather than works by the original AMV Hell team. These included AMV Hell 5: Dedicated to Dio (dedicated both to Ronnie James Dio as well as an AMV creator whose works had graced previous AMV Hells), AMV Hell 6: The End Of The Universe, AMV Hell 6.66: This is (Not) The End, and AMV Hell 7: Attack on 10 Year Anniversary. The AMV Minis had a "first season" containing submissions 5-10 minutes long, a "second season" capped at 7 seconds, a "third season" that challenged creators to stick with a certain theme (for instance, creating videos based around mondegreens) with winning entries compiled into a "Final Destination" episode, and an AMV Minis Challenge.


The AMV Hell series, including the AMV Hell Minis entries, contain the following tropes:

  • Affectionate Parody:
    • 2 contains a parody of the "Evangelion Opus" AMV; 3 contains parodies of the "Danger: Low Brow Humor", "Euphoria", and "Shounen Bushidou" AMVs. For good measure, 0 does a second parody of "Euphoria" by mixing RahXephon with Mindless Self Indulgence's "Faggot".
    • 3 also has a parody of Kevin Caldwell's "Believe".
    • 3 contains an edited version of the Neon Genesis Evangelion end credits (mixed with Azumanga Daioh), and 4 contains a version of the second season Death Note opening mixed with Lucky Star.
    • AMV editor Vic Bond 007 is infamous for his use of the lens-flare special effect. 3 features a clip attributed to "Vic Bond 008" that consists of nothing but lens flares set to "Blinded by the Light".
  • Black Comedy: The team took this to its literal extreme in 0 and Divided by 0; you will be offended by these two videos, guaranteed. 0's disclaimer even says that "this stuff is so bad we never should have even made it".
  • Brick Joke:
    • AMV Minis S1 E2 started off with a clip using Monty Python's "Argument" sketch... then a few clips later comes back to another clip by the same contributor using a different part of the same sketch.
    • At the start of AMV Hell 6.66 Gendou plans to bring the end of the universe by building a Starbucks across from another Starbucks. The second-last clip before the credits has Shinji screaming after seeing a NERV-branded Starbucks. The last clip is full of Stuff Blowing Up (set to the 1812 Overture).
  • B-Roll Rebus: A lot of humor in the series comes from visually representing metaphorical lyrics in a literal sense. Probably the most notable examples are the credit sequences to 4 onwards, all of which are synced up with the credit songs' lyrics.
  • Colon Cancer: 4's full title is "AMV Hell 3: The Motion Picture II: AMV Hell 4: The Last One".
    • While 5 was eventually released under the more manageable title of "AMV Hell 5: Dedicated to Dio", during its development phase, it was advertised on the website as "AMV Hell 3: The Motion Picture III: AMV Hell 5: Your Banner Is Too Big". For at least one con appearance, the last bit was instead noted as "Your Subtitle Is Too Big".
  • Creator's Apathy: Zarxrax note  does this in-universe in the opening of 6.66. Displeased with the submissions he's received (and following a Big "NO!"), he decides to "just throw some random videos in and hope there are some good ones." (All the "rejected" clips shown are ultimately credited at the end.)
  • Creator Thumbprint: Some of the more prolific editors have source materials that they use repeatedly, but other editors tend to avoid. N.P.C.C.'s notable use of Jem clips became blatant enough to reach Running Gag status over the course of the third season of AMV Minis.
  • Deconstruction: Of all entries, 0 does this to the famous "Euphoria" AMV. Both use clips from RahXephon and a specific set of visual effects, but where "Euphoria" presents a gentle world by using calm clips from the show and the song "Must Be Dreaming", AMV Hell 0 uses "Faggot" by Mindless Self Indulgence and far more violent clips to send a simple message: "Okay, 'Euphoria', here's what the show was really like."
    • Both "Euphoria" and the 0 version were by the same guy, meaning he essentially deconstructed his own work.
  • Double-Meaning Title: In addition to being a reference to Rebuild of Evangelion, 6.66's title is also alludes to the Number of the Beast, as well as to how only a third of the rough cut's content survived to the final version.
  • Escalating Punchline: The EVA skits in 2 certainly qualify. The first two have the original somber orchestral music from the original scene, the third has Chirping Crickets, and the fourth has Adam Sandler's song from The Wedding Singer ("WON'T SOMEBODY KILL ME PLEASE? KILL ME! I WANT TO DIE!") The final one has the EVA crushing and dropping its victim, except it's Unit-01's head that falls into the LCL rather than Kaworu's. Save for the last clip, every one of these shows the same exact image.
  • Grand Finale: 7 serves as this for the main series, while the "Final Destination" entry for the AMV Minis' third season closes that part of the series off.
  • In-Joke: One such example is the "Pretty Fly for a Rabbi" clip from 3 where Nicholas D. Wolfwood is carrying around a massive Star of David instead of a cross. This is at least partially inspired by a Jewish cosplayer calling himself "Rabbi Wolfowitz" who would go to conventions doing exactly that.


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